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Gambling Advertisements Come Under Fire in the United Kingdom

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Gambling Advertisements Come Under Fire in the United Kingdom

 

A lot has been developing with the UK gambling industry as of late, including the banning of credit cards for deposits and new guidelines that operators must adhere to from the Gambling Commission. Yet, something else has fallen under the scope of the government – sports betting advertisements. In fact, MPs are looking to bring a total ban of such into effect, with a proposal that is similar to the one proposed back in 2005.

However, some have questioned whether this will actually become a law, due to the fact that the gambling industry in the UK brings in around £11 billion every year. Much of that can be attributed to sports betting options as well, so even if a ban does come into effect, the likelihood is that it won’t be a complete one.

Yet, it is being requested as a potential course of action due to research that has been undertaken by MPs regarding the detrimental effects of gambling on people within the UK over the years. Advertisements can only enhance those effects according to these parliamentary members, so something needs to change. There are many recommended bookmakers in UK that already have a large following of bettors, so one would automatically question why advertisements are really necessary for them anyway. And the likelihood is that sports aren’t particularly going anywhere, so as long as they remain, sports betting likely will do, too.

Advertisements Cause More Harm Than Good

The issue isn’t specifically surrounding the advertisements themselves though, but the fact that they could have a serious negative effect on those people who are trying to distance themselves from the industry. So, those who have had problems with addiction before and, to some degree, minors who may be enticed by the possibility of sports and the potential to win money.

The MPs who are looking to bring in the ban on such advertisements belong to the Gambling Related Harm All-Party Parliamentary Group (APPG). In total, there are 50 members of this party, and having looked into research on how harmful gambling advertisements are to UK gamblers, they have collectively brought forward their argument for banning them.

A similar ban was introduced in Spain recently, which also has a legal sports betting industry. Yet, it wasn’t a total ban there. The ads are only allowed to be aired between the hours of 1am and 5am, and to coincide with that, all teams playing within La Liga cannot display sportsbooks on their kits during games.

The proposal brought forward by the APPG though isn’t about to shy away from requesting a total ban on betting advertisements in the UK. This relates to ads aired on television and displayed on computers. Not only that, but the proposal asks for businesses creating such advertisements to stop using algorithms that allow them to locate their target audience of high roller players. This means that they can’t offer promotions to them through email communication in a bid to get them to gamble even more.

Finally, the APPG is looking for a maximum bet limit of £2 to be imposed on gaming machines, in a style similar to that undertaken on fixed odds betting machines. Whether or not these will be passed through into law remains to be seen.

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Golden Boomerang Awards Traffic Tournament Offers Big Rewards for Top Affiliates – Be A Part Of It!

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Golden Boomerang Awards Traffic Tournament Offers Big Rewards for Top Affiliates – Be A Part Of It!

 

Boomerang shares product stats and insights revealing significant traffic and engagement boost since the traffic tournament launch just one week ago

The inaugural Golden Boomerang Awards by Boomerang Partners continues to gain momentum, offering major incentives for affiliates to drive high-performing traffic until the finale on May 14, 2024. Boomerang has disclosed impressive product statistics that showcase increased traffic and betting activity since the traffic tournament launch.

Overall, after just one week of the Golden Boomerang Awards tournament, traffic on Boomerang’s products has increased by 12% over the Champions League group stage and 27% over last year’s play-off phase.

Referring to this growth details. Matches in the Round of 16 of the UEFA Champions League proved extremely popular, becoming the top winter attraction on Boomerang’s sports betting platforms. 60% of the audience placed pre-match bets on the Champions League matches, while the remaining 40% preferred live betting during the games. Impressively, 2/3 of bettors made winning combo/parlay bets across the UCL matchups. The most popular games, which attracted 3/4 of total wagers, were Lazio vs Bayern Munich, Napoli vs Barcelona, and RB Leipzig vs Real Madrid.

As the Golden Boomerang Awards 2024 enters its second half, prizes are also expanding. The biweekly rewards system is updated with fresh giveaways to maintain the interest of both current tournament participants and newcomers. At the same time, as the teams already accumulate points and climb the ranks, there is a reasonable benefit to joining the tournament as early as possible: by May 14 top-30 highest-performing affiliates will earn a VIP invitation to the finale – a prestigious award ceremony packed with networking opportunities, first-rate entertainment, and an afterparty filled with an unmatched exclusives.

With over 200 affiliates already registered, the Golden Boomerang Awards offers a lucrative opportunity to monetize traffic with Boomerang’s player-preferred sports betting and casino gaming services. The array of prizes, combined with superior conversion rates, presents a rewarding opportunity. Affiliates ready to showcase their skills and reap significant rewards are welcome to join by registering before May 14 at GoldenBoomerangAwards.com

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Champion unites with First Look Games

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Champion unites with First Look Games

 

Studio gets serious about game promotion by signing up to platform that directly connects developers and affiliates

Champion, the game studio taking Eastern European markets by storm, has become the latest to join forces with First Look Games as it looks to drive awareness of its games.

By signing up to First Look Games, Champion gains access to a fully branded library where it can upload information and assets for each of its slots. These can then be downloaded by a network of approved affiliates to use when writing game previews and reviews.

The First Look Games platform is state-of-the-art and robust, which means Champion can add game sheets, logos, images and even videos of each title so that affiliates have all the information they need to craft accurate content that promotes the studio and its slots to their audiences.

Champion’s free to play games will be available to all registered publishers through the First Look Games “Demo Game Server”.  This includes age verification in jurisdictions where it is legally required.

Champion has been riding a wave of success since making its debut four years ago. It has focused on its home market of Ukraine but recently launched in Romania with wider European expansion plans. It currently offers 76 games with two new releases each month.

Some of its most popular slots include Seven’s on Fire +, Aztec Century, Fire Rage +, Fruit Party Deluxe, Cassiopeia, Ultra 7 Hot, Cossacks, Hot Seven and Spin & Collect 5.

Elliott ResnickManaging Director at First Look Games, said: “Champion is an incredibly exciting studio that has already achieved great things in a short space of time with games that have hit the mark with players in its core markets.

“We are delighted to be helping Champion take game promotion to the next level at a time when it’s looking to expand into new markets while also strengthening its position in Ukraine and Romania.”

Anton Chumel, CEO at Champion, added: “As we look to make big moves into new markets, we wanted to get behind promoting our games to players and in First Look Games we have the perfect solution for doing this.

“Affiliates have large player audiences keen to know about new game releases, and we have some great titles in the works.”

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6 New Websites Approved by QMRA (Germany, UK, Sweden)

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6 New Websites Approved by QMRA (Germany, UK, Sweden)

 

QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.

QMRA is the international follow up of KVA, a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).

Firstly, QMRA launched for 6 markets: UK, Sweden, Norway, Denmark, Germany and Spain. After this, USA Michigan followed. Poland, Estonia and Belgium will be available in March (2024).

After the QMRA launch, 4 websites quickly received the Quality Mark. This week, another 6 websites have been approved (member page: https://qmra.eu/members/affiliates/):

 

Leadstar Media:

  • QMRA DE: Kickfieber.de
  • QMRA DE: MySportwetten.de
  • QMRA DE: MyWettbonus.de
  • QMRA DE: MyWettanbieter.de

Gaming Innovation Group:

  • QMRA SE: Casinotopplistan.com
  • QMRA UK: Casinosherlock.com

The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:

https://qmra.eu/active-markets/germany/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/united-kingdom/

We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!

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