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Affiliate Announcements

Mr Gamble expands affiliate operations to UK and Canada

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Mr Gamble expands affiliate operations to UK and Canada

 

Fast growth from Finland now covers international English-speaking markets   
Mr-Gamble.com, a next gen affiliate site owned by Cashmagnet Ltd, has announced the company’s expansion to UK and Canada markets, highlighting fast growth from an initial Finnish offering in just over 18 months.
The iGaming affiliate brand (www.mr-gamble.com) has seen its team increase from 2 to 16 staff since 2018 to cater for growing interest in international markets, resulting from an approach that combines player-friendly casino comparison reviews with custom website development and integration with emerging affiliate opportunities such as Twitch’s streaming platform.
Based in Tallinn, Estonia, Mr Gamble puts the player first, providing a detailed and user-friendly service to present the most benefits from online casino offerings.  The company claims that easy-to-use filters can match players specific search criteria to high quality casino bonuses in less than a minute. The company’s brand promise is to help users “find a 200% bonus in under one minute”.
Jonas Kyllönen, marketing director for Mr Gamble, commented, “Our aim is to provide an extremely detailed guide to casinos and bonuses that offers a transparent resource for iGaming audiences.  We highlight the hidden T’s and C’s, matched bonus requirements, and free spins sections to ensure we cater for the varied tastes of our growing English-speaking user-base.”
In Finland, Mr Gamble’s affiliate offering is already well-established, with players using a few filter clicks to find the perfect bonus segment to fit their needs, whether Pay and Play, Sports betting, Non-Sticky bonus or a 200% or higher bonus. The company has augmented its success by becoming Finland’s most viewed Twitch slots channel in just six months.
Kyllönen added, “Operators benefit from Twitch like they benefit from any traffic source, so it was a natural choice to also grow a Twitch Community for Mr Gamble.
We still see SEO and PPC as the main pillars of the casino affiliates sector, but complimentary channels like Twitch streaming are both entertaining and good for business.”
The company is currently working on getting licences approved for the US market and looking into opportunities in Asia.

Affiliate Announcements

4ThePlayer and Slots Launch: Lifting Off to Greater Affiliate Engagement!

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4ThePlayer and Slots Launch: Lifting Off to Greater Affiliate Engagement!

 

4ThePlayer is thrilled to announce a new partnership with Slots Launch. This collaboration will allow us to reach more affiliates and, in turn, even more players.

Slots Launch is a trusted and responsible platform for affiliates, providing 4ThePlayer with an excellent space to showcase our demo games to a broader audience.

Affiliates working with Slots Launch will have full access to our demo games, with 34 titles already available and more exciting titles to be added soon.

Henry McLean, Co-founder and Commercial & Marketing Director at 4ThePlayer, shared his excitement: “We’re thrilled to partner with Slots Launch to boost our content and drive more engagement with affiliates. It’s the perfect platform to help our games take off!”

By collaborating with 4ThePlayer, Slots Launch continues to provide affiliates with access to the best demo games on the market. Our innovative games enhance their platform, offering a fresh and engaging experience for players globally.

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Affiliate Announcements

Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’

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Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’

 

PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.

PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”

Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.

“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”

She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!

“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”

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Affiliate Announcements

3 New Websites Approved by QMRA

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Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant

 

QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.

QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).

QMRA is available for the following markets:

Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia

Various well known international affiliate companies joined QMRA already:

  • Game Lounge, Gaming Innovation Group and Leadstar Media

Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.

The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:

https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/

We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!

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