Responsible and legal gambling takes a step forwards in the US, with the launch of iGaming affiliate UScasinos.com.
US online casinos are regulated on a state-by-state basis, leaving some players confused as to what legal options they have when gambling online. With that confusion comes another risk: that of gambling at unregulated sites that don’t adhere to responsible gambling principles. This leaves players at the mercy of these “rogue” operators.
UScasinos.com combats this by offering a platform for players to discover legal, secure, and licensed online casinos in the US, ensuring they can game in a regulated and responsible environment.
A team of experienced casino players continually searches out and reviews sites that accept US players, and that team provides detailed and accurate information about any that UScasinos.com recommends. This vetting process includes examining the safety and security, fairness, payment options and game variety that sites offer.
The rapid growth of the iGaming industry, generating $1.66 billion in the first semester of 2021, results in a strong responsibility to lower gaming addiction behaviours.
Reginald Terry, Counselor at Detroit’s Center for Establishing Recovery, specializing in gambling addictions, comments “Many sites operate in the US but may be housed in a foreign country, meaning disputes may be settled offshore. Because the user of an unregulated site has little (if any) protection, there is no way to determine if the user’s money is kept in a separate account in the event of bankruptcy. If users are unable to access their money freely, the process of withdrawal can become problematic. Another concern is user verification: unregulated sites may or may not verify users are who they say they are (or even old enough to gamble). It’s difficult enough keeping kids from lifting their parent’s credit cards to purchase loot boxes for video games. Globally, youth are becoming more and more addicted to video games and other internet activities. The last thing we need is an 11-year old coming in for counselling for problem gambling.”.
Ena Mecan, Content Manager at UScasinos.com, says “We stay current with any changes regarding laws, regulations, and market updates. As a result, our recommended online gambling sites are tested on overall functionality, legal standing, as well as ease of responsible gambling resources and tools.”.
UScasinos.com operates in states where online gaming is currently legal: New Jersey, Pennsylvania, Michigan, West Virginia, and Delaware. A detailed statement on the affiliate’s responsible gaming can be found at uscasinos.com/responsible-gambling/.
QUANTUM GAMING AND MYAFFILIATES HAVE ESTABLISHED A LANDMARK PARTNERSHIP
We are ecstatic to start cooperating with MyAffiliates, the top-of-the-line affiliate tracking software platform.
Founded in 2007 by a group of devotees, MyAffiliates quickly rose to prominence for its superior flexibility, impeccable support, complete transparency, and absolute reliability. As a dedicated online gambling affiliate tracking platform, MyAffiliates proudly stands on the throne when it comes to managing affiliate programs and streamlining sales activities.
Its super-efficient features – affiliate, customer, and media management, advanced reporting, and commission plans – empower operators to raise brand awareness, increase traffic and profits, expand their customer base, and keep all affiliate marketing activities at the highest possible level of quality. All features are incredibly flexible, customizable, and scalable, designed to meet all business needs and keep pace with casino growth.
All things considered, it’s no surprise that the MyAffiliates marketing solution is experiencing such crazy-big success, attracting, like a magnet, hundreds of casino providers and powering some of the largest online affiliate programs.
“The MyAffiliates team constantly goes the extra mile regarding product innovation. The platform isn’t just client-oriented but also solution-oriented, forming a powerful combination of business support and software functionalities that puts it in a superior position compared to other affiliate software providers. We are thrilled to have partnered up with such dedicated professionals.”, commented Oliver de Bono, Quantum Gaming CEO.
“MyAffiliates is very excited to be one of the very first partners of Quantum Gaming following their recent launch. We really look forward to providing them with our software in order to be part of their growth and success.” – added Clemence Dujardin, Managing Director.
TrafficGuard partners with leading online gaming affiliate tracking platform RavenTrack
Leading digital ad verification and fraud prevention platform, TrafficGuard, today announced a partnership with online gaming affiliate tracking RavenTrack aimed at helping brands and advertisers to maximise their returns on ad spend on their affiliate marketing with invalid traffic and ad fraud prevention.
The global pandemic has undoubtedly caused a massive increase in the number of active users that indulge in sports betting regularly. A global statistic from Casino.org suggests that almost 26% of the world’s population bets, and the global market is expected to grow from $76.79 billion to an impressive $127.45 billion by 2025, according to Research and Markets.
Affiliate marketing is a crucial strategy employed by these gaming and sports betting companies, for faster, quicker customer acquisition. However the level of financial and competitor growth within the industry has created a strong attraction from fraudsters, and companies can fall prey with little to no knowledge this is even occurring. And, with the betting industry only saturating further, companies cannot afford to suffer from low ROI and poor campaign performance. Through TrafficGuard’s Affiliate Protection service, brands and marketers can combat and prevent misattribution in common types of invalid traffic (IVT) such as cookie stuffing, domain spoofing, anonymised traffic and compliance fraud present in online gaming today.
TrafficGuard’s full-funnel, multipoint solution measures the end-users engagement, intent and propensity to convert to give the most transparent view of their advertising activity enabling the best possible return on ad spend. The product also offers customised filters so advertisers can ensure that their affiliate partners are only being rewarded for the activity that is permitted by their terms and conditions.
