News
5 of the most popular sports betting markets

Sports betting is big business! There is a long history of being able to bet on the outcome of your favorite sport. The great changes that we have witnessed in technology mean that being able to do it is as easy as it has ever been. Not so many years ago you would need to see a bookmaker in person. Now, with the rise in online betting, you can bet on any event in any part of the world, no matter where you are.
This has seen new and exciting betting markets opening up, but when you look at what are the most popular, it seems that there is perhaps a touch of tradition with punters sticking to all-time favorites. Here’s a look at the 5 most popular.
Football
As the most popular game on the planet it is perhaps unsurprising that football is one of the most popular betting markets. When you take a look at great clubs such as Manchester City and consider any Premier League current match, it is easy to understand the excitement that the sport brings and why people are keen to place their bets.
In the UK alone, there is over £1 billion spent on football bets. Considering the popularity of the English Premier League and the fact that games are streamed worldwide, the total amount that is bet is bound to be much much more. That’s before you even consider the numerous cups and tournaments that can be bet on too.
Horse racing
When you mention a bookie the chances are that horse racing is one of the first sports that springs to mind. Although betting on this market may not be as popular as football, there is still a staggering £100 billion wagered every year around the globe. Online betting has opened up this sport to so many people and helped to increase its popularity.
While horse racing may have an obvious association with the UK (the likes of the Grand National and the Cheltenham Festival), it is a sport that is popular the world over. As well as a loyal UK following, those in Japan and Australia are also big fans.
Tennis
This one may be a bit of a surprise to many, but betting on tennis has seen real growth over the last few years. While the sport itself has long been popular, at one point the betting market was fairly restricted. The truth was that the sport had been dominated by great names for the last 20 odd years and so betting on an outcome was hardly exciting.
That has all changed now with the introduction of in-play betting. Punters are able to wager what they think is going to happen in each game and each set. They can also look for any potential upsets and move their money to bet on a surprising outcome too. This has made betting on tennis matches so much more enjoyable.
Golf
Golf is hardly a fast-paced game and often you are waiting 3 days or more to finally see the outcome. That being the case, what makes it a popular sport to bet on? When you take a look at the likes of the Ryder Cup, typically you will have 70-80 players teeing off. This means that there are so many betting combinations that there is enough to keep everyone interested.
Punters can bet on an array of outcomes. There are so many variables, odds, and potential winners that it really is an exciting sport to bet on.
Esports
The fastest-growing sports betting market has to be esports. Bookies have long looked at the likes of virtual races, but from around 2020 the popularity of virtual sports exploded. Punters are able to look at games such as FIFA and bet on the outcomes. Alongside sport-based games, there are also titles such as Counter-Strike and League of Legends to consider.
The growing popularity of esports has seen a great deal of money going its way. Prize funds for winners run into millions and this has really led to an increase in competition. This makes it a great sport for punters to bet on.
News
MightyTips launches snappy Football Tips format for casual and pro bettors alike

MightyTips unveils a major product update — Football Tips, a dynamic new feature that delivers fast, curated football betting advice tailored for today’s users.
MightyTips is a leading platform dedicated to helping sports bettors make smarter decisions through in-depth sportsbook reviews, up-to-date bonus offers, expert betting blogs, and insightful match previews. While offering a wide range of content for bettors at all levels, the platform’s core focus has always been on delivering accurate predictions empowering users to place educated bets.
But as digital habits shift and the need for actionable insights grows, the platform is stepping into a new chapter. Football Tips are built to meet users where they are — with lighter, faster, and more personalised content that enhances the betting experience.
Ivo Osis, Product Owner at MightyTips, said: “This launch represents a major evolution in how MightyTips serves its audience. With Football Tips, we’re opening up our platform to casual and pro bettors alike, providing smarter insights in a more scalable format, driven to improve user experience and frictionless journey through the world of football betting.”
Key features of Football Tips:
- Match of the Day highlight – instantly find the most important game to bet on, hand-selected by expert analysts
- Quick match briefs – save time with short, insightful tips written by trusted football authors
- Tipsters’ stats on every tip – check each tipster’s accuracy to build transparency and trust
- My Saved Choice feature – save favourite tips and revisit them anytime
- More matches, more options – explore tips beyond just predictions and expect other sports coming soon, such as tennis and cricket
- Easy navigation by tip type – find exactly what you’re looking for, whether it’s 1X2, BTTS, or Over/Under tips, all one click away
This new format enhances usability, increases engagement, and broadens access to MightyTips’ expert content. It’s part of a wider strategy to modernise content delivery across sports and improve the overall user journey
News
Mikael Strunge is appointed as the new President and CEO of ACROUD

The board of directors of ACROUD AB has appointed Mikael Strunge as the new President and CEO of Acroud. Mikael Strunge, born in 1981, has worked within Acroud for four years in various roles in different parts of the company, most recently as COO. Mikael Strunge succeeds Robert Andersson.
“On behalf of the Board, I would like to thank Robert Andersson for his leadership and contributions over the past years. We are pleased to appoint Mikael Strunge as our new President and CEO. Mikael brings deep operational insight and a clear strategic vision, and we are confident that under his leadership, Acroud will enter its next phase of growth and innovation”, says Morten Marcussen, Chairman of Acroud.
“The last 4 years at Acroud has been a rollercoaster of emotions and results. I am proud to accept this appointment from the board and look forward to start the implementation of the company’s new strategic framework”, says Mikael Strunge, new President and CEO of Acroud.
Biography of Mikael Strunge
Mikael Strunge is 44 years old and has worked within Acroud for over four years, most recently as COO of Acroud, being responsible for the day-to-day management and operational activities of Acroud. Before that, Mikael was the CEO of PMG before PMG was acquired by Acroud.
Affiliate Announcements
ReferOn Launches Three Powerful New Features for Smarter Affiliate Management

ReferOn, the next-gen affiliate management system, has introduced three major features aimed at making affiliate operations faster, smoother and more scalable than ever.
The latest updates, including Async task tracking, affiliate-controlled postbacks and bulk payment generation, reflect ReferOn’s ongoing commitment to removing friction and empowering users with practical and efficient tools.
- Async Tasks: Say goodbye to frozen screens, slow loading and laggy sessions. The new system handles background-heavy processes such as bulk payments asynchronously (and with real-time tracking). This ensures smoother overall performance where users can monitor complex actions without overloading their session.
- Affiliate-Controlled Postbacks: Affiliates can now manage their own postback setup directly in the platform (when enabled by their manager). No more tickets, long email threads or tedious back-and-forth communication. Campaigns go live faster and everyone moves more efficiently and with less delay.
- Bulk Payment Generation: One of the more repetitive recurring workflows for users just became radically more efficient (and easy). Users can now generate payments for multiple partners in bulk with just a few clicks, freeing up time for higher-impact work.
Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the new features, “At ReferOn, we design for scale, efficiency and performance. These new features are more than simple improvements, they represent the foundations of a more autonomous, convenient and resilient system. We’re about empowering both operators and affiliates, and we’ve done that by providing self-service and streamlined tools to keep control in their hands. The ReferOn team continues to deliver on our promise of user empowerment without complexity.”
-
Awards2 weeks ago
Blask wins Best Tech at iGB Affiliate Awards 2025
-
News2 weeks ago
The Ethics of Ranking: Can Affiliates Be Both Commercial and Credible?
-
Affiliate Program News2 weeks ago
Let’sBet Partners with NetRefer for its Affiliate Marketing Platform
-
Affiliate Success2 weeks ago
Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards
-
Conferences1 week ago
New Sponsorship Opportunities Announced for the EEGS Affiliate Conference
-
Affiliate Announcements2 days ago
ReferOn Launches Three Powerful New Features for Smarter Affiliate Management
-
News2 days ago
Mikael Strunge is appointed as the new President and CEO of ACROUD
-
News2 days ago
Personalization in Action: How CasinoBonusesFinder Adapts to Every Player