Connect with us
List your 728x90 banner here

Income Access

PowerPlay Launches Managed Affiliate Programme with Income Access

Published

on

PowerPlay Launches Managed Affiliate Programme with Income Access

Affiliate programme for newly-launched sports betting and casino brand will be managed by Income Access using its software and affiliate network

 

PowerPlay, the newly released sports betting and casino brand, has launched an affiliate programme with Income Access, Paysafe’s marketing technology and services provider, to grow player acquisition in Central American and Caribbean markets with a future focus on South America and beyond. The new programme will be powered by Income Access’ affiliate software and managed by the company’s in-house affiliate team using the Income Access Network.

PowerPlay delivers gaming experiences that are tailored to the Central American and Caribbean markets, where football, cricket, tennis and basketball are especially popular. Powered by the London-based gaming and betting platform provider FSB, the brand offers players advanced in-play odds and competitive pricing on sports from world-wide markets. Players can also enjoy slots from Microgaming and live casino games from Evolution Gaming.

Affiliates of the PowerPlay programme will have access to expert support and marketing materials to help promote higher rates of player acquisition. Managed by Income Access’ experienced in-house affiliate managers, affiliates will also be able to make the most of the Income Access affiliate management software and its full suite of reporting tools. The PowerPlay affiliate programme will also leverage the Income Access Network, the iGaming industry’s longest-serving independent affiliate network, to strategically optimise programme growth.

PowerPlay is offering a comprehensive selection of commission structures to accommodate a greater number of affiliate partnerships. Revenue share, CPA and hybrid structures are all available, including a tiered structure of up to 60% on casino revenue. PowerPlay’s commission structures have no negative carryover.

PowerPlay has a range of first-time deposit promotions for new players, while returning players can also benefit from PowerPlay’s many ongoing promotions.

Dean Serrao, CEO at PowerPlay, said: “Choosing the Income Access platform was an easy decision for PowerPlay. They offer a product that is simple to connect to, easy to use and is trusted within the industry. As a new brand, we want to give affiliates tools and systems they know, so they can focus on converting players.”

Serrao added: “We’re also excited to offer players a 10% bonus on casino deposits of over $500, a 50% bonus on scoring substitutes in all Premier League and Champions League games, and even an innovative ‘make your own promotion’ suggestion process, which invites players to mould their own sports betting and casino experience.”

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “We are very pleased to be working with a new and ambitious brand like PowerPlay. Their local, tailored approach to acquisition and retention is a great fit for our data-driven affiliate marketing platform and in-house affiliate team.”

To learn more about the PowerPlay affiliate programme, contact PowerPlay.

About PowerPlay:
PowerPlay.com provides online sports betting and casino services to gamers across the world. Focusing on Caribbean and Central American players via football, cricket, tennis, and basketball, the company is able to create a uniquely customized experience for local players.

 

About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

Affiliate Success

Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award

Published

on

Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award

 

Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London 

 Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.

Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.

Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.

Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.

Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.

Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”

Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”

 

Continue Reading

Affiliate Announcements

Frapapa Launch New Affiliate Program with Income Access

Published

on

Frapapa Launch New Affiliate Program with Income Access

 

Income Access is thrilled to announce their partnership with Frapapa, in addition to the launch of their new affiliate programme! Frapapa is an exciting new sportsbook and casino platform focused on the expanding Nigerian market.

We will be providing our industry-leading affiliate marketing tracking platform solution to Frapapa, as well as launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with 19 years of experience in the industry.

About Frapapa

Frapapa is a new sports betting and casino platform that is targeting the growing Nigerian market. They offer access to betting on all your favourite sports, including football, basketball, and rugby. In addition, they have a variety of casino games for their players, along with live and virtual games to play and bet on.

Their platform is easy to navigate and has several exciting features for sports lovers, to make their experience even more enjoyable! These features include Frapapa’s compact view of all daily events, filters for the market options, and an intelligent arrangement of the various sports to bet on. Despite the brand just barely being a year old, it is already well known to many sports betting fans, due to their exceptional service and amazing offers available.

About Player Opportunities

Frapapa has an array of exciting bonuses for their clients to benefit from, as new players get to take advantage of their 300% welcome bonus up to N300,000. They can even enjoy this offer up to three times! If players miss out on this welcome bonus, they can still claim 75% on the next two deposits made. Frapapa’s players can enjoy the convenience of their mobile app and live support seven days a week. They also offer instant pay-outs and in-play cash out to their users.

Frapapa’s Commission Promotion

With the launch of their affiliate programme, Frapapa is offering a premium-tiered commission deal, where new affiliates who sign up to the programme get a premium revenue share of up to 35%.

Continue Reading

Affiliate Program News

OUTLAST DFS Launch New Affiliate Program with Income Access

Published

on

OUTLAST DFS Launch New Affiliate Program with Income Access

 

Income Access is thrilled to announce their partnership with OUTLAST DFS, an exciting Daily Fantasy Sports App that has already launched in multiple states, in addition to the launch of their new affiliate program.

