News
Staying On Top in a Fast Changing Industry

The online gambling industry is one of the fastest-growing industries worldwide. This can be attributed to the fact that there has been a rapid evolution in technology. The online gambling sector has doubled since 2009, and it’s expected to keep growing as time passes.
Some factors that have led to this rapid change are the popularity of these games and the comprehensive marketing strategies of online casinos. Some of the online games have been around since the 15th century, and many people are familiar with the gameplays.
Since there are many online gaming platforms, each provider does their best to ensure their casino stays on top in the industry. This is a guideline that will explain ways that casino providers use to ensure their casinos are competitive.
Casino Reviews by Casino.Online
Casino.Online helps you find safe and reliable online casinos. They present you with a complete guide of the best casinos around. The information discussed by CasinoOnline.com will help you find the perfect casino based on the qualities discussed below. The most vital aspects include the security, choice of games, banking options, types of bonuses and customer service.
How casino.online stays on top in the online gambling industry?
Here are some of the ways casino.online uses to stay competitive:
- Finding a Market
Instead of offering games for everyone, casino.online found a specific market and tailored its site to it. They understand that players need a good, enjoyable and safe space to play, so they curate their site towards casinos that prioritise it. As a result, the players will be attracted to the casinos because that’s what they’re looking for.
- Offering Numerous Payment Options
Before major changes in the online gaming industry, players could only use a few payment options, such as bank transfers and e-wallets. The advent of cryptocurrency has added an additional secure method for payments, so capitalizing on was a natural option for many casinos. The site reflects that in its options
- Providing More Bonuses and Promotions
Nothing is more exciting than taking advantage of online casino bonuses. Casinos will provide their players with bonuses starting from welcome bonuses to deposit bonuses. As a result, more customers will be attracted to join to enjoy these incentives and bonuses. Rather than hunt and peck through the different casinos however, the site groups them all together and reminds you to take advantage of them when you start to play.
- Offering a Diversified Game Category
Compared to land casinos, online casinos have the advantage of offering diversified games. Casinos aren’t restricted to offering games based on players’ preferences. They have the option of offering games from different categories, and as long as their space allows it, they can provide thousands of games. A diversified game lobby gives room to players to enjoy different games, which is what everyone is looking for online.
- Have Free Games
Before playing real money games, players prefer sampling the game. Some casinos will provide free mode games that allow players to have a taste of the game and practise their techniques. It’s also a way of letting the players try out the site before depositing their money.
- Support Responsible Gambling
Gambling addiction is real, and casinos should have measures that prevent such habits. Online casinos work with the necessary authorities to control the addiction problem. For instance, some offer advice to the players, and if necessary, they work with other bodies to help affected players.
Summary
Games offered by online casinos have been played for years, technology has made them better, and new ones have been developed. The online gambling industry is expected to keep growing, and more people seem to be joining the fun. More and more casinos seem to come up daily and more reasons why each provider has to stay on their toes, which is achievable by employing the above strategies.
Affiliate Success
Fiat & Crypto: King Billy players get the best of both worlds

See how the casino players can deposit in crypto and play in fiat.
Since the dawn of e-gaming robust payment systems have been crucial for the success of any online casino, as they are a key factor in creating a positive and satisfying gaming experience. Moreover, the availability of different payment options allows players to choose the method that works best for them, whether it be classical fiat money or cryptocurrency.
But is it possible for an operator to give its players the best of both worlds, fiat and crypto at once? Yes, it is, with the King Billy feature “deposit in crypto, play in fiat”. The concept is simple. A casino player deposits in crypto (choosing among 4 cryptocurrencies King Billy supports). Then, the system automatically shows them their balance in the currency of their choice (among the 14 currencies King Billy supports, used by more than 3 billion people worldwide). When the players withdraw, their transaction takes place back in crypto.
What are the advantages of this system? Ruslan Legenzov, King Billy Casino Head of Affiliates (or “Lord of Affiliates” as the internal etiquette demands) has the answers: “Good things come in threes, and there are certainly 3 very good things about our “deposit in crypto, play in fiat” feature.
First of all, depositing in crypto means less hassle and paperwork for the player and elimination of the dreaded “transaction not coming through” issue. This has been a problem and actually a torment for many of our players in remote areas of the world. As a global casino, we are happy to act in ways that give peace of mind to our players.
Secondly, this system offers a greater player experience to the King Billy Citizens and Nobles, as they can now take advantage of our numerous promotions and offers in fiat. For example, players who deposit in crypto can now participate in our extremely popular fiat-only “Slot of the Month” offer, that’s been a staple of our casino since our launch.
Finally, with “deposit in crypto, play in fiat” our players, especially the not so cryptocurrency-savvy have a much clearer understanding of their wins or losses. I am sure that a player, let’s say from Vietnam, prefers to see, in real time, how much his slot win is worth in the Vietnamese Dong than running in parallel a crypto converter tool to do the math!”
Well said and well done your Majesty.
For those interested in the “deposit in crypto, play in fiat” feature, King Billy Casino accepts the following currencies: Euro (€), US Dollar ($), Canadian Dollar (C$), Australian Dollar (A$), New Zealand Dollar (NZ$), Norwegian Krone (kr), Indian Rupee (₹), South African Rand (R), Vietnamese dong (₫), Indonesian rupiah (Rp), Malaysian ringgit (RM), Thai baht (฿) and the Philippine peso (₱). King Billy also accepts the following cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Tether (USDT).
King Billy Casino is a new-generation online casino, launched on St. Patrick’s Day in 2017. It is available in 4 languages (English, German, French and Finnish) and it has an impressive record in awards with 25 wins, shortlists and other distinctions, and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience, focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.
London Affiliate Conference
Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations

The 2023 edition of iGB Affiliate London has broken all records with more attendees travelling from more countries than at any time in the event’s history. The number of unique show visitors attending iGB Affiliate London ’23 totaled 5,763 a 40% uplift on the April 2022 edition (4,116) and 19% ahead of 2020 (4,844) which was the last edition of iGB Affiliate London to take place prior to Covid. The number of visitor days which measures return visits, stands at 7,176.
The brand’s impressive international credentials were once again in evidence with visitors travelling to London from 101 nations – the first time that iGB Affiliate London has broken through the symbolic ‘three figures’ for international representation.
With every show metric in positive territory Portfolio Director Naomi Barton expressed her thanks to the entire iGB Affiliate community for its support and for helping to make the 2023 edition so successful. She stated: “We’ve worked in partnership with colleagues active in the iGaming Affiliate sector to deliver an event that provides what the industry requires across all fronts.
“Our focus was to deliver on our pledge to provide delegates with access to new business strategies, new thinking, new trends, new technologies and new content, in the process keeping the iGB Affiliate London proposition fresh and compelling.”
“This edition of iGB Affiliate London was physically the largest on record and the continued demand for space from both new and existing exhibitors underlines the fact that iGB Affiliate London is regarded by our stakeholders -who are based throughout the world – as being their flagship event.”
“Significantly 24% of attendees were making their first appearance at iGB Affiliate London with 1 in 10 affiliate visitors new to gambling. The ability to bring new people into the igaming affiliate space represents an important attribute of the brand.”
Away from the exhibition show floor a total of 450 sector professionals attended the prestigious iGB Affiliate Awards which recognized the ‘best of the best’ across 19 categories. Better Collective Co-founders, Jesper Søaard (CEO) and Christian Kirk Rasmussen (COO) were awarded with the blue riband ‘Affiliate Idol – Lifetime Achievement Award’ for their successful contributions to the industry.
On receiving the Award Jesper Søgaard, Co-founder and CEO said: “I speak for Christian too, when I say that it is an incredibly humbling feeling to not only have been considered but chosen to receive the Affiliate Idol Award. Christian and I may have laid the foundation for something great but without our dedicated colleagues, Better Collective would not be where it is today. I am very honoured but also trust that with our vision to become the Leading Digital Sports Media Group, ‘the best has yet to come’.”
The Affiliate Awards sponsors comprised V.Partners (Stage Sponsor), Safe Affiliates Programs (Photobooth), YGAM (Safer Gambling) and Trueplay (NFT).
Awards
Casino Guru Awards invites you to watch the live ceremony on February 22

The Casino Guru Awards Ceremony is just a week away with the grand date set for Wednesday, February 22 at 13:00 CET. The event will take place online and reunite casino experts and companies, distinguishing them for their efforts and hard work in making the gambling industry a safer place for everyone.
Casino Guru Awards 2023 will reveal the names of the winners of each of the seven categories online during a YouTube live stream hosted by the team. During the event, each of the seven categories will be discussed and a winner – finally announced.
The inaugural edition of the Awards focuses on distinguishing brands across seven core categories that are considered the linchpin of safe and responsible gambling in the industry. Those categories are as follows:
- The Fairest Bonus Policy
- The Fairest General T&Cs
- The Most Impactful Social Responsibility Initiative
- The Best Implementation of RG Tools
- The Most Transparent Casino
- The Most Effective Handling of Complaints Voice of the People
To judge each of the categories, Casino Guru Awards turned to some of the most prominent names in the gambling industry who sat as judges across the panels and sought to distinguish the most worthwhile and deserving gambling companies. The event’s schedule is as follows:
- 13:00 Event Begins
- 13:10 Panel with industry expert judges
- 13:30 Winner of ‘The Most Impactful Social Responsibility Initiative’ category
announced - 13:30 Winner of ‘The Best Implementation of RG Tools’ category announced
- 14:05 Short Break
- 14:10 Winner of ‘The Most Effective Handling of Complaints’ category announced
- 14:30 Winner of ‘The Fairest Bonus Policy’ category announced
- 14:50 Winner of ‘The Fairest General T&Cs’ category announced
- 15:10 Winner of ‘The Most Transparent Casino’ category announced
- 15:30 Short Break
- 15:35 Winner of the ‘Voice of the People’ category announced
The nominees include prominent operators, international gambling and entertainment giants, safe and responsible gambling specialists, tech and data companies, and others.
Apart from the seven core categories judged by the expert list of specialists, Casino Guru Awards 2023 features a “Voice of the People” category voting for which has been going since December 1, 2023. The category’s winner, driven solely by people’s votes, will also be revealed during the upcoming ceremony next week.
Casino Guru proudly invites you to the Casino Guru Awards 2023 ceremony, which you will be able to attend virtually. Viewers are encouraged to ask questions, and should they want to, open discussions using the Slido platform. Do not miss the biggest iGaming event next week – tune in to watch Casino Guru Awards 2023!
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