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Staying On Top in a Fast Changing Industry

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The online gambling industry is one of the fastest-growing industries worldwide. This can be attributed to the fact that there has been a rapid evolution in technology. The online gambling sector has doubled since 2009, and it’s expected to keep growing as time passes.

Some factors that have led to this rapid change are the popularity of these games and the comprehensive marketing strategies of online casinos. Some of the online games have been around since the 15th century, and many people are familiar with the gameplays.

Since there are many online gaming platforms, each provider does their best to ensure their casino stays on top in the industry. This is a guideline that will explain ways that casino providers use to ensure their casinos are competitive.

Casino Reviews by Casino.Online

Casino.Online helps you find safe and reliable online casinos. They present you with a complete guide of the best casinos around. The information discussed by CasinoOnline.com will help you find the perfect casino based on the qualities discussed below. The most vital aspects include the security, choice of games, banking options, types of bonuses and customer service.

How casino.online stays on top in the online gambling industry?

Here are some of the ways casino.online uses to stay competitive:

  1. Finding a Market

Instead of offering games for everyone, casino.online found a specific market and tailored its site to it. They understand that players need a good, enjoyable and safe space to play, so they curate their site towards casinos that prioritise it. As a result, the players will be attracted to the casinos because that’s what they’re looking for.

  1. Offering Numerous Payment Options

Before major changes in the online gaming industry, players could only use a few payment options, such as bank transfers and e-wallets. The advent of cryptocurrency has added an additional secure method for payments, so capitalizing on was a natural option for many casinos. The site reflects that in its options

  1. Providing More Bonuses and Promotions

Nothing is more exciting than taking advantage of online casino bonuses. Casinos will provide their players with bonuses starting from welcome bonuses to deposit bonuses. As a result, more customers will be attracted to join to enjoy these incentives and bonuses. Rather than hunt and peck through the different casinos however, the site groups them all together and reminds you to take advantage of them when you start to play.

  1. Offering a Diversified Game Category

Compared to land casinos, online casinos have the advantage of offering diversified games. Casinos aren’t restricted to offering games based on players’ preferences. They have the option of offering games from different categories, and as long as their space allows it, they can provide thousands of games. A diversified game lobby gives room to players to enjoy different games, which is what everyone is looking for online.

  1. Have Free Games

Before playing real money games, players prefer sampling the game. Some casinos will provide free mode games that allow players to have a taste of the game and practise their techniques. It’s also a way of letting the players try out the site before depositing their money.

  1. Support Responsible Gambling

Gambling addiction is real, and casinos should have measures that prevent such habits. Online casinos work with the necessary authorities to control the addiction problem. For instance, some offer advice to the players, and if necessary, they work with other bodies to help affected players.

Summary

Games offered by online casinos have been played for years, technology has made them better, and new ones have been developed. The online gambling industry is expected to keep growing, and more people seem to be joining the fun. More and more casinos seem to come up daily and more reasons why each provider has to stay on their toes, which is achievable by employing the above strategies.

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Affiliate Success

ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

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ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

 

‍ReferOn, a state-of-the-art affiliate management system, has won the “Rising Star Provider of the Year” title at the 2025 AffPapa Awards — a milestone that recognises the platform’s bold innovation and rapid growth in the affiliate tech space.

This award reflects ReferOn’s ability to deliver fast, transparent and scalable affiliate solutions that answer key industry demands. The category highlights the best rising companies in the iGaming and affiliate marketing industries, celebrating innovation and problem-solving solutions.

The AffPapa Awards is an annual event that recognises greatness in iGaming. The ceremony  celebrates developments and innovations among affiliates, operators and B2B providers who have raised the bar and set new standards.

Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the achievement, “ReferOn wasn’t built to impress, it was built to solve. From day one, we challenged how affiliate platforms should work, look and feel — because the existing ones simply didn’t. More than a win, this award highlights the value of asking the right questions and building with purpose.”