Income Access will be providing their industry-leading affiliate marketing tracking platform solution to OUTLAST, in addition to launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with nearly 20 years of experience in the industry.

OUTLAST DFS is an innovative Daily Fantasy Sports App that’s launched in 19 states, including: California, Florida, Georgia, Illinois, Kentucky, Minnesota, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, Oregon, Rhode Island, South Dakota, Texas, Utah, West Virginia, Wisconsin and Wyoming.

They have three unique games – OUTLAST Over/Under, OUTLAST Survival Pool and Purse, with both an EZ and Pro user interface for all levels of DFS users.

The platform is easy to navigate and has several exciting features for daily fantasy sports lovers to make their experience even more enjoyable! In addition, OUTLAST has the most offerings of player options and props across several sports.

About the Player Promotion

OUTLAST DFS has an array of exciting bonuses for their clients to benefit from, as new players can take advantage of their 100% welcome bonus, matching up to $200 on their first deposit. They also offer a referral program where players and their referral get a $10 credit upon registering. OUTLAST DFS’ players enjoy the convenience of their 24/7 live support, so they can get back to enjoying the game!

 

OUTLAST Daily Fantasy Sports’ Commission Promotion

With the launch of their affiliate program, OUTLAST is offering a tiered CPA deal, as well as a 3-4% gross entry fee share.

Continue Reading
Advertisement

Latest News

Rightlander Limited Appoints Sarafina Wolde Gabriel As Chief Strategy Officer Rightlander Limited Appoints Sarafina Wolde Gabriel As Chief Strategy Officer
News2 weeks ago

Rightlander Limited Appoints Sarafina Wolde Gabriel As Chief Strategy Officer

  Rightlander, the advertising and affiliate compliance monitoring specialist, is pleased to announce the appointment of Sarafina Wolde Gabriel as...

WeAreGame Nominated for Two AffPapa iGaming Awards 2023 WeAreGame Nominated for Two AffPapa iGaming Awards 2023
News2 weeks ago

WeAreGame Nominated for Two AffPapa iGaming Awards 2023

  WeAreGame is delighted to announce that we’ve been shortlisted in two categories at the upcoming AffPapa iGaming Awards 2023. The...

News3 weeks ago

BC.GAME Casino Review: The Top-Notch Online Crypto Casino

  BC.GAME casino is a highly-rated online crypto-gambling platform that has taken the industry by storm. Established with a commitment...

Why Gambling Affiliate Companies are Key for Smaller American Sportsbooks Why Gambling Affiliate Companies are Key for Smaller American Sportsbooks
News4 weeks ago

Why Gambling Affiliate Companies are Key for Smaller American Sportsbooks

  As online sports betting continues to expand in the United States, gambling affiliate companies in the country are also...

OLBG gives away more than £1 million to tipsters OLBG gives away more than £1 million to tipsters
News4 weeks ago

OLBG gives away more than £1 million to tipsters

  £1m prize mark passed on 1 May 2023 76,953 prizes given away to tipsters Most successful winners have taken...

Double Up Media announces relaunch of Best Bingo Websites online bingo comparison site Double Up Media announces relaunch of Best Bingo Websites online bingo comparison site
Affiliate Announcements4 weeks ago

Double Up Media announces relaunch of Best Bingo Websites online bingo comparison site

  Nottingham-based affiliate marketing agency Double Up Media has announced the relaunch of one of the UK’s most popular comparison...

BettingLadies.com Launches Sports Betting Industry’s First Affiliate, News and Content Site For All Sports, For Women - By Women BettingLadies.com Launches Sports Betting Industry’s First Affiliate, News and Content Site For All Sports, For Women - By Women
Affiliate Announcements1 month ago

BettingLadies.com Launches Sports Betting Industry’s First Affiliate, News and Content Site For All Sports, For Women – By Women

  BettingLadies.com, the first sports betting affiliate and content site for all sports written by women, for women, announced it...

WagerWire Welcomes BetMGM, Caesars, SuperBook Sports, and Others Into Media Affiliate Network WagerWire Welcomes BetMGM, Caesars, SuperBook Sports, and Others Into Media Affiliate Network
News1 month ago

WagerWire Welcomes BetMGM, Caesars, SuperBook Sports, and Others Into Media Affiliate Network

  WagerWire, a first-of-its-kind platform that empowers bettors to buy and sell active sports bets announced affiliate deals with nine...

SkillOnNet’s EGO Recruits Bright, Young Affiliate Managers SkillOnNet’s EGO Recruits Bright, Young Affiliate Managers
News1 month ago

SkillOnNet’s EGO Recruits Bright, Young Affiliate Managers

  EGO (EGamingOnline), the sales arm of SkillOnNet’s proprietary brands, has announced two new additions to its dedicated team of...

FAVBET apps receive ‘Lite Mode’ for slower networks FAVBET apps receive ‘Lite Mode’ for slower networks
News2 months ago

FAVBET apps receive ‘Lite Mode’ for slower networks

  The newly revealed ‘Lite Mode’ setting is now available in both the FAVBET’s Android and iOS apps and lets...

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2022 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania