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Betsafe Sponsors Two Kenyan Football Teams for Three Seasons

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Betsafe Sponsors Two Kenyan Football Teams for Three Seasons

 

Not many people can say that they have looked towards Kenya for betting opportunities, although now could be the time for that to change. You see, two Kenyan football teams have had their sponsorship taken over by the Betsafe online sportsbook.

It was on Wednesday, June 17 that Betsafe made the announcement of its new sponsorship deals with Gor Mahia and AFC Leopards, both of which play in the Kenyan Premier League. Operating as an offshoot of the Betsson AB brand, Betsafe’s unison with the two football teams will run for three seasons, beginning with the 2020-21 campaign ahead.

As part of those deals, the Betsafe logo will appear on the kits of both teams, and together, they are worth a combined 95 million Kenyan shillings (£722,000) per season. The lion’s share of that will go to the reigning league champions – Gor Mahia. But how did such a deal come about? Well, it all took place under Betsafe’s recently launched Kenyan offshoot – Bet High Kenya.

The country’s local media spoke with Tom Bwana, who operates as the Public Relations and Partner Manager for Bet High. He said that Betsafe would be launching its own operations in Kenya soon, and that the top priority for Bet High is Kenyan football. There is a number of top betting sites in Kenya that are already active, as the industry is growing considerably there. So, while seeking one out isn’t such a problem, once Betsafe’s Kenyan offshoot becomes fully active, there will be another alternative for bettors to utilise.

Long-Term Financial Support” Celebrated

Both of the Kenyan football teams who have secured the sponsorship deal with Betsafe took it upon themselves to celebrate the fact that everything had become official. Chairman of Gor Mahia, Ambrose Rachier said that he was happy to see his club now has “long-term financial support from a strong and safe partner”, while the Chairman of AFC Leopards, Dan Shikanda spoke of the security that the unison brings to the team.

It was the local betting operator SportPesa that sponsored both football clubs prior to Betsafe taking over. However, the Kenyan-Bulgarian brand (which also sponsored English Premier League club Everton) closed down its business last year following a bust up with the government regarding back-tax claims. This saw all of its local sports sponsorships cancelled in August of 2019, which marked the second occasion such an event took place. The “uncertainty” of the regulatory climate was blamed for this move.

That move was what left both of the Kenyan football teams without any sort of financial life support. According to some sources, Gor Mahia hasn’t paid any of its football players for the past five months due to this, so the sponsorship deal with Betsafe will come as a welcome and almost life-saving moment for the club.

It’s a shame, as Kenya had one of the most prosperous betting markets in Africa up until the government redefined how betting licences were handed out and how its operators were taxed. SportPesa wasn’t the only brand to pull out of the market within Kenya once this occurred, as another big name in Betin closed its Kenyan operations, too.

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Affiliate Announcements

Soft2Bet launches a new affiliate management system ReferOn

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Soft2Bet launches a new affiliate management system ReferOn

 

A new, feature-filled affiliate management system powered by the platform provider

 Soft2Bet, a top-notch online platform provider has recently announced that it has gone live with top of the art affiliate management system, ReferOn.

This boasts a broad array of affiliate marketing services that are key to the partners they assist. ReferOn’s system has the ability to manage large networks of companies in one comprehensive system. Flexible and adaptable in accordance with the individual needs of each affiliate.

ReferOn offers the most advanced features including an effective rewarding engine which offers rewards at the individual, more customised level, making its management much easier for admin users. It also keeps track of the payments and invoices for all accounts, in a quick and efficient manner. This is also true for the data and statistics that are accumulated.

The affiliate management system offers organised reporting on numerous levels allowing for full control over your data, in addition, you can customize what data you choose to share with your partners. Grouping variations can also be calculated according to brand, company, campaign and even geo levels through ReferOn. Reporting is also made extremely easy and allows for toggled groups and effective date breakdowns. ReferOn also makes use of multiple widgets, filters and statistics at every level which make the data accessible for the admin to explore and make informed decisions.

When using ReferOn, brands can be integrated into the system seamlessly and your support and account management are all under one roof. The system can connect the data points to your data provider. ReferOn dashboards are now clearer and easier to view and access, allowing for much more flexibility for users.

Accounts with multiple affiliate logins within other competitive software enable statistics to be grouped at a ‘master’ level. This makes payments and data management much simpler.

Vladyslav Bondarenaiko, Product Manager at Referon said: “ReferOn‘s highly-advanced features change the way we view affiliates and admin needs through. Seeing as this system is not only for internal usage, this creates an additional revenue stream for the business and allows a more streamlined process of integration and access.”

 

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London Affiliate Conference

Arsenal legend Ray Parlour and Southampton’s Francis Benali MBE confirmed for Partners.io stand at iGB Affiliate London

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Arsenal legend Ray Parlour and Southampton’s Francis Benali MBE confirmed for Partners.io stand at iGB Affiliate London

 

Visitors to the Partners.io stand (L50) at iGB Affiliate London (8th – 11th February, show open days 9th – 10th February, ExCeL London) will have the opportunity to meet and have their photos taken with former Arsenal legend Ray Parlour and Francis Benali MBE who made a total of 389 appearances for Southampton over a 16-year spell with the south coast club.

Visitors will be able to discuss all things football including the Gunners prospects of lifting the Premier League title for the first time since 2004 with Ray on Thursday 9th when he will be on the stand between 13.00 – 14.30 hrs. Francis will be on hand to reflect on the season so far and Southampton’s chances of retaining their Premier League status the following day also between 13.00 and 14.30 hrs.

Confirming the celebrity appearances, Agni Raitar at Partners.io said: “We are both delighted and excited to have Ray and Francis on our stand at the forthcoming edition of iGB Affiliate London which will be the biggest on record. We will kick-off on Thursday 9th with Arsenal legend Ray Parlour who in a fantastic career played 466 games for Arsenal winning everything along the way including three Premier League titles, four FA Cups, one League Cup, one European Cup Winners Cup and was also capped 10-times for England. Ray subsequently went on to play for Middlesbrough and Hull City before forging a highly successful career in the media.

“On Friday 10th we welcome another club stalwart, Francis Benali MBE who clocked-up 389 first team appearances for his beloved Southampton Football Club. As well as enjoying a highly successful football career Francis also undertook a number of gruelling physical challenges for charity including running and cycling to all 44 Premier League and Championship stadiums in two-weeks and completing five Ironman races within seven days – in the process raising an amazing £1m for Cancer Research UK. As a result of these endeavours, he was appointed Member of the Order of the British Empire (MBE) in the 2020 New Year Honours for services to cancer patients. Both Ray and Francis have great stories to tell about their time in football and I look forward to welcoming them to our stand and introducing them to the industry at iGB Affiliate London 2023.”

Partners.io is the home of leading and crypto pioneering brands Bitcasino.io and Sportsbet.io. With language support in 11 different languages, customer service from over 35 countries and unparalled player experience, affiliates can expect high conversion with up to 45% revenue share, and personalised affiliate support. Bitcasino.io, and Sportsbet.io are supported in 11 different languages and service customers from over 35 countries.

The 2023 edition of iGB Affiliate London will be the biggest edition on record occupying just under 12,000 square metres of floor space across three halls of ExCeL London. The show will feature a business-centric seminar programme and curated networking opportunities as well as the 2023 iGB Affiliate Awards (February 9th). The black-tie event, three-course sit down dinner and after-party is recognised as being one of the key social and networking events on the igaming affiliate calendar.

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AffPapa surpasses 500 registrants for iGaming Club London

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AffPapa surpasses 500 registrants for iGaming Club London

 

iGaming Club London, the latest in a series of global events powered by AffPapa, has exceeded all expectations after surpassing 500 registrations, boasting a line-up of some of the biggest names in iGaming.

Affiliates, operators, and B2B companies from around the world will have the opportunity to convene under one roof during the event and do business in an environment that fosters networking and collaboration.

The 500 guests will be treated to an exclusive networking dinner, organised by AffPapa, the ultimate iGaming directory for operators and affiliates.

Alongside dinner and drinks, the event will be introducing a new concept to the industry – speed dating. A brisk introduction of everyone involved will jumpstart the night, making it easier for attendees to find potential partners.

iGaming Club London will feature some of the biggest names in the industry, including Betsson Group, Campeon Affiliates, Raketech, AskGamblers, Sofascore, CatenaMedia, N1 Partners, and many more.

Celebrating the global event’s interest, Levon Nikoghosyan, CEO at AffPapa, said: “Having such a significant number of people interested in iGaming Club London is beyond exciting for us and serves as a great testament to our commitment in connecting members of the industry!

“The participation of some of the biggest names in iGaming speaks volumes about how incredible the night will be. iGaming Club promises an exclusive networking dinner, and we are excited to welcome everyone in London to do business!”

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