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5 of the most popular sports betting markets

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Sports betting is big business! There is a long history of being able to bet on the outcome of your favorite sport. The great changes that we have witnessed in technology mean that being able to do it is as easy as it has ever been. Not so many years ago you would need to see a bookmaker in person. Now, with the rise in online betting, you can bet on any event in any part of the world, no matter where you are.

This has seen new and exciting betting markets opening up, but when you look at what are the most popular, it seems that there is perhaps a touch of tradition with punters sticking to all-time favorites. Here’s a look at the 5 most popular. 

 

Football

As the most popular game on the planet it is perhaps unsurprising that football is one of the most popular betting markets. When you take a look at great clubs such as Manchester City and consider any Premier League current match, it is easy to understand the excitement that the sport brings and why people are keen to place their bets. 

In the UK alone, there is over £1 billion spent on football bets. Considering the popularity of the English Premier League and the fact that games are streamed worldwide, the total amount that is bet is bound to be much much more. That’s before you even consider the numerous cups and tournaments that can be bet on too. 

 

Horse racing

When you mention a bookie the chances are that horse racing is one of the first sports that springs to mind. Although betting on this market may not be as popular as football, there is still a staggering £100 billion wagered every year around the globe. Online betting has opened up this sport to so many people and helped to increase its popularity.

While horse racing may have an obvious association with the UK (the likes of the Grand National and the Cheltenham Festival), it is a sport that is popular the world over. As well as a loyal UK following, those in Japan and Australia are also big fans. 

 

Tennis

This one may be a bit of a surprise to many, but betting on tennis has seen real growth over the last few years. While the sport itself has long been popular, at one point the betting market was fairly restricted. The truth was that the sport had been dominated by great names for the last 20 odd years and so betting on an outcome was hardly exciting.

That has all changed now with the introduction of in-play betting. Punters are able to wager what they think is going to happen in each game and each set. They can also look for any potential upsets and move their money to bet on a surprising outcome too. This has made betting on tennis matches so much more enjoyable.

 

Golf

Golf is hardly a fast-paced game and often you are waiting 3 days or more to finally see the outcome. That being the case, what makes it a popular sport to bet on? When you take a look at the likes of the Ryder Cup, typically you will have 70-80 players teeing off. This means that there are so many betting combinations that there is enough to keep everyone interested.

Punters can bet on an array of outcomes. There are so many variables, odds, and potential winners that it really is an exciting sport to bet on.

 

Esports

The fastest-growing sports betting market has to be esports. Bookies have long looked at the likes of virtual races, but from around 2020 the popularity of virtual sports exploded. Punters are able to look at games such as FIFA and bet on the outcomes. Alongside sport-based games, there are also titles such as Counter-Strike and League of Legends to consider.

The growing popularity of esports has seen a great deal of money going its way. Prize funds for winners run into millions and this has really led to an increase in competition. This makes it a great sport for punters to bet on. 

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LEONBET LAUNCHES A WORLD CUP 2026 RAFFLE CAMPAIGN GIVING OUT A NEW MAZDA CX-3 AND OTHER AMAZING PRIZES

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LEONBET LAUNCHES A WORLD CUP 2026 RAFFLE CAMPAIGN GIVING OUT A NEW MAZDA CX-3 AND OTHER AMAZING PRIZES!

LEONBET, Tanzania’s leading betting company known for its exciting odds and daily promotions, has officially launched another major campaign ahead of the 2026 World Cup season, which will officially begin on May 15, 2026.

LEONBET has always been committed to rewarding Tanzanians through different promotions. Before the launch of the WORLD CUP 2026 RAFFLE campaign, the company successfully introduced promotions such as MAGIFTI BAMPA 2 BAMPA, COMBO-HELA, and many others. These promotions are aimed at making sure customers benefit and win every day, which is why LEONBET is known as a company that creates winners daily.

The 2026 WORLD CUP RAFFLE campaign officially starts on May 15, 2026, and ends on July 20, 2026. The campaign aims to give customers a chance to win exciting prizes while enjoying the entertainment and excitement of the World Cup tournament.

Through this campaign, LEONBET customers will be required to place bets worth at least TZS 3,000 or more on any sport to receive coupons that will allow them to participate in different prize draws during various stages of the World Cup competition.

Participants in the campaign will have a chance to win prizes including:

  •   Mazda CX-3
  •   Luxury Ngorongoro trip for two
  •   PlayStation 5 (PS5)
  •   iPhone 17 Pro Max
  •   TZS 10 million cash prize
  •   And many more prizes

The prizes will be awarded during different stages of the tournament, including:

  •   Group Stage
  •   Round of 16
  •   Quarter Finals
  •   Semi Finals
  •   Final

Speaking about the promotion, LEONBET Director Jérôme Dufourg said:

“We are excited to bring Tanzanians this big campaign aimed at increasing entertainment, competition, and winning opportunities for our customers during the World Cup tournament. We believe this campaign will bring happiness to many participants across the country.”

