News
Gambling Advertisements Come Under Fire in the United Kingdom
 
																								
												
												
											
A lot has been developing with the UK gambling industry as of late, including the banning of credit cards for deposits and new guidelines that operators must adhere to from the Gambling Commission. Yet, something else has fallen under the scope of the government – sports betting advertisements. In fact, MPs are looking to bring a total ban of such into effect, with a proposal that is similar to the one proposed back in 2005.
However, some have questioned whether this will actually become a law, due to the fact that the gambling industry in the UK brings in around £11 billion every year. Much of that can be attributed to sports betting options as well, so even if a ban does come into effect, the likelihood is that it won’t be a complete one.
Yet, it is being requested as a potential course of action due to research that has been undertaken by MPs regarding the detrimental effects of gambling on people within the UK over the years. Advertisements can only enhance those effects according to these parliamentary members, so something needs to change. There are many recommended bookmakers in UK that already have a large following of bettors, so one would automatically question why advertisements are really necessary for them anyway. And the likelihood is that sports aren’t particularly going anywhere, so as long as they remain, sports betting likely will do, too.
Advertisements Cause More Harm Than Good
The issue isn’t specifically surrounding the advertisements themselves though, but the fact that they could have a serious negative effect on those people who are trying to distance themselves from the industry. So, those who have had problems with addiction before and, to some degree, minors who may be enticed by the possibility of sports and the potential to win money.
The MPs who are looking to bring in the ban on such advertisements belong to the Gambling Related Harm All-Party Parliamentary Group (APPG). In total, there are 50 members of this party, and having looked into research on how harmful gambling advertisements are to UK gamblers, they have collectively brought forward their argument for banning them.
A similar ban was introduced in Spain recently, which also has a legal sports betting industry. Yet, it wasn’t a total ban there. The ads are only allowed to be aired between the hours of 1am and 5am, and to coincide with that, all teams playing within La Liga cannot display sportsbooks on their kits during games.
The proposal brought forward by the APPG though isn’t about to shy away from requesting a total ban on betting advertisements in the UK. This relates to ads aired on television and displayed on computers. Not only that, but the proposal asks for businesses creating such advertisements to stop using algorithms that allow them to locate their target audience of high roller players. This means that they can’t offer promotions to them through email communication in a bid to get them to gamble even more.
Finally, the APPG is looking for a maximum bet limit of £2 to be imposed on gaming machines, in a style similar to that undertaken on fixed odds betting machines. Whether or not these will be passed through into law remains to be seen.
News
Power affiliate QiH Group rebrands to Quantum to reflect ambitious diversification strategy
 
														The tech powerhouse has a new website, name and branding that are set to take the affiliate marketing company into the next 10 years.
Quantum International Holdings, the affiliate formerly known across the tech, sports, iGaming betting industries as QiH Group has launched its official rebrand to Quantum. With a new-look website, logo and assets, the company has chosen the pared down name to reflect the strategic direction it will be taking, starting in 2026.
Speaking about the change, Quantum CEO Jamie Walters said: “I’m incredibly proud and excited to share the next chapter in our journey: the evolution of QiH into Quantum. For over a decade, QiH has been our foundation, a story of success, growth and innovation in iGaming. But the world – especially digitally – moves fast, and so do we.
“‘Quantum’ was already in our name, so we’ve simplified and streamlined, and it now represents the next version of who we are and where we’re going. A rebrand is about a lot more than a new logo, colours and identity – we’ve also evolved our mindset, ambition and of course, our strategic direction.
Walters continues: “Over the past few months, the Quantum team has worked tirelessly to get to this exciting new stage for our growth. We’re building on everything that has already made QiH Group so brilliant – our talent, creativity, and data-driven approach – and supercharging it to perform on the biggest global stage.
“Our vision is simple: to expand our affiliate marketing roots to become the world’s most-used digital comparison service, delivering simplicity and value to millions of users around the globe.”
Tom Murch, creative director at Quantum, shared: “The rebrand brief was simple: evolution. This wasn’t just about a new identity, it was about building on a decade of growth and turning momentum into acceleration. Quantum is the brave new chapter in our story, a brand, a strategy, a mindset, and a framework for high performance culture at scale and where elite talent can really thrive.”
The story so far
QiH Group was launched in London in 2014 to address a gap in the iGaming affiliate market for smart, digital-first, data-focused affiliate partnerships for iGaming operators.
The company has seen a host of accolades, such as:
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Moving from 21st to 15th on EGR Global’s Power Affiliates list in 2025 
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Growing from five initial employees to 60 now 
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Hiring an experienced C-suite of talent, including a CFO, CMO and CTO and promoting internally for their COO 
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Building our entire tech team from outsourced to a fully in-house, tech capability, expanding the team from 0 to 14 employees this year 
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Shortlisted for eight major awards in iGaming, from Employer of the Year to Affiliate of the Year 
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Fostering years-long relationships with Tier 1 operators 
“2026 and beyond are going to be incredibly exciting times for Quantum, and we’re so pleased to be bringing a new look, simplified name and a honed strategic direction and operational delivery for our clients – and of course, an environment where our talented and ambitious team can thrive,” says Walters.
Awards
Casino Guru wins in Casino Affiliate category at the EGR Operator Awards 2025
 
