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How Scalable Blockchains Can Change the iGaming Affiliate Industry for the Better

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Recently, iGaming pioneer Calvin Ayre called on the online gambling industry to go all-in on BSV blockchain. This blockchain is the original blockchain protocol restored and is associated with Ayre and the man who he believes to be Satoshi Nakamoto, Dr. Craig Steven Wright.

Ayre and others have outlined how BSV, or blockchains in general, can have positive impacts on the iGaming business. In this piece, we’ll zoom in on how it could impact the iGaming affiliate sector.

Immutable Audit Trails

As the hype around blockchains dies down, and speculation on token prices reaches what may well be the peak, many are beginning to figure out what this technology is and how it can be applied to industries to make them better, more efficient, and more honest.

“Blockchains are essentially distributed databases,” said Leo Twin from GamblersPro.com. “They have the potential to end disputes between affiliate program operators and affiliates themselves over shaving players, failing to report accurately, etc. Everything would be time-stamped and visible on public blockchains, giving affiliates the ability to track and verify player activity for themselves.”

Immutable audit trails have wider implications than this. They could help operators flag compliance violations in real-time and make evidence easy to find and present when they’re wrongly accused of violations by regulators. This could lead to a lot of savings in terms of both time and money for both parties.

Real-Time Payouts

Wouldn’t it be amazing if affiliates could receive commissions on a per-bet basis rather than days or weeks after the end of the month? That’s possible on blockchains with micro-fees.

On blockchains like BSV, the average fee is $0.0001 per transaction, and the fees can get a lot lower as miners lower their fee per byte in the face of demand. This makes it possible to distribute the profits of each wager to multiple wallets in real-time, with the affiliate getting their 20% on the spot rather than waiting for the cashier to clear it at the end of the month.

Of course, there are still issues to solve here. How would negative carryover work, and would it even be economically feasible for casinos to pay bets on a per bet basis? “I don’t see why not,” Leo Twin told us. “When you think about it, deciding that the cutoff points are at the end of a month is arbitrary. Why not every week or quarter? It’s up to the program to decide and solve the associated problems.”

While real-time payments might not work for everyone, it’s easy to imagine how automated payouts combined with faster payouts for affiliates would lead some programs to gain a competitive edge over others.

“When micropayments become possible, it opens up a world of new avenues we can go down,” Twin told us. “The only limit is your imagination.”

Summary

These are only two of the ways in which scalable blockchains can revolutionize the affiliate industry. There are plenty of others. If even these two changes were implemented, it would change things for the better for all stakeholders; affiliates, program managers, and regulators would all save time, money, and energy. For that reason, it’s worth it for forward-thinking affiliate programs to assess their options and plan for the future in the blockchain revolution.

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Affiliate Announcements

Soft2Bet launches a new affiliate management system ReferOn

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Soft2Bet launches a new affiliate management system ReferOn

 

A new, feature-filled affiliate management system powered by the platform provider

 Soft2Bet, a top-notch online platform provider has recently announced that it has gone live with top of the art affiliate management system, ReferOn.

This boasts a broad array of affiliate marketing services that are key to the partners they assist. ReferOn’s system has the ability to manage large networks of companies in one comprehensive system. Flexible and adaptable in accordance with the individual needs of each affiliate.

ReferOn offers the most advanced features including an effective rewarding engine which offers rewards at the individual, more customised level, making its management much easier for admin users. It also keeps track of the payments and invoices for all accounts, in a quick and efficient manner. This is also true for the data and statistics that are accumulated.

The affiliate management system offers organised reporting on numerous levels allowing for full control over your data, in addition, you can customize what data you choose to share with your partners. Grouping variations can also be calculated according to brand, company, campaign and even geo levels through ReferOn. Reporting is also made extremely easy and allows for toggled groups and effective date breakdowns. ReferOn also makes use of multiple widgets, filters and statistics at every level which make the data accessible for the admin to explore and make informed decisions.

When using ReferOn, brands can be integrated into the system seamlessly and your support and account management are all under one roof. The system can connect the data points to your data provider. ReferOn dashboards are now clearer and easier to view and access, allowing for much more flexibility for users.

Accounts with multiple affiliate logins within other competitive software enable statistics to be grouped at a ‘master’ level. This makes payments and data management much simpler.

Vladyslav Bondarenaiko, Product Manager at Referon said: “ReferOn‘s highly-advanced features change the way we view affiliates and admin needs through. Seeing as this system is not only for internal usage, this creates an additional revenue stream for the business and allows a more streamlined process of integration and access.”

