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5 of the most popular sports betting markets

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Sports betting is big business! There is a long history of being able to bet on the outcome of your favorite sport. The great changes that we have witnessed in technology mean that being able to do it is as easy as it has ever been. Not so many years ago you would need to see a bookmaker in person. Now, with the rise in online betting, you can bet on any event in any part of the world, no matter where you are.

This has seen new and exciting betting markets opening up, but when you look at what are the most popular, it seems that there is perhaps a touch of tradition with punters sticking to all-time favorites. Here’s a look at the 5 most popular. 

 

Football

As the most popular game on the planet it is perhaps unsurprising that football is one of the most popular betting markets. When you take a look at great clubs such as Manchester City and consider any Premier League current match, it is easy to understand the excitement that the sport brings and why people are keen to place their bets. 

In the UK alone, there is over £1 billion spent on football bets. Considering the popularity of the English Premier League and the fact that games are streamed worldwide, the total amount that is bet is bound to be much much more. That’s before you even consider the numerous cups and tournaments that can be bet on too. 

 

Horse racing

When you mention a bookie the chances are that horse racing is one of the first sports that springs to mind. Although betting on this market may not be as popular as football, there is still a staggering £100 billion wagered every year around the globe. Online betting has opened up this sport to so many people and helped to increase its popularity.

While horse racing may have an obvious association with the UK (the likes of the Grand National and the Cheltenham Festival), it is a sport that is popular the world over. As well as a loyal UK following, those in Japan and Australia are also big fans. 

 

Tennis

This one may be a bit of a surprise to many, but betting on tennis has seen real growth over the last few years. While the sport itself has long been popular, at one point the betting market was fairly restricted. The truth was that the sport had been dominated by great names for the last 20 odd years and so betting on an outcome was hardly exciting.

That has all changed now with the introduction of in-play betting. Punters are able to wager what they think is going to happen in each game and each set. They can also look for any potential upsets and move their money to bet on a surprising outcome too. This has made betting on tennis matches so much more enjoyable.

 

Golf

Golf is hardly a fast-paced game and often you are waiting 3 days or more to finally see the outcome. That being the case, what makes it a popular sport to bet on? When you take a look at the likes of the Ryder Cup, typically you will have 70-80 players teeing off. This means that there are so many betting combinations that there is enough to keep everyone interested.

Punters can bet on an array of outcomes. There are so many variables, odds, and potential winners that it really is an exciting sport to bet on.

 

Esports

The fastest-growing sports betting market has to be esports. Bookies have long looked at the likes of virtual races, but from around 2020 the popularity of virtual sports exploded. Punters are able to look at games such as FIFA and bet on the outcomes. Alongside sport-based games, there are also titles such as Counter-Strike and League of Legends to consider.

The growing popularity of esports has seen a great deal of money going its way. Prize funds for winners run into millions and this has really led to an increase in competition. This makes it a great sport for punters to bet on. 

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All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals

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N1 Partners is heading to SiGMA Central Europe 2025 with Booth 5056 G, charged with drive, precision, and the spirit of being first — presenting its top offers, products, and entering the final lap of the N1 Puzzle Promo before the grand finale.

After hitting the road in London and conquering the waves in Lisbon, N1 Partners is taking off to the sky — straight to SiGMA Central Europe 2025 in Rome. This time, all roads truly lead to the helicopter.

Inspired by Italian sports car engineering and the spirit of competition, with a true vibe of drive — from Ferrari and Maserati to Formula 1 — the N1 Partners stand merges speed, precision, and style in every detail, creating a space where affiliates can recharge, connect, and explore new opportunities.

Step Up to the HeliRun Challenge

Visitors can take on the HeliRun Challenge — a mechanical time-trial maze where accuracy and focus are key and winners will receive branded mini-helicopters and other limited prizes.

Win a Ferrari 

One lucky guest will drive away with a Ferrari — in LEGO form, but full of prestige.

Simply collect a branded card at the booth, follow N1 Partners on social media, and drop your entry into the prize drum.

The draw will take place on Day 3 at 16:00, with results announced on Instagram.

What Awaits at Booth 5056 G

  • Meet the N1 Partners team to discuss insights and top-tier deals.
  • Enjoy aperol & gelato sessions and exclusive giveaways.
  • Take part in interactive activations and surprise drops throughout the event.
  • Get exclusive N1 merch featuring the Puzzle Piece — your link to future N1 Puzzle Promo prizes.

