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How important are partnerships in iGaming?

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TrafficGuard partners with leading online gaming affiliate tracking platform RavenTrack

 

Many industries have been driven by rivalries as every company is striving for the best – but it’s not always the best long term solution. Partnerships are incredibly important and provide businesses with a way to evolve and expand their customer base.

It’s becoming increasingly common for companies within the iGaming industry to partner up for mutually beneficial agreements. Only recently, Push Gaming and Scientific Games signed a major deal to form a partnership. While on the one hand, these two companies are competitors fighting for the players’ attention but they saw the potential long-term success of the collaboration.

A good partnership can completely elevate a business to the next level which is why it’s so important within the iGaming industry. Despite being an industry that’s fiercely competitive, partnerships can be advantageous for all parties involved – if it’s done well.

Partnerships can improve the player’s experience

Within the past few years, there has been a multitude of partnerships among slot developers. Many independent game studios have gained much-needed exposure from partnerships with big names such as Yggdrasil, Relax Gaming and Microgaming due to their specialist platforms.

On the surface, these platforms seem to mainly boost the smaller studios, when in reality it’s a mutually beneficial relationship. Giving independent developers access to better tools and authoritative expertise improves the reputation of the bigger studio that is providing them with the support.

The established developers host smaller ones on their platforms often under the bigger name. Therefore, casinos that host the larger developers potentially get the smaller studio as well which vastly improves the player’s experience and overall opinion of the developer.

A key example would be Yggdrasil’s YGS Masters programme which is an invite-only platform that features studios such as Peter & Sons, Reflex Gaming and True Lab Games. The casinos that have previously partnered with Yggdrasil have the potential to host the games created through the YGS Masters programme, which improves the selection of games at the player’s disposal.

Ultimately, the most important factor is the player’s experience and enjoyment which is easily improved by partnerships like these.

Affiliates partnering with developers is mutually beneficial

Partnerships come in all shapes and sizes but they can be extremely valuable to all parties involved. It’s not just developers within the iGaming world collaborating together but also affiliates working alongside the developers as well.

One of the leading sources of independent online slot reviews, Slot Gods, have partnered with over ten different developers within the last six months. These partnerships have included the previously mentioned Push Gaming and Scientific Games along with other big names such as Relax Gaming and Playtech.

Fundamentally, partnerships like these allow developers to build excitement for upcoming slot releases or to give an insight into the ethos of their studio through interviews. Affiliate sites like Slot Gods are given exclusives through content, whilst the studios gain exposure for their products. It’s essentially a form of free marketing that is beneficial to everyone involved with no real cost.

Takeovers can be advantageous to the iGaming industry

Whilst good partnerships are useful and instrumental to success, takeovers can also be worthwhile within the iGaming industry. One of the biggest takeovers includes Evolution Gaming’s acquisition of NetEnt for 2 billion dollars in 2020.

This collaboration led to the creation of the popular Gonzo’s Treasure Hunt. Essentially, this combined the fan-favourite Gonzo’s Quest with the popular live casino game format from Evolution to make a product that’s unique and fresh for players.

Acquisitions like this have the potential to improve the general industry with innovations like Gonzo’s Treasure Hunt that combine online slots with the interactive live casino experience. Future innovations like this lead to positive repercussions for the rest of the iGaming industry.

Networking is always key 

Both partnerships and takeovers can boost the industry but exchanging information through networking is important as well. At its core, networking is the process of sharing knowledge with people or organisations that are in the same field.

Of course, exclusive secrets or non-disclosure agreements (NDA) should not be shared but insights into important changes (such as laws) or software are worthwhile in improving the general industry. For example, distributing private information under an NDA is disrespectful and potentially damaging to all involved, but enlightening another affiliate with an upcoming law change is helpful for all in the long run.

Networking events like IGB Affiliate can even lead to partnerships or at least guide people within the iGaming industry in the right direction. Naturally, some may want to keep all the information to themselves, but it works out better in the industry long-term if people network to constantly share and improve upon ideas.

Closing thoughts

It’s clear to see that partnerships are a valuable asset in iGaming that should not be taken lightly. They are incredibly important in promoting products, exchanging knowledge and improving the player’s overall experience.

