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Big Betting Brands to Build on New Revenue Streams in 2021

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Big Betting Brands to Build on New Revenue Streams in 2021

 

Rain, shine, regulation issues or pandemic, it seems nothing stops the UK sports betting industry from moving forward with new plans to evolve and find additional ways to turn a profit.

That being said, there’s no question that 2020 has been one of the more challenging years, even for the giants of the UK sportsbook sector. Beyond the lockdowns of physical betting shops as well as football and other major sports leagues shutting down for three months, regulation is always a concern. This is especially true when it comes to the protection of underage and problem gamblers.

For instance, recently, the Gambling Related Harm All-Party Parliamentary Group (APPG) called for a ban on gambling advertisements in the UK. The issue the APPG has isn’t specifically related to the ads themselves, but the serious negative effects they may have on individuals who are trying to distance themselves from the industry due to gambling-related problems, addiction or any other reason.

Still, even with the ongoing pandemic and the threat of tightening regulations, UK bookmakers, particularly the industry’s big bookies like BetFred, William Hill, Ladbrokes and Coral, to name a few, continue to push forward with the hopes of making 2021 a more profitable year than 2020.

Betfred Hopes to Make it Big in the US Betting Market

Taking a look at Betfred, this isn’t an operator that is keen to put all of its eggs into one basket and is quick to find new revenue streams whenever given the chance. For instance, it jumped on the mobile betting bandwagon years back when it became available and now the brand holds one of the most downloaded betting apps in the UK market. Meanwhile, Last year (2019), it entered the US betting market with big plans for its Betfred USA operations.

Even though Betfred USA had not yet launched online when everything shut down due to the pandemic, once Iowa casinos reopened and they launched in Colorado, the sport that has brought Betfred the biggest action in the US market has been MMA. While this certainly pales in comparison to the big US team sports such as the NFL, NBA and MLB, once these are back in full swing next year, the company expects to see an uptick in volume.

William Hill Intends to Merge its Retail and Online Businesses

William Hill is another big bookie making the news. William Hill is set to merge retail and online businesses according to a recent announcement made by the UK operator. Phil Walker, William Hill’s UK online managing director has announced that he will take over responsibility for the UK Single Market Division and will work alongside the head of the retail division, Nicola Frampton, during a six-month transition period before Frampton steps down.

The merger is William Hill’s new plan to overcome regulatory and economic obstacles, including the betting restrictions decision on FOBT in 2019, which resulted in the shuttering of 713 of its betting shops.

Ladbrokes and Coral Re-open Betting Shops

Wasting no time for the opportunity to welcome back profits from their physical betting shops, GVC announced the re-opening of its Ladbrokes and Coral betting shops in England back in June. Since 15 June, all 2,455 shops in England have opened their doors with the ease of the pandemic lockdown in the UK.


That said, new health and safety measures have been put into place to support social distancing and additional hand sanitizer stations. Moreover, there are pre-shop opening checks as well as clear guidance on maximum customer occupancy levels, which are based on the layout and size of each shop. GVC is gearing up to make the most of the remainder of 2020, readying to welcome in a more revenue rich 2021.

All in all, it will be interesting to see what other new steps UK bookies – big or small – will take to ensure that next year is a profitable one.

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Awards

Slotsjudge Awarded Slots Review Affiliate of the Year at AffPapa iGaming Awards 2024

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Slotsjudge Awarded Slots Review Affiliate of the Year at AffPapa iGaming Awards 2024

 

Securing the Slots Review Affiliate of the Year award at AffPapa iGaming Awards 2024 marked another crucial milestone in the expertise and professional growth of Slotsjudge. The reward from one of the most prestigious iGaming award ceremonies in the world did not only acknowledge the current achievements of Slotsjudge but also encouraged its further development and aspirations.

The Achievement and Its Significance

Slotsjudge took an honorable spot among the winners of the Slots Review Affiliate of the Year award. This achievement acclaimed Slotsjudge’s mastery and expertise in the iGaming industry, fueling the company’s development and future incentives for providing first-rate online entertainment to customers and enhancing their knowledge of the iGaming trends.

The Essence of the Award

The 3rd annual AffPapa iGaming Awards ceremony took place on May 27th, 2024 in Malaga, Spain with the main goal of honoring the industry’s leading affiliates, operators, and B2B providers and rewarding their dedication to improving the iGaming sector and introducing breakthrough approaches to online entertainment.

