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Affiliate Success

Affiliate Interviews: Chris Bibey founder of SlotsJack.com

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Affiliate Success wit Chris from SlotsJack.com

In this weeks affiliate interview you can get to know Chris from SlotsJack.com, a fresh slots startup providing comprehensive and detailed guides on everything from planning a casino vacation to comparing games!

Name: Chris Bibey
Age: 34
Hometown: Pittsburgh, Pennsylvania
Living in: Pittsburgh
Favorite Food: Spaghetti
Must Read Book: The 4-Hour Workweek
Profession/Job title: Internet Marketing Consultant

GAV: Tell us a bit about yourself, we want to know who Chris Bibey really is, the person behind the SlotsJack startup. Where were you born? What was the main idea of developing this great online slots and casino platform?

Chris: In short, I was born in the United States and never had much of an interest in casino games until I turned 21. At that point, I took my first trip to Las Vegas. Within a matter of days, I realized that I wanted to be involved in the gaming industry in some way, shape, or form.
After working with several high level brands and affiliates for 5+ years, I decided to branch out on my own to create SlotsJack.com.

The main idea behind the site is simple:
• To provide high quality reviews of slot machine games and casinos. Before writing any piece of content, I see what else is out there. From there, I go above and beyond to ensure that the review provides greater depth and higher quality information.

GAV: Since there are thousands of websites in your niche out there, where do you think Slotsjack.com stands now?

Chris: Right now, SlotsJack is in its infancy. However, we have laid out a plan for robust growth over the next 12 months.
Most importantly, feedback from visitors has been great. They love the depth of the content and the honest approach.
As you know, there are thousands of websites that provide casino related content, however, a lot of it is short, full of fluff, and meant to do nothing more than drive conversions for affiliates. We take a different approach: the player always comes first. SlotsJack.com

GAV: What are the strong points of Slotsjack.com and what makes it stand out from the other websites/platforms?

Chris: There are several things that allow SlotsJack to stand out from the crowd:
• We make sure every review provides more information than what else is out there. So, if we’re writing a review and the top results show an average of 700 words, we’ll go much deeper by providing 1k+ words on the game or casino.
• Honesty! Let’s face it, not every slot machine is worth playing. We do our best to provide honest reviews, as that is what people want.

GAV: How did you start and what bumps did you have to overcome?

Chris: Due to my years of experience in the field, getting started was pretty simple. That being said, there are a few challenges in the way.
Primarily, competition is stiff in regards to generating search engine traffic. That being said, we’re doing what Google wants: providing nothing but high quality, targeted, unique advice.
With each passing month, SlotsJack traffic continues to grow, thanks to search engine rankings that continue to climb.

GAV: We have browsed your website and found some quality content. Are you writing it by yourself or you have a team writing for you? How many casino reviews do you have on your website?

Chris: This is a great question. Right now, I am the only person writing the content. And to be honest, things will probably stay this way for quite some time. For many years, I’ve been a writer, providing top brands in many spaces with high quality content. So, for this reason, I actually enjoy cranking out content on a daily basis.
Right now, there are about 200 pages on the site, which includes game reviews, casino reviews, and in-depth gaming guides.

GAV: Is it hard for you to keep the content fresh and relevant on your website, when a lot of fluff and nonsense appear on the Internet on a daily basis?

Chris: It really isn’t, to be honest. From our perspective, content is king. We know that this is the most important thing to our success, and that’s why I have no problem devoting the necessary amount of time to this task.
As noted earlier, there is a lot of fluff out there. This is why we review every piece of competing content before starting to write.

GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Chris: Once again, it’s all about an open and honest relationship. Through my experience, as long as both parties are getting what they want, as long as both parties are on the same page from the start, things typically work out.

GAV: How do you see the future of the online casino and land based casino industry? For instance, will it become a truly global phenomenon?

Chris: This is a difficult question to answer, as a few key markets hold a lot of the power right now.
For example, will the United States legalize online gambling at some point in the near future? If so, I think we can expect an explosion in popularity.

GAV: Tell us one change that you want to see in the casino affiliate world?!

Chris: As you know, there are quite a few “shady” operations out there. I wish everyone would have a bit more respect for each other. This includes site operators, affiliates, and casinos.
If everyone worked together, as opposed to sometimes against one another, the industry would be much better off in the long run.

GAV: Do you have any advice that you would like to offer to newbies who are looking to venture into this great industry!?

Chris: My one bit of advice is this: find something you are passionate about and then start slow.
It’s easy to burn out in this space, as there is so much going on around you. There’s no reason to be in a big hurry. Sure, you want to generate revenue as quickly as possible, but it will come soon enough if you take the right approach.

GAV: Do you attend any iGaming or casino conferences? If so, which one is your favorite and what is your most fun experience?

Chris: To be honest, I haven’t attended any iGaming conferences in the past. I’ve spent some time at general affiliate conferences, with these always providing a great opportunity to connect with others.

GAV: What do you think the chances are for Eastern Europe on becoming a potential gaming hotspot in the future? Where do you think the region must improve upon?

Chris: In regards to the next gaming hotspot, I definitely think Eastern Europe is in position to succeed at a high level. As noted earlier, there are other regions, such as the US, that are also in position to take advantage of industry growth.

GAV: Do you have a favorite celebrity?

Chris: I’m not big into movies or anything like that, but I’ve been a huge Jim Carrey fan for many years.

GAV: Where would you like to travel in Eastern Europe?

Chris: Being that one of my clients is located in Bulgaria, I would love to spend some time there in the near future. In fact, it’s been on my radar for quite some time!

GAV: Where you wouldn’t want to travel in Eastern Europe?

Chris: To be honest, I’m the type who would try anything once when it comes to traveling. SO, for that reason, there is no region off limits!

GAV: What is your opinion about The Gambling Affiliate Voice (GamblingAffiliateVoice.com)?

Chris: I truly enjoy the type of content that is published on a regular basis, such as the news stories. This gives me the opportunity to stay current with the industry, without having to jump from one source to the next. Keep up the good work!

GAV: Thanks for your time and answers Chris, we  appreciate it, all the best to you and if you have any newsworthy updates feel free to contact us!

Affiliate Success

Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant

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Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant

 

QMRA is a Quality Mark for iGaming affiliates, launched in February 2024. QMRA is available for the following jurisdictions: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland, Estonia, Ontario

QMRA is a follow up from successful Dutch Quality Mark KVA, which currently has most affiliates as members and works with several operators (like LeoVegas, TonyBet, HardRockCasino, 711 and Tombola).

QMRA now has various prominent members, like: Gaming Innovation Group (Gentoo), Applied Digital Media Group, Leadstar Media (for Germany) and Game Lounge as well.

Game Lounge joined QMRA with GuideCasino.Be before, and has now joined QMRA with various markets. For Sweden, the first website has been found compliant: SveaCasino.Se

Having the Quality Mark will instill trust in Swedish consumers, authorities and operators.

SveaCasino.Se is a well known Swedish website, with estimated traffic (SEMRUSH) of about 100.000 per month. SveaCasino.Se will be carrying the QMRA mark from now on. This means that the website has been checked against the QMRA Compliance Code:

  1. Channelling objectives
  • The affiliate shall not advertise or promote the offer of unlicensed operators.
  • The affiliate shall not make use of brand imagery, call-to-actions or make other references to the website and offer of unlicensed operators.
  1. Responsible advertising
  • The affiliate shall never aim their advertising activities at persons that have not reached the age of 18.
  • The affiliate shall add an 18+ characteristic to every webpage of their website and to any marketing activities on social media. The characteristic shall be clearly identifiable and visible to the consumer.
  • The affiliate shall be mindful of the design of their marketing activities, as to not directly or indirectly target or exploit minors.
  • The affiliate shall not make use of minors, directly or indirectly, in any marketing activity or imagery used in relation to marketing for games of chance.
  • The affiliate shall not aversely influence excluded persons in a way that may convince or encourage them to start gambling, discourage them from further self-exclusion or target them in any marketing activity targeted at advertising games of chance.
  1. Careful and balanced design
  • All marketing activities shall use no uncertain terms or mislead the consumer as to the nature, workings, prizes, risks and odds of the offer.
  • The affiliate shall not use any uncertain terms or mislead the consumer as to their affiliation, role or activities. The affiliate shall clearly disclose their role as a marketeer.
  • The affiliate shall not imply or state that the consumer may have a predominant influence on the outcome of a game of chance, or that the outcome may be influenced in any other way other than chance.
  • The affiliate shall clearly state the type of game of chance is offered.
  • The affiliate shall clearly state the license status of the operator.
  • The affiliate shall not claim that it is quick or easy to win often or a large amount of money in any game of chance.
  • The affiliate shall not encourage excessive or irresponsible gambling behavior.
  • The affiliate shall not claim that the offer is free, the best, the cheapest or on sale in any way.
  1. Contributing to responsible gaming
  • The affiliate shall share information regarding the risks associated with gambling for money.
  • The affiliate shall share information and the means to get help with a (developing) gambling addiction. This information shall be:
  • The national support helpline for gambling addiction;
  • Parties that offer further assistance for a gambling addiction;
  • Further information on gambling addiction;
  • The possibility of self-exclusion and the Swedish Gambling Authority.
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Affiliate Success

