Affiliate Success
Cybersquatting
Cybersquatting is one of the most serious problems that can affect your brand and also your domain/website! This problem has became increasingly more serious last year, when domain name poaching became a mainstream concern!
What is cybersquatting?
The practice of cybersquatting (or domain squatting) occurs when a party registers, uses or sells a domain name with the sole intention of exploiting the “rightful” owner, in other words: purchasing a domain name just for the purpose of reselling it at a superior price, or using it for different spam activities. Cybersquatting first appeared in the middle of the 1990’s when most of the companies did not yet used the internet for marketing reasons and thus didn’t have a true understanding of trademarking or registering domain names! As it happens in other places too , there were already back then parties who understood the true value of registering profitable domain names and selling them back to those big companies for serious profits.
The premium targets in this case are usually celebrities or big brands, but affiliate websites are also targeted!
In order to protect your domain name and your reputation you should take the following precautions just so that you avoid domain hijackers:
- The first and perhaps the most important step is to register your trademark. You just simply can’t afford NOT TO. By doing this you’ll be able to enforce your rights as owner of the trademark/domain name, in case you have to prove it in a court of law that you are/were the first one to use it! You can register your trademark at the Trademark Clearinghouse which maintains a global database of verified trademarks for the DNS(Domain Name System). But keep in mind that the Trademark Clearinghouse is not a trademark office, next to them you also have to register with at your country’s trademark office!
- Make sure you register multiple variations of your domain name.The reason behind this is that a
typosquatter could be already buying up the most common misspellings of your brand name.The most easiest way to avoid this particular type of cybersquatting is to register multiple spellings of your brand/domain name, and by this we mean that you should register plural, singular and also the acronym of your brand or domain.
- To better target different online markets you can and should register your domain with a variety of extensions, such as: .com, .net, .org, .info, .biz, after this you can also register your domain with relevant ccTLD’s (country code top-level domains) too.
Be wise and don’t let the cybersquatters get you and monetise your traffic, take this preventive steps in order to protect your domain and brand from fraud!
We hope that you’ve enjoyed this article, if so make sure you share it with others as well, and don’t forget to Like our Facebook Page !
Affiliate Success
MyAffiliates is officially the most used affiliate marketing software by the iGaming industry.
MyAffiliates is officially the most used affiliate marketing software used in the gaming industry.
The exercise was conducted on a sample of 1,100 affiliate programs with data provided by Statsdrone revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).
The findings of the recent exercise, based on a sample of 1,100 affiliate programs, affirm MyAffiliates’ position as the preferred choice among gaming operators. With nearly 16% of operators utilizing our software, we are honoured to be entrusted with facilitating their affiliate marketing efforts.
While we celebrate this achievement, we also recognize the evolving landscape of the industry. The fact that 17% of gaming operators still rely on proprietary software presents significant opportunities for ready-built solutions like MyAffiliates to further expand our market share and empower more operators to optimize their affiliate marketing strategies.
Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.
John Wright, CEO of Statsdrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so for us it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.”
Clemence Dujardin, MyAffiliates Group CEO added: “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.”
Affiliate Success
ReferOn is shortlisted for two significant nominations in the AffPapa iGaming Awards 2024
ReferOn, a state-of-the-art affiliate program management system, recently celebrated one year of the project since its launch in February 2023 and has been shortlisted in 2 significant categories of the AffPapa iGaming Awards 2024.
The ReferOn team is confirmed as the leader in the Affiliate System of the Year and Rising Star Provider of the Year categories – mention in these categories simultaneously proves the rapid growth of the platform, including the achievement of outstanding affiliate performance thanks to its flexible, clear, and transparent functionality.
ReferOn has quickly taken the lead in the affiliate gaming industry by offering a full suite of tools and services designed to simplify and empower affiliate marketing. Among its features are transparent data reporting and a range of management and reporting functions.
David Harris, B2B Affiliate Team Manager of ReferOn, noted the importance of the platform being mentioned in the nominations, “ReferOn’s inclusion on the shortlist for the AffPapa awards proves the result of hard teamwork and a commitment to innovation. We are committed to delivering the services our partners demand, and these nominations confirm that we are on the right track.”
The AffPapa iGaming Awards 2024 is the authoritative event from the leading iGaming directory AffPapa and is attended by operators, affiliates, and b2b providers. This year’s event will take place in Malaga, Spain during iGaming Club’s flagship event.
Affiliate Success
Slotsjudge Awarded Best Affiliate in CEE at Prague Gaming & Tech Summit 2024
It has been announced that iGaming entertainment and comparison site Slotsjudge has been awarded Best Affiliate in Central and Eastern Europe (CEE) at the Prague Gaming & Tech Summit. This prestigious accolade marks a significant milestone in the Slotsjudge roadmap and is a recognition of the company’s services to the iGaming industry.
The Prague Gaming & Tech Summit brings together organisations and projects from a multitude of sectors including iGaming, eSports, Blockchain, AI, Fintech and VR. It is a highly regarded event that recognises and celebrates the works that make up and shape, the future of gaming and technology.
The Achievement and Its Significance
Winning the award for Best Affiliate in CEE is a huge achievement for Slotsjudge as it recognises the services and experiences created by the company within the iGaming industry. It is a reflection of the growth of the brand, innovation, relationships and adaptation in the wider market.
By winning the category for Best Affiliate in Central and Eastern Europe (CEE), Slotsjudge had to rise above some tough competition. The highly competitive shortlist featured big players in the industry, including AskGamblers, Casino Guru, and Gamblers Connect among others.
Slotsjudge is a project that stands out from others on the market due to its player-centric ethos, trustworthy guidance and unique, community-led SJ Shop. It is a specialist adviser and comparison guide in the region that aims to connect experts with operators and consumers in the industry.
Importance of the Award
The award for Best Affiliate is a testament to Slotsjudge excellence and credibility in the industry. It elevates their status and positions them as a leading player in Central and Eastern Europe and beyond.
The GamingTECH Awards is a remarkable celebration that honours industry excellence, embracing the latest advancements and trends. Not only do they recognise outstanding accomplishments in the CEE region, but also celebrate exceptional achievements across a wide range of sectors, showcasing the diverse talent and innovation within the industry.
Future Outlook
The award demonstrates Slotsjudge’s exceptional framework for performance and credibility to continue on its path to success, centred around core pillars, including gamification, community engagement and consumer personalisation. It holds immense significance as it not only boosts confidence but also opens doors for further future growth. As well as providing increased opportunities and industry-wide recognition within the iGaming affiliate market.
Editor in Chief of Slotsjudge and Product Owner of parent company SEOBROTHERS Aleksandra Andrishaka commented on the award:
“I am incredibly grateful to accept the award for Best Affiliate in CEE at the Prague Gaming & Tech Summit. It is a true honour and a validation of our hard work, dedication, and commitment to excellence in this competitive market. Thank you to everyone who voted for us, and thank you to our wonderful Slotsjudge team.”
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