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Affiliate Interviews: Håkan Klingén of NicerOdds.co.uk

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Hakan - nicerodds.co.uk

In this new Affiliate Interview you can get to know a true veteran of the industry.

 

Name: Håkan Klingén
Age: 48
Hometown: Stockholm
Living in: Sweden
Profession/Job title: Everything at NicerOdds.co.uk

 

GAV: Hello Hakan, tell us a bit about yourself, we would like to get know the real Hakan, the main person behind Nicerodds.co.uk. What was the main idea of developing this great odds comparison website?

Håkan: I was a professional bettor for many years and needed a tool for odds comparisons. At that time no odds comparison site was good at outright odds or novelty bets odds, so that is my focus.

GAV: We know that you’re active in the industry since the late 1980’s! What were the bumps on your road when you got started and how did you overcome them?

Håkan: Well, I started to place bets at different bookmakers in the 80’s, but you got higher and higher odds for every year… If we talk about my business, I had worked with outsourcing since the 80’s and today it is much easier for you to focus on what you do best and find freelancers to help you with the other things, even if it is small things.

GAV: We have surfed your site and found some high quality content. Are you writing it by yourself or you have a team of people writing for you?

Håkan: Thank you. I have NicerOdds.co.uk in 29 languages and have one freelancer for every language version and some extra for the English one – let’s say one for every sport.

GAV: How do you keep the content always fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?

Håkan: Take help with what you don’t have time to do.

GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Håkan: Well, of course it is more fun to answer messages from people I had met. After seven years of affiliate conferences some people has changed company sometimes. What was the question again?…

GAV: How do you see the future of the online betting industry? For instance, will it become a truly global phenomenon in the near future?

Håkan: Yes, some politicians think that if you turn off the crane people stop being thirsty, but we all know that that’s not true.

GAV: How was the affiliate industry when you first got started? Fill us in a bit!

Håkan: I started as an affiliate 1999 and started to focus on iGaming 2003. I think it was in 2007 I first had some contact with an affiliate manager (before that there was most self service by the web for affiliates) and 2009 I started to visit conferences.

nicerodds.co.uk logo

 

GAV: Can you name one change that you want to see in the sports betting / online casino affiliate ecosystem?

Håkan: I am looking forward to even more fun odds on novelty bets.

GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?

Håkan: Focus on what you do best. After 14 years with the same site I still only have 1 site (but in 29 langauge versions). I still have focus on odds, because that is what I know best.

GAV: What is your opinion about Binary Options / Trading ?

Håkan: No one..

GAV: How about the BitCoin?

Håkan: I think peer-to-peer is the future. That doesn’t mean BitCoin will be the winner. Google was not the first search engine…

GAV: Do you attend any iGaming or affiliate conferences? If so, which one is your favorite and what is your most fun experience?

Håkan: I visit Amsterdam every year. I am looking forward to meet everyone there.

GAV: How do you rate the chances of Eastern Europe becoming potential gaming hot-spot of the future? Where do you think the region must improve upon?

Håkan: Sorry. I live up in cold Sweden and have no idea…

GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.

Håkan: I had never been to Budapest. I am sorry I can’t visit the conference in Budapest this year, but hopefully next year…

GAV: Where you wouldn’t want to travel in Eastern Europe?

Håkan: Haha. I think you should focus on what you do – and don’t on what you don’t do.

GAV: What is your opinion about gamblingaffiliatevoice.com?

Håkan: I work alone from my home so it is very interesting to read about other affiliates and other things on your site.

GAV: Thanks for the interview Håkan, it was a real pleasure. We wish you all the best and enjoy the summer!

 

If you would like to suggest subjects for future affiliate interviews, be sure to send your suggestions to: george@gamblingaffiliatevoice.com

Affiliate Success

3 Things To Consider Before Starting A New Casino Affiliate Business

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3 Things To Consider Before Starting A New Casino Affiliate Business

 

There can be no question that the online casino business is flying right now. It seems that nothing can stop the rapid rise of this exciting industry!

Individuals across the globe are looking to get in on the action, creating gambling affiliate websites to tap into the lucrative wealth that the industry can provide.

Although seriously competitive and ever-changing, the affiliate biz is an exciting one that brings endless possibilities. Whether you are looking to strike out as a review and information portal such as newcasinosites.me.uk, or prefer something slightly different, the affiliate industry can be truly exciting.

In this article, we will take a look at 3 things to consider before starting a new casino affiliate business. From research to the importance of tech, we will cover it all.

Let’s get going with the foundation of any career in the affiliate industry.

Know your stuff: The importance of research

If you are serious about launching a new casino affiliate business, you’re really going to have to know your stuff.

Online gambling is a lucrative yet complex world, packed with variables and jargon and more that can leave newcomers bewildered. If you are looking to launch a new casino affiliate business, you will need to research the industry heavily. Of course, the best way to do this is to play some casino games yourself! Sign up to a few different sites and get playing, practice makes perfect after all!

You will need a strong grasp of modern technology

If you are serious about starting a new casino affiliate business, understanding the tech behind the industry is also key. You will save plenty of money when building your website if you can learn basic HTML, not to mention you will gain total creative control of your project. After all, this is your project!

When you know HTML, you can constantly revamp and polish your site to keep things fresh for new players. Image is extremely popular in the new casino affiliate business and so you should not underestimate this aspect.

Another key tech to understand is Search Engine Optimisation (SEO). In fact, this is more a type of marketing than anything else, which functions by using keywords, interlinking and meta titles to ensure that a given site finishes as high up as can be in search engine results. If it sounds simple, then that’s because it is, at least on the surface. There is no end to the ways you can manipulate SEO to ensure that your new casino affiliate business gets plenty of airtime.

Consider using gambling affiliate programs

If you are still interested in starting a new casino affiliate business, well done! One of the best ways to do so is to join a program, which removes plenty of the burden on you at first.

Basically, these programs show new casino affiliate businesses how to drive traffic to their site, thereby getting your foot in the door of what can be a seriously tough industry to break into. You should really consider joining a program if you feel that your site is not getting the coverage you desire.

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Affiliate Success

The Digital Marketing Mixer delights with SEO MasterClass and a Mad Hatter Themed Summer Networking Party

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The Digital Marketing Mixer delights with SEO MasterClass and a Mad Hatter Themed Summer Networking Party

 

The 3rd iteration of the Digital Marketing Mixer  a FREE business networking event will kick off the British Summer Bank Holiday weekend in style. Guests will enjoy a Mad Hatter Summer Themed, virtual Tea Party on Friday the 28th August between 4-6pm (GMT) via live Zoom.

The virtual networking event, hosted by AffiliateINSIDER CEO and affiliate industry veteran, Lee-Ann Johnstone – is designed to help connect suppliers , brands, agencies and affiliates together virtually to kick start new commercial conversations whilst physical conferences are delayed.

Join the party – Learn the latest SEO Insight and enjoy the show!

“The Digital Marketing Mixer is about making new personal connections virtually in a structured setting. This month we are privileged to also have visiting lecturer Matthew Hughes from the Arts University of Bournemouth (AUB) in the United Kingdom, which offers leading digital media courses. Matthew will be giving an exclusive SEO Masterclass – which shouldn’t be missed!”  mentions Johnstone.

The event offers hosted speed networking sessions where a variety of industry topics are discussed in groups along with fun ice breaker games (with great prizes to be won) and themed entertainment. The Mad Hatter Tea Party will also offer guests a mind boggling display of “Alice in Wonderland” style visual trickery delivered live by Canadian entertainer and magician, Ray Anderson.

The focus of this event will bring digital and affiliate marketing businesses together to start new commercial discussions.

Sarafina Wolde Gabrielle, VP of strategy at Income Access, a Paysafe Company, said The Digital Marketing Mixer offers affiliates, suppliers and operators  a chance to connect in-person and enjoy a fun, short and structured virtual networking session” , whilst Lloyd Richman, the founder of iBet Directory said:  “The Digital Marketing Mixer offers guests a great opportunity to make new contacts and gain an inside view on current changes taking place in our industry. This is a fantastic opportunity for small businesses, publishers, agencies and operator brands to come together and get new business done!” 

 

RSVP FOR FREE and enjoy the next Digital Marketing Mixer HERE

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Affiliate Announcements

Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June

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Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June

 

 

Last month saw the launch of the first Digital Marketing Mixer, a FREE business networking event created by Lee-Ann Johnstone which hosted over 150+ iGaming and Affiliate Marketing professionals in attendance.

The event which received outstanding delegate reviews, will be hosted again on Monday 30th June between 4-6pm (BST) via Zoom. The aim of the speed networking event is to bring together affiliates and digital marketers, technology providers , agencies, experts and marketing service providers together to promote their services virtually.

With limits on travel and attendance at physical events still in play opportunities to network for new business have been limited. That combined with increased remote working has had a natural impact on business development slowing in the short term.

The Digital Marketing Mixer has been created as an open platform for professional social networking to take place in a structured but relaxed virtual atmosphere. The event has been created to support new business and continued lead generation for all businesses operating in the Affiliate industry.

Lee-Ann Johnstone, the event host commented: “The Digital Marketing Mixer is a key event for digital and affiliate marketing businesses to get better connected during this uncertain time. The objective is simple, bring people together to talk, to collaborate and ensure new business and service opportunities continue to thrive. I’ve created this FREE networking event for EVERYONE to benefit from in the affiliate industry to help get new business deals done.”

The mixer remains 100% FREE for delegates to attend and is open to any vertical. Once again the event is held in collaboration with founding collaborators GPWA.org, iBet Directory, and AffiliateINSIDER collaborating to deliver this event.

“The toughest part of the conference experience to replicate online was always going to be those oh-so-important conversations in the bar. I was delighted to find myself in just such conversations at the Digital Marketing Mixer – top marks! “  said Sue Dawson from bestnewbingosites.co.uk who attended last month’s inaugural event. 

The Digital Marketing Mixer will offer a host of  fun networking games, speed selling challenges and enable delegates to enjoy discussing the latest industry trends whilst providing a platform to market their goods and services. The focus of this event remains on getting digital and affiliate marketing professionals quickly connected, getting new deals – done!

Lloyd Richman, founder of iBet Directory commented: The Digital Marketing Mixer Party is a great concept and offers all delegates the option to contribute unlike other webinars and conferences. It had a good mixture of natural event speakers, experienced iGaming professionals and new people to the industry. A great event which was highly successful.

If you are an agency, affiliate, consultant, operator, digital marketer, payment provider or saas product owner, everyone working with or in the affiliate industry is welcome to attend.

RSVP FOR FREE and join the Digital Marketing MixerHERE

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