 

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London Affiliate Conference

Arsenal legend Ray Parlour and Southampton’s Francis Benali MBE confirmed for Partners.io stand at iGB Affiliate London

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Arsenal legend Ray Parlour and Southampton’s Francis Benali MBE confirmed for Partners.io stand at iGB Affiliate London

 

Visitors to the Partners.io stand (L50) at iGB Affiliate London (8th – 11th February, show open days 9th – 10th February, ExCeL London) will have the opportunity to meet and have their photos taken with former Arsenal legend Ray Parlour and Francis Benali MBE who made a total of 389 appearances for Southampton over a 16-year spell with the south coast club.

Visitors will be able to discuss all things football including the Gunners prospects of lifting the Premier League title for the first time since 2004 with Ray on Thursday 9th when he will be on the stand between 13.00 – 14.30 hrs. Francis will be on hand to reflect on the season so far and Southampton’s chances of retaining their Premier League status the following day also between 13.00 and 14.30 hrs.

Confirming the celebrity appearances, Agni Raitar at Partners.io said: “We are both delighted and excited to have Ray and Francis on our stand at the forthcoming edition of iGB Affiliate London which will be the biggest on record. We will kick-off on Thursday 9th with Arsenal legend Ray Parlour who in a fantastic career played 466 games for Arsenal winning everything along the way including three Premier League titles, four FA Cups, one League Cup, one European Cup Winners Cup and was also capped 10-times for England. Ray subsequently went on to play for Middlesbrough and Hull City before forging a highly successful career in the media.

“On Friday 10th we welcome another club stalwart, Francis Benali MBE who clocked-up 389 first team appearances for his beloved Southampton Football Club. As well as enjoying a highly successful football career Francis also undertook a number of gruelling physical challenges for charity including running and cycling to all 44 Premier League and Championship stadiums in two-weeks and completing five Ironman races within seven days – in the process raising an amazing £1m for Cancer Research UK. As a result of these endeavours, he was appointed Member of the Order of the British Empire (MBE) in the 2020 New Year Honours for services to cancer patients. Both Ray and Francis have great stories to tell about their time in football and I look forward to welcoming them to our stand and introducing them to the industry at iGB Affiliate London 2023.”

Partners.io is the home of leading and crypto pioneering brands Bitcasino.io and Sportsbet.io. With language support in 11 different languages, customer service from over 35 countries and unparalled player experience, affiliates can expect high conversion with up to 45% revenue share, and personalised affiliate support. Bitcasino.io, and Sportsbet.io are supported in 11 different languages and service customers from over 35 countries.

The 2023 edition of iGB Affiliate London will be the biggest edition on record occupying just under 12,000 square metres of floor space across three halls of ExCeL London. The show will feature a business-centric seminar programme and curated networking opportunities as well as the 2023 iGB Affiliate Awards (February 9th). The black-tie event, three-course sit down dinner and after-party is recognised as being one of the key social and networking events on the igaming affiliate calendar.

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AffPapa surpasses 500 registrants for iGaming Club London

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AffPapa surpasses 500 registrants for iGaming Club London

 

iGaming Club London, the latest in a series of global events powered by AffPapa, has exceeded all expectations after surpassing 500 registrations, boasting a line-up of some of the biggest names in iGaming.

Affiliates, operators, and B2B companies from around the world will have the opportunity to convene under one roof during the event and do business in an environment that fosters networking and collaboration.

The 500 guests will be treated to an exclusive networking dinner, organised by AffPapa, the ultimate iGaming directory for operators and affiliates.

Alongside dinner and drinks, the event will be introducing a new concept to the industry – speed dating. A brisk introduction of everyone involved will jumpstart the night, making it easier for attendees to find potential partners.

iGaming Club London will feature some of the biggest names in the industry, including Betsson Group, Campeon Affiliates, Raketech, AskGamblers, Sofascore, CatenaMedia, N1 Partners, and many more.

Celebrating the global event’s interest, Levon Nikoghosyan, CEO at AffPapa, said: “Having such a significant number of people interested in iGaming Club London is beyond exciting for us and serves as a great testament to our commitment in connecting members of the industry!

“The participation of some of the biggest names in iGaming speaks volumes about how incredible the night will be. iGaming Club promises an exclusive networking dinner, and we are excited to welcome everyone in London to do business!”

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