News
How Scalable Blockchains Can Change the iGaming Affiliate Industry for the Better
Recently, iGaming pioneer Calvin Ayre called on the online gambling industry to go all-in on BSV blockchain. This blockchain is the original blockchain protocol restored and is associated with Ayre and the man who he believes to be Satoshi Nakamoto, Dr. Craig Steven Wright.
Ayre and others have outlined how BSV, or blockchains in general, can have positive impacts on the iGaming business. In this piece, we’ll zoom in on how it could impact the iGaming affiliate sector.
Immutable Audit Trails
As the hype around blockchains dies down, and speculation on token prices reaches what may well be the peak, many are beginning to figure out what this technology is and how it can be applied to industries to make them better, more efficient, and more honest.
“Blockchains are essentially distributed databases,” said Leo Twin from GamblersPro.com. “They have the potential to end disputes between affiliate program operators and affiliates themselves over shaving players, failing to report accurately, etc. Everything would be time-stamped and visible on public blockchains, giving affiliates the ability to track and verify player activity for themselves.”
Immutable audit trails have wider implications than this. They could help operators flag compliance violations in real-time and make evidence easy to find and present when they’re wrongly accused of violations by regulators. This could lead to a lot of savings in terms of both time and money for both parties.
Real-Time Payouts
Wouldn’t it be amazing if affiliates could receive commissions on a per-bet basis rather than days or weeks after the end of the month? That’s possible on blockchains with micro-fees.
On blockchains like BSV, the average fee is $0.0001 per transaction, and the fees can get a lot lower as miners lower their fee per byte in the face of demand. This makes it possible to distribute the profits of each wager to multiple wallets in real-time, with the affiliate getting their 20% on the spot rather than waiting for the cashier to clear it at the end of the month.
Of course, there are still issues to solve here. How would negative carryover work, and would it even be economically feasible for casinos to pay bets on a per bet basis? “I don’t see why not,” Leo Twin told us. “When you think about it, deciding that the cutoff points are at the end of a month is arbitrary. Why not every week or quarter? It’s up to the program to decide and solve the associated problems.”
While real-time payments might not work for everyone, it’s easy to imagine how automated payouts combined with faster payouts for affiliates would lead some programs to gain a competitive edge over others.
“When micropayments become possible, it opens up a world of new avenues we can go down,” Twin told us. “The only limit is your imagination.”
Summary
These are only two of the ways in which scalable blockchains can revolutionize the affiliate industry. There are plenty of others. If even these two changes were implemented, it would change things for the better for all stakeholders; affiliates, program managers, and regulators would all save time, money, and energy. For that reason, it’s worth it for forward-thinking affiliate programs to assess their options and plan for the future in the blockchain revolution.
Affiliate Announcements
Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate
As registration opens for iGB Affiliate, ‘Nuevos Horizontes’ (New Horizons) has been unveiled as the creative theme driving the international marketing campaign in support of the 2025 edition which will be the first to take place at Fira Gran Via, Barcelona alongside sister show ICE.
Explaining the thinking behind the creative Naomi Barton, iGB Events’ Global Portfolio Director said: “The iGaming industry is continually evolving, and our 2025 campaign invites affiliates to explore new horizons at our exciting new venue, Fira Gran Via in Barcelona.
“iGB Affiliate is the home of the igaming affiliate community, and it enables connection, growth and shared business success for our audience of affiliates, operators and tech vendors. This campaign will drive our community into uncharted territory, sparking a spirit of exploration that embraces emerging markets, innovative strategies, and untapped commercial opportunities. It equips affiliates with the tools and insights needed to adapt, innovate, and conquer new horizons.”
She added: “With our move to Barcelona we’re setting our sights on an incredibly bright future. The additional space at Fira Gran Via, Barcelona, which is among the largest exhibition venues in Europe, will enable iGB Affiliate to achieve its full potential and continue to connect the best affiliates with the best operators and tech vendors.
“The 2025 edition of the show is set to feature a record 250 exhibitors and sponsors, occupying 15,000 sqm of space. The enhanced facilities in Barcelona will empower the affiliate community to forge new igaming connections, build strategic and trusted partnerships, expand their networks, and explore uncharted territories.”
