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News

Should affiliates be more honest when reviewing online slot games?

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Critics are paid to be impartial, they have no qualms about tearing into something they’ve been asked to review, whether that be a brand new box office release, album or video game. So why is it completely different in the world of iGaming?

There aren’t many industries out there that can match ours when it comes to the sheer amount of websites dedicated to one pastime (casinos and online slot games), for every new release there’s a minimum of ten reviews online within days of them arriving in casino lobbies.

Having spent the last year scouring the internet for slot games to critique ahead of their launch, Slot Gods, a comprehensive site dedicated to independent bias free online slot reviews have come to several solid conclusions about the somewhat dishonest business of slot write-ups.

Do some affiliates fear the truth will deny them acquisitions?

In last twelve months the expert team at Slot Gods have spent countless hours surveying the iGaming landscape with a fine-tooth comb, gauging affiliates ‘honest’ opinions on online slot games old and new, it’s certainly not everybody, but the conclusion to be drawn is that there seems to be a genuine fear about being honest when a slot game just isn’t very good.

Many of the reviews the team came across were written in a tone that suggested the game was 100% worth playing, positives were made out of negatives and despite a game’s shortcomings there’s always something that inferred to the reader that the game should definitely be played.

There’s no denying that approaching a review with a positive attitude is a good way to go, but it seems immoral to mislead a player in an industry that requires the end user to open their wallets and deposit money to play a game of chance which they might walk away from with nothing.

Obviously, players aren’t stupid and they know exactly what they’re getting into when they actively choose to gamble their money, but there’s a fine line between selling a game honestly and overselling it to the point in which the truth has been distorted to earn a sign-up.

If it were a table game such as roulette, poker or blackjack then perhaps we wouldn’t complain, because you know exactly what you’re getting with them… But with online slots there are many unique variables, and players have certain boxes a game must tick before they choose to actively play them.

To give some of these offending sites their dues, They never did shy away from giving players the raw data, they all clearly stated the RTP percentage, maximum win potential and volatility within the game specifications… It was just the written content that felt sketchy at times.

It’s understandable why an affiliate (in particular a smaller one) might want to put a little extra shine on a slot game in order to drive their visitors towards a sign-up at the associated casino. In doing so they’re likely going to leave the player with a bad taste in their mouth and a general distrust for the site that recommended it upon discovering the game isn’t exactly as described.

What can affiliates do to make their reviews more trustworthy?

If you’re planning on updating or adding slot reviews to your site then there are a number of things recommended and utilised by Slot Gods that you can do to ensure that your content comes across trustworthy and reliable, these are as follows:

Consistent structure

Make sure you have a consistent and well thought out structure to your reviews. Give players the key information in an order that makes sense to them. Don’t start your review with your personal opinion on how it plays, allow them to read all about the features, the design and other important elements before you summarise. 

Most people understand how a review should look, so don’t try and reinvent the wheel and overcomplicate things… Just make sure each and every review is consistent. 

Factual information

It almost sounds silly, but before you’ve even begun to write the review please make sure you play the actual game for a minimum of ten minutes, do your best to stick around until you’ve triggered a bonus feature as it makes a big difference to your overall opinion of the slot. 

It’s easy to write a review based on the text provided by the developer, but trust us when we say the experience of writing a review based on your own first-hand experience is so much easier.

On that note, we highly recommend that players do not rely on other affiliates for information on a slot, it can be very tempting to check out what they’ve written and take inspiration, however, it’s worth noting that you have no idea whether what they’ve written is correct if you haven’t properly played the game yourself. It’s a risk that won’t pay off.

Demo games and original screenshots

If possible try and include a demo game within the body of your review. Admittedly it makes the entire process of compiling the review a little more complicated and time-consuming, but there’s no trust signal quite as strong as actually giving players the opportunity to play the game before or after they’ve read your review. It adds legitimacy to the page.

If you aren’t in a position to add demo games to your site then consider adding watermarked screenshots, this makes it clear to the user that you’ve taken the time to play the game yourself.

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Affiliate Program News

Alpha Affiliates set to revolutionise gaming landscape with new innovative platform, Monixbet

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Alpha Affiliates set to revolutionise gaming landscape with new innovative platform, Monixbet

 

Alpha Affiliates, the leading iGaming affiliate partner program, has announced the newest addition to its iGaming portfolio: Monixbet. Set to revolutionise the online gaming landscape with its innovative platform and extensive game selection, Monixbet is designed with a mobile-first philosophy to ensure a seamless gaming experience across all devices.

Monixbet offers a selection of over 8,000 games from 57 top-tier providers, ranging from adrenaline-pumping slots to strategic table games. Holding a Curaçao licence, all games are regulated as well as embodying responsible and fair gaming to uphold the highest standards of integrity and trust. In addition, Monixbet offers currency flexibility, embracing a broad spectrum of financial preferences that supports both fiat and cryptocurrencies.

Alongside the welcome pack for new players, which offers up to €5000, a 350% bonus, and 335 free spins, Alpha Monixbet also brings regular incentives to the table, including:

  • The Monday Supercharge: Kick off your week right from the get-go with an explosive offer of up to 100 free spins.
  • The Tuesday Bonus Bounty: Score up to 15% every Tuesday.

As part of the Alpha family, Monixbet offers its affiliates a golden opportunity to engage with a cutting-edge platform. By promoting Monixbet, affiliates can expect competitive conversion rates and the unwavering support of the Alpha team.

Boris Pashnev, CEO of Alpha Affiliates says: “We’re incredibly proud to share our latest foray into the iGaming arena. With its large selection of games, every aspect of the casino experience has been optimised for excitement and user satisfaction, while ensuring that variety is never in short supply. Monixbet is not just another online casino, but a revolution within digital gaming. Each spin, each hand and each play is infused with the excitement of possibility, and we are thrilled to include Monixbet within our portfolio, and continue to grow and expand our offerings.”

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Awards

Casino Guru Shines in AffPapa Awards 2024 Nominations

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Casino Guru Shines in AffPapa Awards 2024 Nominations

 

Casino Guru, the world’s premier independent online casino resource, is proud to announce its nominations in two prestigious categories for the AffPapa iGaming Awards 2024: “Rising Star of The Year” and “Casino Affiliate of the Year”. These nominations underscore Casino Guru’s unwavering commitment to excellence, innovation, and responsible gaming practices within the online casino industry.

The AffPapa iGaming Awards, renowned for recognizing outstanding achievements and contributions in the iGaming sector, have nominated Casino Guru for its remarkable efforts in several key areas. Notably, Casino Guru’s dedication to Safe and Responsible Gambling has garnered widespread acclaim, exemplified by its innovative marketing strategies and promotion of partner brands.

Central to Casino Guru’s nomination for “Rising Star of The Year” is its groundbreaking safer gambling initiatives, epitomized by the development of Gamtegrity. This pioneering platform hosts the Global Self-Exclusion System (GSES), the Casino Guru Academy, the esteemed Casino Guru Awards and more, all aimed at fostering a safer and more responsible gambling environment.

Furthermore, Casino Guru’s nomination for “Casino Affiliate of the Year” reflects its ongoing commitment to providing transparent, honest, and comprehensive information about casino operators and brands. With over 6,200 casino reviews and a robust online gambling forum boasting over 4,000 monthly posts, Casino Guru continues to empower players with the knowledge needed to make informed decisions.

Commenting on the nominations, Daniela Sliva, PR and Creative Projects Director of Casino Guru, expressed gratitude for the recognition, stating, “We are honored to be nominated in two prestigious categories for the AffPapa iGaming Awards 2024. These nominations validate our relentless pursuit of excellence and our unwavering dedication to responsible gaming practices. We remain committed to delivering unparalleled value to our users and partners.”

With a track record of success and a commitment to innovation, transparency, and responsible gambling, Casino Guru stands poised to continue its trajectory of growth and impact within the iGaming industry.

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News

iGB Affiliate ranks in top 3% of international trade events – states research agency

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iGB Affiliate ranks in top 3% of international trade events - states research agency

 

Explori, the independent research agency which works with over 7,000 events and conferences around the world, has rated iGB Affiliate 2024 alongside the very best live events found across any industry sector globally.

The post-show research report stated 93% of visitors to iGB Affiliate 2024 said they were likely to return next year when the sector-leading show relocates to Barcelona, with 92% stating they were either fairly or very satisfied by the experience.

Alongside this, 97% of exhibitors and sponsors said they would be returning to participate in 2025, a response which places the brand in the top 3% of events surveyed by Explori with 95% of exhibitors confirming their overall satisfaction, placing the iGB Affiliate experience in the top 5%.

In terms of overall brand perception, 88% of visitors and 89% of exhibitors agreed with the statement that ‘iGB Affiliate plays an active role in the growth and development of the industry.’

The Explori research confirmed: “iGB Affiliate is regarded as being a must-attend industry event for companies to create business opportunities and to expand their network”.

From a visitor perspective, iGB Affiliate was described as “hugely useful”, offering a “mind-blowing” networking experience. Visitors were also impressed with the number, range, and status of exhibitors as well as the quality of the industry insights available from the content programme available at iGB Affiliate. Exhibitors are highly satisfied with the general organisation of the event, and are impressed by the ‘high quality of visitors and the business-oriented nature of the audience.’

Naomi Barton, Portfolio Director responsible for delivering iGB Affiliate, said: “The Explori research provides clear, data-driven attendee insights and enables us to benchmark our performance across the entire events industry as well as in the igaming sector where there is no such survey currently undertaken by other igaming events.

“As a result of listening to our customers and doing our very best to address their business requirements/pain points, and exceed their expectations by providing solutions to their problems, the KPIs are really strong in this report”.

We hold ourselves to high standards and what really interests me, is constantly listening to customer feedback to work out how we can enhance the event experience, whilst also making this exhibition exceptional in terms of true business value and customer ROI.”

Overall, the iGB Events brand is in extremely good health as we prepare for July’s edition of iGB L!VE – the last to be held in Amsterdam prior to its relocation to London in July 2025 – and January’s iGB Affiliate, the first to be held in Barcelona alongside ICE.”

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