Lottery.com Inc., a leading technology company that is transforming how, where and when the lottery is played, announced that Greg Potts has joined the Company as Global Vice President of Affiliate Success.
Mr. Potts has over 25 years of strategic marketing experience, including the implementation of growth strategies for consumer brands and their channel affiliates through targeted, local marketing efforts using co-op funding mechanisms. At Lottery.com, he will be leading the execution of the Company’s B2B growth strategy and will oversee the recently launched Global Affiliate Marketing Program. His responsibilities will include developing multiple recurring revenue streams for the Company by adding new master affiliates and sub-affiliates, and providing them with tools designed to accelerate the sales of Lottery.com products.
Mr. Potts most recently served as a Senior Sales Executive for Vericast, where he oversaw the channel affiliate program and specialized in co-op marketing, customer activation, and integrated media campaigns. Prior to his work at Vericast, he focused on helping brands deploy the technology needed to fully support their B2B2C marketing programs.
In addition to executing its B2B strategic growth initiatives, the Company anticipates launching its previously announced targeted customer marketing campaigns before the end of 2021. These multi-media campaigns include paid social media advertising, search engine optimization, and interactive display advertising. In preparation for the launch of these campaigns, the Company has been focused on maintaining its favorable customer acquisitions costs, which have averaged approximately $4 per user since the first quarter of 2020, and improving gross profit per transaction, which increased to $1.69 in the third quarter of 2021 from $0.93 in the prior year period.
“On behalf of the entire team, we’d like to welcome Greg. We expect that his experience and track record of successfully implementing affiliate market programs will be significant assets as we execute our strategic plan to expand and grow our B2B2C segment. Combined with our targeted marketing campaigns in our B2C segment, we anticipate reaching a wider audience and accelerating growth in both segments in 2022 and beyond,” said Tony DiMatteo, CEO and Co-Founder of Lottery.com.
“I am thrilled to join Lottery.com, which has already developed an impressive B2B business, including several blue-chip affiliates and easily-integrated API software. With the recent launch of the Global Affiliate Marketing Program, Lottery has the opportunity to greatly expand its B2B2C user base, and I look forward to helping the Company realize this growth,” Mr. Potts added.
Betsson Group Affiliates named sponsor of iGaming Club London ’23
Affpapa, the ultimate iGaming directory connecting affiliates and operators, can today announce that Betsson Group Affiliates has been named a sponsor of its upcoming iGaming Club London ’23 event.
Betsson Group Affiliates, home to industry-leading brands such as Betsson, Betsafe, NordicBet is recognised for combining the finest practices of the dynamic online gaming sector with the foundation of a traditional business-led approach.
The iGaming operator is a “long-time partner” of AffPapa, having developed several connections with affiliates through the AffPapa directory.
The company has now secured the exclusive sponsorship ticket, which in addition to sponsoring the headline event during ICE, also grants the operator access to the AffPapa directory, the companies’ partnership is extended for yet another solid year.
Shakyra Jonsson, Senior Affiliate Operations Manager at Betsson Group Affiliates, stated: “Betsson Group Affiliates are excited to extend their partnership with AffPapa, one of the most exciting new directories within our industry.
“Our experience has been top and the team at AffPapa have been amazing and supportive. We look forward to another great year ahead in collaboration with AffPapa.”
Triston Smook, Head of Affiliates at BGA, added: “iGaming Club was a resounding success in Amsterdam, and we are excited to see what this organisation can deliver in London this year! Networking between top professionals is always at the highest level at this event and is an experience not to be missed.”
Yeva Avagyan, Head of Commercials at AffPapa, commented: “Betsson Group Affiliates has been a long-time AffPapa partner, and we couldn’t be happier to welcome them to iGaming Club London as one of the event’s official sponsors! We’re looking forward to taking this partnership with the BGA team to the next level.”
iGaming Club London is part of a global series of events powered by AffPapa, featuring the biggest figures in iGaming, with the sole objective of building business relationships among participants of the sector.
Exclusive dinner and drinks, with iGaming speed dating designed to help attendees get connected with potential partners quickly. Affiliates, operators, and B2B companies can use this chance to showcase products/services, build relationships and create business opportunities.
PartnerMatrix inks new affiliate channel deal with AdmiralBet
PartnerMatrix is proud to announce a new partnership with the established Serbian sports betting and casino platform, AdmiralBet.
Together with PartnerMatrix, AdmiralBet has launched its secure and modern affiliate channel, allowing partners and affiliates to raise the brand’s awareness by showcasing its products to a broader audience and engaging relevant traffic.
AdmiralBet is famous for its rich and modern gaming platform, gaining popularity in the Serbian market with its cutting-edge online sports betting offers. The brand also covers casino verticals while keeping clients active with numerous interesting bonuses and tournaments.
Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market. With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.
“AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.”
Milan Djurmez, Head of Online Gaming at AdmiralBet, adds: “Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.“
QUANTUM GAMING AND MYAFFILIATES HAVE ESTABLISHED A LANDMARK PARTNERSHIP
We are ecstatic to start cooperating with MyAffiliates, the top-of-the-line affiliate tracking software platform.
Founded in 2007 by a group of devotees, MyAffiliates quickly rose to prominence for its superior flexibility, impeccable support, complete transparency, and absolute reliability. As a dedicated online gambling affiliate tracking platform, MyAffiliates proudly stands on the throne when it comes to managing affiliate programs and streamlining sales activities.
Its super-efficient features – affiliate, customer, and media management, advanced reporting, and commission plans – empower operators to raise brand awareness, increase traffic and profits, expand their customer base, and keep all affiliate marketing activities at the highest possible level of quality. All features are incredibly flexible, customizable, and scalable, designed to meet all business needs and keep pace with casino growth.
All things considered, it’s no surprise that the MyAffiliates marketing solution is experiencing such crazy-big success, attracting, like a magnet, hundreds of casino providers and powering some of the largest online affiliate programs.
“The MyAffiliates team constantly goes the extra mile regarding product innovation. The platform isn’t just client-oriented but also solution-oriented, forming a powerful combination of business support and software functionalities that puts it in a superior position compared to other affiliate software providers. We are thrilled to have partnered up with such dedicated professionals.”, commented Oliver de Bono, Quantum Gaming CEO.
“MyAffiliates is very excited to be one of the very first partners of Quantum Gaming following their recent launch. We really look forward to providing them with our software in order to be part of their growth and success.” – added Clemence Dujardin, Managing Director.
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