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Creatives That Overcome Pain Points: Affiliate Case Studies By N1 Partners
What mistakes do partners most often make when launching and scaling ad campaigns?
What real challenges do they face in day-to-day work, and what prevents them from achieving stable results?
In this case study series by N1 Partners, we break down real affiliate campaigns, highlight common pain points in affiliate marketing, and show how partners find practical solutions that lead to measurable success.
This edition focuses on ad creatives. No abstract “best practices” – only concrete mechanics, insights, and ideas you can apply to your campaigns right away.
The cases were shared by Bogdan Solodushchenko, Affiliate Team Lead, and Dmitrii Filippov, Affiliate Team Lead (SEO).
CASE 1 (Facebook Traffic)
Context
- GEO: DE
- Traffic source: Facebook
- Brand / vertical: N1Bet
- Campaign goal: Increase conversion
Initial Challenge (Pain Point)
- What wasn’t working in the creatives?
The creatives showed a low conversion rate from registration to first deposit.
- Was the issue related to format, messaging, visuals, or the offer?
Primarily to the information shown in the creatives and the creative format itself.
What the Data Revealed
- Which metrics indicated the problem?
Low reg-to-dep conversion.
- Where did the funnel break?
At the creative level and during audience targeting.
What Was Tested
- Visuals
Aggressive, dynamic video creatives with slot gameplay.
- Messaging (emotional vs rational)
High aggression and heavy use of triggers.
- Focus: bonus / product / UX
Emphasis on the bonus and a female character in video creatives.
Decision Made
What was changed in the creatives?
- Updated the bonus and featured a top-performing slot with proven product quality
- Added a dedicated promo code directly into the creatives
- Refocused targeting on the most active audience segments, segmented by gender, average age, and peak activity time slots during the week
Why this approach was chosen?
Users were not getting what they came for after landing on the product.
The promoted slot wasn’t visible, the bonus was outdated, and the product’s visual style didn’t match the creative – all of which created a mismatch in expectations.
Results
-
- What improved?
Reg2dep increased from 8% to 22%.
- What improved?
- How quickly did the results appear?
Almost immediately – visible within 4–5 days after relaunching the test.
Key Takeaway
- What worked best?
A full creative overhaul aligned with the actual product, which helped meet real player expectations. - Is this scalable?
Absolutely. Once a winning creative format is identified, we scale through variations – tweaking individual elements while preserving the core message and logic.
CASE 2 (PPC Traffic)
Context
- GEO: CA
- Traffic source: PPC Direct (Ice Fishing keywords)
- Brand / vertical: RollXO
- Campaign goal: Increase conversion
Initial Challenge (Pain Point)
What wasn’t working?
Most traffic came from Ice Fishing slot keywords, but the slot wasn’t available on the homepage. Users came specifically for that game, couldn’t find it immediately, and quickly lost interest.
Was this about format, messaging, visuals, or the offer?
The issue was primarily the incorrect landing page choice.
What the Data Revealed
Which metrics signaled the issue?
Lower reg2dep compared to similar traffic sources.
Where did the funnel break?
At the landing page selection stage.
What Was Tested
Visuals
Ice Fishing slot keywords.
Messaging
Pure slot-focused keywords.
Decision Made
What was changed?
Traffic was redirected straight to the demo version of the slot, and the game was also added to the homepage.
Why this approach was chosen?
Users interested in a specific game want immediate access, not extra steps inside the product.
Results
What improved?
Reg2dep increased by 8%.
How fast did the impact show?
Almost instantly – positive dynamics were visible within a couple of days.
Key Takeaway
What worked best?
Switching to a highly relevant, thematic landing page. Players landed directly on the demo and got exactly what they were looking for.
Is this scalable?
Yes – the approach can be scaled within the campaign and tested across other slots and games.
Quick Q&A
If you were launching these campaigns today, what would you do differently?
Bogdan Solodushchenko:
I’d take a more structured approach from day one: clarify with the manager what’s currently performing best, which audiences respond strongest, which top slots to use, and which bonuses convert best. And if campaigns lead to a specific slot, I’d ensure it’s immediately accessible on the product.
Key conclusions from these cases?
Bogdan Solodushchenko:
There’s no universal approach. Targeting and creatives must be customized per offer, because not every product supports the same funnel logic.
