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5 of the most popular sports betting markets

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Sports betting is big business! There is a long history of being able to bet on the outcome of your favorite sport. The great changes that we have witnessed in technology mean that being able to do it is as easy as it has ever been. Not so many years ago you would need to see a bookmaker in person. Now, with the rise in online betting, you can bet on any event in any part of the world, no matter where you are.

This has seen new and exciting betting markets opening up, but when you look at what are the most popular, it seems that there is perhaps a touch of tradition with punters sticking to all-time favorites. Here’s a look at the 5 most popular. 

 

Football

As the most popular game on the planet it is perhaps unsurprising that football is one of the most popular betting markets. When you take a look at great clubs such as Manchester City and consider any Premier League current match, it is easy to understand the excitement that the sport brings and why people are keen to place their bets. 

In the UK alone, there is over £1 billion spent on football bets. Considering the popularity of the English Premier League and the fact that games are streamed worldwide, the total amount that is bet is bound to be much much more. That’s before you even consider the numerous cups and tournaments that can be bet on too. 

 

Horse racing

When you mention a bookie the chances are that horse racing is one of the first sports that springs to mind. Although betting on this market may not be as popular as football, there is still a staggering £100 billion wagered every year around the globe. Online betting has opened up this sport to so many people and helped to increase its popularity.

While horse racing may have an obvious association with the UK (the likes of the Grand National and the Cheltenham Festival), it is a sport that is popular the world over. As well as a loyal UK following, those in Japan and Australia are also big fans. 

 

Tennis

This one may be a bit of a surprise to many, but betting on tennis has seen real growth over the last few years. While the sport itself has long been popular, at one point the betting market was fairly restricted. The truth was that the sport had been dominated by great names for the last 20 odd years and so betting on an outcome was hardly exciting.

That has all changed now with the introduction of in-play betting. Punters are able to wager what they think is going to happen in each game and each set. They can also look for any potential upsets and move their money to bet on a surprising outcome too. This has made betting on tennis matches so much more enjoyable.

 

Golf

Golf is hardly a fast-paced game and often you are waiting 3 days or more to finally see the outcome. That being the case, what makes it a popular sport to bet on? When you take a look at the likes of the Ryder Cup, typically you will have 70-80 players teeing off. This means that there are so many betting combinations that there is enough to keep everyone interested.

Punters can bet on an array of outcomes. There are so many variables, odds, and potential winners that it really is an exciting sport to bet on.

 

Esports

The fastest-growing sports betting market has to be esports. Bookies have long looked at the likes of virtual races, but from around 2020 the popularity of virtual sports exploded. Punters are able to look at games such as FIFA and bet on the outcomes. Alongside sport-based games, there are also titles such as Counter-Strike and League of Legends to consider.

The growing popularity of esports has seen a great deal of money going its way. Prize funds for winners run into millions and this has really led to an increase in competition. This makes it a great sport for punters to bet on. 

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Gaming Innovation Group Media Arm (GiG Media): Official Policy in place for joining QMRA

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Gaming Innovation Group Media Arm (GiG Media): Official Policy in place for joining QMRA

 

GiG Media is one of the most well-known international iGaming Affiliate companies—the listed iGaming giant places high value on regulatory compliance in all active markets. The company acknowledges that QMRA is a valuable tool for ensuring better compliance.

GIG Media has decided to implement a strategy that websites operating in markets serviced by QMRA will be required to adhere to the Quality Mark. Over the next few months, GiG Media will begin the process of ensuring compliance with the QMRA team. GiG Media has already partnered with QMRA on its websites targeting the Swedish and UK markets.

QMRA is very happy about this. Working together with the GiG specialists will improve the Quality Mark as a whole.

Quote by Milorad Matejic, COO, GiG Media: “Gig Media is pleased to cooperate with QMRA in enhancing our compliance initiatives. Adhering to their standards on our websites where QMRA services the market demonstrates to the market our commitment to compliance at Gig Media.”

Quote by Steven Vrolijk, LL.M., QMRA Director: “QMRA is a follow up for our Dutch Quality Mark KVA. KVA has been very successful in the Netherlands, which made our choice for expanding internationally easy. We now service a lot of geo’s, among which Ontario, Sweden, Germany, Denmark and more.

GiG was one of the first KVA members, so we know each other already. GiG knows our work and our serious efforts. I am happy to say that our KVA evidence led them to be the first to make QMRA official company policy.

I am proud of this as well: we just launched in February (2024) and GiG being one of the largest affiliate companies out there, this is a huge step!

As we continue to expand internationally, we’re excited to welcome more partners committed to excellence. Join us in setting the standard for compliance in the iGaming Affiliate Industry”

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Affiliate Success

Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

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Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

 

Casino Guru, the premier platform for online casino reviews and industry insights, is thrilled to announce its victory in the “Affiliate of the Year” category at the prestigious AffPapa iGaming Awards 2024.
This marks the third consecutive year that Casino Guru has received this esteemed recognition, cementing its position as a leader in the affiliate industry.
The AffPapa Awards celebrate excellence in the iGaming sector, highlighting outstanding affiliates, operators, and B2B providers. Casino Guru’s consistent triumph in the “Affiliate of the Year” category is a testament to its commitment to transparency, innovation, and player safety. The platform, known for its comprehensive reviews and user-friendly interface, continues to set industry standards, ensuring fair play and informed choices for online gamblers worldwide
Over the past year, Casino Guru has achieved unprecedented growth and several notable milestones. The platform has maintained its status as the largest online casino database, with reviews of over 6,200 casinos. In a commitment to transparency and player protection, more than 450 online casinos have adjusted their terms and conditions based on Casino Guru’s recommendations. Additionally, the online gambling forum has surpassed 5,000 monthly posts, reflecting its strong community engagement.
“We are honored and delighted to receive this award for the third time,” said Ivona Kulichova, Casino & Affiliate Communication Lead. “This recognition reflects our unwavering dedication to providing high-quality, trustworthy information to our users and partners. We extend our gratitude to the AffPapa Awards committee and our incredible team for their hard work and passion.”
Casino Guru’s dedication to responsible gaming initiatives has been a cornerstone of its success. Partnerships with organizations like Mindway AI further this mission, emphasizing responsible gaming practices. The Casino Guru Awards recognize the industry’s top operators and professionals who align with Casino Guru’s mission to make online gambling safer.
Additionally, the Casino Guru Academy has introduced new courses on key industry topics, such as player verification, ESG in gambling, customer complaint handling, and affiliate management, highlighting its commitment to professional development and high standards. The Global Self-Exclusion Initiative, which includes the Self-Exclusion Standards project developed with international experts and City, University of London, exemplifies Casino Guru’s proactive approach to player safety.
The Complaint Resolution Center has also achieved remarkable success. Over the past year, 12,161 complaints were published and 3,428 resolved, saving players over $11 million. This represents a significant increase in both the number of complaints handled and the amount of money recovered for players, underscoring Casino Guru’s role in protecting consumer interests.
Amidst these achievements, Casino Guru remains steadfast in its mission to provide comprehensive and reliable information to the online gambling community. The company is committed to continuous innovation, responsible gambling practices, and fostering a trustworthy and engaging online environment for its visitors and the broader public.
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Awards

Winners Announced at the First Annual Golden Boomerang Awards 2024 in Cyprus

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Winners Announced at the First Annual Golden Boomerang Awards 2024 in Cyprus

 

The 11 most significant participants in the Golden Boomerang Awards traffic tournament were awarded heavyweight golden statuettes for contributing to the iGaming industry. The tournament is set to become an annual, and looking forward to the 2025 season

The winners across 11 nominations were named and honored at the 2024 Golden Boomerang Awards Ceremony, organized by Boomerang Partners in Cyprus. More than 150 major affiliate marketing representatives from around the globe visited an exclusive, new, first-in-industry event designed to recognize affiliates.

The Golden Boomerang Awards incorporated a full-scale award event with a red-carpet experience. Boomerang Partners is the first company in the industry to create such an award, offering affiliates a one-of-a-kind awarding ceremony participation from the partner program. The ceremony was opened by Ivan Krainov, co-founder of Boomerang: “The Golden Boomerang Awards is a fantastic initiative for our affiliate program. It’s an exciting opportunity for me to have my debut in the public eye, as I wouldn’t want to miss the chance to engage with our partners at this event. The Golden Boomerang Awards is our expression of gratitude to the partners who contribute immensely to the growth of Boomerang Partners.”

The awarding ceremony featured real rewards – actual golden statuettes, emphasizing the value of winning and partnership. The ceremony included the best options of modern live events: a beach party in the morning, and an awards ceremony in the evening — all with high-level networking opportunities, entertainment, live performances, and a DJ set, creating a festival atmosphere befitting an honored celebration.

“We’ve worked a lot with Boomerang Partners over the past year. It took us a couple of years to reach this level, and it’s just the culmination of our efforts over these years. This award has exceeded our expectations, and a big deal for us. We’re looking forward to next year and possibly winning the next Golden Boomerang Award, — said Julian Pfennig, co-founder of Apex Media Ltd, the grand winner of the Golden Boomerang Awards. — Boomerang has been one of our top partners. They have a lot of brands and frequently launch new ones, so it never gets stale or boring. And we’re having a wonderful time at the Golden Boomerang Awards Ceremony: one winner after another, with spectacular shows between the nominations. The nominations themselves are exciting. So, yeah, this is a big show, and we’re enjoying it a lot.”

 

2024 Golden Boomerang Awards Winners:

  • Winner: Apex Media Ltd
  • Rising Star: iGaming Awards (iGamingTeam)
  • Most Innovative Campaign: IT Universe (Unbesiegbar)
  • Best SEO Traffic: Media24 (AffMedia)
  • Best PPC Traffic: Britex (Amirah&Co)
  • Best Casino Traffic: MashaMedia (Unicorns)
  • Best Sportsbook Traffic: Creatus Media (FTDeez)
  • Best Quality Traffic: Inovatiq (HighRoller Gaming)
  • Best Ambassador: G.Partners
  • Best Affiliate: Aviate Leads (Avia Traf)
  • People’s Choice: CasinoGuru (StarGlide)

“We plan to make the Golden Boomerang Awards an annual event. And right from the start they set a high level – for the final event and results. Today guests from all continents flew to the ceremony. These are the winners, partners and top-leaders of the tournament. We have brought together a great professional community. We invited our partners to enhance their networking experience with enjoyable and productive interactions,”said Vitalii Prokofev, CEO at Boomerang Partners.

As the Golden Boomerang Awards 2024 concludes, plans are already underway for next year’s event. Continuing its annual tradition, the Golden Boomerang Awards will return in 2025, once again offering unique opportunities to Boomerang Partners.

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Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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