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LeoVegas Invest in New Tech Hub in Warsaw Despite Its Products Being Unavailable in Polish Market

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The Polish marketplace is a strange territory for the iGaming industry. On the one hand, it has some of the most technically able and potentially brilliant European talent who has done much to develop highly successful video games like The Witcher and Cyberpunk. This skill set is highly prized in the world of online casinos, slots, and sports betting simulation games. On the other hand, the legislature has cracked down hard on the gambling industry since the election of The Law and Justice Party to power under the leadership of Andrzej Duda. While punters in the country can still place a wager on a variety of sports betting and esports sites, all online casinos in Poland are run by the state-owned company Totalizator Sportowy which operates Total Casino.

LeoVegas is an igaming company that creates online slots and other popular casino games. Founded by Gustaf Hagman and Robin Ramm-Ericson in 2011, they have become one of Europe’s leading mobile gaming and companies. They are headquartered in Sweden, and their shares are traded on the Stockholm Nasdaq exchange. They recently announced that they would launch a new tech hub in Poland. In addition, the company is looking to strengthen its technological development and innovation.

Poland has been seen for a long time as a good option for the outsourcing of IT. The country is regarded as an IT and startup powerhouse. The outsourcing sector comprises around 700 software development companies that employ more than 150,000 specialists. The Polish workforce has a reputation for a strong work ethic and is highly educated. Krakow and Warsaw are the established tech locations, and Gdansk is quickly emerging as the next hub. In addition, Katowice has established itself as the eSports capital of Europe by investing in events and infrastructure.

In 2020 Poland was recognized as one of the most startup-friendly countries in Europe. As a result, Poland is seeing significant venture capital spending, and €477 million were raised in 2020. Like Silicon Valley, tech innovators inspire each other, leading to breakthroughs and success. Tim Draper, a Silicon Valley venture capitalist, has said that Poland is a generation ahead of other European countries in understanding the potential of tech and the market system.

LeoVegas’ new Polish hub will see them join other international companies with already established offices or R&D operations in the country. They will join tech leaders such as Microsoft, Google, Amazon, and Uber. LeoVegas’ Warsaw facility will employ sixty developers. The investment in the central European country aims to accelerate the development of the next-generation platform.

The Polish engineers will work alongside the group’s existing teams based in Sweden, the UK, and the Netherlands. The main project of the Warsaw hub is the development of LeoVegas’ proprietary player account management (PAM) system. This system is called Rhino.

Rhino is used to control all player data, transactions, payment integrations, and games across LeoVegas’ extensive portfolio. It is understood that the new tech hub is a crucial element of the group’s strategy to maintain its position at the forefront of new technology and innovation.

Mattias Wedar, Chief Product & Tech Officer at LeoVegas Group, said,

“LeoVegas’ success, and the award-winning gaming experience that we give our customers, is driven by our innovative mindset and our proprietary platform Rhino. Our new hub in Warsaw is a key part of our strategy to stay at the forefront of innovation, new product development, and payments while offering a highly personalized experience to our customers. Our new hub will kickstart this next phase of development”.

The company is now on a recruitment drive to pick up the best talent in Warsaw. The irony is that the products that will be developed in Warsaw will continue to be unavailable to the staff based in Poland. Around a third of LeoVegas’ workforce is employed in technology and product development. MGM agreed to purchase LeoVegas earlier in the year to strengthen their European presence.

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Affiliate Announcements

Soft2Bet launches a new affiliate management system ReferOn

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Soft2Bet launches a new affiliate management system ReferOn

 

A new, feature-filled affiliate management system powered by the platform provider

 Soft2Bet, a top-notch online platform provider has recently announced that it has gone live with top of the art affiliate management system, ReferOn.

This boasts a broad array of affiliate marketing services that are key to the partners they assist. ReferOn’s system has the ability to manage large networks of companies in one comprehensive system. Flexible and adaptable in accordance with the individual needs of each affiliate.

ReferOn offers the most advanced features including an effective rewarding engine which offers rewards at the individual, more customised level, making its management much easier for admin users. It also keeps track of the payments and invoices for all accounts, in a quick and efficient manner. This is also true for the data and statistics that are accumulated.

The affiliate management system offers organised reporting on numerous levels allowing for full control over your data, in addition, you can customize what data you choose to share with your partners. Grouping variations can also be calculated according to brand, company, campaign and even geo levels through ReferOn. Reporting is also made extremely easy and allows for toggled groups and effective date breakdowns. ReferOn also makes use of multiple widgets, filters and statistics at every level which make the data accessible for the admin to explore and make informed decisions.

When using ReferOn, brands can be integrated into the system seamlessly and your support and account management are all under one roof. The system can connect the data points to your data provider. ReferOn dashboards are now clearer and easier to view and access, allowing for much more flexibility for users.

Accounts with multiple affiliate logins within other competitive software enable statistics to be grouped at a ‘master’ level. This makes payments and data management much simpler.

Vladyslav Bondarenaiko, Product Manager at Referon said: “ReferOn‘s highly-advanced features change the way we view affiliates and admin needs through. Seeing as this system is not only for internal usage, this creates an additional revenue stream for the business and allows a more streamlined process of integration and access.”

 

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London Affiliate Conference

Arsenal legend Ray Parlour and Southampton’s Francis Benali MBE confirmed for Partners.io stand at iGB Affiliate London

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Arsenal legend Ray Parlour and Southampton’s Francis Benali MBE confirmed for Partners.io stand at iGB Affiliate London

 

Visitors to the Partners.io stand (L50) at iGB Affiliate London (8th – 11th February, show open days 9th – 10th February, ExCeL London) will have the opportunity to meet and have their photos taken with former Arsenal legend Ray Parlour and Francis Benali MBE who made a total of 389 appearances for Southampton over a 16-year spell with the south coast club.

Visitors will be able to discuss all things football including the Gunners prospects of lifting the Premier League title for the first time since 2004 with Ray on Thursday 9th when he will be on the stand between 13.00 – 14.30 hrs. Francis will be on hand to reflect on the season so far and Southampton’s chances of retaining their Premier League status the following day also between 13.00 and 14.30 hrs.

Confirming the celebrity appearances, Agni Raitar at Partners.io said: “We are both delighted and excited to have Ray and Francis on our stand at the forthcoming edition of iGB Affiliate London which will be the biggest on record. We will kick-off on Thursday 9th with Arsenal legend Ray Parlour who in a fantastic career played 466 games for Arsenal winning everything along the way including three Premier League titles, four FA Cups, one League Cup, one European Cup Winners Cup and was also capped 10-times for England. Ray subsequently went on to play for Middlesbrough and Hull City before forging a highly successful career in the media.

“On Friday 10th we welcome another club stalwart, Francis Benali MBE who clocked-up 389 first team appearances for his beloved Southampton Football Club. As well as enjoying a highly successful football career Francis also undertook a number of gruelling physical challenges for charity including running and cycling to all 44 Premier League and Championship stadiums in two-weeks and completing five Ironman races within seven days – in the process raising an amazing £1m for Cancer Research UK. As a result of these endeavours, he was appointed Member of the Order of the British Empire (MBE) in the 2020 New Year Honours for services to cancer patients. Both Ray and Francis have great stories to tell about their time in football and I look forward to welcoming them to our stand and introducing them to the industry at iGB Affiliate London 2023.”

Partners.io is the home of leading and crypto pioneering brands Bitcasino.io and Sportsbet.io. With language support in 11 different languages, customer service from over 35 countries and unparalled player experience, affiliates can expect high conversion with up to 45% revenue share, and personalised affiliate support. Bitcasino.io, and Sportsbet.io are supported in 11 different languages and service customers from over 35 countries.

The 2023 edition of iGB Affiliate London will be the biggest edition on record occupying just under 12,000 square metres of floor space across three halls of ExCeL London. The show will feature a business-centric seminar programme and curated networking opportunities as well as the 2023 iGB Affiliate Awards (February 9th). The black-tie event, three-course sit down dinner and after-party is recognised as being one of the key social and networking events on the igaming affiliate calendar.

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AffPapa surpasses 500 registrants for iGaming Club London

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AffPapa surpasses 500 registrants for iGaming Club London

 

iGaming Club London, the latest in a series of global events powered by AffPapa, has exceeded all expectations after surpassing 500 registrations, boasting a line-up of some of the biggest names in iGaming.

Affiliates, operators, and B2B companies from around the world will have the opportunity to convene under one roof during the event and do business in an environment that fosters networking and collaboration.

The 500 guests will be treated to an exclusive networking dinner, organised by AffPapa, the ultimate iGaming directory for operators and affiliates.

Alongside dinner and drinks, the event will be introducing a new concept to the industry – speed dating. A brisk introduction of everyone involved will jumpstart the night, making it easier for attendees to find potential partners.

iGaming Club London will feature some of the biggest names in the industry, including Betsson Group, Campeon Affiliates, Raketech, AskGamblers, Sofascore, CatenaMedia, N1 Partners, and many more.

Celebrating the global event’s interest, Levon Nikoghosyan, CEO at AffPapa, said: “Having such a significant number of people interested in iGaming Club London is beyond exciting for us and serves as a great testament to our commitment in connecting members of the industry!

“The participation of some of the biggest names in iGaming speaks volumes about how incredible the night will be. iGaming Club promises an exclusive networking dinner, and we are excited to welcome everyone in London to do business!”

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