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Betsafe Sponsors Two Kenyan Football Teams for Three Seasons

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Betsafe Sponsors Two Kenyan Football Teams for Three Seasons

 

Not many people can say that they have looked towards Kenya for betting opportunities, although now could be the time for that to change. You see, two Kenyan football teams have had their sponsorship taken over by the Betsafe online sportsbook.

It was on Wednesday, June 17 that Betsafe made the announcement of its new sponsorship deals with Gor Mahia and AFC Leopards, both of which play in the Kenyan Premier League. Operating as an offshoot of the Betsson AB brand, Betsafe’s unison with the two football teams will run for three seasons, beginning with the 2020-21 campaign ahead.

As part of those deals, the Betsafe logo will appear on the kits of both teams, and together, they are worth a combined 95 million Kenyan shillings (£722,000) per season. The lion’s share of that will go to the reigning league champions – Gor Mahia. But how did such a deal come about? Well, it all took place under Betsafe’s recently launched Kenyan offshoot – Bet High Kenya.

The country’s local media spoke with Tom Bwana, who operates as the Public Relations and Partner Manager for Bet High. He said that Betsafe would be launching its own operations in Kenya soon, and that the top priority for Bet High is Kenyan football. There is a number of top betting sites in Kenya that are already active, as the industry is growing considerably there. So, while seeking one out isn’t such a problem, once Betsafe’s Kenyan offshoot becomes fully active, there will be another alternative for bettors to utilise.

Long-Term Financial Support” Celebrated

Both of the Kenyan football teams who have secured the sponsorship deal with Betsafe took it upon themselves to celebrate the fact that everything had become official. Chairman of Gor Mahia, Ambrose Rachier said that he was happy to see his club now has “long-term financial support from a strong and safe partner”, while the Chairman of AFC Leopards, Dan Shikanda spoke of the security that the unison brings to the team.

It was the local betting operator SportPesa that sponsored both football clubs prior to Betsafe taking over. However, the Kenyan-Bulgarian brand (which also sponsored English Premier League club Everton) closed down its business last year following a bust up with the government regarding back-tax claims. This saw all of its local sports sponsorships cancelled in August of 2019, which marked the second occasion such an event took place. The “uncertainty” of the regulatory climate was blamed for this move.

That move was what left both of the Kenyan football teams without any sort of financial life support. According to some sources, Gor Mahia hasn’t paid any of its football players for the past five months due to this, so the sponsorship deal with Betsafe will come as a welcome and almost life-saving moment for the club.

It’s a shame, as Kenya had one of the most prosperous betting markets in Africa up until the government redefined how betting licences were handed out and how its operators were taxed. SportPesa wasn’t the only brand to pull out of the market within Kenya once this occurred, as another big name in Betin closed its Kenyan operations, too.

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Awards

Slotsjudge Awarded Slots Review Affiliate of the Year at AffPapa iGaming Awards 2024

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Slotsjudge Awarded Slots Review Affiliate of the Year at AffPapa iGaming Awards 2024

 

Securing the Slots Review Affiliate of the Year award at AffPapa iGaming Awards 2024 marked another crucial milestone in the expertise and professional growth of Slotsjudge. The reward from one of the most prestigious iGaming award ceremonies in the world did not only acknowledge the current achievements of Slotsjudge but also encouraged its further development and aspirations.

The Achievement and Its Significance

Slotsjudge took an honorable spot among the winners of the Slots Review Affiliate of the Year award. This achievement acclaimed Slotsjudge’s mastery and expertise in the iGaming industry, fueling the company’s development and future incentives for providing first-rate online entertainment to customers and enhancing their knowledge of the iGaming trends.

The Essence of the Award

The 3rd annual AffPapa iGaming Awards ceremony took place on May 27th, 2024 in Malaga, Spain with the main goal of honoring the industry’s leading affiliates, operators, and B2B providers and rewarding their dedication to improving the iGaming sector and introducing breakthrough approaches to online entertainment.

AffPapa is a major trendsetter in the iGaming industry, whose acknowledgment stimulates the growth of international online entertainment providers and lays out the right courses of action for everyone involved in enriching and diversifying the online gaming experience for customers.

