Connect with us
List your 728x90 banner here

Affiliate Announcements

FANSUNITE ACQUIRES AMERICAN AFFILIATE, ACCELERATING ENTRY INTO U.S. GAMING MARKET

Published

on

FANSUNITE ACQUIRES AMERICAN AFFILIATE, ACCELERATING ENTRY INTO U.S. GAMING MARKET

FansUnite Entertainment Inc., is pleased to announce a definitive agreement dated November 22, 2021 pursuant to which the Company has acquired (“Transaction”) the businesses and brands of American Affiliate LLC (“American Affiliate”). The Transaction will result in FansUnite securing a podium position in the U.S. online betting opportunity and will be the cornerstone of a larger U.S. affiliate strategy going forward.

American Affiliate Business

American Affiliate is a diverse collection of assets dedicated to generating new depositing customers for legal sportsbooks, online casinos, online poker sites, and adjacent products in the U.S. market.

American Affiliate’s vision blends an exclusive focus on the U.S. opportunity with marquee brands, a powerful omni-channel approach, a deep portfolio of proprietary technology, and a uniquely proven management team.

Transaction Highlights:

Accelerates Entry into U.S. Gaming Market: American Affiliates’ Betting Hero brand is the #1 live activation company in the U.S. sports betting and online gambling market.

Revenue and EBITDA Growth: American Affiliate has produced trailing 12 months unaudited revenue and EBITDA of US$13.1 million and US$6.0 million respectively.

High-Value Customer Base: American Affiliate’s assets have generated over 150,000 new depositing customers for legal U.S. online betting operators.

Partnerships with Tier-One Sportsbooks: Partnerships with leading sportsbooks and casinos including BetMGM, DraftKings, FanDuel, PointsBet, Underdog Fantasy, WynnBet, and more.

Strong Alignment with Existing Management and Shareholders: Consideration shares to be issued at a 42% premium to market price with share restrictions over a three-year period.

U.S. Pure Play: The only at-scale affiliate company focused primarily on the U.S. market.

True Omni-Channel: A premier at-scale omni-channel affiliate in the U.S. market, combining marquee digital brands with a best-in-class live activation arm.

Leading Intellectual Property Portfolio: Category-leading portfolio of proprietary technology.

World-Class Executive Team: Tier-one executive and management team with a history of success and scale in the U.S. gaming market.

“The acquisition of American Affiliate represents the most significant milestone for FansUnite to date,” said Scott Burton, CEO of FansUnite Entertainment. “This transformative transaction will provide us further access to the lucrative U.S. regulated sports betting and online gambling market while generating accretive, high-margin revenue, expanding our leadership team, and accelerating the growth of our company’s footprint in the global gambling market.”

“When we looked at how quickly the U.S market is expanding, it made clear strategic sense for us to enter the affiliate business as a way to partner with some of the largest gambling companies in the world,” continued Scott Burton. “We will now own and operate an unparalleled customer acquisition portfolio, allowing us to leverage our technology, brands, and talent to immediately capture share in the U.S. sports betting and online gambling market.”

Combined, the American Affiliate brands represent one of the most significant single sources of new depositing customers for legal U.S. sports betting and online gambling operators. The leadership team has over 40 years of combined experience in the regulated gambling industry, including senior roles at market leaders such as ACEP, Amelco, DraftKings, Catena Media, and GeoComply.

Brands, platforms, content, and services highlighted in the Transaction include:

Betting Hero (www.bettinghero.com)

Props (www.props.com)

BetPrep (www.betprep.com)
Wagers (www.wagers.com)

“Legal U.S. sportsbooks and online casinos are spending billions of dollars to acquire and retain customers,” said American Affiliate CEO Chris Grove. “Our brands, team, and technology allow us to capture a meaningful share of that marketing spend today while producing some of the highest margins in the U.S. online betting ecosystem.”

“But that success is only a starting point,” Grove continued. “We anticipate unprecedented near-term growth as legal online betting continues to expand into new states and new products. Joining with FansUnite was key to our strategy of aggressively scaling our business to meet that opportunity head-on.”

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Affiliate Announcements

Vahe Khalatyan appointed new PartnerMatrix CEO

Published

on

Vahe Khalatyan appointed new PartnerMatrix CEO

 

PartnerMatrix, an award-winning affiliate software provider in the iGaming industry, is proud to announce the appointment of Vahe Khalatyan, previously PartnerMatrix Chief Technical Officer, as its new CEO.

Since day one, Vahe has played a crucial role in the development and success of PartnerMatrix in the last eight years, proving to be a key asset and leader within the team.

His appointment follows the recent departure of previous CEO and co-founder Levon Nikoghosyan who left the business to pursue his own personal projects.

Vahe Khalatyan, CEO of PartnerMatrix, said: “I am excited to take on this role and lead PartnerMatrix into the future. I have been with the company since day one and have developed a deep understanding of its operations and the market.

In 2023 we will continue to lead the way in iGaming affiliate marketing and focus on new tools and updates for affiliate security, providing a bespoke approach to every client.

Ebbe Groes, CEO of EveryMatrix, added: “Vahe takes over the position with a wealth of knowledge about the company and the industry and has some exciting, innovative ideas he will implement in the months to come.

This is a significant step, both for Vahe and PartnerMatrix, and I’m delighted he has stepped up. This is fully deserved and I’m confident his efforts, ideas, and skills will continue to bring great success to the company and the group.

PartnerMatrix was awarded Best Affiliate Software at the EGR B2B Awards 2022, demonstrating its commitment to providing the best solutions in the industry. Under Vahe’s leadership, the company will continue to innovate and provide exceptional services to its clients in the iGaming sector.

Continue Reading

Affiliate Announcements

iGB Affiliate London opens in style

Published

on

iGB Affiliate London opens in style

 

The 2023 edition of iGB Affiliate London opened today (9th February) with visitors participating in the biggest edition of the show on record.

The annual event is this year occupying a record 11,800 square metres (net) with the demand for space from both new and existing exhibitors underlining iGB Affiliate London’s status as the flagship event for stakeholders and the ‘not to be missed’ business appointment of the year.

Jay Todd of exhibitors APCW described the show as being “..easily the most significant affiliate event of the year offering tremendous value from education to networking.”

Anthony Telesca, of GPWA said the show was “…an absolute must” and constituted the “..most valuable conference for new business and for strengthening existing relationships.”

A total of 31 brands are making their debut appearance on the show floor, with the newcomers drawn from a total of 18-nations comprising Malta (4 first time exhibitors), UK (4), Ukraine (3), Israel (3), Hungary (2), Australia (2), Cyprus (2) and one each from Bulgaria, Denmark, Poland, Japan, Serbia, Switzerland, Singapore, Hong Kong, Greece, Estonia and Portugal.

Naomi Barton, Portfolio Director responsible for iGB Affiliate London, believes the balance between established long-time supporters and businesses which are new to the show represents a compelling proposition for visitors and delegates. She stated: “Alongside the provision of new business strategies, new tactics, new technologies, new thinking and new trends it’s really significant that we can also provide visitors with access to a host of new exhibitors who want to be a part of the iGB Affiliate London show experience.”

She added: “Attracting a community of new exhibitors who represent nearly one in four (23.8%) of the show floor total, has enabled us to grow iGB Affiliate London to the extent that this year’s show occupies three of the halls at ExCeL London for the first time.

“Joining the community at iGB Affiliate London provides an opportunity to engage with over 5,000 affiliates, advertisers, networks and tech suppliers, as well as network with non-gaming affiliates and find out how what works in other sectors can be deployed in gaming.”

Continue Reading

Affiliate Announcements

Soft2Bet launches a new affiliate management system ReferOn

Published

on

Soft2Bet launches a new affiliate management system ReferOn

 

A new, feature-filled affiliate management system powered by the platform provider

 Soft2Bet, a top-notch online platform provider has recently announced that it has gone live with top of the art affiliate management system, ReferOn.

This boasts a broad array of affiliate marketing services that are key to the partners they assist. ReferOn’s system has the ability to manage large networks of companies in one comprehensive system. Flexible and adaptable in accordance with the individual needs of each affiliate.

ReferOn offers the most advanced features including an effective rewarding engine which offers rewards at the individual, more customised level, making its management much easier for admin users. It also keeps track of the payments and invoices for all accounts, in a quick and efficient manner. This is also true for the data and statistics that are accumulated.

The affiliate management system offers organised reporting on numerous levels allowing for full control over your data, in addition, you can customize what data you choose to share with your partners. Grouping variations can also be calculated according to brand, company, campaign and even geo levels through ReferOn. Reporting is also made extremely easy and allows for toggled groups and effective date breakdowns. ReferOn also makes use of multiple widgets, filters and statistics at every level which make the data accessible for the admin to explore and make informed decisions.

When using ReferOn, brands can be integrated into the system seamlessly and your support and account management are all under one roof. The system can connect the data points to your data provider. ReferOn dashboards are now clearer and easier to view and access, allowing for much more flexibility for users.

Accounts with multiple affiliate logins within other competitive software enable statistics to be grouped at a ‘master’ level. This makes payments and data management much simpler.

Vladyslav Bondarenaiko, Product Manager at Referon said: “ReferOn‘s highly-advanced features change the way we view affiliates and admin needs through. Seeing as this system is not only for internal usage, this creates an additional revenue stream for the business and allows a more streamlined process of integration and access.”

 

Continue Reading
Advertisement

Latest News

Fiat & Crypto: King Billy players get the best of both worlds Fiat & Crypto: King Billy players get the best of both worlds
Affiliate Success8 hours ago

Fiat & Crypto: King Billy players get the best of both worlds

  See how the casino players can deposit in crypto and play in fiat.  Since the dawn of e-gaming robust...

Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations
London Affiliate Conference2 weeks ago

Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations

  The 2023 edition of iGB Affiliate London has broken all records with more attendees travelling from more countries than...

Casino Guru Awards invites you to watch the live ceremony on February 22 Casino Guru Awards invites you to watch the live ceremony on February 22
Awards4 weeks ago

Casino Guru Awards invites you to watch the live ceremony on February 22

  The Casino Guru Awards Ceremony is just a week away with the grand date set for Wednesday, February 22...

News4 weeks ago

Representatives of the Ukrainian IBOX BANK and LEO IPS took part in the ICE London 2023 conference

  On February 7-9, the management of IBOX BANK and the LEO International Payment System (IPS) participated in one of...

Soft2Bet launches a new affiliate management system ReferOn Soft2Bet launches a new affiliate management system ReferOn
Affiliate Announcements2 months ago

Soft2Bet launches a new affiliate management system ReferOn

  A new, feature-filled affiliate management system powered by the platform provider  Soft2Bet, a top-notch online platform provider has recently...

Arsenal legend Ray Parlour and Southampton’s Francis Benali MBE confirmed for Partners.io stand at iGB Affiliate London Arsenal legend Ray Parlour and Southampton’s Francis Benali MBE confirmed for Partners.io stand at iGB Affiliate London
London Affiliate Conference2 months ago

Arsenal legend Ray Parlour and Southampton’s Francis Benali MBE confirmed for Partners.io stand at iGB Affiliate London

  Visitors to the Partners.io stand (L50) at iGB Affiliate London (8th – 11th February, show open days 9th –...

AffPapa surpasses 500 registrants for iGaming Club London AffPapa surpasses 500 registrants for iGaming Club London
News2 months ago

AffPapa surpasses 500 registrants for iGaming Club London

  iGaming Club London, the latest in a series of global events powered by AffPapa, has exceeded all expectations after...

FAVBET switches to Single Wallet for increased player comfort and smoother operations FAVBET switches to Single Wallet for increased player comfort and smoother operations
News2 months ago

FAVBET switches to Single Wallet for increased player comfort and smoother operations

    FAVBET is doing away with the practice of creating several wallets in the player’s personal account on favbet.com...

Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI
Affiliate Success2 months ago

Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI

  By: Richard Metcalf, Global VP, Sports Betting & Online Gaming, TrafficGuard   Betting companies can adopt cutting-edge technology and...

News4 months ago

“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup

  November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football...

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2022 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania