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Should affiliates be more honest when reviewing online slot games?

Published

2 years ago

November 18, 2021

Critics are paid to be impartial, they have no qualms about tearing into something they’ve been asked to review, whether that be a brand new box office release, album or video game. So why is it completely different in the world of iGaming?

There aren’t many industries out there that can match ours when it comes to the sheer amount of websites dedicated to one pastime (casinos and online slot games), for every new release there’s a minimum of ten reviews online within days of them arriving in casino lobbies.

Having spent the last year scouring the internet for slot games to critique ahead of their launch, Slot Gods, a comprehensive site dedicated to independent bias free online slot reviews have come to several solid conclusions about the somewhat dishonest business of slot write-ups.

Do some affiliates fear the truth will deny them acquisitions?

In last twelve months the expert team at Slot Gods have spent countless hours surveying the iGaming landscape with a fine-tooth comb, gauging affiliates ‘honest’ opinions on online slot games old and new, it’s certainly not everybody, but the conclusion to be drawn is that there seems to be a genuine fear about being honest when a slot game just isn’t very good.

Many of the reviews the team came across were written in a tone that suggested the game was 100% worth playing, positives were made out of negatives and despite a game’s shortcomings there’s always something that inferred to the reader that the game should definitely be played.

There’s no denying that approaching a review with a positive attitude is a good way to go, but it seems immoral to mislead a player in an industry that requires the end user to open their wallets and deposit money to play a game of chance which they might walk away from with nothing.

Obviously, players aren’t stupid and they know exactly what they’re getting into when they actively choose to gamble their money, but there’s a fine line between selling a game honestly and overselling it to the point in which the truth has been distorted to earn a sign-up.

If it were a table game such as roulette, poker or blackjack then perhaps we wouldn’t complain, because you know exactly what you’re getting with them… But with online slots there are many unique variables, and players have certain boxes a game must tick before they choose to actively play them.

To give some of these offending sites their dues, They never did shy away from giving players the raw data, they all clearly stated the RTP percentage, maximum win potential and volatility within the game specifications… It was just the written content that felt sketchy at times.

It’s understandable why an affiliate (in particular a smaller one) might want to put a little extra shine on a slot game in order to drive their visitors towards a sign-up at the associated casino. In doing so they’re likely going to leave the player with a bad taste in their mouth and a general distrust for the site that recommended it upon discovering the game isn’t exactly as described.

What can affiliates do to make their reviews more trustworthy?

If you’re planning on updating or adding slot reviews to your site then there are a number of things recommended and utilised by Slot Gods that you can do to ensure that your content comes across trustworthy and reliable, these are as follows:

Consistent structure

Make sure you have a consistent and well thought out structure to your reviews. Give players the key information in an order that makes sense to them. Don’t start your review with your personal opinion on how it plays, allow them to read all about the features, the design and other important elements before you summarise.

Most people understand how a review should look, so don’t try and reinvent the wheel and overcomplicate things… Just make sure each and every review is consistent.

Factual information

It almost sounds silly, but before you’ve even begun to write the review please make sure you play the actual game for a minimum of ten minutes, do your best to stick around until you’ve triggered a bonus feature as it makes a big difference to your overall opinion of the slot.

It’s easy to write a review based on the text provided by the developer, but trust us when we say the experience of writing a review based on your own first-hand experience is so much easier.

On that note, we highly recommend that players do not rely on other affiliates for information on a slot, it can be very tempting to check out what they’ve written and take inspiration, however, it’s worth noting that you have no idea whether what they’ve written is correct if you haven’t properly played the game yourself. It’s a risk that won’t pay off.

Demo games and original screenshots

If possible try and include a demo game within the body of your review. Admittedly it makes the entire process of compiling the review a little more complicated and time-consuming, but there’s no trust signal quite as strong as actually giving players the opportunity to play the game before or after they’ve read your review. It adds legitimacy to the page.

If you aren’t in a position to add demo games to your site then consider adding watermarked screenshots, this makes it clear to the user that you’ve taken the time to play the game yourself.

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Rightlander Limited Appoints Sarafina Wolde Gabriel As Chief Strategy Officer

Published

5 days ago

May 31, 2023

George Miller

Rightlander Limited Appoints Sarafina Wolde Gabriel As Chief Strategy Officer

Rightlander, the advertising and affiliate compliance monitoring specialist, is pleased to announce the appointment of Sarafina Wolde Gabriel as Chief Strategy Officer (CSO).

In her new role, Wolde Gabriel will work closely with the company’s founder, Ian Sims, and the broader management team to craft and implement business strategies intended to accelerate the company’s growth on a global scale.

“Sarafina brings a wealth of experience and a proven track record of success in strategic planning and business development,” said Ian Sims. “We are confident that her innovative thinking and strategic approach will be instrumental as we continue to grow our business and enter new markets.”

Wolde Gabriel’s remit will include expanding Rightlander’s reach into new markets and verticals, evaluating potential new product opportunities, and building strategic partnerships to boost business growth. This strategic vision aligns with the company’s objective to strengthen its market position and meet the increasingly complex needs of clients around the world.

Speaking on her appointment, she said, “I am thrilled to join Rightlander Limited and am committed to contributing to the company’s forward-looking approach. I look forward to working with Ian and the entire team to explore new opportunities and create innovative strategies that will drive global growth.”

A seasoned professional in digital marketing with over 19 years of experience, Wolde Gabriel brings to Rightlander a wealth of knowledge in leadership within the iGaming and marketing sectors.

Beginning her impressive career journey with Paysafe’s Income Access in 2004, she made significant strides, eventually serving as the company’s CMO until 2016. Her tenure with Paysafe was decorated with numerous industry awards, underscoring her expertise in driving growth and success in the digital marketing space.

In her most recent role as the VP of Strategy at Income Access, she directed innovative marketing strategies and established key business partnerships, contributing to the company’s global expansion. In 2022, Wolde Gabriel made a strategic shift, joining GeoComply, a geolocation and fraud prevention company, as a senior director, where she continued to excel in new business development and global expansion.

Wolde Gabriel holds a Master’s Degree in Marketing from the University of Surrey, UK, and a Bachelor’s degree in International Business and Marketing from Concordia University, Montreal. An active contributor to her community, she served as the President of the African Students Association during her time at Concordia University.

The addition of Wolde Gabriel to Rightlander Limited’s leadership team reflects the company’s ongoing commitment to strengthening its strategic direction and accelerating its growth trajectory.

News

WeAreGame Nominated for Two AffPapa iGaming Awards 2023

Published

6 days ago

May 30, 2023

George Miller

WeAreGame Nominated for Two AffPapa iGaming Awards 2023

WeAreGame is delighted to announce that we’ve been shortlisted in two categories at the upcoming AffPapa iGaming Awards 2023.

The illustrious second annual award ceremony will take place at the Mediterranean Conference Center, in Valletta, Malta, on June 20th. It is the leading award ceremony to celebrate and recognise the most influential affiliates, operators and B2B providers in the iGaming industry.

Nominated Categories

We are happy to share that we have been nominated in the following categories:

Platform Provider of the Year
Slots Provider of the Year

At the event, representatives from across the sector will come together to recognise the stand-out names over the past year. The majority of judges will be members of AffPapa’s extensive directory, who have been hand-picked for their years of knowledge and experience, making them the ideal choice for selecting the recipients.

We would like to congratulate our fellow nominees and thank AffPapa and the esteemed judges for the recognition of our achievements. We would also like to thank the entire team at WeAreGame and WeAreTechnology Group for their combined efforts over the past year to get us to where we are now.

Tim Scoffham, CEO of WeAreTechnology Group, said “We are thrilled to be nominated in two categories for the prestigious AffPapa iGaming Awards 2023. We’ve dedicated ourselves to growing our brand and establishing strong relationships with many big names in the sector. Good luck to everybody at the upcoming ceremony.”

The lavish gala award night will be a great success and an evening full of celebration, reflecting the enormous achievements and successes of all attendees. We wish the best of luck to all nominees.

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BC.GAME Casino Review: The Top-Notch Online Crypto Casino

Published

2 weeks ago

May 23, 2023

Gaspar Incze

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