Even traditional media sites such as The Telegraph see the value in partnering within the iGaming world as they gain all their in-depth reviews, guides and tips about iGaming from affiliate BettingExpert.

The biggest question that remains is this: Will affiliates within iGaming ever work together to see the merit in partnerships? Experts within bingo could work with specialists in the live casino game sector to exchange valuable knowledge. No single person can become an expert on everything, so it’s helpful to get an adept person within this field to fill in the gaps.

Whether affiliates will work together in the future remains to be seen, but it could revolutionise the entirety of the iGaming industry.

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A large-scale $1 billion online casino shady scheme involving Ukrainian fraudsters Vadim Gordievsky and Alyona Suvorova has been discovered in Kazakhstan.

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The Kazakhstan Financial Monitoring Agency has revealed a large-scale shady scheme with a whole layer of cross-border transfers. While referring to the press service of the Agency, Elordainfo.kz informs that numerous bank employees and 120 people from several countries were involved in the operation of the shady scheme.

The money was sent to various payment organizations, disguised as legal transactions, and was later withdrawn to numerous online casinos.

At the same time, local authorities managed to eliminate the call center, which employed foreigners, which provided technical support for four online casinos as well as advice on money transactions. In addition, the organizers of the call center created a gambling partnership program that was used to accept payments and withdraw them in cryptocurrencies. The overall turnover exceeded 200 million USDT.

During the implementation of all these measures, over 70 searches were conducted. As a result of these activities, local authorities managed to gather physical evidence as well as to detain nine suspects.

According to law enforcement authorities in Kazakhstan, the key organizer of the shady miscoding scheme is Ukrainian Vadim Ivanovich Gordievsky, born in 1974. He led this organized crime group and used the local Marginplus company for these purposes (marginplus.kz). In addition to companies from Kazakhstan, Gordievsky also worked with illegal Russian online casinos while helping them to facilitate payments.

Already in 2008, Vadim Gordievsky served as deputy head of the Boryspil Regional State Administration and was in charge of land issues. Under Gordievsky, various lands of Boryspil were sold while the money was stolen. In the same 2008, he was dismissed from his position with a huge scandal, but his case never resulted in criminal proceedings. A lot of money and connections in government offices helped him avoid accountability.

In 2012, when Viktor Yanukovych came to power, Vadim Gordievsky took the chair of the head of the highway service in the Odessa region, where he managed to get access to millions of dollars, which he later invested in FC Alta Capital.

After the initiation of criminal cases for financial crimes, fraud, and the announcement of his wanted list by the Ministry of Internal Affairs, Vadim Gordievsky left Ukraine on forged documents.

 

According to investigators, Gordievsky’s partner, Mikhail Kovalev (Mykhaylo Kovalov), who has a number of companies in the EU, in particular, in Poland and a residence permit in Spain, was closely working with Gordievsky. By using numerous fictitious companies in Poland, in particular, STABLEX SOLUTION Sp. z o. o (solvexs.pl) he engaged in illegal payments and cash withdrawal in cryptocurrencies.

His partner, who is also his former Kyivstar employee, Alyona (Olena) Suvorova (born in 1983), who left Ukraine for Moscow after February 2022, and Ukrainian IT specialist Denis Andreevich Rykov (born in 1990), who currently lives in St. Petersburg, also participated in the shady scheme of illegal bookmakers and dubious payments.

Judging by her social media accounts, Alyona Suvorova is currently positioning herself “as an entrepreneur, investor, and crypto trader with 5+ years of experience.” According to Suvorova herself, she has been developing payment technologies in the field of FinTech for 10 years. In 2021, she opened her own business for international crypto transfers. In addition, she is the founder of the Lemoncoin Crypto Academy.

The law enforcement agencies of Kazakhstan are asking for information about the location and data of all these people. In the near future, Vadim Gordievsky, Alyona Suvorova, and other defendants will be put on the international wanted list. According to local laws, they face up to nine years in prison.

