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Casinos around the world cautiously reopen to a new normal

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Given how devastatingly hit the casino business has been in the past few months, it should come as little surprise that casino operators around the world are hurriedly reopening their doors at the first opportunity.

Revenue reports from March to July – effectively when the novel coronavirus had spread across the planet and forced countries to impose severe lockdown measures – made for grim reading in the United States, United Kingdom, Europe, and Asia.

In Nevada and New Jersey – the biggest casino hotspots in the US – recorded losses of up to and more than 90 percent compared to the same months in 2019. In the UK and mainland Europe, the figures were similar, while Macau – the gambling capital of the world – saw three successive months of revenue drops over 90 percent.

While online operations have seen a surge as millions of people have been forced to stay at home, that makes no difference to the many people whose livelihoods depend on land-based casinos opening their doors and welcoming customers. Indeed, thousands of jobs have been lost and thousands more are still at risk.

So even as Covid-19 continues to plague many countries, casinos have understandably started to open their doors once again.

The United States – the country where the pandemic has hit harder than any other – has allowed casinos to reopen, even as new cases cross more than 50,000 per day. In Las Vegas, Nevada and Atlantic City, New Jersey casino floors are once again welcoming guests, while casinos across the United Kingdom reopened on July 4.

Las Vegas has also reopened its sportsbook operations, so guests can visit to get the latest Kentucky Derby odds (although you can find them online easier through TwinSpires.com). You can place wagers on races and sports that, like the casino business, also went into lockdown but are now re-emerging.

Meanwhile, in Macau, casinos have also reopened but the mandatory 14-day quarantine for foreign visitors has severely limited foot traffic. The same applies to other countries like Singapore, South Africa, and Monte Carlo.

While casinos have resumed operations in an attempt to bounce back from a financially damaging few months, they do so amid a new normal for operators and visitors alike.

Strict rules and health measures have been put in place to ensure the safety of guests and staff and to limit the potential spread of the coronavirus.

Maximum capacity limits range between 20 and 30 percent and face masks must be worn at all times. Drinking, eating, and smoking have been banned for the time being, while temperature check points and hand sanitizer stations have been placed all around casino floors. Glass barriers have also been placed around table games in some casinos to prevent the spread of germs between players and dealers.

Those guests returning to casinos may also notice higher gambling minimums or at least fewer options of lower minimum games. This is thought to have been introduced for two reasons. Firstly, it is viewed as an attempt by many casinos to drive revenues up as quickly as possible and secondly, to deter some players to ensure going over the imposed limited capacities.

Even with the many restrictions in place and the pandemic still raging on, the economical decision to reopen has helped to address growing unemployment in casino-focused cities and towns.

For instance, the union representing casino workers in New Jersey reported that in the first few days of reopening, between 20 and 30 percent of union members got their jobs back.

As measures loosen and capacities gradually increase, more people will be able to return to work after months of struggle and uncertainty.

It had been deemed callous to talk about reopening economies and getting people back to work during the early stages of the pandemic and when the death toll was rapidly increasing. But as the crisis continued and there was a realization that ‘normal’ would not return for the foreseeable future, then tackling increasing poverty as a result of the outbreak has become an inevitable priority.

The casino business is just one of many industries that rely heavily on visitors and tourism, and its cautious reopening shows that life must go on in the current climate, even if ‘normal’ is some way away from returning.

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Affiliate Announcements

Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’

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Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’

 

PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.

PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”

Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.

“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”

She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!

“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”

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Meet MiFinity at iGB Amsterdam 2024: Discover New Affiliate Opportunities

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Meet MiFinity at iGB Amsterdam 2024: Discover New Affiliate Opportunities

 

MiFinity is excited to announce its attendance at the iGB Live! conference in Amsterdam this July 2024. As one of the most anticipated events in the iGaming calendar, iGB Live! brings together industry leaders, innovators, and professionals from around the world.

The conference fosters collaboration and opens doors to new business opportunities, making it a must-attend event for anyone involved in the iGaming and affiliation industry.

Meet the MiFinity Team

MiFinity’s affiliate team is thrilled to be part of iGB Amsterdam and looks forward to connecting with both new and existing partners. The team will be on hand to discuss the advantages of MiFinity Affiliates, their competitive affiliate program, and MiFinity Bonus, their booming merchant showcase site.

MiFinity Affiliates: Driving Success Through Lifetime Commissions

MiFinity Affiliates is designed to empower partners with a comprehensive suite of tools and resources to maximise their earning potential. The program offers competitive commission structures, real-time reporting, and a wide range of promotional materials to support affiliate marketing efforts.

Why partner with MiFinity Affiliates?

When you join the MiFinity Affiliates program, you can benefit from the highest-paying commissions in the industry. MiFinity Affiliates offers you the chance to earn Lifetime Commissions Paid simply by referring customers to MiFinity.

Here’s why affiliates are keen on partnering with MiFinity Affiliates:

  • Competitive Commissions: with up to 35% revenue commission, MiFinity Affiliates offers attractive commission rates that reward efforts and drive substantial revenue.
  • Advanced Tracking and Reporting: Partners can access detailed analytics and performance reports to optimise campaigns and strategies.
  • Dedicated Support: MiFinity’s experienced affiliate team provides personalised support to help partners achieve their goals.
  • Diverse Marketing Materials: Partners can utilise a variety of banners, links, and creatives to effectively promote MiFinity’s services.

Joining MiFinity Affiliates means partnering with a trusted and innovative program with years of experience under its belt. The affiliate program is tailored to help partners succeed, with continuous updates and improvements to ensure they stay ahead in the competitive landscape. By partnering with MiFinity Affiliates, partners benefit from a commitment to transparency, reliability, and growth.

MiFinity Bonus: Merchant Showcase Site

MiFinity Bonus is an exclusive platform that allows merchants to showcase their casino brands to a global audience. This bustling casino showcase site features a curated selection of the best casino offers and promotions, helping merchants attract and retain top-tier players.

Why Partners Should Engage

Promoting a casino brand on MiFinity Bonus provides several advantages:

  • Increased Visibility: Merchants can reach a broader audience and stand out in a crowded market.
  • Targeted Promotions: Merchants can highlight their best offers and promotions to attract high-value players.
  • Enhanced Player Engagement: Partners can boost player retention with exclusive bonuses and rewards, along with bespoke content forms created by professional writers and designers.
  • Comprehensive Analytics: Merchants gain insights into player behaviour and campaign performance to refine their marketing strategies.

MiFinity Bonus not only drives traffic and engagement but also builds trust and credibility with players. By leveraging the platform, partners can effectively promote their brands and achieve greater success in their marketing campaigns.

MiFinity stands out in the payment solutions industry with its commitment to innovation, reliability, and partner success. By joining MiFinity’s network, partners gain access to cutting-edge tools, dedicated support, and a vast array of resources designed to maximise their potential.

A Commitment to Growth

MiFinity continually evolves its offerings to meet the changing needs of the iGaming industry. Partners can expect regular updates and enhancements that keep them ahead of the curve. This proactive approach ensures that MiFinity Affiliates and MiFinity Bonus remain valuable assets in any partner’s marketing toolkit.

Book a Meeting with MiFinity’s Affiliate Team

MiFinity invites attendees to get in touch and book a meeting for iGB Amsterdam. The team is eager to discuss potential collaborations and explore how their innovative solutions can help partners achieve their goals.

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Affiliate Program News

Digitain Launches Centrivo Affiliate Platform

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Digitain Launches Centrivo Affiliate Platform

 

Digitain’s Centrivo provides an affiliate software platform that allows its operator partners advanced solutions for complete and targeted affiliate marketing campaigns.

Digitain, a global leader in Sportsbook and iGaming solutions, expanded its award-winning technology with the release of its Centrivo Affiliate platform.

The introduction of the Centrivo Affiliate platform enables operators to expand their new player acquisition marketing, retention, and reactivation for a complete, seamless solution that includes the creation, tracking, and reporting of affiliate marketing campaigns.Edmond Ghulyan, Digitain’s Group Chief Strategy Officer / Chief of Cen

trivo Product, said: “We continue to innovate our platform for iGaming partner operators, so that operators can create promotional campaigns for acquisition, retention, reactivation, that delivers player engagement and revenue growth.

The Centrivo Affiliate platform, is intuitive and can be customised to meet the operator’s unique requirements, offering various commission models, redirection automation, tracking optimisation and comprehensive reporting capabilities. Our platform allows you to set up and launch your affiliate marketing program with a single click, guaranteeing maximum exposure and player engagement during high-profile events.

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