Vita Media Group, a Top 20 Power Affiliate according to EGR Global, is excited to announce a new partnership with one of the pioneer gaming providers, SmartSoft Gaming.
This new partnership represents the latest efforts from Vita Media Group to modernize and optimize its loyalty and rewarding platform Ekstrapoint.com. The collaboration between the two sides will result in implementing modern and interactive games developed by SmartSoft on the Ekstrapoint.com platform.
Rasmus Hansen, Chief Sales Officer at Vita Media Group, believes that this collaboration expands the company’s offer in multiple layers and will ultimately benefit iGaming advertisers and Ekstrapoint users in many ways.
“The EkstraPoint platform was brought to the world in 2018 with the idea to create an iGaming hub that connects players and advertisers most uniquely – by rewarding loyalty. We wanted to challenge the conventional way of thinking of affiliation within the gambling sector by implementing principles to retain users on the page for the benefit of an increased lifetime value. A strategical partnership with SmartSoft Gaming represents a historic turn for EkstraPoint as it will allow us to provide our users with a wide portfolio of new and modern games. Additionally, this implementation proves the scalability and depth that this product has to offer, which makes it an important milestone in our pursue of seeing EkstraPoint be the platform that gamblers and advertisers can’t see themselves without” said Mr. Hansen.
SmartSoft Gaming is a company managed by a team with 20 years of experience in the Igaming industry, hence that is a factor that will benefit the Ekstrapoint platform. The Chief Marketing Officer of SmartSoft Gaming, Luka Namoradze, shared his thoughts on the new collaboration with Vita Media Group.
“We are glad that our games are now available on a very special and interesting platform. We are looking forward to a very successful collaboration, which on one hand will increase the awareness of our games and on the other hand bring Ekstrapoint players a whole new level of excitement. We hope that the journey in the dreamworld of SmartSoft Gaming will be entertaining for everyone.” stated Mr. Namoradze.
The first game that the Ekstrapoint players will taste is Samurai. This video slot will offer the players:
• The feel of an Asian adventure
• An overall advanced graphic experience with cutting-edge imagery
• increased Level of quality entertainment on Ekstrapoint.
The Samurai slot is now fully integrated with all the key components of the Ekstrapoint platform such as the Leaderboard where players can check their score and compete for top prizes, as well as the Personal Dashboard where players can go through all of their Ekstrapoint achievements and activity.
Ekstrapoint.com is the first and only loyalty and rewarding platform in the Igaming industry designed and developed by Vita Media Group. The platform offers free casino games and free ekstra points every time a player plays one of the games or participates in the competition. The unique iGaming model of Ekstrapoint tends to reward players with ekstra points that they can later use to play at real casinos or to buy products from the Ekstrapoint shop. Ekstrapoint is enjoyed by the Igaming community with an excellent score of 4.8 on TrustPilot.
QUANTUM GAMING AND MYAFFILIATES HAVE ESTABLISHED A LANDMARK PARTNERSHIP
We are ecstatic to start cooperating with MyAffiliates, the top-of-the-line affiliate tracking software platform.
Founded in 2007 by a group of devotees, MyAffiliates quickly rose to prominence for its superior flexibility, impeccable support, complete transparency, and absolute reliability. As a dedicated online gambling affiliate tracking platform, MyAffiliates proudly stands on the throne when it comes to managing affiliate programs and streamlining sales activities.
Its super-efficient features – affiliate, customer, and media management, advanced reporting, and commission plans – empower operators to raise brand awareness, increase traffic and profits, expand their customer base, and keep all affiliate marketing activities at the highest possible level of quality. All features are incredibly flexible, customizable, and scalable, designed to meet all business needs and keep pace with casino growth.
All things considered, it’s no surprise that the MyAffiliates marketing solution is experiencing such crazy-big success, attracting, like a magnet, hundreds of casino providers and powering some of the largest online affiliate programs.
“The MyAffiliates team constantly goes the extra mile regarding product innovation. The platform isn’t just client-oriented but also solution-oriented, forming a powerful combination of business support and software functionalities that puts it in a superior position compared to other affiliate software providers. We are thrilled to have partnered up with such dedicated professionals.”, commented Oliver de Bono, Quantum Gaming CEO.
“MyAffiliates is very excited to be one of the very first partners of Quantum Gaming following their recent launch. We really look forward to providing them with our software in order to be part of their growth and success.” – added Clemence Dujardin, Managing Director.
