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How important are partnerships in iGaming?

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TrafficGuard partners with leading online gaming affiliate tracking platform RavenTrack

 

Many industries have been driven by rivalries as every company is striving for the best – but it’s not always the best long term solution. Partnerships are incredibly important and provide businesses with a way to evolve and expand their customer base.

It’s becoming increasingly common for companies within the iGaming industry to partner up for mutually beneficial agreements. Only recently, Push Gaming and Scientific Games signed a major deal to form a partnership. While on the one hand, these two companies are competitors fighting for the players’ attention but they saw the potential long-term success of the collaboration.

A good partnership can completely elevate a business to the next level which is why it’s so important within the iGaming industry. Despite being an industry that’s fiercely competitive, partnerships can be advantageous for all parties involved – if it’s done well.

Partnerships can improve the player’s experience

Within the past few years, there has been a multitude of partnerships among slot developers. Many independent game studios have gained much-needed exposure from partnerships with big names such as Yggdrasil, Relax Gaming and Microgaming due to their specialist platforms.

On the surface, these platforms seem to mainly boost the smaller studios, when in reality it’s a mutually beneficial relationship. Giving independent developers access to better tools and authoritative expertise improves the reputation of the bigger studio that is providing them with the support.

The established developers host smaller ones on their platforms often under the bigger name. Therefore, casinos that host the larger developers potentially get the smaller studio as well which vastly improves the player’s experience and overall opinion of the developer.

A key example would be Yggdrasil’s YGS Masters programme which is an invite-only platform that features studios such as Peter & Sons, Reflex Gaming and True Lab Games. The casinos that have previously partnered with Yggdrasil have the potential to host the games created through the YGS Masters programme, which improves the selection of games at the player’s disposal.

Ultimately, the most important factor is the player’s experience and enjoyment which is easily improved by partnerships like these.

Affiliates partnering with developers is mutually beneficial

Partnerships come in all shapes and sizes but they can be extremely valuable to all parties involved. It’s not just developers within the iGaming world collaborating together but also affiliates working alongside the developers as well.

One of the leading sources of independent online slot reviews, Slot Gods, have partnered with over ten different developers within the last six months. These partnerships have included the previously mentioned Push Gaming and Scientific Games along with other big names such as Relax Gaming and Playtech.

Fundamentally, partnerships like these allow developers to build excitement for upcoming slot releases or to give an insight into the ethos of their studio through interviews. Affiliate sites like Slot Gods are given exclusives through content, whilst the studios gain exposure for their products. It’s essentially a form of free marketing that is beneficial to everyone involved with no real cost.

Takeovers can be advantageous to the iGaming industry

Whilst good partnerships are useful and instrumental to success, takeovers can also be worthwhile within the iGaming industry. One of the biggest takeovers includes Evolution Gaming’s acquisition of NetEnt for 2 billion dollars in 2020.

This collaboration led to the creation of the popular Gonzo’s Treasure Hunt. Essentially, this combined the fan-favourite Gonzo’s Quest with the popular live casino game format from Evolution to make a product that’s unique and fresh for players.

Acquisitions like this have the potential to improve the general industry with innovations like Gonzo’s Treasure Hunt that combine online slots with the interactive live casino experience. Future innovations like this lead to positive repercussions for the rest of the iGaming industry.

Networking is always key 

Both partnerships and takeovers can boost the industry but exchanging information through networking is important as well. At its core, networking is the process of sharing knowledge with people or organisations that are in the same field.

Of course, exclusive secrets or non-disclosure agreements (NDA) should not be shared but insights into important changes (such as laws) or software are worthwhile in improving the general industry. For example, distributing private information under an NDA is disrespectful and potentially damaging to all involved, but enlightening another affiliate with an upcoming law change is helpful for all in the long run.

Networking events like IGB Affiliate can even lead to partnerships or at least guide people within the iGaming industry in the right direction. Naturally, some may want to keep all the information to themselves, but it works out better in the industry long-term if people network to constantly share and improve upon ideas.

