Connect with us
List your 728x90 banner here

News

Gambling Advertisements Come Under Fire in the United Kingdom

Published

on

Gambling Advertisements Come Under Fire in the United Kingdom

 

A lot has been developing with the UK gambling industry as of late, including the banning of credit cards for deposits and new guidelines that operators must adhere to from the Gambling Commission. Yet, something else has fallen under the scope of the government – sports betting advertisements. In fact, MPs are looking to bring a total ban of such into effect, with a proposal that is similar to the one proposed back in 2005.

However, some have questioned whether this will actually become a law, due to the fact that the gambling industry in the UK brings in around £11 billion every year. Much of that can be attributed to sports betting options as well, so even if a ban does come into effect, the likelihood is that it won’t be a complete one.

Yet, it is being requested as a potential course of action due to research that has been undertaken by MPs regarding the detrimental effects of gambling on people within the UK over the years. Advertisements can only enhance those effects according to these parliamentary members, so something needs to change. There are many recommended bookmakers in UK that already have a large following of bettors, so one would automatically question why advertisements are really necessary for them anyway. And the likelihood is that sports aren’t particularly going anywhere, so as long as they remain, sports betting likely will do, too.

Advertisements Cause More Harm Than Good

The issue isn’t specifically surrounding the advertisements themselves though, but the fact that they could have a serious negative effect on those people who are trying to distance themselves from the industry. So, those who have had problems with addiction before and, to some degree, minors who may be enticed by the possibility of sports and the potential to win money.

The MPs who are looking to bring in the ban on such advertisements belong to the Gambling Related Harm All-Party Parliamentary Group (APPG). In total, there are 50 members of this party, and having looked into research on how harmful gambling advertisements are to UK gamblers, they have collectively brought forward their argument for banning them.

A similar ban was introduced in Spain recently, which also has a legal sports betting industry. Yet, it wasn’t a total ban there. The ads are only allowed to be aired between the hours of 1am and 5am, and to coincide with that, all teams playing within La Liga cannot display sportsbooks on their kits during games.

The proposal brought forward by the APPG though isn’t about to shy away from requesting a total ban on betting advertisements in the UK. This relates to ads aired on television and displayed on computers. Not only that, but the proposal asks for businesses creating such advertisements to stop using algorithms that allow them to locate their target audience of high roller players. This means that they can’t offer promotions to them through email communication in a bid to get them to gamble even more.

Finally, the APPG is looking for a maximum bet limit of £2 to be imposed on gaming machines, in a style similar to that undertaken on fixed odds betting machines. Whether or not these will be passed through into law remains to be seen.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

FAVBET apps receive ‘Lite Mode’ for slower networks

Published

on

FAVBET apps receive ‘Lite Mode’ for slower networks

 

The newly revealed ‘Lite Mode’ setting is now available in both the FAVBET’s Android and iOS apps and lets users have quality gaming experience on weaker connections.

The company said that the new mode allows its apps to be used even with minimal internet connectivity during the massive blackouts or power outages.

“We have thoroughly reviewed traffic consumption, turned off everything that wasn’t important for gaming, optimized app performance, and reduced the number of autoloads. That is, we only left the things you need to continue to comfortably use the app and enjoy the game,” the company said in a statement.

‘Lite Mode’ can be activated in the user settings. Once it’s on, the app will not automatically download advertising images and game covers, and will limit the frequency of updates to reduce traffic. That said, the app’s functionality will remain unchanged. Users are also advised to switch to a dark theme for additional charge savings.

According to FAVBET, they continue to work on improving the apps and optimizing the ‘Lite Mode’ for better user experience and comfort.

Continue Reading

Affiliate Success

Fiat & Crypto: King Billy players get the best of both worlds

Published

on

Fiat & Crypto: King Billy players get the best of both worlds

 

See how the casino players can deposit in crypto and play in fiat. 

Since the dawn of e-gaming robust payment systems have been crucial for the success of any online casino, as they are a key factor in creating a positive and satisfying gaming experience. Moreover, the availability of different payment options allows players to choose the method that works best for them, whether it be classical fiat money or cryptocurrency.

But is it possible for an operator to give its players the best of both worlds, fiat and crypto at once? Yes, it is, with the King Billy feature “deposit in crypto, play in fiat”. The concept is simple. A casino player deposits in crypto (choosing among 4 cryptocurrencies King Billy supports). Then, the system automatically shows them their balance in the currency of their choice (among the 14 currencies King Billy supports, used by more than 3 billion people worldwide). When the players withdraw, their transaction takes place back in crypto. 

What are the advantages of this system? Ruslan Legenzov, King Billy Casino Head of Affiliates (or “Lord of Affiliates” as the internal etiquette demands) has the answers: “Good things come in threes, and there are certainly 3 very good things about our “deposit in crypto, play in fiat” feature.

First of all, depositing in crypto means less hassle and paperwork for the player and elimination of the dreaded “transaction not coming through” issue. This has been a problem and actually a torment for many of our players in remote areas of the world. As a global casino, we are happy to act in ways that give peace of mind to our players.

Secondly, this system offers a greater player experience to the King Billy Citizens and Nobles, as they can now take advantage of our numerous promotions and offers in fiat. For example, players who deposit in crypto can now participate in our extremely popular fiat-only “Slot of the Month” offer, that’s been a staple of our casino since our launch. 

Finally, with “deposit in crypto, play in fiat” our players, especially the not so cryptocurrency-savvy have a much clearer understanding of their wins or losses. I am sure that a player, let’s say from Vietnam, prefers to see, in real time, how much his slot win is worth in the Vietnamese Dong than running in parallel a crypto converter tool to do the math!”

Well said and well done your Majesty. 

For those interested in the “deposit in crypto, play in fiat” feature, King Billy Casino accepts the following currencies: Euro (€), US Dollar ($), Canadian Dollar (C$), Australian Dollar (A$), New Zealand Dollar (NZ$), Norwegian Krone (kr), Indian Rupee (₹), South African Rand (R), Vietnamese dong (₫), Indonesian rupiah (Rp), Malaysian ringgit (RM), Thai baht (฿) and the Philippine peso (₱). King Billy also accepts the following cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Tether (USDT).

King Billy Casino is a new-generation online casino, launched on St. Patrick’s Day in 2017. It is available in 4 languages (English, German, French and Finnish) and it has an impressive record in awards with 25 wins, shortlists and other distinctions, and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience, focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve. 

Continue Reading

London Affiliate Conference

Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations

Published

on

Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations

 

The 2023 edition of iGB Affiliate London has broken all records with more attendees travelling from more countries than at any time in the event’s history. The number of unique show visitors attending iGB Affiliate London ’23 totaled 5,763 a 40% uplift on the April 2022 edition (4,116) and 19% ahead of 2020 (4,844) which was the last edition of iGB Affiliate London to take place prior to Covid. The number of visitor days which measures return visits, stands at 7,176.

The brand’s impressive international credentials were once again in evidence with visitors travelling to London from 101 nations – the first time that iGB Affiliate London has broken through the symbolic ‘three figures’ for international representation.

With every show metric in positive territory Portfolio Director Naomi Barton expressed her thanks to the entire iGB Affiliate community for its support and for helping to make the 2023 edition so successful. She stated: “We’ve worked in partnership with colleagues active in the iGaming Affiliate sector to deliver an event that provides what the industry requires across all fronts.

“Our focus was to deliver on our pledge to provide delegates with access to new business strategies, new thinking, new trends, new technologies and new content, in the process keeping the iGB Affiliate London proposition fresh and compelling.”

“This edition of iGB Affiliate London was physically the largest on record and the continued demand for space from both new and existing exhibitors underlines the fact that iGB Affiliate London is regarded by our stakeholders -who are based throughout the world –  as being their flagship event.”

“Significantly 24% of attendees were making their first appearance at iGB Affiliate London with 1 in 10 affiliate visitors new to gambling. The ability to bring new people into the igaming affiliate space represents an important attribute of the brand.”

Away from the exhibition show floor a total of 450 sector professionals attended the prestigious iGB Affiliate Awards which recognized the ‘best of the best’ across 19 categories. Better Collective Co-founders, Jesper Søaard (CEO) and Christian Kirk Rasmussen (COO) were awarded with the blue riband ‘Affiliate Idol – Lifetime Achievement Award’ for their successful contributions to the industry.

On receiving the Award Jesper Søgaard, Co-founder and CEO said: “I speak for Christian too, when I say that it is an incredibly humbling feeling to not only have been considered but chosen to receive the Affiliate Idol Award. Christian and I may have laid the foundation for something great but without our dedicated colleagues, Better Collective would not be where it is today. I am very honoured but also trust that with our vision to become the Leading Digital Sports Media Group, ‘the best has yet to come’.”

The Affiliate Awards sponsors comprised V.Partners (Stage Sponsor), Safe Affiliates Programs (Photobooth), YGAM (Safer Gambling) and Trueplay (NFT).

Continue Reading
Advertisement

Latest News

FAVBET apps receive ‘Lite Mode’ for slower networks FAVBET apps receive ‘Lite Mode’ for slower networks
News2 days ago

FAVBET apps receive ‘Lite Mode’ for slower networks

  The newly revealed ‘Lite Mode’ setting is now available in both the FAVBET’s Android and iOS apps and lets...

Fiat & Crypto: King Billy players get the best of both worlds Fiat & Crypto: King Billy players get the best of both worlds
Affiliate Success2 weeks ago

Fiat & Crypto: King Billy players get the best of both worlds

  See how the casino players can deposit in crypto and play in fiat.  Since the dawn of e-gaming robust...

Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations
London Affiliate Conference3 weeks ago

Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations

  The 2023 edition of iGB Affiliate London has broken all records with more attendees travelling from more countries than...

Casino Guru Awards invites you to watch the live ceremony on February 22 Casino Guru Awards invites you to watch the live ceremony on February 22
Awards1 month ago

Casino Guru Awards invites you to watch the live ceremony on February 22

  The Casino Guru Awards Ceremony is just a week away with the grand date set for Wednesday, February 22...

News1 month ago

Representatives of the Ukrainian IBOX BANK and LEO IPS took part in the ICE London 2023 conference

  On February 7-9, the management of IBOX BANK and the LEO International Payment System (IPS) participated in one of...

Soft2Bet launches a new affiliate management system ReferOn Soft2Bet launches a new affiliate management system ReferOn
Affiliate Announcements2 months ago

Soft2Bet launches a new affiliate management system ReferOn

  A new, feature-filled affiliate management system powered by the platform provider  Soft2Bet, a top-notch online platform provider has recently...

Arsenal legend Ray Parlour and Southampton’s Francis Benali MBE confirmed for Partners.io stand at iGB Affiliate London Arsenal legend Ray Parlour and Southampton’s Francis Benali MBE confirmed for Partners.io stand at iGB Affiliate London
London Affiliate Conference2 months ago

Arsenal legend Ray Parlour and Southampton’s Francis Benali MBE confirmed for Partners.io stand at iGB Affiliate London

  Visitors to the Partners.io stand (L50) at iGB Affiliate London (8th – 11th February, show open days 9th –...

AffPapa surpasses 500 registrants for iGaming Club London AffPapa surpasses 500 registrants for iGaming Club London
News2 months ago

AffPapa surpasses 500 registrants for iGaming Club London

  iGaming Club London, the latest in a series of global events powered by AffPapa, has exceeded all expectations after...

FAVBET switches to Single Wallet for increased player comfort and smoother operations FAVBET switches to Single Wallet for increased player comfort and smoother operations
News2 months ago

FAVBET switches to Single Wallet for increased player comfort and smoother operations

    FAVBET is doing away with the practice of creating several wallets in the player’s personal account on favbet.com...

Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI
Affiliate Success3 months ago

Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI

  By: Richard Metcalf, Global VP, Sports Betting & Online Gaming, TrafficGuard   Betting companies can adopt cutting-edge technology and...

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2022 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania