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Should affiliates be more honest when reviewing online slot games?

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Critics are paid to be impartial, they have no qualms about tearing into something they’ve been asked to review, whether that be a brand new box office release, album or video game. So why is it completely different in the world of iGaming?

There aren’t many industries out there that can match ours when it comes to the sheer amount of websites dedicated to one pastime (casinos and online slot games), for every new release there’s a minimum of ten reviews online within days of them arriving in casino lobbies.

Having spent the last year scouring the internet for slot games to critique ahead of their launch, Slot Gods, a comprehensive site dedicated to independent bias free online slot reviews have come to several solid conclusions about the somewhat dishonest business of slot write-ups.

Do some affiliates fear the truth will deny them acquisitions?

In last twelve months the expert team at Slot Gods have spent countless hours surveying the iGaming landscape with a fine-tooth comb, gauging affiliates ‘honest’ opinions on online slot games old and new, it’s certainly not everybody, but the conclusion to be drawn is that there seems to be a genuine fear about being honest when a slot game just isn’t very good.

Many of the reviews the team came across were written in a tone that suggested the game was 100% worth playing, positives were made out of negatives and despite a game’s shortcomings there’s always something that inferred to the reader that the game should definitely be played.

There’s no denying that approaching a review with a positive attitude is a good way to go, but it seems immoral to mislead a player in an industry that requires the end user to open their wallets and deposit money to play a game of chance which they might walk away from with nothing.

Obviously, players aren’t stupid and they know exactly what they’re getting into when they actively choose to gamble their money, but there’s a fine line between selling a game honestly and overselling it to the point in which the truth has been distorted to earn a sign-up.

If it were a table game such as roulette, poker or blackjack then perhaps we wouldn’t complain, because you know exactly what you’re getting with them… But with online slots there are many unique variables, and players have certain boxes a game must tick before they choose to actively play them.

To give some of these offending sites their dues, They never did shy away from giving players the raw data, they all clearly stated the RTP percentage, maximum win potential and volatility within the game specifications… It was just the written content that felt sketchy at times.

It’s understandable why an affiliate (in particular a smaller one) might want to put a little extra shine on a slot game in order to drive their visitors towards a sign-up at the associated casino. In doing so they’re likely going to leave the player with a bad taste in their mouth and a general distrust for the site that recommended it upon discovering the game isn’t exactly as described.

What can affiliates do to make their reviews more trustworthy?

If you’re planning on updating or adding slot reviews to your site then there are a number of things recommended and utilised by Slot Gods that you can do to ensure that your content comes across trustworthy and reliable, these are as follows:

Consistent structure

Make sure you have a consistent and well thought out structure to your reviews. Give players the key information in an order that makes sense to them. Don’t start your review with your personal opinion on how it plays, allow them to read all about the features, the design and other important elements before you summarise. 

Most people understand how a review should look, so don’t try and reinvent the wheel and overcomplicate things… Just make sure each and every review is consistent. 

Factual information

It almost sounds silly, but before you’ve even begun to write the review please make sure you play the actual game for a minimum of ten minutes, do your best to stick around until you’ve triggered a bonus feature as it makes a big difference to your overall opinion of the slot. 

It’s easy to write a review based on the text provided by the developer, but trust us when we say the experience of writing a review based on your own first-hand experience is so much easier.

On that note, we highly recommend that players do not rely on other affiliates for information on a slot, it can be very tempting to check out what they’ve written and take inspiration, however, it’s worth noting that you have no idea whether what they’ve written is correct if you haven’t properly played the game yourself. It’s a risk that won’t pay off.

Demo games and original screenshots

If possible try and include a demo game within the body of your review. Admittedly it makes the entire process of compiling the review a little more complicated and time-consuming, but there’s no trust signal quite as strong as actually giving players the opportunity to play the game before or after they’ve read your review. It adds legitimacy to the page.

If you aren’t in a position to add demo games to your site then consider adding watermarked screenshots, this makes it clear to the user that you’ve taken the time to play the game yourself.

Affiliate Announcements

Statutory levy affiliate reaction

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Statutory levy affiliate reaction

 

Below the latest reaction from QiH Group CEO Jamie Walters on the UK government’s statutory levy announcement:
Jamie Walters, CEO of QiH Group, comments: “While levies and taxes can sometimes be viewed as a burden, the truth is that most responsible gambling companies have already been making this contribution to research and harm-prevention as they see it as sensible and worthwhile. All that is happening now is a switch from voluntary to mandatory, and the rate is not punitively high.

“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”

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Affiliate Compliance

Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities

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Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities

 

Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity.

Rightlander, a leading provider of marketing compliance and intelligence solutions, has announced a strategic partnership with RavenTrack, a prominent affiliate tracking platform. This collaboration aims to enhance marketing compliance and risk management for Raven Track clients and help identify untapped advertising opportunities with affiliates across global markets.

The partnership will offer access to Rightlander’s comprehensive suite of innovative marketing compliance solutions, including web, search, and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and monitoring services.

RavenTrack’s diverse client base spans established and emerging markets, and this partnership addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.

Sarafina Wolde Gabriel, CEO of Rightlander, commented on the partnership: “We’re excited to partner with RavenTrack to offer our cutting-edge compliance and marketing solutions to their global client base. As marketing regulations tighten in established  and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”

RavenTrack is a leading affiliate tracking platform specialising in providing advanced tracking and analytics solutions to help brands optimise their affiliate marketing programs.  Its client base includes prominent brands such as Jumpman Gaming, Betfred, Bet9ja, and Mr. Q, to name a few.

Adam Rowley, RavenTrack’s Managing Director, expressed enthusiasm about the partnership: “At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative and effective tools for managing their affiliate programs.”

“By integrating Rightlander’s advanced compliance solutions with our cutting-edge tracking platform, we’re empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”

This partnership represents a significant step forward in promoting responsible and compliant marketing practices in the rapidly evolving affiliate marketing industry. By combining RavenTrack’s expertise in affiliate tracking with Rightlander’s advanced compliance tools, the collaboration aims to set new standards for transparency and regulatory adherence in the sector.

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Affiliate Announcements

Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results

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Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results

 

Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:

  • Instant Updates: up-to-date product and promotional information
  • Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
  • Streamlined Research: brand and product information in an instant
  • Quality Content: resources to produce consistent, on-brand promotional content

Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.

iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.

Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”

Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”

MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.

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Prague Gaming & TECH Summit 2025 (25-26 March)

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