Closing thoughts

It’s clear to see that partnerships are a valuable asset in iGaming that should not be taken lightly. They are incredibly important in promoting products, exchanging knowledge and improving the player’s overall experience.

Even traditional media sites such as The Telegraph see the value in partnering within the iGaming world as they gain all their in-depth reviews, guides and tips about iGaming from affiliate BettingExpert.

The biggest question that remains is this: Will affiliates within iGaming ever work together to see the merit in partnerships? Experts within bingo could work with specialists in the live casino game sector to exchange valuable knowledge. No single person can become an expert on everything, so it’s helpful to get an adept person within this field to fill in the gaps.

Whether affiliates will work together in the future remains to be seen, but it could revolutionise the entirety of the iGaming industry.

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Rightlander Limited Appoints Sarafina Wolde Gabriel As Chief Strategy Officer

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Rightlander Limited Appoints Sarafina Wolde Gabriel As Chief Strategy Officer

 

Rightlander, the advertising and affiliate compliance monitoring specialist, is pleased to announce the appointment of Sarafina Wolde Gabriel as Chief Strategy Officer (CSO).

In her new role, Wolde Gabriel will work closely with the company’s founder, Ian Sims, and the broader management team to craft and implement business strategies intended to accelerate the company’s growth on a global scale.

“Sarafina brings a wealth of experience and a proven track record of success in strategic planning and business development,” said Ian Sims. “We are confident that her innovative thinking and strategic approach will be instrumental as we continue to grow our business and enter new markets.”

Wolde Gabriel’s remit will include expanding Rightlander’s reach into new markets and verticals, evaluating potential new product opportunities, and building strategic partnerships to boost business growth. This strategic vision aligns with the company’s objective to strengthen its market position and meet the increasingly complex needs of clients around the world.

Speaking on her appointment, she said, “I am thrilled to join Rightlander Limited and am committed to contributing to the company’s forward-looking approach. I look forward to working with Ian and the entire team to explore new opportunities and create innovative strategies that will drive global growth.”

A seasoned professional in digital marketing with over 19 years of experience, Wolde Gabriel brings to Rightlander a wealth of knowledge in leadership within the iGaming and marketing sectors.

Beginning her impressive career journey with Paysafe’s Income Access in 2004, she made significant strides, eventually serving as the company’s CMO until 2016. Her tenure with Paysafe was decorated with numerous industry awards, underscoring her expertise in driving growth and success in the digital marketing space.

In her most recent role as the VP of Strategy at Income Access, she directed innovative marketing strategies and established key business partnerships, contributing to the company’s global expansion. In 2022, Wolde Gabriel made a strategic shift, joining GeoComply, a geolocation and fraud prevention company, as a senior director, where she continued to excel in new business development and global expansion.

Wolde Gabriel holds a Master’s Degree in Marketing from the University of Surrey, UK, and a Bachelor’s degree in International Business and Marketing from Concordia University, Montreal. An active contributor to her community, she served as the President of the African Students Association during her time at Concordia University.

The addition of Wolde Gabriel to Rightlander Limited’s leadership team reflects the company’s ongoing commitment to strengthening its strategic direction and accelerating its growth trajectory.

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WeAreGame Nominated for Two AffPapa iGaming Awards 2023

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WeAreGame Nominated for Two AffPapa iGaming Awards 2023

 

WeAreGame is delighted to announce that we’ve been shortlisted in two categories at the upcoming AffPapa iGaming Awards 2023.

The illustrious second annual award ceremony will take place at the Mediterranean Conference Centerin Valletta, Malta, on June 20th. It is the leading award ceremony to celebrate and recognise the most influential affiliates, operators and B2B providers in the iGaming industry.

Nominated Categories

We are happy to share that we have been nominated in the following categories:

  • Platform Provider of the Year
  • Slots Provider of the Year

At the event, representatives from across the sector will come together to recognise the stand-out names over the past year. The majority of judges will be members of AffPapa’s extensive directory, who have been hand-picked for their years of knowledge and experience, making them the ideal choice for selecting the recipients.

