News

Creatives That Overcome Pain Points: Affiliate Case Studies By N1 Partners

Published

1 week ago

February 2, 2026

Master Editor

What mistakes do partners most often make when launching and scaling ad campaigns?

What real challenges do they face in day-to-day work, and what prevents them from achieving stable results?

In this case study series by N1 Partners, we break down real affiliate campaigns, highlight common pain points in affiliate marketing, and show how partners find practical solutions that lead to measurable success.

This edition focuses on ad creatives. No abstract “best practices” – only concrete mechanics, insights, and ideas you can apply to your campaigns right away.

The cases were shared by Bogdan Solodushchenko, Affiliate Team Lead, and Dmitrii Filippov, Affiliate Team Lead (SEO).

CASE 1 (Facebook Traffic)

Context

GEO: DE
Traffic source: Facebook
Brand / vertical: N1Bet
Campaign goal: Increase conversion

Initial Challenge (Pain Point)

What wasn’t working in the creatives?
The creatives showed a low conversion rate from registration to first deposit.

Was the issue related to format, messaging, visuals, or the offer?
Primarily to the information shown in the creatives and the creative format itself.

What the Data Revealed

Which metrics indicated the problem?
Low reg-to-dep conversion.

Where did the funnel break?
At the creative level and during audience targeting.

What Was Tested

Visuals
Aggressive, dynamic video creatives with slot gameplay.

Messaging (emotional vs rational)
High aggression and heavy use of triggers.

Focus: bonus / product / UX
Emphasis on the bonus and a female character in video creatives.

Decision Made

What was changed in the creatives?

Updated the bonus and featured a top-performing slot with proven product quality
Added a dedicated promo code directly into the creatives
Refocused targeting on the most active audience segments, segmented by gender, average age, and peak activity time slots during the week

Why this approach was chosen?

Users were not getting what they came for after landing on the product.
The promoted slot wasn’t visible, the bonus was outdated, and the product’s visual style didn’t match the creative – all of which created a mismatch in expectations.

Results

- What improved?
  Reg2dep increased from 8% to 22%.

How quickly did the results appear?
Almost immediately – visible within 4–5 days after relaunching the test.

Key Takeaway

What worked best?
A full creative overhaul aligned with the actual product, which helped meet real player expectations.
Is this scalable?
Absolutely. Once a winning creative format is identified, we scale through variations – tweaking individual elements while preserving the core message and logic.

CASE 2 (PPC Traffic)

Context

GEO: CA
Traffic source: PPC Direct (Ice Fishing keywords)
Brand / vertical: RollXO
Campaign goal: Increase conversion

Initial Challenge (Pain Point)

What wasn’t working?
Most traffic came from Ice Fishing slot keywords, but the slot wasn’t available on the homepage. Users came specifically for that game, couldn’t find it immediately, and quickly lost interest.

Was this about format, messaging, visuals, or the offer?
The issue was primarily the incorrect landing page choice.

What the Data Revealed

Which metrics signaled the issue?
Lower reg2dep compared to similar traffic sources.

Where did the funnel break?
At the landing page selection stage.

What Was Tested

Visuals
Ice Fishing slot keywords.

Messaging
Pure slot-focused keywords.

Decision Made

What was changed?
Traffic was redirected straight to the demo version of the slot, and the game was also added to the homepage.

Why this approach was chosen?
Users interested in a specific game want immediate access, not extra steps inside the product.

Results

What improved?
Reg2dep increased by 8%.

How fast did the impact show?
Almost instantly – positive dynamics were visible within a couple of days.

Key Takeaway

What worked best?
Switching to a highly relevant, thematic landing page. Players landed directly on the demo and got exactly what they were looking for.

Is this scalable?
Yes – the approach can be scaled within the campaign and tested across other slots and games.

Quick Q&A

If you were launching these campaigns today, what would you do differently?

Bogdan Solodushchenko:
I’d take a more structured approach from day one: clarify with the manager what’s currently performing best, which audiences respond strongest, which top slots to use, and which bonuses convert best. And if campaigns lead to a specific slot, I’d ensure it’s immediately accessible on the product.

Key conclusions from these cases?