Every detail is designed for speed, style, and engagement — making the booth a must-visit destination in Rome.

Why Meet N1 Partners in Rome

For more than eight years, N1 Partners has been accelerating affiliate growth, uniting 14+ licensed casino and betting brands across Tier-1 markets.

The program offers:

  • Flexible deals: RevShare up to 45% / Hybrid / CPA up to €700 for partners with top-performing traffic
  • Transparent terms: no shave, no delays, guaranteed payouts
  • Exceptional performance: Reg2Dep up to 70%

At Booth 5056 G, the team will present personalized offers and partnership opportunities for affiliates working with SEO, PPC, FB, or mixed traffic.

With N1 Partners, you don’t just work with the number one — you become one.

Don’t wait — book your meeting now and take off with N1 Partners.

Next Lap: Helicopter.

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Awards

ReferOn in the Spotlight: Nominated for the Prestigious “Best Affiliate Software 2025” Award at SiGMA Europe Rome

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ReferOn in the Spotlight: Nominated for the Prestigious “Best Affiliate Software 2025” Award at SiGMA Europe Rome

 

ReferOn shortlisted for another major award as it heads to Rome

ReferOn, the next-gen affiliate management platform, has been shortlisted for the “Best Affiliate Software 2025” category at the upcoming SiGMA Europe Awards — recognising its commitment to reshaping modern affiliate tech.

2025 marked a crucial year for the company as ReferOn evolved into one of the most forward-thinking solutions in the iGaming affiliate space. The platform continues to tackle industry pain points head-on with technological advancements like Independent Deal Calculation for flexible reward logic, multi-brand dashboards, and affiliate-controlled postbacks, all designed to give users real-time visibility and frictionless control.

Alex Bukin, ReferOn’s General Manager, commented, “This nomination is a reflection of how far ReferOn has come in such a short time. Behind every new innovative feature is a team that’s not just developing a platform, they’re transforming affiliate marketing. Our mission has always been to strip away complexity and chaos and focus on giving affiliate managers the clarity and tools they need to succeed. This recognition tells us we’re on the right track.”

ReferOn is not stranger to recognition, winning the “Best Partner For Customer Acquisition & Retention” award from the previous year’s SiGMA Europe Awards. The team now aims to build on that positive momentum and showcase its latest advancements in affiliate operations at Booth 5044 during SiGMA Europe 2025 in Rome.

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Affiliate Announcements

IZIGROUP Partners with PartnerMatrix to Expand Global Reach

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IZIGROUP Partners with PartnerMatrix to Expand Global Reach

A new chapter of innovation begins as PartnerMatrix, one of the industry’s leading affiliate marketing software providers, partners with IZIGROUP to strengthen its global presence and enhance player acquisition through smarter, data-driven, and fully compliant marketing technology.

The collaboration will empower affiliates promoting IZIGROUP’s online brands, IZIBET and Dragonara Online Casino with cutting-edge tools to manage, track, and optimize campaigns more efficiently. This partnership reflects a shared vision for growth, innovation, and regulatory excellence within the evolving iGaming landscape.

PartnerMatrix, part of the EveryMatrix group, is known for delivering flexible, secure, and high-performing solutions that enable operators to scale their affiliate programs globally while maintaining compliance and transparency values deeply aligned with IZIGROUP’s operational philosophy.

“PartnerMatrix’s platform is the best in the industry, robust, reliable, and designed for performance,” said Cristian Rachieru, Head of Online Operations for IZI Interactive Limited, the company licensed by the Malta Gaming Authority (MGA) to operate IZIGROUP’s online gaming brands.

“With PartnerMatrix and the full suite of EveryMatrix products powering our operations, we’re ready for a full house. This partnership will further strengthen our ability to connect with players globally while remaining compliant and delivering exceptional online gaming experiences.”

Hasmik Movsisian, Chief Commercial Officer at PartnerMatrix, added: “We are delighted to partner with IZIGROUP, a company that shares our dedication to innovation and responsible growth. By combining our advanced affiliate management technology with IZIGROUP’s strong brand portfolio, we’re confident in driving higher engagement, stronger performance, and lasting success within regulated markets.”

This collaboration marks an important milestone in IZIGROUP’s continuous journey of innovation and expansion. By uniting PartnerMatrix’s affiliate marketing expertise with IZIGROUP’s trusted brand portfolio and the EveryMatrix ecosystem, the partnership sets the stage for long-term success and sustainable growth.

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