News

N1 Product Voices How Brands Win in Tier-1

Published

1 month ago

May 27, 2026

How to choose a product for Tier-1 GEOs and work with these markets specifics? What really affects revenue and how to avoid mistakes and losses when launching a campaign at early stages? Which payment models actually work?

In the first N1 Product Voices article, you will be able to look at the product from the inside: Anastasiya Bakhantsova, N1 Chief Revenue Officer, answers these and other relevant questions in as much detail as possible.

In this series of materials, product experts share their experience in the first person: N1 Partners raises important topics, while partners receive practical benefits and insights from the inside.

Role of the CRO as a product decision-maker

Products choice for Tier-1

In Tier-1, a good offer does not guarantee anything. The main question is whether the product is able to retain the player after the first deposit and scale without drawdown in the economy.

We look not only at the conversion rate but also at the user behaviour: their return, repeated deposits, and the cohorts’ stability. It is important to keep in mind the main risk — scaling fast cash flow that can lead to audience quality decrease.

Therefore, we evaluate not only the initial payback but also the player’s behaviour at a distance: retention, ARPU dynamics and LTV stability after 30/60/90 days. If a product lacks trust, fast payments, or a seamless user journey, marketing alone won’t be able to sustain results for long.

Product solutions with the highest revenue growth

The most noticeable growth usually comes from working on audience retention, not from changing the product.

In practice, the strongest growth is seen in brands where the product, analytics, and CRM are connected with each other. When users are guided through a clear post-registration journey, receive personalized offers, and experience smooth interactions, the results tend to be more stable than with aggressive traffic acquisition alone.

The maximum effect is achieved when the product, CRM, and segmentation are synchronised.

Tier-1 markets specifics

Tier-1 audience behaviour

A Tier-1 user is used to a high level of digital services.

Here, speed, a clear interface, convenient payments, and a sense of reliability are extremely important.

Short list of important factors for Tier-1 users:

speed and stability
simple onboarding
terms transparency
payments reliability
trust in the brand

Mistakes in Tier-1 GEO

From my experience, the main mistake is trying to “buy” Tier-1 users with bonuses.

Partners underestimate UX, the product itself, and retention, relying on aggressive bonus policies and short-term ROI. This leads to high traffic costs and weak user return rates.

Changes in Tier-1 economics

It is important to note that Tier-1 means more expensive traffic, longer payback periods, and higher LTV.

It is harder to see quick results here, which is why decisions cannot be made based only on the first week’s data. The quality of cohorts, retention stability, and long-term profitability are much more important.

Products choice

How to evaluate a product’s potential: CRO insights

I look at a product as a system, not just a set of metrics.

What matters is not only the amount of users that make the first deposit but also what happens next: how often the player returns, their activity changes over time, and the economic sustainability during scaling.

Products with the best ROI

The most effective products are those that are convenient to use every day. First of all, these are mobile-first solutions, strong sportsbook products, and platforms with good CRM and personalization.

If the user experience remains convenient and clear over the long term, the product wins.

Signals to change the product

The main signal is when growth is sustained only by increasing traffic volumes or bonus expenses.

If there are no audience engagement mechanics and the economics worsen during scaling, the model reaches its ceiling. Sometimes changing the product earlier is far more profitable than continuing to scale a weak product.

Revenue losses

How to recognize revenue losses and where they start

The main losses usually occur during the first days after the deposit. This is exactly the moment when the product-using habit is formed.

If the user does not understand what to do next, does not receive clear communication, or encounters difficulties in the interface, the probability of churn increases sharply. Another alarming signal is when bonus expenses grow, but users do not become more valuable to the business.

This means that the product either retains the audience poorly or attracts the wrong traffic.

Mistakes that hurt the revenue most

The most common mistake is investing only in acquiring new users while doing almost nothing with retention.

If the product does not build long-term interaction with the player, bonuses begin to work only for the first deposit. As a result, the company spends more and more money on acquisition, while profitability does not grow.

Monetization models: CPA / RevShare / Hybrid

Choosing a monetization model for a specific product and market

The choice of model always depends on traffic quality, product maturity, and how effectively the product is able to bring the player back over time.

CPA works well where fast return on investment, clear unit economics, and aggressive scaling are important. But if the user remains active for a long time, a fixed payout begins to limit the partner’s earning potential.
RevShare is more profitable in products with strong retention and high audience engagement. Yes, this model requires more time to pay off, but it allows partners to earn from the player’s entire lifecycle.
Hybrid model is especially effective in Tier-1 markets, where traffic is expensive and ROI takes more time. The CPA component helps recover investments faster, while RevShare maintains stable long-term earnings.

As a result, the key question is always the same — if the product is able to engage the user and turn traffic into a stable income.

Work with N1 Partners — scale under top-tier conditions:

14+ casino and sportsbook brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

Related Topics:Anastasiya Bakhantsova N1 Partners

Up Next

MAC 2026 Recap N1 Partners Win at MAC Awards

Don't Miss

Casumo Renews its Partnership with NetRefer for its Affiliate Marketing Platform

Click to comment

Affiliate Success

ReferOn Wins “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026

Published

8 hours ago

July 9, 2026

George Miller

ReferOn has been named the Best Affiliate Management Platform at the prestigious iGB Affiliate Awards 2026, marking another major milestone in the company’s growth. Announced live at iGB LIVE, the recognition follows a year of relentless product innovation, customer growth, and a continued focus on simplifying affiliate operations.

Turning Complexity into Clarity

Managing high-volume affiliate programs requires processing millions of data points every day. ReferOn was built to eliminate that complexity through automation, real-time insights, and streamlined workflows.

This year also marked the introduction of Refie, ReferOn’s integrated UX layer. Instead of forcing affiliate managers to navigate complex backend data, Refie turns raw operational data into clear, actionable insights. From onboarding to daily performance tracking, it helps teams spend less time on administration and more time driving strategic growth.

Alex Bukin, CEO of ReferOn, commented: “Winning the iGB Affiliate Award is a remarkable achievement for our entire team. As affiliate programs grow, so does the complexity behind them. From day one, our ambition has been to remove that complexity, so operators can focus on growth instead of operational friction. This recognition reinforces our belief that great B2B technology should be simpler, more intuitive, easier to work with, and built around the people who use it”.

Having secured major industry awards over the past 18 months, — including ‘Affiliate System of the Year’ at AffPapa and ‘Best Affiliate Software’ at SiGMA — ReferOn looks ahead with a roadmap that remains focused on making affiliate management even more intelligent, transparent, and effortless. Our upcoming developments will continue to simplify complex workflows, expand AI-powered assistance, and provide operators with even greater visibility and control over their affiliate operations.

Affiliate Success

Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026

Published

1 day ago

July 8, 2026

George Miller

Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026.

The award was presented on 2 July during iGB L!VE London, where the iGB Affiliate Awards celebrated the affiliates, programmes, networks, suppliers and individuals helping to drive the iGaming sector forward.

iGB Affiliate described first-time contestant Kongebonus as a “Norwegian local hero”, noting that the platform claimed the award in a close race and ended Gambling.com Group’s two-year reign in the highly competitive category. Independent judges praised Kongebonus’ “super smart” approach, highlighting its combination of innovation, engaged player community, and strong editorial presence across Google News and the media.

The recognition reflects Kongebonus’ focus on detailed operator testing, transparent casino reviews, community-led content and player protection. The platform tests casinos with its own money before reviewing them, publishes its full methodology and continues to invest in responsible gambling resources, including practical guidance and support signposting for players.

David Nilsen, Editor-in-Chief at Kongebonus, said: “Winning Best Casino Affiliate at the iGB Affiliate Awards is a huge moment for Kongebonus and for everyone who has helped build the platform. To be recognised in a category alongside some of the biggest and most respected names in the affiliate industry is something we are incredibly proud of.

“I’ve spent more than ten years on the inside of this industry, and I’ve seen how big the gap can be between what a casino promises and what the player is actually left with. Closing that gap is the whole reason we test the way we do.

“What this award tells us is that being the most trusted guide matters more than being the biggest one, and that’s the only thing we’ve ever set out to build.”

News

Where to Drive Tier-1 Sport Traffic in July FIFA World Cup Final & More

Published

2 days ago

July 7, 2026

Master Editor

July is one of the strongest months for sports traffic, with the FIFA World Cup knockout stage, Wimbledon finals, Formula 1, UFC, esports, cricket, and rugby driving high-value Tier-1 audiences.

Moreover, with N1 Sport Promo by N1 Partners running until July 20, affiliates still have time to increase their CPA while scaling quality sports traffic during the busiest weeks of the season.

Key sports events in July

The N1 Partners team has made a list of the biggest sporting events this month to help affiliates plan campaigns and capture high-intent traffic.

Soccer

The FIFA World Cup enters its decisive stage, with every knockout match generating significant spikes in betting activity, search demand, and social engagement.

Until 07.07 | FIFA World Cup — Round of 16
09.07–12.07 | FIFA World Cup — Quarter-finals
14.07 | FIFA World Cup — Semi-final
15.07 | FIFA World Cup — Semi-final
18.07 | FIFA World Cup — Third-place Match
19.07 | FIFA World Cup — Final

Tennis

Wimbledon concludes with the biggest matches of the season before the tour moves to North America later in the month.

Until 12.07 | Wimbledon
12.07 | Wimbledon Finals
26.07–02.08 | ATP Washington
26.07–02.08 | WTA Washington

Formula 1

Formula 1 will get high interest from sport lovers throughout July with three Grand Prix weekends.

19.07 | Belgian Grand Prix
26.07 | Hungarian Grand Prix

MMA

UFC maintains strong engagement in Tier-1 markets, especially around numbered fight nights where title implications and high-profile fighters drive consistent betting interest.

13.07 | UFC 329 McGregor vs. Holloway 2

Esports

The biggest esports competitions will go on attracting highly engaged audiences across Tier-1 markets.

06.07–18.07 | Esports World Cup 2026 (Dota 2)
21.07–02.08 | BLAST Bounty Season 2 (CS2)

Cricket

Cricket is still one of the strongest niches that generates huge traffic amonts across several Tier-1 GEOs.

07.07 | England vs India — Test Series
13.07 | England vs India — ODI
16.07 | England vs India — ODI
22.07 | Southern Brave vs Welsh Fire — The Hundred
23.07 | London Spirit vs Manchester Super Giants — The Hundred
27.07 | Southern Brave vs MI London — The Hundred

Rugby League

Rugby League continues to generate steady betting interest in key English-speaking markets.

17.07 | NZ Warriors vs Broncos
30.07 | North Queensland Cowboys vs Roosters

How to maximize results from event-driven traffic

The summer month offers affiliates working with N1 Bet, RollXO, and Lucky Hunter through N1 Partners a strong environment to attract new players, increase FTD volumes, and scale existing campaigns across Tier-1 GEOs, supported by consistently high audience demand. With N1 Sport Promo running until July 20, affiliates still have time to maximize higher CPA rates while sports engagement remains at its seasonal peak.

Top promos for N1 Partners projects in July

This July, partners can take advantage of exclusive seasonal campaigns for players across N1 Partners’ leading brands, designed to drive stronger performance and help them get more from every visitor they refer.

Road to Riches Lottery (RollXO, N1 Bet)
Period: 01.07–25.08
Prize pool: €500,000

Road to Riches is the biggest lottery campaign in the project’s history, featuring a €500,000 total prize pool, 8 weekly stages, and 700 winners. With weekly prize drops and increasing stage prize pools, the promotion is designed to boost player engagement, retention, and repeat deposits—helping affiliates maximize traffic value throughout the campaign.

Lucky Lottery (Retrobet, Spirit Casino, Jet4Bet, Slot Lounge)

Period: 22.07–27.07

Prize pool: €50,000

Lucky Loot Lottery (Slotlords, Slotsmines)
Period: 10.07–16.07
Prize pool: €10,000 (Slotlords), €7,000 (Slotsmines)

Around the World Lottery (Slot Mafia, Slot Hunter, LuckyHunter)

Period: 13.07–23.07

Prize pool: €8,000

Wanna learn more? Contact your manager right now!

Winning Tips for July Sports Traffic

Treat the World Cup as a sequence of conversion peaks rather than a single final, as each knockout round has its own performance window under the promo.
Shift budgets dynamically between sports instead of overfocusing on one event: Wimbledon, F1, UFC, and esports often perform better once football CPMs peak.
Build creatives that reflect tournament progression (for instance, “Quarter-finals pressure” and “Road to the final”), not static team messaging.
Combine Sports Betting and Prediction Markets on N1 Bet to capture different user motivations during the same event cycle.
Reallocate traffic during promo weeks, as in the N1 Sport Promo timing can impact revenue almost as much as volume.

Join N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.