Awards
Casino Guru takes the top distinction in SBC Awards 2024
Casino Guru has won the SBC Awards 2024 in the “Casino Affiliate of the Year” category, which was contested by 12 shortlists and, which was ultimately won by the company.
Casino Guru is the biggest database of online casinos and online casino bonuses with up-to-date information on thousands of online casinos on the internet, providing human-reviewed insight into individual casinos and devising a complex Safety Index to help assess brands and help players make an informed choice.
The database has grown rapidly, with Casino Guru upholding its “Casino Affiliate of the Year” status by consistently updating its repository with accurate, human-verified data. The accolade was awarded based on key performance indicators, including a more than 100% increase in organic traffic and a noticeable expansion in referring domains over the observed period.
Casino Guru’s Head of Sustainable & Safer Gambling Šimon Vincze, had this to add: “Winning a major award for best casino affiliate is an excellent achievement for us because, as a private company, we do not disclose every commercial detail in the nomination. Instead, we focus on unique achievements and use publicly available information, which puts us at a disadvantage against publicly listed companies. Despite such strong competition, we still managed to convince the judges this year.”
Casino Guru has so far processed more than 6,930 casinos and it currently is the world’s largest gambling casino forum, proving an invaluable source of information for players of all backgrounds. The Casino Guru Forum now numbers 200,000 users and has generated 53,000 posts in the 12 months leading up to the company’s submission for SBC Awards 2024.
In the observed period, the brand has similarly handled 13,514 disputes, compared to 10,708 from the previous period and recovered $10,121,109 in player funds. Casino Guru established 310 new partnerships over the same period.
The accolade comes after Casino Guru added 1,201 new casino brands in the period leading up to the company’s submission alone, with 3,750 casinos reviewed over the extended period, the result of a dedicated joint effort by the company’s team of experts.
The company has used big data, consumer feedback, and a fastidious in-house team of analysts to ensure that it remains at the very forefront of the sector, winning it the important SBC Awards accolade in the “Casino Affiliate of the Year,” and further consolidate its status as an indispensable industry source for matching players with the best casino websites.
This is hardly the first distinction won by Casino Guru this year, or the first time Casino Guru’s efforts have been rewarded at an industry summit.
Casino Guru similarly secured the Vixio Global Regulatory Awards distinction in the “Outstanding Contribution to Safer Gambling” category, demonstrating that as an affiliate company, Casino Guru remains multi-faceted, and fully committed to bringing the safest and most reliable information to its players.
News
QMRA Online Certificates launched to boost transparency and trust in the iGaming Industry
Quality Mark Responsible Affiliates (QMRA), the certification initiative for iGaming affiliate websites, is proud to announce the launch of individualized online certificates for its members. This new initiative is set to enhance transparency and trust among consumers, operators, and regulatory authorities by providing dedicated landing pages that validate each affiliate’s commitment to responsible and compliant practices.
Previously, QMRA members linked to a general certificate page. Now, each affiliate has its own specific online certificate, featuring a detailed overview of its compliance with the QMRA Code. This includes adherence to strict standards in responsible advertising, channelling objectives, and the promotion of responsible gambling. This change not only benefits stakeholders by showcasing the integrity and reliability of each certified website but also offers SEO advantages, as the certificates are uniquely tailored to the affiliate’s site.
Quote by Steven Vrolijk, LL.M., QMRA Director: “Our goal is to create a safer and more transparent iGaming environment. These online certificates reflect our members’ dedication to responsible gambling and compliance. This initiative will help consumers make informed choices and enhance the credibility of our affiliates in the eyes of operators and regulators.”
From now on, all new QMRA members will receive a dedicated certificate page upon certification. Existing members have been notified to update their footer links to their new, personalized certificate pages, which are accessible via the QMRA member overview page.
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News2 weeks ago
QMRA Online Certificates launched to boost transparency and trust in the iGaming Industry
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Awards5 days ago
Casino Guru takes the top distinction in SBC Awards 2024
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Affiliate Announcements3 days ago
Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate