GAV: Hello Jaume, could you fill out the short form below so our readers can imagine your profile?
Name: Jaume Lopez
Hometown: Viladecans, Barcelona – Spain
Living in: Andorra la Vella – Andorra
Favorite Food: Spanish cusine
Must Read Book: I won’t recommend any since I am not into reading books
Profession/Job title: Online Marketing/CEO at Epicorns
GAV: Hi Jaume, first of all tell us and our readers as well a little bit about yourself, we want to know who Jaume really is? How did your career start in the industry? Since when are you active at rahapelit-netissa.com?
JL: I am born in the metropolitan area of Barcelona, where I studied and got the title of Senior Technician in Administration and Finance. Afterwards I started studying online but at the age of 23 the crisis hit very hard in Spain and it was very difficult to get a good job. I then decided to move to Malta and there is where I started working in the Igaming industry. First, I started working for a very well-known poker/casino affiliate within the Spanish market. 2 years after that, I moved to Cyprus to work as a Head of SEO, where I was working and living for almost 2 years. In Cyprus, I met my better half and we decided to move to Andorra, where we then started doing consultancy and creating affiliate sites, and that’s how our company started.
GAV: We know that you also have an international online marketing company, tell us all about it?
JL: At Epicorns we do a lot of services like SEO, web development, content writing.., but we don’t focus much into selling the services, since our main income nowadays is affiliate marketing and lead generation. We currently have over 150 websites in 11 different languages.
We are growing fast, and now we are in total 9 employees, plus more or less same number of freelancers (mainly for content). All of us work from home in different locations: India, Spain, Finland, Sweden, Andorra, Colombia..
GAV: Since there are thousands of websites and portals in this niche out there, where do you think rahapelit-netissa.com stands now and what is that plus that the other portals don’t have?
JL: With no doubt, I will say the variety of the content, we talk about betting, lotteries, casinos, poker and basically whatever that is considered gambling. That makes rahapelit-netissa.com a site for all kind of gamblers.
GAV: Which markets do you target with your site and why?
JL: We target mainly Finland since the site is just in Finnish at the moment.
We created the site since we saw that there was a gap. The market either targets betting, poker or casino.. all by separate. Since Finnish people are “gamblers by design” they basically like all kinds of games, and that’s where rahapelit-netissa.com stands out.
GAV: How do you see the online casino market/industry at this moment?
JL: It is still a quite new industry, especially in some locations and markets. In places like UK or Sweden the market is more mature and you can see that the game is very different.
What I noticed, is that there is a lot of new casinos, every time more, which is making the value player way lower and the quality of the support, CRM.. it’s every time lower and lower.
I think that this is happening because the big players in the industry makes money from TV ads, sponsors and so on, and they don’t take care much about the affiliates, that’s why so many new casinos are coming to fill this gap.
GAV: In your opinion what are the strong points of rahapelit-netissa.com and what makes it stand out from the other niche websites?
JL: The variety, you can find everything in one place and that makes it unique.
GAV: We have surfed your website and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you?
JL: Thanks for noticing! Yes, we have a small team of freelance content writers, in addition to that my partner Nina Sparv is also writing and over checking that all content is properly written and placed in the website.
GAV: How about the online marketing and SEO of your websites, how many team members do you have, let us in on a new trend that you guys are following?
JL: In the marketing part of the company we are 3 people, and we basically divide our job by markets or countries. We don’t follow any strategy, we´re just focusing on to keep growing the sites with good content and get links from reliable sources. Like this you will always grow progressive, and with less risk than when using more aggressive techniques.
GAV: How do you manage to keep all the websites fresh and relevant, when a lot of fluffy and nonsense appear on the Internet non-stop?
JL: We have content writers. Before they were not experts in the area, but after writing tons of content about our industry they already became experts. Which is very important to keep the site fresh and with interesting content.
GAV: We are pretty convinced that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You, of course select them by the brands they work with. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built, and how not?!
JL: In here I think the volume and the size of the affiliate influences a lot. It´s not the same, a relationship with a startup than with a big corporation.
In our case, we love the affiliate managers that help us grow, check how to improve conversions, how we can bring more traffic…
GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?
JL: I think it will always exist, and every time I think it will be more regulated in the countries.
Regarding global.. I think it is already, and most of the world still didn’t even start gambling online, so in few decades I am sure it’s going to be truly a global business.
GAV: Tell us one change that you want to see in the online casino industry?!
JL: There are a lot of things, especially regarding the regulations. But the one I am going to say, is “trust”. Nobody trusts the business fully yet, we look like a bunch of scammers that do weird things, banks don’t give you credits, countries check what you are doing because it can be “suspicious”, most of online casinos are located in countries where gambling is illegal so you have to hide that you work on that…
I don’t think our business is what the rest of the world thinks, but that will take a lot of time to change.
GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this majestic industry!?
JL: Take it easy and learn on the way. At the beginning invest in time, not in money and when you have a better understanding, then start investing in it. It’s not rocket science, but it needs patience and knowledge.
GAV: How about iGaming/online casino or affiliate conferences, do you attend any of them? If so, which one is your favorite and what is your most fun experience?
JL: I start going to conferences last year, so I didn’t go much. Since I don’t have much experience I can’t say which one is the best, probably in 1-2 years I will be able to answer that question better.
GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must improve upon?
JL: I think it will become a gaming hotspot, now everybody is in the Nordics and UK, once these markets are completely saturated, people will start looking more and more into the opportunities in other countries, especially in Europe.
GAV: Where would you like to travel in Eastern Europe, any favorite country or region?
JL: I would like to travel to Romania since I’ve never been there. My favorite country (from where I´ve been before) would be Poland, and my favorite city is Budapest.
GAV: Where you wouldn’t want to travel in Eastern Europe 🙂 ?
JL: Since I love travelling I would love to travel everywhere!
GAV: How about a favorite celebrity or a mentor, do you have one?
JL: I don’t have a favorite celebrity, but mentors fortunately I had a lot, so I can’t mention just one.
GAV: Tell us your opinion about the Gambling Affiliate Voice?
JL: I think it’s a great online magazine, the industry is growing and we need more sources to be aware of what’s going on in the market and thanks to GAV we are always updated.
GAV: Jaume, thank you for your time and interest, we wish you guys all the best!
If you would like to suggest subjects for future affiliate interviews, send your suggestions to: [email protected]
Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award
Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London
Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.
Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.
Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.
Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.
Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.
Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”
Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”
Crash course for becoming a master in Casino Affiliate Marketing
Online casino culture is immensely popular. With the increasing popularity of online casinos, another profitable device is also getting popular, known as online casino affiliate websites. A casino affiliate works alongside an online casino in promoting their business in return for a commission. In some cases, they may have experience operating an online casino. They provide all the details regarding gambling activities and other relevant information about a gambling site. So, the players can be well aware before taking any action. In this article, we will be discussing the basics, tips, and tricks of becoming an affiliate (casino affiliate).
Casino affiliates act as a mediator between the casinos and players. The casino affiliates get a tracking link for tracking the players who play or register in the casino. The affiliate program ensures to pay a business partner for bringing the players to the casino. Joining an affiliate program is simple as it does not require any sign-up charges. You are only required to have a website, to promote the various brand of online casinos by setting up banners and other related advertisements. Once the visitors click on the ad, affiliates start earning money. There are some essential factors to consider before joining an affiliate program.
- You must be sure that you are entering into a partnership with a reliable and reputed casino.
- Ensure that the number of commissions is processed timely in a safe environment.
Features of a casino affiliate
Sometimes it becomes difficult to spot casino affiliates and casino websites. Here are a few features that are applicable for casino affiliates only:
- Generally, casino affiliates have the same type of imagery and similar language to attract players.
- Affiliate websites do not have game catalogs like casino websites rather they provide reviews of online casino games and certain free demo games.
- Casino affiliates usually promote multiple casino brands with various logos, advertisements, and offers.
- The main goal of casino affiliates is to get players and sign them up for one of their casino partners.
Payment arrangements for Casino Affiliates
In terms of payments, there are two models that are very popular for paying affiliates.
- The first one is the revenue sharing model that ensures payment to a casino affiliate as a percentage of profit earned from the traffic generated by the affiliate in a month. In this case, the higher traffic is equal to the higher payment.
- The other model is CPA or cost per acquisition model. Here, payment is based on the users’ The online casinos pay the affiliates based on — whether a player signs up for a casino account or signs up and makes the first deposit. But in both the models, the income is based on performance.
Some casino operators provide only one payment option, while others can offer more than two. Before joining an affiliate program, an affiliate should understand certain restrictions, terms, and conditions to keep away adverse effects.
How to Become a Casino Affiliate
Casino brands always want customers from all over the world, and that is why they use casino affiliates to improve their prospective reach. It can be advantageous for the casinos to start in a country where a particular casino brand is not well-known. Various live casino sites are attractive to brands that seek information on their operations. After signing up for the affiliate program and getting an affiliate link, you need to get down to work. The affiliate creates content in different forms, such as text links, banners, and more.
Casino affiliates employ a wide range of interactive online platforms. They provide offers for attracting and retaining customers. But it is very important to do a thorough background or profile check before joining an affiliate program to understand whether the casino is reliable or a fly-by-night operation. If everything checks out, it is a potentially lucrative business to be involved in.
OMG Affiliates won the Rising Star at iGB Affiliate 2022
OMG Affiliates, a program developed by Vita Media Group, has won the Rising Star Award at the iGB Affiliate 2022!
The award night took place last night (April 13th, 2022) at the Troxy theater in London.
This is the first award for OMG Affiliates where one of the industry’s finest award organizations, iGB Affiliate, has crowned the team for its performance and achievements. The OMG Affiliates was shortlisted in one more category, Best Affiliate Program.
This is also the first award for Vita Media Group as a company and is a solidifying proof of the quality of the different products and business verticals developed under Vita Media Group. As a total summary of the award night, iGB shortlisted Vita Media Group in the Best Casino Affiliate category as well.
After a year where Vita Media Group grew the OMG Affiliates vertical through strategic acquisitions of the rewarded Trada Casino and Greenplay, a casino formerly owned by Codere, the plan for the future holds optimistic plans.
Through this achievement, Vita Media Group continues to expand as a one-stop solution to growth in iGaming.
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