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Second Prize Drop of N1 Puzzle Promo: Top Affiliates Score Porsche, Cartier, Leica & Apple for Driving High-Quality Traffic

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N1 Partners is wrapping up the second lottery of the N1 Puzzle Promo! From September 1 to November 30, partners were actively collecting puzzle pieces for FTDs and climbing the rankings to secure their place among the winners.

A notable trend this season: the Top-5 leaders by traffic and collected puzzles differ from the main leaderboard. This means some partners slowed down, while others pushed harder — and now have every chance to boost their position in the overall standings by the end of the promo.

Five luxury prizes will be awarded to partners with consistently strong performance who entered the Top-5 by puzzle count during the second mini-lottery period.

Which prizes did the leaders receive?

1st place — MacBook Pro

C*** *****h

2nd place — Porsche eBike Sport

A***********t

3rd place — Cartier Santos Medium watch

T****** ****d

4th place — Leica Q2 camera

P******k

5th place — Apple Vision Pro

S** ****s

The promo is entering its final stretch — a crucial checkpoint for the entire N1 Puzzle Promo, where the fate of the leaderboard may be decided,” notes Alexa Bond, Head of Affiliates at N1 Partners. “With one month left until the end, even those who joined later still have a chance to make a breakthrough, while the leaders can strengthen their positions and widen the gap. N1 Puzzle Promo isn’t about luck — it’s about consistent work and mutual trust between partners and the affiliate program.”

The Grand Finale in Barcelona Is Getting Closer

The race continues: the more puzzle pieces collected throughout the promo, the higher the ranking — and the greater the chance to fly out of Barcelona in your very own helicopter!

On January 20, 2026, in Barcelona, during iGB Affiliate and ICE, N1 Partners will host the final N1 Puzzle Promo party, where winners will receive exclusive gifts — and the grand prize: a Robinson R22 Beta II helicopter.

Guests of the event can also expect:

  • Exclusive prize ceremony;
  • Live performance by top artists and the evening’s headliner (announcement coming soon)!
  • Activities and surprises from the N1 Partners team;

Still Not Too Late to Join

N1 Puzzle Promo runs until December 31, 2025, and partners still have time to collect puzzle pieces, climb the leaderboard, and compete for the grand prize and additional rewards. Traffic from Tier-1 GEOs counts toward the ranking, and only registered N1 Partners partners can participate.

All details and registration are available at: https://n1.partners/puzzle_promo

There’s still time! Collect your puzzle pieces, level up in the leaderboard — and your team might be the one taking home the Robinson R22 Beta II right off the stage in Barcelona!

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One month until the N1 Puzzle Promo finale — Barcelona will host the iGaming party everyone is going to talk about

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There’s less than a month left until the official end of N1 Puzzle Promo. And while the battle for the top spot on the leaderboard becomes fiercer every day – and the promo leaders eagerly wait for new updates – N1 Partners is preparing an event that will leave no one indifferent, neither N1 Partners affiliates nor the wider iGaming community.

Event: N1 Puzzle Promo award ceremony 🎉
Where: Barcelona, Spain
When: January, 2026

N1 Partners is bringing together top affiliates and industry leaders to announce – live from the stage – the winner of N1 Puzzle Promo and award the grand prize of the promo: the Robinson R22 Beta II helicopter 🚁

What else is the N1 Partners team preparing?
We’re not revealing all the details just yet, but some things are simply impossible to hide:

  • exclusive luxury prizes awarding that you’ll definitely want to add to your collection
  • performances by top artists and a surprise headliner — who will it be? You’ll find out very soon… 🤫
  • special activities available only to guests of the event

N1 Puzzle Promo rules reminder
The promo runs until December 31, 2025. The more puzzles collected, the higher the chance to win the helicopter — we’re almost out of time.

  • SEO traffic – 1 puzzle per 10 FTDs
  • PPC & ASO – 1 puzzle per 40 FTDs
  • FB & other* – 1 puzzle per 100 FTDs

* Social media traffic, SMS, Email, UAC, In-app

Only Tier-1 GEO traffic counts.

Who will take off in the helicopter from sunny Barcelona? Maybe it will be your team!

Stay tuned for updates on the N1 Partners website and social channels — you won’t want to miss the biggest news. See you soon!

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