We would like to congratulate our fellow nominees and thank AffPapa and the esteemed judges for the recognition of our achievements. We would also like to thank the entire team at WeAreGame and WeAreTechnology Group for their combined efforts over the past year to get us to where we are now.

Tim Scoffham, CEO of WeAreTechnology Group, said “We are thrilled to be nominated in two categories for the prestigious AffPapa iGaming Awards 2023. We’ve dedicated ourselves to growing our brand and establishing strong relationships with many big names in the sector. Good luck to everybody at the upcoming ceremony.”

The lavish gala award night will be a great success and an evening full of celebration, reflecting the enormous achievements and successes of all attendees. We wish the best of luck to all nominees.

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BC.GAME Casino Review: The Top-Notch Online Crypto Casino

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BC.GAME casino is a highly-rated online crypto-gambling platform that has taken the industry by storm. Established with a commitment to providing a thrilling and secure gambling experience, BC.GAME has quickly become a favorite among online gamblers. Founded in 2017, BC.GAME holds a reputable license from the Government of Curacao, ensuring that players can enjoy their favorite games with confidence and peace of mind. With a diverse range of games, including casino classics, sports betting, and more, BC.GAME offers endless entertainment options for all players. Get ready to embark on a thrilling journey of excitement and fortune with BC.GAME.

Discover Your Winning Potential with BC.GAME’s Lucrative Bonuses and Rewarding Loyalty Program

BC.GAME takes your gaming experience to new heights with its enticing welcome bonus, generous deposit bonus, and rewarding loyalty program. As a new player, you’ll be greeted with a warm welcome through BC.GAME’s welcome bonus, giving you an excellent boost to kickstart your gaming journey. BC.GAME values your continued loyalty and offers a fantastic deposit bonus on subsequent deposits. This ensures that every time you top up your account, you receive extra funds to extend your gameplay and increase your winning opportunities.

Moreover, BC.GAME’s loyalty program is designed to appreciate and reward its dedicated players. As you keep enjoying the exciting games and thrilling sports betting options, you’ll earn loyalty points that can be redeemed for exclusive benefits. These perks may include personalized promotions, higher betting limits, faster withdrawals, and even dedicated account managers to enhance your overall gaming experience.

BC.GAME’s Casino and Sportsbook Offer Endless Excitement

BC.GAME is a dynamic online platform that offers both a captivating casino experience and an exhilarating sportsbook. Whether players are drawn to the thrill of slots, the strategic gameplay of card games, or the excitement of live casino action, BC.GAME’s casino has it all. With its provably fair system, players can enjoy a transparent and trustworthy gaming environment.

In addition to its exceptional casino offerings, BC.GAME also features a comprehensive sportsbook that caters to sports enthusiasts worldwide. The sportsbook covers a vast selection of sports and events, providing ample opportunities for betting and engaging in the thrill of sports wagering.

Effortless Transactions: BC.GAME’s Convenient Deposit and Withdrawal Methods

BC.GAME offers a seamless and hassle-free experience when it comes to depositing and withdrawing funds. With a variety of convenient methods available, players can effortlessly manage their finances on the platform. Whether you prefer to transact with popular cryptocurrencies like Bitcoin, Ethereum, or Litecoin, or opt for traditional payment methods such as credit cards or e-wallets, BC.GAME has you covered.

The platform ensures speedy deposits, allowing you to quickly start enjoying your favorite games or sports betting. When it’s time to cash out your winnings, BC.GAME maintains the same level of efficiency. Withdrawals are processed promptly, ensuring that you receive your funds in a timely manner.

Unleash Your Gaming Adventure with BC.GAME: Games, Promotions, and Secure Payments Await!

BC.GAME is a gaming destination that encompasses the perfect trifecta of captivating games, rewarding promotions, and secure payment methods. Unleash your gaming adventure with BC.GAME and discover a world where excitement knows no bounds. Get ready to immerse yourself in unforgettable entertainment and start winning today!

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