ReferOn Announces Second Seminar for Affiliates: ReferOn Insights

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ReferOn Announces Second Seminar for Affiliates: ReferOn Insights

 

Following the success of the first seminar for operators, ReferOn is delighted to announce its second seminar, “ReferOn Insights,” specifically designed for affiliates. This highly anticipated event will take place on Thursday, 11th July at 2 PM CET and promises to deliver invaluable knowledge and strategies for affiliates in the iGaming industry.

The seminar will be led by David Harris, B2B Affiliate Team Manager at ReferOn, who boasts over 8 years of experience in the iGaming market. He will be joined by Alexia Gauci, B2B Sales Manager at ReferOn, who will serve as the moderator for the session.

 

What to expect at the seminar:

  • Data Discovery and Reporting: Gain insights into effective data analysis and reporting techniques to optimize affiliate performance.
  • Tracking Methodology: Learn about advanced tracking methods and how to implement them for better accuracy and efficiency.
  • Management tips: get advice on security, optimizing payment processing, processes and technical support team resources.

Additionally, following the main seminar program, there will be a Q&A session – participants will have the opportunity to speak directly with David Harris and Alexia Gauci and have their individual questions answered.

Join this opportunity to elevate your affiliate strategies and network with industry leaders. Spaces for the seminar are limited, so sign up promptly to secure your spot. The seminar will take place just a few days before the ReferOn team travels to one of the main iGaming industry events of the year iGB Live! You can be the first to find out online what ReferOn is preparing to present at booth 10-F38 at RAI Amsterdam from July 17-18.

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Affiliate Success

Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

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Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

 

Casino Guru, the premier platform for online casino reviews and industry insights, is thrilled to announce its victory in the “Affiliate of the Year” category at the prestigious AffPapa iGaming Awards 2024.
This marks the third consecutive year that Casino Guru has received this esteemed recognition, cementing its position as a leader in the affiliate industry.
The AffPapa Awards celebrate excellence in the iGaming sector, highlighting outstanding affiliates, operators, and B2B providers. Casino Guru’s consistent triumph in the “Affiliate of the Year” category is a testament to its commitment to transparency, innovation, and player safety. The platform, known for its comprehensive reviews and user-friendly interface, continues to set industry standards, ensuring fair play and informed choices for online gamblers worldwide
Over the past year, Casino Guru has achieved unprecedented growth and several notable milestones. The platform has maintained its status as the largest online casino database, with reviews of over 6,200 casinos. In a commitment to transparency and player protection, more than 450 online casinos have adjusted their terms and conditions based on Casino Guru’s recommendations. Additionally, the online gambling forum has surpassed 5,000 monthly posts, reflecting its strong community engagement.
“We are honored and delighted to receive this award for the third time,” said Ivona Kulichova, Casino & Affiliate Communication Lead. “This recognition reflects our unwavering dedication to providing high-quality, trustworthy information to our users and partners. We extend our gratitude to the AffPapa Awards committee and our incredible team for their hard work and passion.”
Casino Guru’s dedication to responsible gaming initiatives has been a cornerstone of its success. Partnerships with organizations like Mindway AI further this mission, emphasizing responsible gaming practices. The Casino Guru Awards recognize the industry’s top operators and professionals who align with Casino Guru’s mission to make online gambling safer.
Additionally, the Casino Guru Academy has introduced new courses on key industry topics, such as player verification, ESG in gambling, customer complaint handling, and affiliate management, highlighting its commitment to professional development and high standards. The Global Self-Exclusion Initiative, which includes the Self-Exclusion Standards project developed with international experts and City, University of London, exemplifies Casino Guru’s proactive approach to player safety.
The Complaint Resolution Center has also achieved remarkable success. Over the past year, 12,161 complaints were published and 3,428 resolved, saving players over $11 million. This represents a significant increase in both the number of complaints handled and the amount of money recovered for players, underscoring Casino Guru’s role in protecting consumer interests.
Amidst these achievements, Casino Guru remains steadfast in its mission to provide comprehensive and reliable information to the online gambling community. The company is committed to continuous innovation, responsible gambling practices, and fostering a trustworthy and engaging online environment for its visitors and the broader public.
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