LEONBET ambassador Baraka Mpenja also said:

“I continue to enjoy working with LEONBET because it is a trustworthy company with no tricks. It is one of the best companies in Tanzania, offering regular promotions to make sure Tanzanians have a chance to win. I encourage everyone to participate by playing more with bets starting from only TZS 3,000 to win many prizes, including the Mazda CX-3.”

LEONBET continues to strengthen its commitment to providing reliable and high-quality services to all customers while improving the sports betting experience in Tanzania.

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N1 Partners Drops Prediction Markets Vertical — Expand Your Traffic Strategy!

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N1 Partners team has launched a new Prediction Markets vertical on the N1 Bet product, which is a new betting format for real events with simple yes/no mechanics. This is the first and so far the only SOFTSWISS product that works with this niche.

This vertical opens up expanded opportunities for partners: it provides access to a fresh audience, and also allows you to monetize and scale traffic from various sources — from politics and finance to entertainment and show business — as efficiently as possible.

What is the real benefit for partners and how does it work? Read all about the Prediction Markets vertical in the article.

Prediction Markets vertical: what is it?

Prediction Markets is a unique betting format for real non-sporting events, where the user chooses “yes” or “no” to the potential event outcome (for example, elections, the Eurovision Contest, the Oscar Awards).

Users can bet on topics in the following areas:

  • politics (elections, geopolitical events)
  • cryptocurrencies and financial markets
  • technology and business
  • social trends and global narratives
  • entertainment and show business

The format is as simple as possible, does not require experience and knowledge in classic betting, therefore it may be of interest to a wide audience.

Why is the Prediction Markets format worth a test?

It is crucial to note that Prediction Markets is not just another feature; it is a unique vertical that gives access to a new, previously non-converting audience.

Reasons to test Prediction Markets:

  • The threshold for the first conversion is lower than in betting;
  • Works great with SEO and content traffic (news, trends, cryptosphere, politics, entertainment);
  • High interest in the vertical during trending events;
  • Opportunity to monetize an audience that doesn’t bet on sports or casinos.;
  • It is possible to transfer users to the casino and vertical betting;
  • Provides a smooth user path within the product.

Moreover, the format is as native as possible — real events constantly create new reasons for returning players, forming stable retention and LTV. 

Thus, Prediction Markets is a great way to monetize an audience that has not made a profit before, and with N1 Partners you can do this as simply and efficiently as possible.

Wanna be the first to gain access to a fresh audience? Test Prediction Markets with N1 Partners now!

Scale your results with N1 Partners:

  • 14+ casino and betting brands with high Reg2Dep
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 55% + NNCO for top affiliates

Be number one with N1!

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OLBG recognised in iGB Affiliate Awards for Dorking sponsorship

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OLBG recognised in iGB Affiliate Awards for Dorking sponsorship

OLBG, Principal Partner of Dorking Wanderers FC since the start of the 2025/26 season, has received national recognition after their headline sponsorship campaign was shortlisted for Affiliate Campaign of the Year at the 2026 iGB Affiliate Awards.

The nomination celebrates the leading sports betting and casino community’s collaboration with the Surrey-based club. Their partnership has helped shine a wider spotlight on non-league football through fan-focused content, social engagement and community-led activations.

Alongside the Dorking Wanderers campaign nomination, OLBG has also been shortlisted for both Best Sports Betting Affiliate and Best Casino Affiliate, underlining the brand’s continued growth across the wider iGaming industry.

Since announcing the long-term partnership in 2025, OLBG and Dorking Wanderers have launched a range of initiatives designed to bring supporters closer to the club, including branded fan engagement campaigns and social activations that have generated significant traction online.

Founded in 1999, Dorking Wanderers have become one of the most recognisable names in English non-league football following their rapid rise through the pyramid under owner and manager Marc White. The club has built a substantial national following through viral social media clips and documentary-style football content.

The iGB Affiliate Awards are regarded as one of the leading award ceremonies in the global affiliate and online gambling sector, recognising standout campaigns, partnerships and businesses from across the industry.

This year’s winners will be announced at a ceremony on 2 July.

OLBG CEO Richard Moffatt said: “After winning two awards at last year’s iGB Affiliate Awards, it’s fantastic to see OLBG shortlisted again across three categories this year.

As OLBG continues to grow as a broader sports fan engagement brand, it’s been rewarding to see ideas and learnings from partnerships such as Harry Derham Racing continue to evolve across new collaborations.

It’s especially pleasing to see our work with Dorking Wanderers F.C. recognised in the Campaign of the Year category. We were honoured to win this award last year for our partnership with Harry Derham Racing and, much like that collaboration, our work with DWFC has centred around long term storytelling, helping our partners move closer to their ambitions while giving fans a deeper connection to the sport they love.

A huge thank you goes to everyone at Dorking Wanderers F.C., Bunch of Amateurs and the OLBG team whose energy, creativity and commitment have made the partnership such a success.”

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