AffPapa is a major trendsetter in the iGaming industry, whose acknowledgment stimulates the growth of international online entertainment providers and lays out the right courses of action for everyone involved in enriching and diversifying the online gaming experience for customers.

Future Outlook

“The Slots Review Affiliate of the Year award is a sign that Slotsjudge is doing a great job at keeping customers up-to-date with innovations in the iGaming field, which is constantly changing and evolving,” stated Jekaterina Dubnicka, the Marketing and Communications Manager at Slotsjudge. “It gives us a powerful incentive to move forward and constantly broaden our expertise.”

The award is not only a prestigious and valuable acknowledgment but also a powerful stimulus to the operations and services provided by Slotsjudge and other acclaimed slot review affiliates.

“In this award, we see an opportunity to prove ourselves to the public once again, to show that Slotsjudge lives up to the title of the Slots Affiliate of the Year and that our work largely contributes to the industry’s advancement,” remarked Pauls Spakovskis, a game expert at Slotsjudge. “Our main goal is to show that we are doing everything to move the iGaming sector forward, and the AffPapa award is the best indicator of that.”

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E2 Communications next one to join Quality Mark Responsible Affiliates

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E2 Communications next one to join Quality Mark Responsible Affiliates

 

Quality Mark Responsible Affiliates was launched recently. QMRA is a Quality Mark for international iGaming affiliates, servicing the following markets: The UK, Denmark, Germany, Norway, Sweden, Spain, Ontario, Estonia, Poland, Belgium and USA Michigan.

Various websites and companies joined us already. Game Lounge, Applied Digital Media, Gaming Innovation Group, Leadstar Media, Betterworldcasinos, Place2Bet and more.

Today, E2 Communications applied for QMRA. E2 Communications is a privately owned international digital agency with a focus on sports and sports betting. The company’s service portfolio comprises an international marketing portfolio, the technical infrastructure for the distribution of digital adverts as well as a portfolio of innovative social gaming products, which allows for addressing a target group with a strong interest in sports.

The QMRA Compliance team will conduct compliance checks for the offered websites. E2 Communications is known for a highly responsible approach when it comes to regulatory compliance, which makes this a logical decision.

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iGB

2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time

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2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time

 

Following what it’s describing as an ‘unprecedented response’ to the unique exhibiting opportunities available at The Gran Via, Barcelona Clarion Gaming has confirmed that January’s edition of ICE/iGB Affiliate will be the biggest meeting of the global gambling industry on record featuring 1,000+ exhibitors occupying 120,000 sqm of space – 20% bigger than at London 2024.

In an update to stakeholders Clarion Gaming Managing Director Stuart Hunter said: “The 2025 editions of ICE and iGB Affiliate are already reaching capacity despite the show floor being 20% bigger than in 2024 which itself established a new record.” He added: “As part of the Barcelona bid to host ICE/iGB Affiliate, we ensured that we had access to the entire Gran Via campus comprising over 200,000 sqm, allowing the opportunity  to secure more space as and when the industry required.

“Whilst we had the option to utilise more space for 2025, we have taken the strategic decision to cap the size of the 2024 show at 120,000 sqm in order to pursue a structured and sustainable growth plan in line with our customer’s needs and which is also designed to deliver optimum visitor density.

“There has been a huge demand for space both from existing exhibitors and those businesses wanting to show at ICE/iGB Affiliate for the first time. Whilst Clarion is a commercial organisation, we also recognise that as partners to the industry we carry numerous responsibilities which in this case means expanding the show but in a controlled and measured manner and in line with the growth of the industry. This is a continuation of the strategy implemented when the first edition of ICE to take place at ExCeL in 2013 comprised 31,000 sqm. Each year we have grown the show floor in line with a campaign to grow the buy-side attendance and therefore increase return on investment for all participants.”

Addressing the composition of the show Hunter added: “As well as their physical size we are curating the make-up of the exhibitions ensuring that they reflect the industry covering every sector. Our overarching objective is to ensure that ICE and iGB Affiliate reflect the needs of the totality of the global industry and the migration to Barcelona enhances our ability to deliver this.”

ICE/iGBA 2025 will occupy 120,000 gross sqm of The Gran Via across Halls 1 (iGB Affiliate) and 2-5 (ICE). An additional 120,000 sqm has been reserved exclusively for ICE/iGBA across the five-year tenancy.

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