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Affiliate Announcements

CasinoTop.com Acquires CasinoTopp.net to Gain Leading Position in the Scandinavian Online Casino Market

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CasinoTop.com Acquires CasinoTopp.net to Gain Leading Position in the Scandinavian Online Casino Market

 

Trusted global online casino resource CasinoTop.com strengthens its footprint in Scandinavia with the acquisition of CasinoTopp.net. Following this acquisition, CasinoTop.com Scandinavia is expected to exceed 3 million Euros in revenue by the end of 2022.

CasinoTop.com announced today that it has acquired CasinoTopp.net, one of the most visited Scandinavian online casino sites. This strategic acquisition involved total upfront payments of 10.5 million Euros, and is expected to provide CasinoTop.com with a geographic foothold in Scandinavia, as the company looks to expand its services to new emerging markets.

The North European markets are widely considered to be amongst the most profitable in the European iGaming business. The Nordic countries have been a driving force in the online casino business for decades. Scandinavians are some of the happiest people on earth, with stable jobs and huge levels of disposable income. Also, Scandinavian countries have relatively progressive online gaming laws, making it a thriving market for online casinos.

Headquartered in Norway, CasinoTopp.net is known for its high-quality content related to everything about casino bonuses, welcome bonuses, free spins and other great offers. The company’s experienced casino experts help gamers find the most suitable online casinos with thorough and objective reviews of online casinos and the games they offer.

Founded in 1998, CasinoTop.com is one of the most trusted names in the global online casino market. Reliable casino information available on this website is used by online gamblers in more than 100 countries across the globe.

With the acquisitions of CasinoTopp.net, CasinoTop.com is now well placed to take the pole position in the Scandinavian market. It is estimated that CasinoTop.com Scandinavia’s revenue will exceed 3 million Euros in 2022. The acquisition will also make CasinoTop.com the outright leader in Nordic SEO online casino industry player acquisition.

Immediately after the acquisition, all Scandinavian journalists from CasinoTopp.net have become a part of the CasinoTop.com team. Also, it has been informed that CasinoTopp.net will merge SEO 301 with CasinoTop.com. As a result, all content currently seen on CasinoTopp.net will be available soon on CasinoTop.com.

“We are very pleased to announce our acquisition of CasinoTopp.net and our continued global expansion,” said Reza Shojaei, the CEO and editor of CasinoTop.com. “Our goal is to make CasinoTop.com the most trusted online casino site and this is a giant leap towards realizing this goal. We look forward to leveraging the regional expertise of CasinoTopp.net to scale our platform across Scandinavia. With this acquisition, we have strategically expanded our geographic footprint into one of the fastest growing marketplaces across the globe. We are confident that this development will help CasinoTop.com establish a leading position in the Scandinavian market.”

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Affiliate Announcements

3 New Websites Approved by QMRA

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E2 Communications next one to join Quality Mark Responsible Affiliates

 

QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.

QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).

QMRA is available for the following markets:

Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia

Various well known international affiliate companies joined QMRA already:

  • Game Lounge, Gaming Innovation Group and Leadstar Media

Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.

The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:

https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/

We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!

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Affiliate Announcements

WA.Technology Launches WA.Affiliates

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WA.Technology Launches WA.Affiliates

 

WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations. 

WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.

Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.

Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.

Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”

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Affiliate Announcements

CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

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CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

 

Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on.

The ‘Marketing & Affiliation’ track will occur across both core days of the CasinoBeats Summit, 22nd – 23rd May, at the InterContinental Malta. The track will provide 4500 attendees with an in-depth exploration of key talking points shaping the worlds of marketing and affiliation.

Discussions will encompass leveraging innovative technology such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive edge through SEO strategies.

The panel titled ‘Finding CRM harmony: Automation vs Experience’ will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for its utilisation. Industry experts Matthias S. Kaiser (Head of CRM at Tipico), Alexandru Ababei (CRM Global Promotions Manager, Betsson) and Zurab Magalashvili (CMO, Adjarabet), will explore how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gambling initiatives.

The conference session ‘Future-Proofing Marketing: Unveiling Trends Beyond the Hype’ will discuss the latest marketing trends and assess their long-term potential. Marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and panel moderator Dennis Algreen (Marketing Director, SBC Events), will explore the longevity of these emerging trends, the danger of chasing trends and whether businesses should prioritise long-term brand stability over fleeting marketing fads.

The conference on the second day will commence with the panel ‘Monetizing Traffic Beyond Traditional Models’ focusing on the significance of alternative marketing channels such as Whatsapp and Telegram. Experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator Maria Tsnompilantze (Content Marketing Manager, SBC), will deliberate over how useful these alternative channels are, what metrics are particularly relevant for monetization purposes and whether the quality or quantity debate is over in the age of SEO.

The panel titled ‘The Uncharted Territory of Grey Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More’ will delve into the nuances of SEO and PPC tactics, exploring the benefits of both Google-approved and grey hat strategies. Led by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) and Julia Logan (CEO & Founder, Zangoose Digital), discussions will encompass the use of PBNs, the impact of bot traffic, successful partnership SEO strategies and best practices regarding cloaking.

The first core day of the event will also feature a dedicated ‘SEO Trilogy’, hosted by Ivana Flynn alongside a host of industry experts as they tackle the continuously evolving SEO landscape.

The conference will also provide delegates with dedicated tracks covering key industry verticals such as casino, leadership, industry, and regulation and dedicated sessions for women in gaming. Moreover, attendees will be able to participate in innovative session formats such as hackathons, roundtables, and workshops.

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