News
The Biggest Upcoming Changes in the Online Gambling Industry
The online gambling industry has undergone some major changes in the last few years, but it seems like it’s been a while since we saw the introduction of any game-changing features. That could be set to change though, as there are some promising features on the horizon.
More Cryptocurrencies
Cryptocurrencies are set to dominate the online gambling industry. Not only are they quicker, easier, and more accessible, but they don’t have any merchant fees, either.
This might not sound like a big deal considering they don’t typically charge you to deposit, but it could have a knock-on effect. It means sites will be able to offer bigger and better bonuses, such as the massive BetMGM casino bonus code or the many loyalty promotions available elsewhere.
It could also reduce the minimum deposit and withdrawal size.
Choose a Bet/Request-a-Bet Features
Live betting was a huge innovation for the sports betting industry but choose/request-a-bet features could be even better.
These features are already common throughout Europe and have been utilized effectively by many of the betting brands now operating in the US, including William Hill.
Simply put, these features allow you to request bets through email, contact forms, and social media. You can also use them to create your own in-game Parlay wagers. We’re not seeing these features in the US just yet, but that should change pretty soon.
More Immersion
Live Casino gaming is huge right now and its growth has been steady and certain for a number of years. It’s something that seems to attract most players and keeps them immersed, engaged, and happy.
As a result, it’s still growing and casinos are sinking huge sums of money into it. Live Casino gaming pits players against real dealers on real tables. They still play from the comfort of their own homes, but everything happens virtually.
Not only will we continue to see growth in this sector, but it may also incorporate virtual reality and/or augmented reality.
In other words, you could slip on a headset and enter a virtual casino. You can turn over cards with your hands, move chips around, and even engage with the dealers and other players. We have the technology to make this happen, it’s just a little clunky and requires heavy headsets.
The Online Takeover
Despite the prevalence of online casino and sportsbook gambling, the offline gambling industry is still much bigger. In fact, the difference is pretty immense, although it’s getting much smaller with each passing year.
Within the next decade or so, that should change. Many players are moving from offline casinos to online casinos. They prefer the convenience of playing at home or on their commute and as they tend to play more often and spend more freely, operators also prefer them.
That doesn’t mean that offline casinos will go away, but that they will become more online-focused, such as by giving players access to mobile casino apps as soon as they walk through the doors.
Already Media, the tech-driven affiliate and media company, has opened its new headquarters in the Polish capital of Warsaw.
The office will initially house more than 20 members of Already Media’s 250-strong global team, with a focus on C-suite positions including CEO, COO, CLO, CFO, as well as senior SEO department heads.
Officially opening on July 1, the office provides a base for the company as it continues to pursue a primarily remote-work strategy, hiring on-the-ground talent worldwide, particularly in the emerging markets it focuses on.
Alina Famenok, CEO of Already Media, said: “It’s a proud moment to open our new headquarters in Warsaw. We’re excited to tap into the city’s thriving tech and start-up scene, as well as adding to our team from the huge amount of local talent here. Already Media has expanded rapidly over the last couple of years, and this HQ positions us well to continue what has been a remarkable journey so far.”
Members of the Already Media team – whether they work remotely or are based in Warsaw – enjoy a wide-range of benefits, with a focus on professional growth, health and work-life balance.
The approach has helped the company build a unique culture which contributes significantly to maintaining its edge when it comes to innovation.
It has been a busy few months for Already Media. In March, it acquired iconic affiliate asset PokerListings. In the months since, PokerListings has already significantly ramped up its video content output and launched into additional markets.
SiGMA East Europe will hold its third event for the Balkan-Slavic markets in Hungary this September. Powered by Soft2Bet and taking place at the Hungaro Expo in Budapest from the 2nd to 6th of September, the event is expected to attract a 9,000-strong crowd to the expo’s Pavilion E arena.
The event will also be held back-to-back with Affiliate World, which takes place on the 5th and 6th of September in Budapest – making SiGMA East Europe a must attend for operators.
This unique partnership promises an unrivalled networking environment, offering operators the chance to connect with top tier affiliates from a diversity of sectors. With an estimated 5,000 new affiliates expected to participate, this collaboration is set to elevate opportunities for operators and suppliers alike, while also bringing many of the world’s top affiliates closer to the iGaming community. Affiliate World also took place alongside the SiGMA Eurasia event, held in Dubai earlier this year.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”
Already Media opens new Warsaw headquarters
Already Media, the tech-driven affiliate and media company, has opened its new headquarters in the Polish capital of Warsaw....
SiGMA East Europe edition moves to Budapest with Affiliate World
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Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
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