TrafficGuard partners with leading online gaming affiliate tracking platform RavenTrack
Leading digital ad verification and fraud prevention platform, TrafficGuard, today announced a partnership with online gaming affiliate tracking RavenTrack aimed at helping brands and advertisers to maximise their returns on ad spend on their affiliate marketing with invalid traffic and ad fraud prevention.
The global pandemic has undoubtedly caused a massive increase in the number of active users that indulge in sports betting regularly. A global statistic from Casino.org suggests that almost 26% of the world’s population bets, and the global market is expected to grow from $76.79 billion to an impressive $127.45 billion by 2025, according to Research and Markets.
Affiliate marketing is a crucial strategy employed by these gaming and sports betting companies, for faster, quicker customer acquisition. However the level of financial and competitor growth within the industry has created a strong attraction from fraudsters, and companies can fall prey with little to no knowledge this is even occurring. And, with the betting industry only saturating further, companies cannot afford to suffer from low ROI and poor campaign performance. Through TrafficGuard’s Affiliate Protection service, brands and marketers can combat and prevent misattribution in common types of invalid traffic (IVT) such as cookie stuffing, domain spoofing, anonymised traffic and compliance fraud present in online gaming today.
TrafficGuard’s full-funnel, multipoint solution measures the end-users engagement, intent and propensity to convert to give the most transparent view of their advertising activity enabling the best possible return on ad spend. The product also offers customised filters so advertisers can ensure that their affiliate partners are only being rewarded for the activity that is permitted by their terms and conditions.
“This online gaming and gambling industry got a huge boost in the pandemic, but bad actors also joined in the fray quite actively. At TrafficGuard we are passionate about protecting the erosion of marketing spending and recognised that the damage done to businesses due to these malicious activities is enormous. Through our Affiliate Prevention and integration into RavenTrack, we want to enable the brands and advertisers using their market-leading software to get their optimised and accurate ROAS with the right data, at the right time. With our full-funnel protection and expert product channel team, affiliate platforms like RavenTrack can deliver positive business outcomes through their customers.” says Matt Sutton, CRO of TrafficGuard.
Adam Rowley, Managing Director (RavenTrack) commented, “We understand the value of accurate tracking where every minute movement in each measuring metric matters. Our clients already reap the rewards of our fraud prevention tracking, and the partnership between RavenTrack and TrafficGuard will see our customers benefit from TrafficGuard’s premier expertise across ad networks, especially supporting customers in the global gaming and sports betting arenas, thereby helping us further our mission of ensuring the best possible performance for our customers.“
To support, grow and enable the success of this channel, TrafficGuard will deploy a structured team of affiliate experts helmed by Kalen Bushe, VP of Affiliate Partnerships.
Riding on the success and wins of major clients such as Disney Streaming Services, the integration with RavenTrack also marks the company’s second major announcement in recent weeks, having previously unveiled TrafficGuard Social – a solution that offers complete ad fraud prevention and protection on Facebook. Come 2023, TrafficGuard will roll out social capabilities for self-serve SMB users whilst expanding its offering to TikTok, Twitter, and LinkedIn, in response to rising client demand.
SKILLONNET AFFILIATES TO RALLY BEHIND SAFER GAMBLING WEEK
EGO (EgamingOnline.com) affiliates partners will drive conversation about safer gambling this October
EGO (EGamingOnline.com), the affiliate program for SkillOnNet’s network of proprietary online casinos, is urging its affiliate marketers to embrace Safer Gambling Week.
With the aim to stimulate conversation around safer gambling, the industry-led annual event will take place between 17th and the 23rd October. Organisers are asking the whole of the UK gambling industry to participate and to help drive awareness of how to approach gambling more safely.
All SkillOnNet brands will be involved, including PlayOJO, Slingo, Genting Casino and SpinGenie. And EGO is asking its affiliate partners to get in on the act, too.
Affiliates will be carrying a Safer Gambling Week banner on the homepages of all UK-facing casino sites for the duration of the campaign. Those who regularly mail their database of players or members have been asked to send a Safer Gambling Week email during the week.
Additionally, affiliates will be following and liking Safer Gambling Week Twitter, Facebook and Instagram and have been asked to share or repost a selection of Safer Gaming Week posts on all relevant social media channels at least once during the campaign.
Those concerned about their gambling can visit the Safer Gambling Week website now to get advice and learn about resources available to help them stay in control.
Michael Golembo at SkillOnNet said: “Safer gambling has always been a watchword for SkillOnNet and we have always expected the same of our EGO affiliate marketing partners. They have always done a great job of arming players with the tools and knowledge they need to make responsible decisions and informing them about resources available if gambling becomes a problem. But let’s push that message even harder during Safer Gambling Week.”
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