Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
[cm_ad_changer campaign_id="4"]

News

Online poker: the biggest winner during the coronavirus pandemic

Published

on

 

 

The gambling industry has experienced both extremes during the coronavirus pandemic. On one side, land-based casinos and sportsbooks have been hit extremely hard.

The effects of lockdowns, quarantines, travel restrictions and social distancing measures have meant casinos have been forced to close for more than three months – and the financial consequences have been devastating. From Las Vegas to New Jersey, London to Macau – casinos all around the world are posting all-time low revenues.

Similarly, the lockdown of the vast majority of professional sport has seen sportsbooks grind to a halt, with sports betting companies in the United Kingdom and Europe experiencing slumps between 40 and 60 percent since March.

While the return of sport has helped the sector rebound to an extent, the cancellation of Euro 2020 and the Tokyo Olympics have presented other challenges as such major, international events are prime opportunities for sportsbook companies to attract new customers.

However, while land-based casinos and sportsbooks have felt the full force of the Covid-19 outbreak, other areas of the gambling world have thrived.

Online gambling in the United States, the United Kingdom, and mainland Europe has seen a record surge in the past few months as the very reasons that have damaged land-based casinos – such as lockdowns and social distancing – have directly benefited online operations.

For instance, New Jersey recorded record revenues in May for online casino betting, as companies, like BetAmerica, who offers this service profiting from the lockdown. Meanwhile The Stars Group in the UK reported a 92 percent increase in revenue the same month compared to 12 months ago.

While slots and gambling games have seen a major rise during the past few months, the big winner has been online poker.

Three of the four states in the US with legal online poker operations have reported a huge spike in revenues, while the fourth – Nevada – has not released the figures, but one can safely assume that they, too, have experienced an increase.

New Jersey saw online poker revenue jump from $1.57 million in April 2019 to $5.2m 12 months later, while Pennsylvania enjoyed 68 percent and Delaware 48 percent increases when comparing the same two months.

The trends are similar in Europe. In France, for example, online poker revenue is up 44.1 percent compared to the same month last year while UK-based gambling giant 888 has seen its share price surge.

Of all the online gambling games, poker has been uniquely placed to benefit from the current situation.

As friends and family members have been kept apart, poker has been a popular means of socializing. It explains the increased popularity of Poker Stars’ Private Home Games and the rush of competitors to launch similar services.

“It’s only natural. People are stuck at home, they’re bored and even though there are more live poker options starting right now, people are just hesitant to jump right back in because of the health risk implications,” said professional poker player Danielle Andersen.

Then there has been the move online for prestigious professional events which would otherwise have been cancelled or postponed.

It was announced in June that the World Series of Poker – which had been scheduled to take place from May 26 to July 15 at the Rio Convention Center in Las Vegas – would be held online throughout July through to the first week of September.

By taking the 2020 WSOP online, it has also increased the size of the player pool, allowing players from outside the United States to compete for WSOP bracelets.

While poker great Daniel Negreanu said the move online was a “classic case of making the best of it”, it has still allowed professional poker to continue – a luxury many other sports and competitions do not have.

Meanwhile, professional poker’s other flagship event, PokerStars Players No Limit Hold’em Championship, has been canceled.

Aware of the surge in popularity of online poker during these unprecedented times, operators have poured greater investment, marketing, and technology into their poker operations, which will only benefit the game in the long term and help attract and retain more customers.

As life gradually returns to normal, online poker will naturally see a relative decline in interest as millions of people are no longer confined to their homes and professional players are once again able to attend live events.

But what this pandemic has shown is that poker has not only been able to survive under such trying circumstances but has thrived.

Affiliate Announcements

Statutory levy affiliate reaction

Published

on

Statutory levy affiliate reaction

 

Below the latest reaction from QiH Group CEO Jamie Walters on the UK government’s statutory levy announcement:
Jamie Walters, CEO of QiH Group, comments: “While levies and taxes can sometimes be viewed as a burden, the truth is that most responsible gambling companies have already been making this contribution to research and harm-prevention as they see it as sensible and worthwhile. All that is happening now is a switch from voluntary to mandatory, and the rate is not punitively high.

“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”

Continue Reading

Affiliate Compliance

Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities

Published

on

Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities

 

Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity.

Rightlander, a leading provider of marketing compliance and intelligence solutions, has announced a strategic partnership with RavenTrack, a prominent affiliate tracking platform. This collaboration aims to enhance marketing compliance and risk management for Raven Track clients and help identify untapped advertising opportunities with affiliates across global markets.

The partnership will offer access to Rightlander’s comprehensive suite of innovative marketing compliance solutions, including web, search, and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and monitoring services.

RavenTrack’s diverse client base spans established and emerging markets, and this partnership addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.

Sarafina Wolde Gabriel, CEO of Rightlander, commented on the partnership: “We’re excited to partner with RavenTrack to offer our cutting-edge compliance and marketing solutions to their global client base. As marketing regulations tighten in established  and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”

RavenTrack is a leading affiliate tracking platform specialising in providing advanced tracking and analytics solutions to help brands optimise their affiliate marketing programs.  Its client base includes prominent brands such as Jumpman Gaming, Betfred, Bet9ja, and Mr. Q, to name a few.

Adam Rowley, RavenTrack’s Managing Director, expressed enthusiasm about the partnership: “At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative and effective tools for managing their affiliate programs.”

“By integrating Rightlander’s advanced compliance solutions with our cutting-edge tracking platform, we’re empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”

This partnership represents a significant step forward in promoting responsible and compliant marketing practices in the rapidly evolving affiliate marketing industry. By combining RavenTrack’s expertise in affiliate tracking with Rightlander’s advanced compliance tools, the collaboration aims to set new standards for transparency and regulatory adherence in the sector.

Continue Reading

Affiliate Announcements

Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results

Published

on

Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results

 

Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:

  • Instant Updates: up-to-date product and promotional information
  • Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
  • Streamlined Research: brand and product information in an instant
  • Quality Content: resources to produce consistent, on-brand promotional content

Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.

iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.

Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”

Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”

MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Latest News

Statutory levy affiliate reaction Statutory levy affiliate reaction
Affiliate Announcements1 week ago

Statutory levy affiliate reaction

  Below the latest reaction from QiH Group CEO Jamie Walters on the UK government’s statutory levy announcement: Jamie Walters,...

Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities
Affiliate Compliance3 weeks ago

Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities

  Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity. Rightlander, a leading provider of marketing compliance...

Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Affiliate Announcements3 weeks ago

Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results

  Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven...

Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Affiliate Announcements3 weeks ago

Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino

  Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator...

ReferOn Partners With Italy’s MicroGame to Boost Affiliate Marketing in the Region ReferOn Partners With Italy’s MicroGame to Boost Affiliate Marketing in the Region
Affiliate Announcements4 weeks ago

ReferOn Partners With Italy’s MicroGame to Boost Affiliate Marketing in the Region

  ReferOn, the state-of-the-art affiliate management system, announces its strategic partnership with MicroGame, Italy’s leading iGaming provider. MicroGame is Italy’s...

NetRefer to Showcase CoPilot AI at SiGMA Malta 2024 NetRefer to Showcase CoPilot AI at SiGMA Malta 2024
News4 weeks ago

NetRefer to Showcase CoPilot AI at SiGMA Malta 2024

  Earlier this year at iGB London, NetRefer, a leading provider in affiliate marketing platforms, introduced its groundbreaking AI solution,...

Omni Casino Launches Convert Stars Affiliate Program, Targeting Streamers and Influencers in the iGaming Space Omni Casino Launches Convert Stars Affiliate Program, Targeting Streamers and Influencers in the iGaming Space
Affiliate Program News4 weeks ago

Omni Casino Launches Convert Stars Affiliate Program, Targeting Streamers and Influencers in the iGaming Space

  Omni Casino (omnicasino.com), a legendary iGaming brand operating globally since 1997, proudly announces the launch of its new affiliate...

News1 month ago

Online Slots beyond 2024: What does the future bring?

As we move beyond 2024, the online gambling world is set to evolve rapidly, and slots online are no exception....

News1 month ago

How live streaming impacts sports betting

The rise of live streaming has significantly impacted the world of Sports betting, offering bettors new ways to engage with...

ClickOut Media prepare for ‘monstrous’ edition of iGB Affiliate Barcelona as registrations show 86.7% uplift ClickOut Media prepare for ‘monstrous’ edition of iGB Affiliate Barcelona as registrations show 86.7% uplift
News1 month ago

ClickOut Media prepare for ‘monstrous’ edition of iGB Affiliate Barcelona as registrations show 86.7% uplift

  With the volume of registrations for iGB Affiliate tracking nearly 87% ahead of the same stage last year Neil...

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania