In this new Affiliate Interview you can get to know a true veteran of the industry.
Name: Håkan Klingén
Living in: Sweden
Profession/Job title: Everything at NicerOdds.co.uk
GAV: Hello Hakan, tell us a bit about yourself, we would like to get know the real Hakan, the main person behind Nicerodds.co.uk. What was the main idea of developing this great odds comparison website?
Håkan: I was a professional bettor for many years and needed a tool for odds comparisons. At that time no odds comparison site was good at outright odds or novelty bets odds, so that is my focus.
GAV: We know that you’re active in the industry since the late 1980’s! What were the bumps on your road when you got started and how did you overcome them?
Håkan: Well, I started to place bets at different bookmakers in the 80’s, but you got higher and higher odds for every year… If we talk about my business, I had worked with outsourcing since the 80’s and today it is much easier for you to focus on what you do best and find freelancers to help you with the other things, even if it is small things.
GAV: We have surfed your site and found some high quality content. Are you writing it by yourself or you have a team of people writing for you?
Håkan: Thank you. I have NicerOdds.co.uk in 29 languages and have one freelancer for every language version and some extra for the English one – let’s say one for every sport.
GAV: How do you keep the content always fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?
Håkan: Take help with what you don’t have time to do.
GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Håkan: Well, of course it is more fun to answer messages from people I had met. After seven years of affiliate conferences some people has changed company sometimes. What was the question again?…
GAV: How do you see the future of the online betting industry? For instance, will it become a truly global phenomenon in the near future?
Håkan: Yes, some politicians think that if you turn off the crane people stop being thirsty, but we all know that that’s not true.
GAV: How was the affiliate industry when you first got started? Fill us in a bit!
Håkan: I started as an affiliate 1999 and started to focus on iGaming 2003. I think it was in 2007 I first had some contact with an affiliate manager (before that there was most self service by the web for affiliates) and 2009 I started to visit conferences.
GAV: Can you name one change that you want to see in the sports betting / online casino affiliate ecosystem?
Håkan: I am looking forward to even more fun odds on novelty bets.
GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?
Håkan: Focus on what you do best. After 14 years with the same site I still only have 1 site (but in 29 langauge versions). I still have focus on odds, because that is what I know best.
GAV: What is your opinion about Binary Options / Trading ?
Håkan: No one..
GAV: How about the BitCoin?
Håkan: I think peer-to-peer is the future. That doesn’t mean BitCoin will be the winner. Google was not the first search engine…
GAV: Do you attend any iGaming or affiliate conferences? If so, which one is your favorite and what is your most fun experience?
Håkan: I visit Amsterdam every year. I am looking forward to meet everyone there.
GAV: How do you rate the chances of Eastern Europe becoming potential gaming hot-spot of the future? Where do you think the region must improve upon?
Håkan: Sorry. I live up in cold Sweden and have no idea…
GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.
Håkan: I had never been to Budapest. I am sorry I can’t visit the conference in Budapest this year, but hopefully next year…
GAV: Where you wouldn’t want to travel in Eastern Europe?
Håkan: Haha. I think you should focus on what you do – and don’t on what you don’t do.
GAV: What is your opinion about gamblingaffiliatevoice.com?
Håkan: I work alone from my home so it is very interesting to read about other affiliates and other things on your site.
GAV: Thanks for the interview Håkan, it was a real pleasure. We wish you all the best and enjoy the summer!
If you would like to suggest subjects for future affiliate interviews, be sure to send your suggestions to: email@example.com
Bojoko crowned Affiliate of the Year at EGR Nordic Awards
Popular online casino listing site fends off stiff competition to take home the trophy at prestigious awards ceremony
The Bojoko team is celebrating once again after being named Affiliate of the Year at the prestigious EGR Nordic Awards 2021.
This is the second EGR award that Bojoko has taken home after being crowned Casino Affiliate of the Year at the hotly contested EGR Operator Awards 2020.
Bojoko fought off stiff competition from some of the biggest names in the affiliate industry including AskGamblers, Better Collective, Blexr, Catena Media and the Gambling.com Group.
EGR judges said it had been “another excellent year” for Bojoko and that its SEO performance and overall conversion “really shines”.
The EGR judges added: “A more unique idea than most affiliates with great growth and sustainability. A very clever and new type of affiliate that is showing great success. Well done!”
Bojoko allows online casino operators and game developers in the Nordics to create their own dedicated listing page and tell their story through their own words, images and videos.
Bojoko members, of which there are now 30,000+, then rate and review each casino and game and share their honest opinion about the experience they receive.
During the judging period Bojoko built out its team dedicated to the Nordics which led to a 10x increase in unique site visitors and a 25x increase in registered Finnish players.
Joonas Karhu, Chief Business Officer at Bojoko.com, said: “We will need to find more space for our trophies after scooping our second EGR award in as many months but seriously, the entire team is thrilled how have been recognised for our work in the Nordics.
“The Nordics remain a key focus for us and we see plenty of opportunity to drive growth from the region by providing players with our award-winning online casino listing product and service.
“Our mission from day one has been to help players quickly and easily select online casinos through transparency and community feedback and it is a concept that has proved to be hugely popular.
“I would like to thank the EGR judges for recognising our efforts and successes in the Nordics by crowning Bojoko Affiliate of the Year 2021.”
GGPoker strengthens its commitment to compliance by partnering with Rightlander.com
Supplier to help tier-one operator improve affiliate compliance via its innovative compliance solution
GGPoker, one of the world’s leading online poker rooms has partnered with compliance specialist, Rightlander.com to help boost their responsible gambling measures.
Rightlander.com provides operators with a comprehensive solution to mitigate compliance risks. Using Rightlander.com allows GGPoker to ensure that affiliates sending traffic to their websites are acting responsibly. Furthermore, it allows them to protect their brand in a constantly changing environment.
Rightlander.com’s proprietary technology scans over 15 million web pages and more than 150 million links every month, analysing content and providing customised reports to protect operators from harmful brand violations or regulatory risks. It analyses links, text and images reporting potentially non-compliant content that could pose a risk to GGPoker’s brand.
The Compliance Monitor helps detect non-compliant content across territories and flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets while the PPC Monitor identifies ads that could be harmful to the brand.
Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said: “Compliance is a vital yet time and resource-intensive aspect of the business. As GGPoker continues to grow its network of affiliate and marketing partners, maintaining efficient and effective compliance monitoring practices will become ever more critical. We are delighted to be working with GGPoker to assist in improving affiliate compliance in this regard.”
Raghav Ghei, Compliance Manager at GGPoker, said: “As a gambling operator, affiliate monitoring is very crucial. The Rightlander platform has made our lives much easier by providing efficient tools and systems enabling us to effectively conduct affiliate monitoring on an ongoing basis.”
PartnerMatrix releases Top Affiliate Networks Report 2021
Affiliate software provider PartnerMatrix publishes the Top Affiliates Networks Report 2021, an in-depth analysis of the most popular and trustworthy affiliate networks and media within the iGaming space. The report gives casino and sportsbook operators a full view on affiliate media, allowing them to find and initiate partnerships with relevant affiliates.
The Top Affiliates Network Report helps operators answer essential questions such as:
- Which are the most popular iGaming affiliate platforms?
- How to find the perfect match for your brand’s needs?
- How can operators assess the potential of affiliate networks?
- What types of traffic and activity can you expect?
The fast development of the iGaming industry has positively impacted affiliate media and networks over the years, helping both established and niche affiliates grow at a stable rate and build substantial gaming communities around their platforms.
With a high return of investment in iGaming, the data gathered from PartnerMatrix’s vast network of over 60,000 gambling affiliates shows that the average CPA varies around $50-$100 per acquisition. As a proven marketing channel in many industries, the search interest for affiliate marketing is up over 200% since 2015, which shows that the industry is expanding at a healthy pace.
Levon Nikoghosyan, PartnerMatrix CEO, says: “When operators are looking for business opportunities, they have to focus on networks and media to promote their platforms. The new tech we have at our disposal allows operators to find media and affiliates based on their regions of interest, business model, expectations, and this report aims to show a glimpse of the market and help them find relevant partners who are already vetted by our team.”
Download a free copy of the report: https://everymatrix.com/top-affiliate-networks/.
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