Rightlander, the advertising and affiliate compliance monitoring specialist, is pleased to announce the appointment of Sarafina Wolde Gabriel as Chief Strategy Officer (CSO).

In her new role, Wolde Gabriel will work closely with the company’s founder, Ian Sims, and the broader management team to craft and implement business strategies intended to accelerate the company’s growth on a global scale.

“Sarafina brings a wealth of experience and a proven track record of success in strategic planning and business development,” said Ian Sims. “We are confident that her innovative thinking and strategic approach will be instrumental as we continue to grow our business and enter new markets.”

Wolde Gabriel’s remit will include expanding Rightlander’s reach into new markets and verticals, evaluating potential new product opportunities, and building strategic partnerships to boost business growth. This strategic vision aligns with the company’s objective to strengthen its market position and meet the increasingly complex needs of clients around the world.

Speaking on her appointment, she said, “I am thrilled to join Rightlander Limited and am committed to contributing to the company’s forward-looking approach. I look forward to working with Ian and the entire team to explore new opportunities and create innovative strategies that will drive global growth.”

A seasoned professional in digital marketing with over 19 years of experience, Wolde Gabriel brings to Rightlander a wealth of knowledge in leadership within the iGaming and marketing sectors.

Beginning her impressive career journey with Paysafe’s Income Access in 2004, she made significant strides, eventually serving as the company’s CMO until 2016. Her tenure with Paysafe was decorated with numerous industry awards, underscoring her expertise in driving growth and success in the digital marketing space.

In her most recent role as the VP of Strategy at Income Access, she directed innovative marketing strategies and established key business partnerships, contributing to the company’s global expansion. In 2022, Wolde Gabriel made a strategic shift, joining GeoComply, a geolocation and fraud prevention company, as a senior director, where she continued to excel in new business development and global expansion.

Wolde Gabriel holds a Master’s Degree in Marketing from the University of Surrey, UK, and a Bachelor’s degree in International Business and Marketing from Concordia University, Montreal. An active contributor to her community, she served as the President of the African Students Association during her time at Concordia University.

The addition of Wolde Gabriel to Rightlander Limited’s leadership team reflects the company’s ongoing commitment to strengthening its strategic direction and accelerating its growth trajectory.

WeAreGame is delighted to announce that we’ve been shortlisted in two categories at the upcoming AffPapa iGaming Awards 2023.

The illustrious second annual award ceremony will take place at the Mediterranean Conference Center, in Valletta, Malta, on June 20th. It is the leading award ceremony to celebrate and recognise the most influential affiliates, operators and B2B providers in the iGaming industry.

Nominated Categories

We are happy to share that we have been nominated in the following categories:

• Platform Provider of the Year
• Slots Provider of the Year

At the event, representatives from across the sector will come together to recognise the stand-out names over the past year. The majority of judges will be members of AffPapa’s extensive directory, who have been hand-picked for their years of knowledge and experience, making them the ideal choice for selecting the recipients.

We would like to congratulate our fellow nominees and thank AffPapa and the esteemed judges for the recognition of our achievements. We would also like to thank the entire team at WeAreGame and WeAreTechnology Group for their combined efforts over the past year to get us to where we are now.

Tim Scoffham, CEO of WeAreTechnology Group, said “We are thrilled to be nominated in two categories for the prestigious AffPapa iGaming Awards 2023. We’ve dedicated ourselves to growing our brand and establishing strong relationships with many big names in the sector. Good luck to everybody at the upcoming ceremony.”

The lavish gala award night will be a great success and an evening full of celebration, reflecting the enormous achievements and successes of all attendees. We wish the best of luck to all nominees.

As online sports betting continues to expand in the United States, gambling affiliate companies in the country are also growing in number.

The primary objective of affiliate companies is to earn their own small share of the multi-billion dollar market, but they also play a big role in helping new and smaller sportsbooks find their feet in the industry.

The American sports betting market is dominated by a handful of sportsbooks, with FanDuel alone owning about 50% of the market. DraftKings and Caesars are also solidly placed on the podium, making it very difficult for new operators to break through.

This is where gambling affiliate companies come in. Partnering with affiliate sites is a financially-prudent way of online marketing, as the cost is often directly related to the success of the campaign.

Swedish-based affiliate company Leadstar Media is one of many European companies that have turned their focus on the American market, launching a wide array of US focused products, including bonus comparison site, Betting Bonus USA.

Lee Cooper, editor-in-chief at Betting Bonus US, believes affiliate sites are important to all sportsbooks, but even more vital to new and smaller operators.

“For established sites like FanDuel and DraftKings, it is all about consolidating their positions at the top of the market”, he said.

“They have got the big bucks to run sponsorships and advertisements, but they also want to be on top of every list and not give room for complacency”.

“Many smaller operators don’t have the financial muscle to compete with the big guys, and rely heavily on affiliation to get customers and push their brand”, Cooper observed.

Having already enjoyed great success in other countries like Brazil and the United Kingdom, where they send thousands of new players to their partners on a monthly basis, Leadstar Media are confident of having similar success in the United States, considering the enormous potential of the country.

“We have invested a lot of quality resources into the United States, and are beginning to reap the dividends of all that effort”, Cooper stated.

The American gambling market is already quite big, but it is still nowhere near its full capabilities. Sports betting is now legal in some capacity in over 30 states, but significantly fewer states in the country allow online casino gambling.

With more states set to open their doors to the different forms of online gambling, there are many more new customers to be had. This again highlights the importance of affiliate gambling sites to smaller operators in the American market.

It is difficult enough for a new operator to break into the American market, given the different regulations across the states and fairly high licensing fees and taxes. It is even more difficult to usurp the established order and run the business profitably.

The big players look set to keep hold of their positions for the foreseeable future. They’ve already amassed a lion share of the gambling revenue, and are in a vantage position regarding advertising.

Gambling affiliate sites offer a more level playing field for the smaller operators to rub shoulders with the current market leaders and compete for customers. It’s a much fairer fight for the newbies!