News

Pain Points in FB, PPC, ASO 3 Case Studies with Solutions by N1 Partners

Published

2 weeks ago

May 4, 2026

What mistakes do partners most often make at the start of ad campaigns? Why does scaling turn out to be harder than expected, and what stands on the way of getting faster profits?

The N1 Partners team presents the second article in the real case studies series (read the first one here), so you can apply the experience of N1 Partners affiliates in your own campaigns. In this section, you’ll get only practical knowledge and proven approaches from experts.

Read everything about ASO, FB, and PPC traffic in the article — no fluff, with real analytics and specific recommendations. Everything has been tested — take it and apply it!

CASE STUDY 1 (Facebook traffic)

Context

GEO: AU
Brand: N1 Bet
Goal: Increase conversion and reduce duplicate users
Bundle type: Creative + PWA App

Initial problem (“Pain”)

What exactly wasn’t working?
Most incoming players were already registered. CTR was quite low, while Reg2Dep remained decent.
Where did the funnel break?
At the creative viewing stage.

What did the analytics show?

Which metrics indicated the problem?
Low CTR and a high number of duplicates.
What patterns were noticed (audience / timing / creatives)?
Low CTR and a highly overlapping audience.
What was the main hypothesis?
The creative had lost its efficiency: due to high audience coverage, new users were no longer interested.

What exactly was tested?

Creative:

Format: Video
Style: Standard dynamic video featuring a very popular slot

Message:

Main focus: Slot mechanics

Audience:

Peculiarities: None — broad standard targeting

Problem solution

What exactly was changed?
The creative was replaced, made more unique, with a focus on a different slot.
How was the creative aligned with the product?
Audience activity for slots within the product was analyzed, and a more engaging slot was selected.

Results and insights

Which metrics improved?
CTR increased significantly. Reg2Dep remained stable. Duplicate users dropped substantially.
How quickly were the results visible?
Immediately, CTR and audience stabilised right after the creative became unique.
Key insight:
Don’t use top spy-service creatives without adapting them.
Main mistake at the start:
Rushing for results without proper analysis and preparation.
How were campaigns scaled?
By increasing the number of launched campaigns. Scaling was done quickly.

Final FAQ on Facebook traffic

Which mistake or underestimated factor had the biggest impact at the start?
The biggest issue was rushing. The desire to launch campaigns quickly led to insufficient attention to creative uniqueness, reducing initial performance and requiring additional resource optimisation later.
If you were to relaunch this setup, what would you do differently?
Focus more on creative uniqueness. It’s important not just to copy ideas but to refine presentation — keep the core message while experimenting with visuals, text, and triggers. This helps find more effective combinations faster.

CASE STUDY 2 (PPC traffic)

Context

GEO: CA
Source: Google OfferWall
Brand: RollXO
Goal: Optimize FTD cost and increase conversion

Initial problem (“Pain”)

What wasn’t working?
Traffic was too expensive. Costs needed optimization.
Which campaigns/keywords were problematic?
There was a large number of irrelevant keywords.

What did the analytics show?

Which metrics signalled the issue?
The key metric was CPC. It was 3× higher than the CPC of other partners using the same source.
Which keywords/segments performed the worst?
Mainly keywords related to irrelevant slots and payment methods for the product.
What was the main hypothesis?
The focus was placed on high-CPC keywords that were not aligned with the product.

What exactly was tested?

Keywords:

How did the approach change?
The team added negative keywords and build a more conversion-focused landing page tailored to user intent.

Ads:

What copy was tested?
One example used was: “Best online casino — play and win right now!”
It turned out to be too generic and not specific enough, which only drove up the cost per targeted click.

Problem solution

What was optimized first?
Keywords. Terms that were draining the budget without delivering results were removed and added a negative keyword list — something that hadn’t been used at all before.
How was the campaign structure changed?
No changes.
Why was this decision made?
As keywords were the key factor driving the high CPC.