Bogdan Solodushchenko:
There’s no universal approach. Targeting and creatives must be customized per offer, because not every product supports the same funnel logic.

Who are these cases most useful for?

Bogdan Solodushchenko:
For all partners. New teams can boost conversion, while experienced ones can improve player quality. Personalization impacts both.

CASE 3 (SEO Traffic)

Background

After a major Google core update, conversion from the landing page on the Lucky Hunter brand dropped sharply in the DE GEO. The goal was to quickly find a working setup to retain the partner and preserve traffic volume.

Context

GEO: DE
SEO type: Cross-brand
Brand / vertical: Lucky Hunter casino
Campaign goal: Increase CR (reg2dep)

Initial Challenge (Pain Point)

What wasn’t working?
Click-to-registration was strong, but registration-to-deposit dropped significantly.

Root cause
The same landing page had been used for a long time, leading to classic creative fatigue.

What the Data Revealed

Which metrics raised red flags?
Very low r2d with strong c2r.

Where did the funnel break?
At the reg-to-deposit stage.

What Was Tested

Slot-focused landing pages

Decision Made

Traffic was redirected directly to specific slots – not random ones.

After testing multiple options, the best performers were:

Jetsetter
Sweet Sugar
Kenneth Must Die
Bikini Paradise

Results

Which metrics improved?
R2D increased from 23% to 51%.

Time to impact
Within one month.

Key Takeaway

What worked best?
Fast reaction from the manager: identifying the issue early, flagging it to the partner, and implementing concrete corrective actions.

Is this scalable?
Yes. Creative testing remains scalable, especially as SEO shifts toward content quality rather than aggressive link-building.

CASE 4 (SEO Traffic)

Background

A partner requested a promo code-first setup, where the promo code had priority over tracking links. Traffic was planned from forums, platforms like Reddit, and Google search – both short posts with guides and long-form articles.

Context

GEO: Worldwide
SEO type: Parasite SEO
Brands / vertical: Goldex Casino, Spirit Casino
Page goal: Traffic from non-standard queries

Initial Challenge (Pain Point)

What wasn’t working?
At the approval stage, promo codes couldn’t be promoted separately without links.

Root issue
Players were not being attributed in stats after entering the promo code.

What the Data Revealed

Which metrics showed the issue?
High CTR but no registrations or deposits.

Where did the funnel break?
At registration.

What Was Tested

Promo code flows without tracking links

Decision Made

What was changed?
Dedicated landing pages were built for these funnels, with full brand descriptions and clear promo code activation mechanics.

Why this solution?
Together with Product Managers, we analyzed the funnel, ran tests, and selected brands suitable for promo-code-driven traffic.

Results

What improved?
Traffic launched successfully, the hypothesis was validated, and the number of FDs increased.

Time to impact
Within the first two weeks after launch.

Key Takeaway

What worked best?
The promo code performed exactly as the partner expected. Providing the right functionality directly contributed to traffic growth.

Is this scalable?
Yes – we now understand how to properly use promo codes without tracking links and how to correctly track such mechanics.

Quick Q&A

If you launched these SEO campaigns today, what would you change?

Dmitry Filippov:
First, I’d evaluate how the creative performs on the partner’s specific source, not just overall stats. Second, I’d run multiple tests to explore all possible scenarios.

Main takeaway?

Dmitry Filippov:
Regularly review landing page performance and switch to alternatives immediately when performance drops.

Who benefits most from these cases?

Dmitry Filippov:
Teams working with large volumes who may miss isolated traffic drops. The manager’s role is critical – spotting issues early and bringing ready-to-use solutions. From a source and GEO perspective, this applies to any SEO type and any market.

Final Note

These cases once again prove that sustainable growth in affiliate marketing isn’t built on universal formulas, but on attention to detail: traffic source, GEO, product, and real user intent.

Most failures are fixable – the key is spotting the issue in time and doing the work to correct it.

And this is exactly where the N1 Partners affiliate team is always ready to help.

Join N1 Partners affiliate program and become number one in the industry!

News

N1 Faces: Dmitry Filippov — What’s Behind Sustainable Growth in Affiliate Marketing?