Who are these cases most useful for?
Bogdan Solodushchenko:
For all partners. New teams can boost conversion, while experienced ones can improve player quality. Personalization impacts both.
CASE 3 (SEO Traffic)
Background
After a major Google core update, conversion from the landing page on the Lucky Hunter brand dropped sharply in the DE GEO. The goal was to quickly find a working setup to retain the partner and preserve traffic volume.
Context
- GEO: DE
- SEO type: Cross-brand
- Brand / vertical: Lucky Hunter casino
- Campaign goal: Increase CR (reg2dep)
Initial Challenge (Pain Point)
What wasn’t working?
Click-to-registration was strong, but registration-to-deposit dropped significantly.
Root cause
The same landing page had been used for a long time, leading to classic creative fatigue.
What the Data Revealed
Which metrics raised red flags?
Very low r2d with strong c2r.
Where did the funnel break?
At the reg-to-deposit stage.
What Was Tested
- Slot-focused landing pages
Decision Made
Traffic was redirected directly to specific slots – not random ones.
After testing multiple options, the best performers were:
- Jetsetter
- Sweet Sugar
- Kenneth Must Die
- Bikini Paradise
Results
Which metrics improved?
R2D increased from 23% to 51%.
Time to impact
Within one month.
Key Takeaway
What worked best?
Fast reaction from the manager: identifying the issue early, flagging it to the partner, and implementing concrete corrective actions.
Is this scalable?
Yes. Creative testing remains scalable, especially as SEO shifts toward content quality rather than aggressive link-building.
CASE 4 (SEO Traffic)
Background
A partner requested a promo code-first setup, where the promo code had priority over tracking links. Traffic was planned from forums, platforms like Reddit, and Google search – both short posts with guides and long-form articles.
Context
- GEO: Worldwide
- SEO type: Parasite SEO
- Brands / vertical: Goldex Casino, Spirit Casino
- Page goal: Traffic from non-standard queries
Initial Challenge (Pain Point)
What wasn’t working?
At the approval stage, promo codes couldn’t be promoted separately without links.
Root issue
Players were not being attributed in stats after entering the promo code.
What the Data Revealed
Which metrics showed the issue?
High CTR but no registrations or deposits.
Where did the funnel break?
At registration.
What Was Tested
- Promo code flows without tracking links
Decision Made
What was changed?
Dedicated landing pages were built for these funnels, with full brand descriptions and clear promo code activation mechanics.
Why this solution?
Together with Product Managers, we analyzed the funnel, ran tests, and selected brands suitable for promo-code-driven traffic.
Results
What improved?
Traffic launched successfully, the hypothesis was validated, and the number of FDs increased.
Time to impact
Within the first two weeks after launch.
Key Takeaway
What worked best?
The promo code performed exactly as the partner expected. Providing the right functionality directly contributed to traffic growth.
Is this scalable?
Yes – we now understand how to properly use promo codes without tracking links and how to correctly track such mechanics.
Quick Q&A
If you launched these SEO campaigns today, what would you change?
Dmitry Filippov:
First, I’d evaluate how the creative performs on the partner’s specific source, not just overall stats. Second, I’d run multiple tests to explore all possible scenarios.
Main takeaway?
Dmitry Filippov:
Regularly review landing page performance and switch to alternatives immediately when performance drops.
Who benefits most from these cases?
Dmitry Filippov:
Teams working with large volumes who may miss isolated traffic drops. The manager’s role is critical – spotting issues early and bringing ready-to-use solutions. From a source and GEO perspective, this applies to any SEO type and any market.
Final Note
These cases once again prove that sustainable growth in affiliate marketing isn’t built on universal formulas, but on attention to detail: traffic source, GEO, product, and real user intent.
Most failures are fixable – the key is spotting the issue in time and doing the work to correct it.
And this is exactly where the N1 Partners affiliate team is always ready to help.
Join N1 Partners affiliate program and become number one in the industry!
News
Where to Drive Tier-1 Sport Traffic in June World Cup & N1 Sport Promo
June offers one of the biggest traffic opportunities of 2026. The start of the FIFA World Cup, combined with the NBA Finals, Formula 1 races, Wimbledon, UFC Freedom 250, and major esports tournaments, creates a unique environment for affiliates looking to scale sports and prediction traffic.
With the FIFA World Cup 2026 driving global attention and audience engagement to seasonal highs, N1 Partners is launching the N1 Sport Promo from June 10 to July 20 to help affiliates maximise results during the busiest period of the sports calendar.
Key Sports Events in June
N1 Partners team has selected the most important events of the month to help affiliates plan campaigns and drive traffic effectively.
Soccer
The FIFA World Cup dominates the sports calendar and is expected to generate the highest engagement levels of the year.
11.06–19.07 | FIFA World Cup 2026
Key opening-stage matches:
- 11.06 | Mexico vs South Africa
- 12.06 | Canada vs Bosnia
- 13.06 | USA vs Paraguay
- 14.06 | Brazil vs Morocco
- 14.06 | Germany vs Curacao
- 15.06 | Netherlands vs Japan
- 16.06 | France vs Senegal
- 17.06 | Argentina vs Algeria
- 18.06 | England vs Croatia
- 20.06 | Netherlands vs Sweden
- 21.06 | Germany vs Ivory Coast
- 24.06 | England vs Ghana
- 25.06 | Scotland vs Brazil
- 26.06 | Ecuador vs Germany
- 27.06 | Uruguay vs Spain
- 28.06–04.07 | FIFA World Cup Round of 32
MMA
UFC Freedom 250 will make history as the first UFC event ever held at the White House. Set against one of the most iconic landmarks in the world, the event will bring together elite fighters, championship bouts, and a unique atmosphere to celebrate America’s 250th anniversary.
- 14.06 | UFC Freedom 250
Basketball
The NBA Finals remain one of the strongest traffic drivers for North American audiences.
- 04.06–20.06 | NBA Finals Series Begins
Tennis
June combines the final stages of Roland Garros with the beginning of the grass-court season and Wimbledon.
- 08.06–14.06 | WTA London
- 29.06–12.07 | Wimbledon
Formula 1
In June, Formula 1 continues to generate stable engagement from dedicated sports audiences.
- 14.06 | Barcelona Grand Prix
- 28.06 | Austrian Grand Prix
Esports
Major CS2 tournaments continue attracting valuable younger audiences across Tier-1 markets.
- 02.06–21.06 | IEM Cologne 2026
Cricket
Cricket remains one of the most important verticals for many Tier-1 GEOs.
- 09.06 | Bangladesh vs Australia (ODI)
- 11.06 | Bangladesh vs Australia (ODI)
- 25.06 | England vs New Zealand (Test Series)
How to maximize results from event-driven traffic
June is the beginning of the most anticipated sporting event of the year. With the FIFA World Cup 2026 kicking off alongside the NBA Finals, Wimbledon, Formula 1 races, and IEM Cologne, affiliates have access to a constant stream of high-intent traffic opportunities.
For partners working with N1 Bet, RollXO, and Lucky Hunter via N1 Partners, this creates favourable conditions to attract new players, increase FTD volumes, and scale campaigns across Tier-1 GEOs.
To make the most of June traffic:
- prioritize World Cup matches and key tournament stages that naturally generate the highest audience engagement;
- prepare event-specific creatives and landing pages, and build content and advertising funnels around match predictions, odds, and tournament storylines.
- increase budgets during high-profile fixtures and knockout rounds;
- test both Sports Betting and Prediction Market offers to capture different audience segments;
- monitor performance daily and scale winning campaigns quickly while demand remains high.
June sports traffic insights
June is all about momentum. This period combines multiple large-scale events running simultaneously, creating continuous demand across different sports audiences.
The FIFA World Cup opening weeks are expected to drive the highest engagement, fuelled by match predictions, team analysis, odds, and live betting. While football will dominate traffic, tennis, Formula 1, esports, and basketball offer valuable diversification and additional scaling opportunities throughout the month.
Affiliates who react quickly to event-driven demand and adapt campaigns to specific sports audiences are likely to see the strongest results during June and the opening stages of the World Cup.
Top promos for N1 Partners projects in June
Every month, N1 Partners launches a series of seasonal promotions across key brands to help partners increase conversions and maximise the value of the traffic they drive to these offers.
Golden Rush Lottery (RollXO, N1 Bet)
Period: 03.06–23.06
Prize pool: €120,000
Summer Rush Lottery (RetroBet, Jet4Bet, Spirit Casino, SlotLounge)
Period: 09.06–14.06
Prize pool: €30,000
Hall of Champions Tournament (Goldex Casino)
Period: 11.06–14.06
Prize pool: €1,500 + 1,000 FS
Celestial Constellation Lottery (Lucky Hunter)
Period: 12.06–21.06
Prize pool: €5,000 + 2,000 FS
Trophy Chase Lottery (SlotLords, SlotsMines)
Period: 17.06–23.06
Prize pool: €7,000 + 3,000 FS
Wanna learn more? Contact your manager right now!
Join N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.
News
N1 Brand Series: RollXO — Brand Breakdown & Traffic Setups
Picked a brand but not sure how to turn your traffic into profit? Looking for really working bundles? Want to understand the iGaming product better in order to scale efficiently?
N1 Partners team has launched N1 Brand Series — practical product reviews from experts with a focus on real working approaches, metrics, and peculiarities.
This article is dedicated to RollXO — read how to get the most out of the brand!
RollXO: product review
RollXO focuses on modern user experience, a wide range of game content, fast onboarding of players, a user-friendly interface and a diverse bonus program.

- Brand: RollXO
- GEO: AU, NZ, AT, DE, CA, CH, IE
- Main vertical: casino, betting
- Target audience: users aged 25-55 interested in online casinos, slots and live games, focused on a fast and convenient gaming experience
- Player value: ease of use, quick access to games, bonuses and promo mechanics
- Features / advantages: simple and fast registration form, user-friendly UX, a wide selection of slots and live games, as well as the speed of deposits/withdrawals and regular promos
- Reg2Dep:
PPC 40-55%
FB: 25-35%
SEO: 40-45% - Retention Rate: 25-35%
- LTV: up to 1500 EUR
Conversion and user behaviour
Conversion is influenced by traffic quality and relevance, registration speed, first deposit bonuses, the convenience of payment methods, and the level of trust in the product.
For retention at RollXO, the most effective tools are personalized bonuses, VIP/loyalty programs, as well as communication through SMS, push notifications, in-app messages, email, stories, and inbox channels with continuous updates of gaming content.
After the first deposit, player behavior largely depends on their initial experience: some continue actively following promotions through communication channels, while others engage with on-site offers within the product itself, such as promotions, tournaments, bonus offers, and other mechanics available on the website.
Bonus policy
The RollXO brand uses a variety of bonus mechanisms: welcome and reload bonuses, free spins, free bets, cashback, VIP/loyalty rewards, lotteries, tournaments, loot boxes, wheel of fortune, a bonus shop, and limited-time promotions.
- Best-converting: simple and easy-to-understand bonuses that provide clear value to the player — enhanced welcome bonuses, free spins, cashback, and personalised offers.
- Less effective: complex mechanics with unclear conditions or overloaded/insufficient communication.
- Common mistakes: overly long communication texts without specific details or clear bonus requirements. In addition, an excessive volume of promotional communications can lead to lower player engagement.
Creatives and traffic types
At RollXO, creatives that focus on clear and specific value propositions perform best, for example, those that highlight a bonus or reward. It is also important to adapt creatives to the specific GEO, audience, and gaming preferences.
Creatives overloaded with bonuses perform poorly: three or more bonuses displayed on a small image can confuse players and discourage them from engaging with such communications. Additionally, the effectiveness of creatives declines over time if visuals and offers are not refreshed.
The most effective traffic sources depend on the region, creative quality, and audience-product fit. The primary channels are SEO, PPC, Influence, and Facebook.
Top 3 traffic setups for RollXO
Setup #1
This setup pays for itself due to the high quality of traffic. Despite a potentially high deposit cost (slightly above average), it can deliver strong results and attract an active audience.
- Traffic Source: Facebook
- GEO: AU
- Page Type: PWA
- Approach: The creative is built around the Dragon Train slot. Large multipliers x15 / x10 / x5 appear on the screen from the very first seconds, drawing attention to the possibility of a significant win.
The lower part of the creative displays the new player bonus as well as the payment methods available for making a deposit.
- Why it works: A static creative with a clear visual structure. The game and bonus are immediately visible, while all key information can be understood within 1-2 seconds without unnecessary visual noise.
- Risks / Limitations: Potentially higher deposit cost.
Setup #2
This approach can attract a broader audience, while its key advantage is a significantly lower deposit cost compared to average benchmarks.
If acquisition costs can be maintained at a low level, this approach can work effectively for scaling and blending traffic with higher-quality audiences.
- Traffic Source: Facebook
- GEO: NZ
- Page Type: PWA
- Approach: A popular influencer is selected based on the target GEO and age group, after which a high-quality deepfake with accurate lip-syncing is created. In the creative, the influencer talks about fast gameplay and winning opportunities: “If you have X amount of money, you can try this slot/casino.”
It is important that the mentioned amount exceeds the minimum deposit, as this helps attract a higher-quality audience. The video then showcases gameplay, including bonuses, multipliers, and winning spins. - Why it works: Trust in the influencer, their recognisability, the visual appearance of a physical casino, and the slot demonstration work together to capture audience attention effectively.
An additional advantage is the low entry threshold: the creative mentions a relatively small amount that users can potentially start with and still have a chance to win.
- Risks / Limitations: Lower audience quality.
Setup #3
This setup can attract a higher-quality audience, but the key factor is the consistency of the funnel. The PWA, FP, and domain should visually align with a specific land-based casino. This increases trust in the offer and positively impacts conversion rates.
- Traffic Source: Facebook
- GEO: CA
- Page Type: PWA
- Approach: The creative is centred around a well-known land-based casino shown from a visually striking angle that is immediately recognisable to the audience.
Bonuses and payment methods are displayed at the bottom, while the top section features the message “(Name of the land-based casino) is now officially online.” - Why it works: Recognition of the land-based casino increases trust in the offer, while all key information is communicated quickly and without unnecessary visual clutter.
- Risks / Limitations: Ad rejections.
Based on the RollXO review, several key factors make the brand a strong product for scaling. The brand delivers strong performance thanks to its user-friendly product, high player engagement, and effective retention mechanisms.
With proper creative adaptation, a well-structured funnel, and high-quality traffic, the brand can consistently generate profit and successfully scale volumes in Tier-1 markets.
Launch RollXO with N1 Partners, and scale your campaigns with top conditions:
- 14+ casino and betting brands with high Reg2Dep and LTV;
- 10+ Tier-1 GEOs;
- CPA up to €700 and RevShare up to 55% + NNCO for top affiliates;
Be number one with N1!
Affiliate Success
ReferOn Shortlisted for Two EGR B2B Awards 2026 Following Record Platform Growth
ReferOn, the data-driven affiliate management platform, has been shortlisted in two categories at the EGR B2B Awards 2026: “Affiliate Software Supplier” and “Full Service Platform of the Year (under 5 years)”.
These nominations reflect ReferOn’s rapid evolution from a fast-growing platform into a mature affiliate management solution trusted by operators seeking greater scalability, automation, and operational control.
Solving Affiliate Management Complexity at Scale
Over the past year, ReferOn has focused on solving one of the industry’s most persistent challenges: managing affiliate programmes efficiently at scale. By automating key affiliate management processes and transforming fragmented data into actionable insights, the platform enables operators to scale partner programs more efficiently while maintaining full visibility and control.
Turning Data Into Faster Decisions
As platform capabilities expand, Refie serves as an intelligent UX layer that makes complex data instantly understandable. By translating backend logic into intuitive visual guidance, it helps users move faster, make better decisions, and spend less time navigating reports.
By translating technical precision into intuitive visual feedback, Refie eliminates the need to dig through dense reports, guiding users toward real-time performance and faster decision-making. It moves beyond simple functionality; it’s about giving teams their time back by making complex data instantly readable.
Alex Bukin, CEO at ReferOn, commented: “These nominations reflect the momentum behind ReferOn’s evolution into an award-winning platform built for operators who refuse to compromise between sophistication and usability. We’re proud of how far we’ve come, but even more excited about the opportunities ahead.”
The winners will be announced at the EGR B2B Awards ceremony, taking place on June 3 at City Central, HAC, in London.
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