Results and insights

Were there changes in CPA / ROI / CR?
On average, traffic acquisition costs decreased by €70–90.
How quickly were results seen?
The impact became noticeable within approximately 35–40 hours.
What had the biggest impact?
Adding the negative keyword list delivered the desired outcome.
Main mistake at the start?
Lack of experience. The partner was a newbie and wanted to scale profitable traffic as quickly as possible.
Is there scaling potential?
After this optimisation, scaling the campaign is only a matter of time. The partner is already actively working on it.

Final FAQ on PPC Traffic

Who will benefit most from this case study: beginners or experienced teams, and why?

This case study is primarily useful for beginners. Experienced teams have usually already gone through these stages. For newcomers, it’s an opportunity to grasp the fundamentals faster, avoid common early mistakes, and not waste resources on the same pitfalls.

Which insights are the most universal and applicable across different traffic sources?

The key takeaway: speed does not equal quality. Being faster than competitors doesn’t mean better, just as higher spend doesn’t guarantee results. Regardless of the traffic source, analytics, testing, and proper preparation are critical.

CASE STUDY 3 (ASO traffic)

Context

GEO: DE
Platform (iOS / Android): Android
Brand: Lucky Hunter
Goal: Increase user return after registration and the first deposit

Initial problem (“Pain”)

What wasn’t working?
Push notifications sent through the app were ineffective — users rarely returned to make their first or second deposit.
Where were users dropping off?
The main drop-off point was right after registration.
Were there issues with ratings/reviews?
Yes, but they were resolved quickly and ultimately had no impact on performance.

What did the analytics show?

Which metrics indicated the problem?
The key indicator was retention.
What did the funnel look like?
Unfortunately, the manager didn’t have full access to the funnel at that time, so the analysis relied mostly on available metrics and behavioral signals.
What was the main hypothesis?
Initially, it seemed that the issue was low motivation for users to make their first deposit. There were also assumptions about possible misleading communication, which may have caused users to misunderstand the offer.

What exactly was tested?

Visual:

Visual component:
Push notifications were sent without any visual support.

Texts:

Text example:
Different variations of headlines, descriptions, and key messages were tested. For example:“Dein Bonus wartet auf dich 🎁 Hol dir +50% auf deine Einzahlung und versuche erneut dein Glück! Verpasse deine Chance nicht – das Angebot ist zeitlich begrenzt ⏳”

This was one of the push notification variants used by the partner to attract attention.

Problem solution

What exactly was changed in the store?
Changes in the store were minimal — reviews were slightly updated and refreshed.
Which elements contributed the most?
Push notification optimization and updated bonus information delivered the strongest impact.
Why was this approach chosen?
A mismatch was identified: users were receiving outdated bonus information in communications, which directly affected their expectations and subsequent behavior.

Results and insights

How did performance metrics change (CVR / installs / organic)?
The main growth came from first and second deposits. Within a week, Reg2Dep conversion increased from 14.77% to 31.17%.
How quickly were results achieved?
The first improvements were noticeable within 1–2 days.
Which changes had the biggest impact?
Adjustments to push communication and updating the bonus offer — these became the main drivers of conversion growth.
Is there scaling potential?
Yes, these results are scalable. As long as the offer remains actual and communication stays consistent, the model shows stable performance.

Final FAQ on ASO Traffic

What takeaway from this case study can be directly applied to other campaigns without losing effectiveness?
The key takeaway is to always keep a bonus and offer information up-to-date and synchronised across all communication touchpoints. Even small discrepancies can significantly impact results.

At what point did it become clear that the approach was working, and what supported the decision to scale?
The first signals appeared after test push campaigns, showing improved engagement with first and second deposits. This confirmed the hypothesis, and subsequent results reinforced confidence in the approach.

All of these case studies show that growth in Facebook, PPC, and ASO traffic comes down to systematic work with analytics, creatives, and communication at every stage of the funnel. Any performance drop is an opportunity for optimisation that, when handled correctly, can quickly turn into profit.

Start working with N1 Partners — here you’ll get not just offers, but full-scale expertise and support to help you find winning setups faster and scale with confidence.

News

Behind the Game What Makes Products Convert

Published

3 days ago

May 13, 2026

Master Editor

In iGaming, registration does not bring value — the result appears only when the user makes the first deposit. Therefore, the Reg2Dep metric plays a key role: it shows how much you will earn from each attracted user.

Behind the Game is a series of expert materials where specialists from the N1 Partners affiliate program across different teams break down how strong iGaming products are built from the inside.

In this article, you’ll learn how the product affects Reg2Dep: what helps bring the player to the deposit, where the conversion is lost, and which solutions provide stable growth.

Top 3 must-have factors of a successful iGaming product: what has the strongest impact on Reg2Dep today?

Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, plays a major role.

It’s also important to pay attention to bonus policy. The bonus offer must match the audience’s expectations and be easy to understand.

Speed is equally important — everything should be tested, from page loading to payment confirmation. Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, also plays a major role.

Top-3 factors that stand out:

First, the product must provide the maximum number of local payment methods with high approval rates.
Second, it needs strong retention and VIP retention — achieved through CRM, bonus mechanics, and gamification.
And of course, the foundation is a stable, fast platform without technical issues.

If you want to work right away with products where this system is already well-established and generates stable profit, join N1 Partners!

What do partners need to know when choosing a product and which red flags can’t be ignored?

You should pay attention to all product weaknesses, especially:

Low payment approval rates.
Confusing or irrelevant bonus terms.
Slow support and weak brand reputation in the community.
Unstable website performance on mobile devices.

Most often, the quality of the payment infrastructure and the availability of local solutions are underestimated.

Partners also don’t always consider retention depth and VIP segment management, as well as basic factors like page load speed and product stability.

Which onboarding elements determine whether a player makes the first deposit and where do users most often drop off?

Players don’t like to wait — fast and simple registration is crucial (1–2 steps, no unnecessary fields). There must also be a clear and understandable welcome offer, and the path to deposit should be direct and fast, with helpful prompts. If these conditions are met, players won’t drop off at the earliest stages.

Convenience is important for players at every stage of the way to the deposit, so the main points of the user loss look like this:

At the payment method selection stage.
At the data entry stage — if the form is too long or complicated.
During redirection to a PSP — especially if there are payment approval issues.
At the stage of exploring bonuses or choosing content and games — if the terms or interface are not clear enough.

Which UX changes in N1 Partners projects have recently driven the biggest conversion growth?

The greatest impact came from three areas: increasing the number of local payment solutions, personalising offers immediately after registration based on traffic type, and updating the cashier.

The new payment area became clearer and more stable for players, which directly improved conversion rates.

How does player behaviour differ across GEOs, and how do N1 Partners products adapt to Tier-1 GEOs?

User behaviour differs significantly depending on the GEO, from preferences in payment methods to the perception of bonuses.

In Tier-1, players are more demanding: product speed, transparent conditions, user-friendly UX, and a wide range of local payment solutions are critical for them.

In Tier-2, users are more sensitive to bonuses and retention mechanics, take longer to make a deposit decision, and react more strongly to the size and terms of the offer.

N1 Partners products adapt to these features through localisation of payment methods, UX development, and gamification.

Which product hypotheses most often drive Reg2Dep growth?

The most consistently effective hypotheses are those focused on simplifying the deposit flow and expanding the list of payment methods. Additional growth comes from personalised welcome offers tailored to the traffic source and type.

Which features of N1 Partners products help achieve high conversion?

A key role is played by strong payment expertise and extensive localisation of payment solutions. Conversion is further boosted by a fast registration form, a flexible bonus system with clear terms, and advanced gamification. All of this is continuously optimised through A/B testing at every stage of the funnel.

To sum up, a high Reg2Dep is the result of a systematically built product: strong payment infrastructure with local methods, fast and intuitive UX, and relevant bonus logic. This combination determines whether traffic turns into revenue.

If you want to drive traffic to strong products designed for players, start working with N1 Partners. The affiliate programme unites 14+ casino and sportsbook brands with high Reg2Dep, operates in 10+ Tier-1 GEOs, and offers competitive scaling conditions — payouts up to €700 CPA for top partners and RevShare up to 55% + NNCO.

Be number one with N1!

Conferences

G GATE CONF 2026 — June 26–27, Tbilisi

Published

4 days ago

May 12, 2026

George Miller

G GATE CONF (ggateconf.com) will take place in Tbilisi, Georgia — a multi-vertical affiliate conference bringing together industry professionals from around the world in one venue.

The event will be held at Expo Georgia, the country’s largest event hub, occupying four pavilions as well as the open-air space between them. In 2026, the organizers expect up to 7,000 participants from the CIS, Europe, Asia, and other regions.

When and Where

Dates: June 26–27, 2026
Location: Expo Georgia, Tbilisi, Georgia

Event Scale

G GATE CONF is a two-day event with a rich business and networking program:

2 stages featuring industry speakers
100+ company and service booths
50+ zones and activities for networking, learning, and relaxation
Open-air zones for informal networking

Some formats are developed exclusively by the G GATE team specifically for the conference and are not repeated at other events.

Who Attends

The audience of G GATE CONF 2026 includes:

Media buying teams and solo arbitrage specialists
SEO specialists and agencies
Company owners and C-level executives
Advertisers and CPA networks
Affiliate market service providers: payment solutions, trackers, anti-detect browsers, proxies, creative agencies

Verticals

Main conference verticals: iGaming, White Hat, Crypto & Finance
For the first time at G GATE CONF, the following verticals will be featured: Dating, Adult, mVas, Sweepstakes

Each vertical will have dedicated activities and engagement formats to help participants quickly find relevant contacts and solutions for their needs.

Special Projects and Activities

In 2026, the conference will include 7 special projects, such as:

PITCH — a startup competition for launching and scaling affiliate industry projects
G GATE AWARDS — an industry award with a gala dinner honoring companies and market leaders
Merch Shop, SEO Shop, Match Point, and other interactive formats

Special attention is given to the afterparty, a large-scale evening event featuring headliners and dedicated networking zones, including VIP areas.

Why Attend

G GATE CONF focuses not only on content but also on the density of valuable contacts. The conference brings together multiple verticals and formats in one place, allowing participants to:

Achieve partnership goals
Discover new traffic sources and services
Connect with industry professionals beyond the standard “booth-card” format

Tbilisi was chosen as a convenient meeting point for participants from different countries, and the summer dates allow for a seamless combination of work, leisure, and networking.

Affiliate Announcements

Management Buyout Successfully Completed at ReferOn

Published

5 days ago

May 11, 2026

George Miller

ReferOn, an affiliate management platform for the iGaming sector, today revealed the successful conclusion of a management buyout. Former General Manager Alex Bukin purchases the platform, moving the company into its next stage of independent growth. Bukin will take on the position of Chief Executive Officer (CEO) to advance the company.

Assessing the platform’s path three years after its launch, Alex Bukin, CEO of ReferOn remarked: “This is a significant moment for ReferOn and marks the start of a new phase for the company.” The management buyout offers us the long-term perspective needed to consistently enhance the platform. We uphold our dedication to product development, enhancing our solutions for partners, and facilitating ReferOn’s ongoing expansion in significant markets.

The acquisition comes after a significant phase of advancement for the firm. Established on a base of operational effectiveness and scalable technology, ReferOn persists in expanding its footprint throughout the industry. In its initial year, the platform announced 35.7 million clicks, 2.4 million sign-ups, 18,000 affiliates, and 136,000 active trackers. The company’s extensive range of tools enhances flexibility for operators and affiliates, generating momentum that recently led to ReferOn being recognized as the “Best Affiliate Platform” in 2025 and 2026 by key industry players.

This change will not impact daily operations; assistance and current collaborations will continue as normal. As part of its continuous growth strategy, ReferOn is enhancing its product lineup with the introduction of new features, such as Refie, the integrated interface layer of the platform. The platform continually improves user experience and security via dynamic reporting, Company Grouping, Sub-Affiliation, Independent Deal Calculation (IDC), two-factor authentication (2FA), and thorough mobile optimization.

To maintain operational continuity, the current leadership team stays intact, guaranteeing stability as the company moves into its next phase of growth. With Bukin’s appointment as CEO, Vlad Bondarenko has moved from Head of Product to Chief Product Officer, and David Harris, who was previously Operations Lead, has become Chief Operations Officer. As the organization embarks on its next phase, it continues to prioritize equipping operators with top-tier tools and a dedication to providing the future of affiliate management.