														
Casino Guru is proud to announce that it has won in the “Casino Affiliate” category at the just-concluded EGR Operator Awards 2025. The company was distinguished amongst the world’s leading casino affiliates and crowned with the ultimate accolade.
The awards ceremony was held at the De Vere Grand Connaught Rooms in London on October 22, 2025, and marked the 20th anniversary of the EGR Operator Awards.
Commenting on the award, Matej Novota, Head of Casino Research at Casino Guru, had this to say: “This recognition confirms our commitment to delivering one of the best possible experiences for casino players worldwide. We are grateful to the EGR Operator Awards for this distinction, which reinforces that our work toward a safer and more transparent industry is making a real impact. Casino Guru will continue to guide players toward better and fairer gaming experiences, and we are honored to receive this award.”
Casino Guru has repeatedly delivered one of the most comprehensive services in helping inform player opinion. The website focuses exclusively on reviewing online casinos and bonuses based on criteria that matter to the players, such as fair bonus policies and general terms and conditions, ease of withdrawals, and more.
Casino Guru has also served as a trustworthy mediator in disputes between players and casinos, having returned more than $52m in player funds through the Complaint Resolution Center, and making sure it offers a comprehensive service that goes beyond its meticulous reviewing process.
To help quantify the data points Casino Guru leverages to make decisions about what casinos are worthwhile, the company has developed the bespoke Safety Index metric, which gauges a casino offer based on player-specific preferences, overall fairness, and industry standards, and assigns a rating that players can trust.
This is the latest distinction secured by Casino Guru over the past several months. Casino Guru is also contending in various categories for the SiGMA Central Europe B2C Awards as well as in the AffPapa iGaming Awards LatAm.
News
Gamblers Connect Partners with Bazoom to Improve Link-Building Solutions for the iGaming Industry
 
														Gamblers Connect, a leading and trusted iGaming Medium & Affiliate website for the iGaming sector, is pleased to announce a new premium partnership with Bazoom, a sophisticated link-building platform.
This strategic alliance is designed to introduce Gamblers Connect’s expansive network to a best-in-class resource capable of addressing one of the most persistent challenges in the highly competitive digital landscape of iGaming: the efficient acquisition of high-quality backlinks.
The iGaming industry, encompassing affiliates, operators, and marketers, operates within one of the world’s most fiercely contested digital ecosystems, where achieving visibility and digital authority is a constant battle.
This collaboration is a direct response to this challenge, spotlighting a solution that moves beyond traditional, manual outreach methods.
Bazoom has successfully streamlined the process by offering an intelligent marketplace where users can efficiently discover, filter, and secure link placements from a vast global network of nearly 100,000 media outlets, utilizing familiar SEO metrics for precision targeting.
A core component of Bazoom’s offering is its integrated content engine, which handles the creation of high-quality, tailored content, included in the price of the link purchase. Operating on a model of transparent, pay-per-link pricing without any mandatory subscriptions, the platform offers a truly scalable solution built for all stakeholders, from solo consultants to major agencies.
The partnership is founded on a shared commitment to excellence, which is encapsulated in the mutual philosophy: “Scale with quality, not noise.”
Gjorgje Ristikj, Founder of Gamblers Connect, commented on the synergy: “Bazoom and Gamblers Connect share the same philosophy, scale with quality, not noise. This is a partnership with a clear direction and shared ambition to empower our community.”
Kristoffer Krog, Head of Global Partnerships at Bazoom, added: “We are very excited to partner up with industry leaders, to align our collaboration and reach new heights together.”
This strategic collaboration underscores a mutual dedication to providing the iGaming community with the tools necessary for sustained digital growth and authority in a transparent and results-driven manner.
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