“This online gaming and gambling industry got a huge boost in the pandemic, but bad actors also joined in the fray quite actively. At TrafficGuard we are passionate about protecting the erosion of marketing spending and recognised that the damage done to businesses due to these malicious activities is enormous. Through our Affiliate Prevention and integration into RavenTrack, we want to enable the brands and advertisers using their market-leading software to get their optimised and accurate ROAS with the right data, at the right time. With our full-funnel protection and expert product channel team, affiliate platforms like RavenTrack can deliver positive business outcomes through their customers.” says Matt Sutton, CRO of TrafficGuard.
Adam Rowley, Managing Director (RavenTrack) commented, “We understand the value of accurate tracking where every minute movement in each measuring metric matters. Our clients already reap the rewards of our fraud prevention tracking, and the partnership between RavenTrack and TrafficGuard will see our customers benefit from TrafficGuard’s premier expertise across ad networks, especially supporting customers in the global gaming and sports betting arenas, thereby helping us further our mission of ensuring the best possible performance for our customers.“
To support, grow and enable the success of this channel, TrafficGuard will deploy a structured team of affiliate experts helmed by Kalen Bushe, VP of Affiliate Partnerships.
Riding on the success and wins of major clients such as Disney Streaming Services, the integration with RavenTrack also marks the company’s second major announcement in recent weeks, having previously unveiled TrafficGuard Social – a solution that offers complete ad fraud prevention and protection on Facebook. Come 2023, TrafficGuard will roll out social capabilities for self-serve SMB users whilst expanding its offering to TikTok, Twitter, and LinkedIn, in response to rising client demand.
SKILLONNET AFFILIATES TO RALLY BEHIND SAFER GAMBLING WEEK
EGO (EgamingOnline.com) affiliates partners will drive conversation about safer gambling this October
EGO (EGamingOnline.com), the affiliate program for SkillOnNet’s network of proprietary online casinos, is urging its affiliate marketers to embrace Safer Gambling Week.
With the aim to stimulate conversation around safer gambling, the industry-led annual event will take place between 17th and the 23rd October. Organisers are asking the whole of the UK gambling industry to participate and to help drive awareness of how to approach gambling more safely.
All SkillOnNet brands will be involved, including PlayOJO, Slingo, Genting Casino and SpinGenie. And EGO is asking its affiliate partners to get in on the act, too.
Affiliates will be carrying a Safer Gambling Week banner on the homepages of all UK-facing casino sites for the duration of the campaign. Those who regularly mail their database of players or members have been asked to send a Safer Gambling Week email during the week.
Additionally, affiliates will be following and liking Safer Gambling Week Twitter, Facebook and Instagram and have been asked to share or repost a selection of Safer Gaming Week posts on all relevant social media channels at least once during the campaign.
Those concerned about their gambling can visit the Safer Gambling Week website now to get advice and learn about resources available to help them stay in control.
Michael Golembo at SkillOnNet said: “Safer gambling has always been a watchword for SkillOnNet and we have always expected the same of our EGO affiliate marketing partners. They have always done a great job of arming players with the tools and knowledge they need to make responsible decisions and informing them about resources available if gambling becomes a problem. But let’s push that message even harder during Safer Gambling Week.”
Where to play online casino games in Indiana
If you are an Indiana resident looking for the best sites to play online casino games, you’ve come to...
Ten percent of World Cup bets will be with crypto
One in every 10 dollars bet on the 2022 World Cup will be a cryptocurrency wager, according to new...
Twitch bans crypto-casinos, but all other forms are still allowed
Crypto-casino streaming has been banned by Twitch, but the platform still enables vast amounts of fiat currency gambling. The industry...
5 rules to starting an online casino or sportsbook (anywhere in the world)
If you’re looking to invest in a business sector that can outrun large-scale economic downturns, including a global pandemic,...
Chilli Games: New Game Provider
Chilli Games is a spicy new addition to the market of gambling providers. It is certified by international laboratories...
Casino Guru establishes Awards Project to recognize greatest industry achievements
The Casino Guru Awards is the latest project by Casino Guru inspired by guiding the dialogue on consumer safety,...
SKILLONNET AFFILIATES TO RALLY BEHIND SAFER GAMBLING WEEK
EGO (EgamingOnline.com) affiliates partners will drive conversation about safer gambling this October EGO (EGamingOnline.com), the affiliate program for SkillOnNet’s...
Steps to Have Strong Blackjack Skills
Who does not know the game of blackjack? Maybe it is difficult to find such people. No wonder! This...
AstroPay expands services with the launch of Global Affiliates Programme
AstroPay, the online payment solution of choice for millions of users worldwide, has launched a flagship global Affiliate Programme...
Casino Guru Releases New Tool to Help Players Find Best Casinos
Casino Guru, a global source of information about online casinos and the biggest database of casino websites, is always...
News5 years ago
Paddy Power departs the Italian market
Affiliate Success1 year ago
Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards
News6 years ago
Use of Social Media for Online Gambling Affiliates
Affiliate Announcements3 years ago
How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference
Affiliate Success6 years ago
Affiliate Interviews: CasinoDaddy (Mathias, Anton, and Erik Joelsson)
News4 years ago
Casino Games for Real Money – Choosing One to Play
Affiliate Success6 years ago
Exclusive Interview with Christoph C. Cemper Founder & CEO of LinkResearchTools and Link Detox
News4 years ago
Henrik Persson Ekdahl announces sale of stake in Catena Media