Affiliate Announcements
Vita Media Group partners with SmartSoft Gaming to start a new era on Ekstrapoint
Vita Media Group, a Top 20 Power Affiliate according to EGR Global, is excited to announce a new partnership with one of the pioneer gaming providers, SmartSoft Gaming.
This new partnership represents the latest efforts from Vita Media Group to modernize and optimize its loyalty and rewarding platform Ekstrapoint.com. The collaboration between the two sides will result in implementing modern and interactive games developed by SmartSoft on the Ekstrapoint.com platform.
Rasmus Hansen, Chief Sales Officer at Vita Media Group, believes that this collaboration expands the company’s offer in multiple layers and will ultimately benefit iGaming advertisers and Ekstrapoint users in many ways.
“The EkstraPoint platform was brought to the world in 2018 with the idea to create an iGaming hub that connects players and advertisers most uniquely – by rewarding loyalty. We wanted to challenge the conventional way of thinking of affiliation within the gambling sector by implementing principles to retain users on the page for the benefit of an increased lifetime value. A strategical partnership with SmartSoft Gaming represents a historic turn for EkstraPoint as it will allow us to provide our users with a wide portfolio of new and modern games. Additionally, this implementation proves the scalability and depth that this product has to offer, which makes it an important milestone in our pursue of seeing EkstraPoint be the platform that gamblers and advertisers can’t see themselves without” said Mr. Hansen.
SmartSoft Gaming is a company managed by a team with 20 years of experience in the Igaming industry, hence that is a factor that will benefit the Ekstrapoint platform. The Chief Marketing Officer of SmartSoft Gaming, Luka Namoradze, shared his thoughts on the new collaboration with Vita Media Group.
“We are glad that our games are now available on a very special and interesting platform. We are looking forward to a very successful collaboration, which on one hand will increase the awareness of our games and on the other hand bring Ekstrapoint players a whole new level of excitement. We hope that the journey in the dreamworld of SmartSoft Gaming will be entertaining for everyone.” stated Mr. Namoradze.
The first game that the Ekstrapoint players will taste is Samurai. This video slot will offer the players:
• The feel of an Asian adventure
• An overall advanced graphic experience with cutting-edge imagery
• increased Level of quality entertainment on Ekstrapoint.
The Samurai slot is now fully integrated with all the key components of the Ekstrapoint platform such as the Leaderboard where players can check their score and compete for top prizes, as well as the Personal Dashboard where players can go through all of their Ekstrapoint achievements and activity.
Ekstrapoint.com is the first and only loyalty and rewarding platform in the Igaming industry designed and developed by Vita Media Group. The platform offers free casino games and free ekstra points every time a player plays one of the games or participates in the competition. The unique iGaming model of Ekstrapoint tends to reward players with ekstra points that they can later use to play at real casinos or to buy products from the Ekstrapoint shop. Ekstrapoint is enjoyed by the Igaming community with an excellent score of 4.8 on TrustPilot.
4ThePlayer is thrilled to announce a new partnership with Slots Launch. This collaboration will allow us to reach more affiliates and, in turn, even more players.
Slots Launch is a trusted and responsible platform for affiliates, providing 4ThePlayer with an excellent space to showcase our demo games to a broader audience.
Affiliates working with Slots Launch will have full access to our demo games, with 34 titles already available and more exciting titles to be added soon.
Henry McLean, Co-founder and Commercial & Marketing Director at 4ThePlayer, shared his excitement: “We’re thrilled to partner with Slots Launch to boost our content and drive more engagement with affiliates. It’s the perfect platform to help our games take off!”
By collaborating with 4ThePlayer, Slots Launch continues to provide affiliates with access to the best demo games on the market. Our innovative games enhance their platform, offering a fresh and engaging experience for players globally.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”
QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.
QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).
QMRA is available for the following markets:
Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia
Various well known international affiliate companies joined QMRA already:
- Game Lounge, Gaming Innovation Group and Leadstar Media
Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.
The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:
https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/
We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!
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