Published

1 day ago

February 9, 2026

Master Editor

In iGaming, strong results are rarely accidental. Sustainable growth, scaling, and long-term partnerships are almost always driven by someone who can build processes, stay focused, and make decisions in a fast-changing environment.

In the new episode of N1 Faces, the N1 Partners team introduces Dmitry Filippov, Affiliate Team Lead (SEO) — a specialist working at the intersection of strategy, team leadership, and partner relationships. Dmitry has grown from traffic-focused roles into managing an affiliate direction, and today he’s responsible not only for performance, but also for the way the team builds communication and trust with partners.

Dmitry Filippov

Affiliate Team Lead (SEO), N1 Partners

How did you get into affiliate marketing, and when did you realize this was the field you wanted to grow in?

I first discovered affiliate marketing back in university and joined a team as a junior buyer in the nutra vertical. Since then, I’ve probably created a thousand variations of creatives for “miracle pills” — for potency, joints, blood vessels, you name it.

After graduating, I applied to around 400 jobs and eventually got an offer as a PR specialist in the Forex vertical. But even during my probation period, I realized I wanted to develop the affiliate direction inside the company.

Affiliate marketing brings together everything I genuinely enjoy: marketing, creativity, speed, people — and of course, the freedom to travel.

What brought you to N1 Partners, and what was the deciding factor?

At the time, I was exploring new opportunities for about two months while working as Head of Affiliate at a gambling affiliate network — and honestly, N1 Partners felt like love at first sight.

What made the difference was the communication and the mindset of our Head of Affiliates, Alexa Bond. After the first conversations, I immediately knew I wanted to work here — and I haven’t regretted it for a second.

I’m grateful for every team I’ve worked with along the way, but this one is hands down the best.

As a Team Lead, what’s harder: scaling team performance or scaling the team itself?

In reality, it’s always a combination. As the team grows, results grow with it. What matters most to me is that people develop both vertically and horizontally — in skills, responsibility, and confidence.

At the same time, the market is full of strong talent: people come in with great ideas, experience, and fresh perspectives.

Both challenges — growing the team and growing performance — are equally demanding, but also equally exciting. Especially because our product side is very strong: the brand portfolio and GEO coverage are constantly expanding, which makes a huge difference for affiliate managers.

How do you support the growth of managers within your team, and what skills matter most in the first few months?

Even at the interview stage, I focus primarily on soft skills. Early on, it’s crucial for me to see energy, initiative, and the ability to absorb information quickly.

The first few months are always about adaptation. And here, the key factor is motivation. Without the right onboarding foundation, results won’t follow — which is why I put a lot of emphasis on that stage.

How do you deliver tough feedback while keeping motivation and strong working relationships?

The most important thing is staying objective.

I give tough feedback quite often, but I do it in a friendly way. In most cases, it works more as a push and a motivator than as pressure.

The only people who never make mistakes are those who don’t do anything. For me, mistakes are part of the job. What matters is how a person responds and fixes the situation. A leader’s role is to explain things in a way that doesn’t kill initiative or the desire to grow.

What helps you stay balanced and clear-headed during high-pressure periods?

Travel and sports.

I played football for 10 years, but had to stop due to an injury. Now I occasionally compete at an amateur level in mixed martial arts, and in my free time I play padel.

As for travel — it’s basically an addiction. I plan my next trip while I’m still on the current one. And if I don’t have anything scheduled, the world feels about 10% less bright.

If you weren’t in iGaming…

To be continued.

But seriously — I’d still be somewhere close to this world: either in a related industry or in marketing overall. I genuinely enjoy working in fast-moving environments where things constantly evolve and every month brings new challenges.

Top-3 Blitz

Which skills will increase the value of an affiliate manager the most in the coming years?

Speaking multiple languages (second, third, and beyond)

Using AI as a practical tool

Strong numbers and analytics mindset

What should an affiliate pay attention to when choosing between several affiliate programs?

How the company shows up in the media and communicates publicly

Products and GEOs: what exactly is offered, and where it performs

The team: checking LinkedIn and seeing who’s inside — it matters when the people around you are strong drivers and motivators

What trends will impact the iGaming industry the most in 2026?

AI: not a replacement, but a powerful assistant. Those who learn to use it as an ally will stay on top. In SEO specifically, there’s no need to panic — everyone will adapt, including to Google AI Overviews.

Smaller GEOs: they will become increasingly important — often with more flexible regulation and stronger average deposits.

Consolidation: the trend toward teams merging into holdings will continue, and the market will keep consolidating.

Join N1 Partners

Partners who want to discuss a launch, explore tailored terms, or test an offer can reach out to Dmitry directly.

N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization recommendations, and hands-on support from managers focused on long-term performance.

N1 Partners is more than an affiliate program. As a multi-brand affiliate platform and direct advertiser, the company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.

News

LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026

Published

5 days ago

February 5, 2026

Master Editor

SAW proudly announces its partnership renewal with LEON.bet for the 2026 season – a collaboration that continues to grow in ambition and scale across the global esports landscape.

The renewed partnership solidifies a relationship rooted in values beyond competitive success. As a core strategic partner, LEON.bet powers our worldwide growth through broad-scale content, fan engagement, interactive campaigns, and multi-regional initiatives — including exclusive giveaways, fan prizes, and reward-driven activations designed to bring the community closer to the action.

LEON.bet’s involvement stretches far past its CS2 partnership with SAW, teaming up with FlyQuest and GamerLegion. Their engagement across various regions, games, and disciplines demonstrates a shared vision and long-term commitment to esports’ global future and sustainable expansion.

Our alliance is grounded in mutual trust, aligned goals, and a collective push to go beyond the limits. As partners, we’ll continue innovating with fresh content ideas, immersive fan experiences, and initiatives that strengthen our global footprint.

We’re excited to build on our shared successes with LEON.bet as we move into 2026 with renewed drive, pushing our momentum even further.

News

Meet N1 Partners at SiGMA Eurasia in Dubai

Published

5 days ago

February 5, 2026

Master Editor

N1 Partners team will attend SiGMA Eurasia in Dubai from February 9 to 11, joining one of the key iGaming events of the year. The conference brings together industry leaders, partners, and decision-makers to exchange insights, explore new opportunities, and close strategic deals.

During the event, the N1 Partners team will be available to discuss its multi-brand affiliate portfolio, flexible cooperation models, and growth opportunities across 10+ Tier-1 GEOs.

SiGMA Eurasia will also mark the first major industry event following the completion of the N1 Puzzle Promo in Barcelona, giving partners a unique opportunity to be among the first to learn about N1 Partners’ strategic plans and product direction for 2026.

At SiGMA Eurasia, partners can expect open discussions with the team about what’s next for N1 Partners, including upcoming launches, new brand developments, and key priorities for the year ahead. The company enters 2026 stronger than ever, with new achievements, an expanded portfolio, and ambitious growth plans.

Book a Meeting with Our Affiliate Managers

Maximize your time in Dubai by booking a meeting with N1 Partners in advance. Meet the affiliate team on-site and get direct insights into partnership opportunities, tailored terms, and scalable offers.

N1 Partners Team in Dubai

Alexa Bond – Head of Affiliates
Vlad Zilitskyi – Affiliate Team Lead
Polina Bogatko – Affiliate Manager
Daria Smirnova – Affiliate Manager

Why Meet N1 Partners at SiGMA Eurasia

SiGMA Eurasia is the perfect opportunity to connect with the N1 Partners team and explore:

14+ licensed casino and sportsbook brands with Reg2Dep up to 70%
Top deals across 10+ Tier-1 GEOs
CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models

Want to Get More from Industry Events?

Discover how to get the most out of conferences with practical advice from N1 Partners affiliate managers and insights built on real experience.

See you in Dubai at SiGMA Eurasia.

About N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and sportsbook brands with high LTV and Reg2Dep conversion rates of up to 70%. Operating successfully since 2018, the company delivers stable results and long-term value for partners worldwide.

N1 Partners offers transparent terms, flexible partnership models, and a reputation as a reliable partner. With a strong product portfolio, advanced retention system, and experienced team, N1 Partners helps partners achieve consistent earnings even in highly competitive Tier-1 markets.

Be number one with N1 Partners.