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Affiliate Success

Affiliate Interviews: Håkan Klingén of NicerOdds.co.uk

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Hakan - nicerodds.co.uk

In this new Affiliate Interview you can get to know a true veteran of the industry.

 

Name: Håkan Klingén
Age: 48
Hometown: Stockholm
Living in: Sweden
Profession/Job title: Everything at NicerOdds.co.uk

 

GAV: Hello Hakan, tell us a bit about yourself, we would like to get know the real Hakan, the main person behind Nicerodds.co.uk. What was the main idea of developing this great odds comparison website?

Håkan: I was a professional bettor for many years and needed a tool for odds comparisons. At that time no odds comparison site was good at outright odds or novelty bets odds, so that is my focus.

GAV: We know that you’re active in the industry since the late 1980’s! What were the bumps on your road when you got started and how did you overcome them?

Håkan: Well, I started to place bets at different bookmakers in the 80’s, but you got higher and higher odds for every year… If we talk about my business, I had worked with outsourcing since the 80’s and today it is much easier for you to focus on what you do best and find freelancers to help you with the other things, even if it is small things.

GAV: We have surfed your site and found some high quality content. Are you writing it by yourself or you have a team of people writing for you?

Håkan: Thank you. I have NicerOdds.co.uk in 29 languages and have one freelancer for every language version and some extra for the English one – let’s say one for every sport.

GAV: How do you keep the content always fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?

Håkan: Take help with what you don’t have time to do.

GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Håkan: Well, of course it is more fun to answer messages from people I had met. After seven years of affiliate conferences some people has changed company sometimes. What was the question again?…

GAV: How do you see the future of the online betting industry? For instance, will it become a truly global phenomenon in the near future?

Håkan: Yes, some politicians think that if you turn off the crane people stop being thirsty, but we all know that that’s not true.

GAV: How was the affiliate industry when you first got started? Fill us in a bit!

Håkan: I started as an affiliate 1999 and started to focus on iGaming 2003. I think it was in 2007 I first had some contact with an affiliate manager (before that there was most self service by the web for affiliates) and 2009 I started to visit conferences.

nicerodds.co.uk logo

 

GAV: Can you name one change that you want to see in the sports betting / online casino affiliate ecosystem?

Håkan: I am looking forward to even more fun odds on novelty bets.

GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?

Håkan: Focus on what you do best. After 14 years with the same site I still only have 1 site (but in 29 langauge versions). I still have focus on odds, because that is what I know best.

GAV: What is your opinion about Binary Options / Trading ?

Håkan: No one..

GAV: How about the BitCoin?

Håkan: I think peer-to-peer is the future. That doesn’t mean BitCoin will be the winner. Google was not the first search engine…

GAV: Do you attend any iGaming or affiliate conferences? If so, which one is your favorite and what is your most fun experience?

Håkan: I visit Amsterdam every year. I am looking forward to meet everyone there.

GAV: How do you rate the chances of Eastern Europe becoming potential gaming hot-spot of the future? Where do you think the region must improve upon?

Håkan: Sorry. I live up in cold Sweden and have no idea…

GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.

Håkan: I had never been to Budapest. I am sorry I can’t visit the conference in Budapest this year, but hopefully next year…

GAV: Where you wouldn’t want to travel in Eastern Europe?

Håkan: Haha. I think you should focus on what you do – and don’t on what you don’t do.

GAV: What is your opinion about gamblingaffiliatevoice.com?

Håkan: I work alone from my home so it is very interesting to read about other affiliates and other things on your site.

GAV: Thanks for the interview Håkan, it was a real pleasure. We wish you all the best and enjoy the summer!

 

If you would like to suggest subjects for future affiliate interviews, be sure to send your suggestions to: [email protected]

Affiliate Announcements

Rightlander partners with BetBull

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Rightlander partners with BetBull

 

Supplier to help tier one operator improve affiliate compliance

Rightlander.com, the ground-breaking compliance platform has signed a deal with BetBull to help them improve affiliate compliance and boost responsible gambling measures.

Nicole MittonHead of Customer Success at Rightlander.com, said: “It’s great to see operators like BetBull partnering with Rightlander to ensure adherence to advertising regulations. These efforts are not only noteworthy from a regulatory point of view, but are also a solid indicator that BetBull are invested in protecting the interests of their stakeholders, affiliates and players in regulated markets.”

Rightlander will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder allowing BetBull to remain proactive and in control of their affiliate marketing.

Gabrielle Mallia, BetBull said: “We decided to opt for Rightlander because of its ability to give further visibility into our affiliate’s practices. The PPC Monitor is particularly key in allowing us to ensure adherence to policies specifically related to keywords and geos of promotion. Rightlander increases the efficiency in our compliance monitoring with its wide scope and allows us to quickly identify any breaches should they occur.”

The Automated Compliance Monitor helps detect non-compliant content across territories including the United Kingdom, Sweden, Denmark, Australia and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing BetBull to remain compliant according to their jurisdiction’s regulations.

The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.

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Affiliate Program News

1xBet Partners: An affiliate program that stands out from the crowd

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1xBet Partners: An affiliate program that stands out from the crowd

 

Nominated for the Affiliate Program of the year at the Global Gaming Awards, the 1xBet Team reveals how the bookmaker has built a 30,000-strong network of healthy partnerships across the globe, with each 1xBet Partner receiving feedback and exclusive promotional materials to ensure they accurately represent the 1xBet brand of quality and success.

 

iGT: How important are affiliates to the betting industry and, in particular, 1xBet?

1xBet Team: The mechanics of affiliate programs make affiliates a vital part of any industry. Betting is no exception because also, thanks to partners, brands manage to increase growth rates. This is quantifiable, with key indicators being new users, deposits, player activity.

We have great respect for the 1xBet affiliate program participants who introduce their audience to our brand. We have more than 30 thousand partners from all over the world on our side, and this list includes both the owners of huge sites and novice bloggers, for example.

The contribution of each affects the results that we achieve. Therefore, a partnership is a two-way road. After all, we, in turn, offer affiliates favourable terms of cooperation.

 

iGT: What is the key to a successful affiliate program?

1xBet Team: Today, the number of affiliate programs is growing, including among bookmakers, and you need to be able to stand out. How to do it? There may be different approaches here: someone offers high commission rates, someone has an original approach to communication, and someone invents new models of cooperation.

We constantly evaluate our work in the area of ​​partnership programs. Our positive results are reflected in victories and nominations at prestigious awards. For example, this year, we were nominated for the Affiliate Program of the year at the Global Gaming Awards. This is a good sign that we are continuing to move in the right direction.

 

iGT: How has 1xBet assisted its affiliates to overcome challenges and reach their target markets?

1xBet Team: An affiliate program is a good opportunity to make your project profitable. For many of our affiliates, working with us is their primary source of income.

We are fully aware that partners have their own goals and challenges, and therefore we make collaborating with us reliable and orderly. Each partner can count on feedback and receiving exclusive materials for publication. We stand for quality, and we need partners to convey information about our brand correctly.

1xBet Partners is a story about healthy partnerships, where both parties try to give their maximum to achieve the optimal results.

 

iGT: What feedback have you received from affiliates over the last year?

1xBet Team: We have received many positive messages from affiliates. 2021 is turning out to be a great year because it’s been an exciting sports season: the Euro, the Olympics and dozens of other events. Therefore, we prepared various large promotions for all these activities.

This allowed partners to monetise their traffic, and for us – to introduce new users, who could bet on their favourite sports, to this feast of sporting action.

Let’s not forget that 1xBet is also a prominent player in the esports arena. We have major agreements with ESL and WePlay, an excellent range of betting options, plus attractive promotions dedicated to top tournaments. This only expanded the potential for cooperation with us, especially for those sites that do not gravitate towards sports.

In short, the partners are excited about how things are going in 2021. We are too.

 

iGT: How do you plan to continue to support and help grow your affiliates in the future?

1xBet Team: We have a number of ideas on how to make our affiliate program even better. Of course, we are constantly working on improving what we have, but we also have new ideas in our plans.

We would not want to reveal all our cards yet, but the partners will definitely be happy with any new methods adopted by 1xBet Partners. Stay tuned!

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Affiliate Success

Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

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Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

The IGB judges said the company’s innovative work with SEO “helped Blexr stand out as a winner, and we liked the deposit guarantee that they offer to their customers”.

The judges added: “Their selective way of working means Blexr only collaborates with top quality partners, which judges felt had helped contribute to their impressive growth over the last 12 months.”

IGB also mentioned how “Blexr’s charitable work within the community helped them stand out as an affiliate to be highly commended”.

Blexr is a lead generation company which operates in the iGaming, sportsbook and forex affiliate markets. It also owns the Home Grounds website, which serves a community of home baristas.

Ian Hills, Blexr’s general manager in Malta, said: “We’re delighted and thrilled to be recognised by IGB this way.

“We pride ourselves on recruiting smart people with innovative ideas and winning a prestigious award like this one is a lovely way for the whole team to be rewarded for their hard work and dedication.”

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