Future Outlook

“The Slots Review Affiliate of the Year award is a sign that Slotsjudge is doing a great job at keeping customers up-to-date with innovations in the iGaming field, which is constantly changing and evolving,” stated Jekaterina Dubnicka, the Marketing and Communications Manager at Slotsjudge. “It gives us a powerful incentive to move forward and constantly broaden our expertise.”

The award is not only a prestigious and valuable acknowledgment but also a powerful stimulus to the operations and services provided by Slotsjudge and other acclaimed slot review affiliates.

“In this award, we see an opportunity to prove ourselves to the public once again, to show that Slotsjudge lives up to the title of the Slots Affiliate of the Year and that our work largely contributes to the industry’s advancement,” remarked Pauls Spakovskis, a game expert at Slotsjudge. “Our main goal is to show that we are doing everything to move the iGaming sector forward, and the AffPapa award is the best indicator of that.”

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E2 Communications next one to join Quality Mark Responsible Affiliates

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E2 Communications next one to join Quality Mark Responsible Affiliates

 

Quality Mark Responsible Affiliates was launched recently. QMRA is a Quality Mark for international iGaming affiliates, servicing the following markets: The UK, Denmark, Germany, Norway, Sweden, Spain, Ontario, Estonia, Poland, Belgium and USA Michigan.

Various websites and companies joined us already. Game Lounge, Applied Digital Media, Gaming Innovation Group, Leadstar Media, Betterworldcasinos, Place2Bet and more.

Today, E2 Communications applied for QMRA. E2 Communications is a privately owned international digital agency with a focus on sports and sports betting. The company’s service portfolio comprises an international marketing portfolio, the technical infrastructure for the distribution of digital adverts as well as a portfolio of innovative social gaming products, which allows for addressing a target group with a strong interest in sports.

The QMRA Compliance team will conduct compliance checks for the offered websites. E2 Communications is known for a highly responsible approach when it comes to regulatory compliance, which makes this a logical decision.

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iGB

2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time

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2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time

 

Following what it’s describing as an ‘unprecedented response’ to the unique exhibiting opportunities available at The Gran Via, Barcelona Clarion Gaming has confirmed that January’s edition of ICE/iGB Affiliate will be the biggest meeting of the global gambling industry on record featuring 1,000+ exhibitors occupying 120,000 sqm of space – 20% bigger than at London 2024.

In an update to stakeholders Clarion Gaming Managing Director Stuart Hunter said: “The 2025 editions of ICE and iGB Affiliate are already reaching capacity despite the show floor being 20% bigger than in 2024 which itself established a new record.” He added: “As part of the Barcelona bid to host ICE/iGB Affiliate, we ensured that we had access to the entire Gran Via campus comprising over 200,000 sqm, allowing the opportunity  to secure more space as and when the industry required.

“Whilst we had the option to utilise more space for 2025, we have taken the strategic decision to cap the size of the 2024 show at 120,000 sqm in order to pursue a structured and sustainable growth plan in line with our customer’s needs and which is also designed to deliver optimum visitor density.

“There has been a huge demand for space both from existing exhibitors and those businesses wanting to show at ICE/iGB Affiliate for the first time. Whilst Clarion is a commercial organisation, we also recognise that as partners to the industry we carry numerous responsibilities which in this case means expanding the show but in a controlled and measured manner and in line with the growth of the industry. This is a continuation of the strategy implemented when the first edition of ICE to take place at ExCeL in 2013 comprised 31,000 sqm. Each year we have grown the show floor in line with a campaign to grow the buy-side attendance and therefore increase return on investment for all participants.”

Addressing the composition of the show Hunter added: “As well as their physical size we are curating the make-up of the exhibitions ensuring that they reflect the industry covering every sector. Our overarching objective is to ensure that ICE and iGB Affiliate reflect the needs of the totality of the global industry and the migration to Barcelona enhances our ability to deliver this.”

ICE/iGBA 2025 will occupy 120,000 gross sqm of The Gran Via across Halls 1 (iGB Affiliate) and 2-5 (ICE). An additional 120,000 sqm has been reserved exclusively for ICE/iGBA across the five-year tenancy.

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