2025 has been a crucial year for ReferOn, with the company receiving widespread industry recognition and implementing core product developments. Heading into Q3 and Q4, ReferOn is preparing a range of new features and enhancements focused on elevating the user experience and streamlining affiliate operations. The team will travel to iGB Live in London this July ready to share what’s next, meet with partners and discuss how ReferOn is refining affiliate management.

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People moves: LiveScore Media MD joins QiH Group as new CMO

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People moves: LiveScore Media MD joins QiH Group as new CMO

 

The power affiliate welcomes its latest addition to the C-level team, who will begin working on strategy for various geographies and new verticals

QiH Group, the affiliate known throughout the industry for its compliance-focus and creative customer retention strategies, has welcomed its new CMO, James McCarthy.

Joining from LiveScore Media, where he was MD, McCarthy will start officially on 2 June, using his experience at betting and gaming giants Betfair, Betway Group – and of course, LiveScore – to inform his new remit at QiH Group to drive profit across all marketing activities.

Based in QiH Group’s London office, McCarthy will manage the marketing team of 17 – which will expand to 27 in the coming months – overseeing double digit growth through marketing channels and commercial relationships, as well as improving on the current team’s capabilities.

Speaking of the new move, McCarthy said: “It’s such a pleasure to join a company that has grown so thoroughly and organically in licensed markets. QiH Group is a big name in the iGaming affiliate space, and I look forward to managing the continued growth in diversified sectors and locations.”

Jamie Walters, CEO of QiH Group, said: “QiH has moved from strength to strength recently, growing and adapting with the iGaming markets in the UK, Europe and North America. Welcoming someone as experienced and talented as James onto our team is another strong step for us. I welcome his expertise and am delighted to see where his marketing leadership takes us.”

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Affiliate Announcements

ReferOn Expands Offering with New Support Packages, “ReferOn Assist”

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ReferOn Expands Offering with New Support Packages, “ReferOn Assist”

 

ReferOn, an innovative affiliate management system, has experienced significant growth in 2024, with multiple technical and quality-of-life improvements to the platform. As a result of an influx of new operators and affiliates, ReferOn has introduced ReferOn Assist.

ReferOn Assist offers tailored support packages in three distinct tiers: ReferOn Assist, ReferOn Assist Plus, and ReferOn Assist Premium. Each tier provides enhanced support, cost-effective hourly support rates and more to help users meet their affiliate marketing strategy goals.

ReferOn Assist, the entry-level subscription package, includes a number of benefits, such as guaranteed support hours, faster response times and a higher resolution priority compared to ReferOn Basic users. All ReferOn Assist subscribers also receive direct channel support for easy access to our agents. Lastly, subscribers to this tier also enjoy more cost-effective out-of-hours support prices and affordable review reports for business analysis purposes.

ReferOn Assist Plus offers a further guaranteed response time, a larger bundle of support hours included and extra training time to help maximise affiliate operation efficiency. This subscription tier includes a quarterly review report packed with valuable insights and dedicated resolution priority for any pressing queries or issues. All subscribers also receive even further reduced out-of-hours support rates.

The last tier, ReferOn Assist Premium, provides operators and affiliates with the most comprehensive dedicated support package. Subscribers receive the highest response time and a large bundle of inclusive support hours at reduced rates. Premium users have access to a dedicated support manager for tailored assistance and the most cost-effective prices for after-hours support.

Each of these support packages are tailored to continue to provide the best possible customer service for Referon clients, whilst also helping reduce costs.

David Harris, ReferOn’s Operation Lead, commented on the new support packages, saying, “ReferOn prides itself on providing top-quality support for all operators and affiliates. The release of the ReferOn Assist packages allows us to prioritise helping our valued partners to ensure that they can make the most of our platform at all times. We look forward to seeing how the ReferOn team can work closely with all our users to achieve their business needs.”

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