News
Authentic Gaming strikes exclusive Multilotto deal
Live casino pioneer to provide full suite of games to market leading secondary lottery operator’s players in global .com markets, UK and Ireland.
Live casino pioneer Authentic Gaming has joined forces with market leading secondary lottery operator Multilotto, and will provide the operator with its full suite of products and services.
The exclusive partnership marks the first time Multilotto has offered live casino products to its players.
Under the deal, players will gain access to live roulette games streamed from the gaming floors of luxurious casinos via the supplier’s ground-breaking Authentic Roulette platform. The games are streamed from:
- The Platinum Casino at the Radisson BLU Hotel in Bucharest
- Casino International Batumi at the Hilton Hotel (Georgia)
- The Saint-Vincent Casino (Italy)
In total, players will be able to sit down at ten tables across the four casinos.
In addition, they will also be able to take advantage of Lucky Ball side bets, which offer pay-outs of up to 120:1. The operator’s players will also be able to view live entertainment events while they play via the supplier’s Live! Entertainment platform.
Authentic Roulette allows land-based operators to live stream games from roulette tables located on their casino floors to an unlimited number of online players via the supplier’s network of B2B clients.
The footage is captured via HD cameras located above the wheel and around the table. Authentic Roulette is not realistic, it’s real; the tables are real, the croupiers are real, the cards and the chips are real and, most importantly, the other players are real.
Jonas Delin, Managing Director of Authentic Gaming, said: “We are delighted to be working with Multilotto and to provide them and their players with our market-leading suite of live casino games and products.
“Multilotto and Authentic Gaming share the same ethos – taking a traditional land-based game and delivering it to online players via a new, smart, sophisticated, state-of-the-art product and service offering.
“It is a great partnership, and we look forward to working more closely together as we gear up for launch in the imminent future.”
Thomas Biro, CEO at Multilotto, said: “Strengthening our game portfolio with live casino products from Authentic Gaming is a major win for us. Authentic Roulette takes the live experience to the next level and I’m sure it will be a big hit with our players.”
News
Already Media opens new Warsaw headquarters
Already Media, the tech-driven affiliate and media company, has opened its new headquarters in the Polish capital of Warsaw.
The office will initially house more than 20 members of Already Media’s 250-strong global team, with a focus on C-suite positions including CEO, COO, CLO, CFO, as well as senior SEO department heads.
Officially opening on July 1, the office provides a base for the company as it continues to pursue a primarily remote-work strategy, hiring on-the-ground talent worldwide, particularly in the emerging markets it focuses on.
Alina Famenok, CEO of Already Media, said: “It’s a proud moment to open our new headquarters in Warsaw. We’re excited to tap into the city’s thriving tech and start-up scene, as well as adding to our team from the huge amount of local talent here. Already Media has expanded rapidly over the last couple of years, and this HQ positions us well to continue what has been a remarkable journey so far.”
Members of the Already Media team – whether they work remotely or are based in Warsaw – enjoy a wide-range of benefits, with a focus on professional growth, health and work-life balance.
The approach has helped the company build a unique culture which contributes significantly to maintaining its edge when it comes to innovation.
It has been a busy few months for Already Media. In March, it acquired iconic affiliate asset PokerListings. In the months since, PokerListings has already significantly ramped up its video content output and launched into additional markets.
News
SiGMA East Europe edition moves to Budapest with Affiliate World
SiGMA East Europe will hold its third event for the Balkan-Slavic markets in Hungary this September. Powered by Soft2Bet and taking place at the Hungaro Expo in Budapest from the 2nd to 6th of September, the event is expected to attract a 9,000-strong crowd to the expo’s Pavilion E arena.
The event will also be held back-to-back with Affiliate World, which takes place on the 5th and 6th of September in Budapest – making SiGMA East Europe a must attend for operators.
This unique partnership promises an unrivalled networking environment, offering operators the chance to connect with top tier affiliates from a diversity of sectors. With an estimated 5,000 new affiliates expected to participate, this collaboration is set to elevate opportunities for operators and suppliers alike, while also bringing many of the world’s top affiliates closer to the iGaming community. Affiliate World also took place alongside the SiGMA Eurasia event, held in Dubai earlier this year.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”