News
How live streaming impacts sports betting

The rise of live streaming has significantly impacted the world of Sports betting, offering bettors new ways to engage with their favorite sports in real-time. As technology continues to evolve, live streaming is becoming a key component of the online betting experience, allowing users to follow games and events directly on betting platforms. This development has transformed how people place bets, especially when it comes to in-play betting, where decisions are made as the game unfolds. In this article, we will explore the various ways live streaming is influencing sports betting and how it benefits both bettors and betting platforms.
Real-Time Engagement
One of the most obvious benefits of live streaming for Sports betting is the ability to watch events in real-time without the need for an external service, like cable TV or separate streaming platforms. Bettors can follow the action as it happens, which adds a whole new level of excitement and engagement. This direct access to live events allows bettors to make informed decisions based on the current gameplay, team performance, and any unexpected developments, such as injuries or weather conditions.
This instant connection to live games is especially valuable for in-play betting, where odds and outcomes can change within seconds. For example, during a football match, a team scoring an unexpected goal might shift the odds dramatically, providing an opportunity for bettors to adjust their strategies accordingly. This dynamic environment, made possible by live streaming, enhances the thrill of sports betting, making it more interactive and immersive.
Enhanced In-Play Betting
Live streaming has revolutionized in-play or live betting, which has become one of the fastest-growing segments in the sports betting industry. The ability to watch the game live while placing bets as events unfold allows bettors to react in real-time. This creates a more strategic betting experience, where users can capitalize on momentary shifts in the game’s momentum.
For example, in tennis, a player who is visibly fatigued or struggling with an injury might see their chances of winning decrease. Bettors who are watching live can seize this opportunity to place bets that reflect the changing conditions of the match. Without live streaming, bettors would have to rely on delayed updates, which could result in missed opportunities or less accurate bets.
Increased Transparency and Trust
Live streaming also helps to build trust between the Sports betting platform and its users. In a world where transparency is critical, allowing bettors to watch the action as it happens ensures they are not relying on delayed or inaccurate data. This transparency makes the betting process feel more legitimate and fair, as bettors can verify that what they are betting on aligns with what is happening on the field.
For betting platforms, offering live streaming can serve as a competitive advantage. Platforms that provide this feature are more likely to attract and retain users who value the ability to follow the game live and make well-informed decisions. This, in turn, fosters a stronger relationship between the bettor and the platform.
Combining Data and Streaming for Smarter Bets
Another way live streaming is impacting sports betting is through the combination of live data feeds and video streams. Many platforms now integrate real-time statistics, analysis, and streaming into a single interface, allowing bettors to see everything they need in one place. This combination provides a comprehensive view of the game, enabling bettors to make smarter and more informed decisions.
For instance, during a basketball game, bettors can watch the live stream while tracking player statistics, team performance, and betting odds. This dual-layer of information allows for a more strategic approach to betting, where users can base their decisions on both visual cues and statistical data.
Live streaming has become a game-changer in the world of Sports betting, enhancing user engagement, boosting transparency, and creating a more dynamic betting environment. By offering real-time access to games and events, betting platforms provide a more immersive and strategic experience for their users. As live streaming technology continues to evolve, its role in sports betting will only grow, making it a key feature for bettors who want to stay informed and engaged throughout the sporting events they wager on.
Conferences
EEGS Affiliate Conference Returns – Celebrating Its Fourth Edition as a Key Industry Milestone in Eastern Europe

Building on the success of previous years, the EEGS Affiliate Conference is set to host its fourth edition, reaffirming its position as the leading event dedicated to affiliates, affiliate managers, and industry partners in Eastern Europe.
The conference will take place on 25th November in Sofia, Bulgaria, as a key accompanying event to the Eastern European Gaming Summit (EEGS). It provides a premier platform for affiliates to connect, share insights, and drive growth within the rapidly evolving gaming and entertainment sectors.
Since its launch, the EEGS Affiliate Conference has attracted over 150 top-tier affiliates, affiliate managers, and industry stakeholders from across Europe. It serves as a vital hub for networking, strategic partnerships, and the exchange of innovative ideas, enabling attendees to maximize their success in a competitive market.
The upcoming edition promises to be even more impactful, featuring engaging panel discussions, expert-led presentations, and exclusive networking opportunities tailored specifically for the affiliate community. The event will culminate in a lively networking party, offering attendees a relaxed environment to forge new collaborations and strengthen existing relationships.
As the only dedicated affiliate conference in Eastern Europe, this event offers unparalleled visibility for brands and affiliates seeking to expand their reach, share best practices, and stay ahead of industry trends.
EEGS also offers premium sponsorship opportunities designed to elevate brand presence and maximize exposure. Interested parties are encouraged to stay tuned for sponsorship details or contact the organizers directly at [email protected].
Mark your calendars for the upcoming EEGS Affiliate Conference in Sofia, Bulgaria, and seize the opportunity to connect with industry leaders, share insights, and explore new avenues for growth and innovation. The program and registration details will be announced soon. More updates will be shared shortly!
Affiliate Announcements
Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.
What Sets It Apart?
Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.
From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates, 630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.
See It First at iGB L!VE
Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.
Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.
Affiliate Announcements
Affilka by SOFTSWISS Unveils Updates for Affiliates

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model.
Traffic Report: In-depth Click Analysis
This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:
- Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
- CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
- Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”
API for Marketing Campaigns and Tracking Links
In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.
New Sub-affiliate Revenue Share Model
Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.
Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”
Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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