Affiliate Success
Affiliate Interviews: Jaume Lopez of Rahapelit-Netissa.com (Epicorns)

GAV: Hello Jaume, could you fill out the short form below so our readers can imagine your profile?
Name: Jaume Lopez
Age: 29
Hometown: Viladecans, Barcelona – Spain
Living in: Andorra la Vella – Andorra
Favorite Food: Spanish cusine
Must Read Book: I won’t recommend any since I am not into reading books
Profession/Job title: Online Marketing/CEO at Epicorns
GAV: Hi Jaume, first of all tell us and our readers as well a little bit about yourself, we want to know who Jaume really is? How did your career start in the industry? Since when are you active at rahapelit-netissa.com?
JL: I am born in the metropolitan area of Barcelona, where I studied and got the title of Senior Technician in Administration and Finance. Afterwards I started studying online but at the age of 23 the crisis hit very hard in Spain and it was very difficult to get a good job. I then decided to move to Malta and there is where I started working in the Igaming industry. First, I started working for a very well-known poker/casino affiliate within the Spanish market. 2 years after that, I moved to Cyprus to work as a Head of SEO, where I was working and living for almost 2 years. In Cyprus, I met my better half and we decided to move to Andorra, where we then started doing consultancy and creating affiliate sites, and that’s how our company started.
GAV: We know that you also have an international online marketing company, tell us all about it?
JL: At Epicorns we do a lot of services like SEO, web development, content writing.., but we don’t focus much into selling the services, since our main income nowadays is affiliate marketing and lead generation. We currently have over 150 websites in 11 different languages.
We are growing fast, and now we are in total 9 employees, plus more or less same number of freelancers (mainly for content). All of us work from home in different locations: India, Spain, Finland, Sweden, Andorra, Colombia..
GAV: Since there are thousands of websites and portals in this niche out there, where do you think rahapelit-netissa.com stands now and what is that plus that the other portals don’t have?
JL: With no doubt, I will say the variety of the content, we talk about betting, lotteries, casinos, poker and basically whatever that is considered gambling. That makes rahapelit-netissa.com a site for all kind of gamblers.
GAV: Which markets do you target with your site and why?
JL: We target mainly Finland since the site is just in Finnish at the moment.
We created the site since we saw that there was a gap. The market either targets betting, poker or casino.. all by separate. Since Finnish people are “gamblers by design” they basically like all kinds of games, and that’s where rahapelit-netissa.com stands out.
GAV: How do you see the online casino market/industry at this moment?
JL: It is still a quite new industry, especially in some locations and markets. In places like UK or Sweden the market is more mature and you can see that the game is very different.
What I noticed, is that there is a lot of new casinos, every time more, which is making the value player way lower and the quality of the support, CRM.. it’s every time lower and lower.
I think that this is happening because the big players in the industry makes money from TV ads, sponsors and so on, and they don’t take care much about the affiliates, that’s why so many new casinos are coming to fill this gap.
GAV: In your opinion what are the strong points of rahapelit-netissa.com and what makes it stand out from the other niche websites?
JL: The variety, you can find everything in one place and that makes it unique.
GAV: We have surfed your website and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you?
JL: Thanks for noticing! Yes, we have a small team of freelance content writers, in addition to that my partner Nina Sparv is also writing and over checking that all content is properly written and placed in the website.
GAV: How about the online marketing and SEO of your websites, how many team members do you have, let us in on a new trend that you guys are following?
JL: In the marketing part of the company we are 3 people, and we basically divide our job by markets or countries. We don’t follow any strategy, we´re just focusing on to keep growing the sites with good content and get links from reliable sources. Like this you will always grow progressive, and with less risk than when using more aggressive techniques.
GAV: How do you manage to keep all the websites fresh and relevant, when a lot of fluffy and nonsense appear on the Internet non-stop?
JL: We have content writers. Before they were not experts in the area, but after writing tons of content about our industry they already became experts. Which is very important to keep the site fresh and with interesting content.
GAV: We are pretty convinced that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You, of course select them by the brands they work with. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built, and how not?!
JL: In here I think the volume and the size of the affiliate influences a lot. It´s not the same, a relationship with a startup than with a big corporation.
In our case, we love the affiliate managers that help us grow, check how to improve conversions, how we can bring more traffic…
GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?
JL: I think it will always exist, and every time I think it will be more regulated in the countries.
Regarding global.. I think it is already, and most of the world still didn’t even start gambling online, so in few decades I am sure it’s going to be truly a global business.
GAV: Tell us one change that you want to see in the online casino industry?!
JL: There are a lot of things, especially regarding the regulations. But the one I am going to say, is “trust”. Nobody trusts the business fully yet, we look like a bunch of scammers that do weird things, banks don’t give you credits, countries check what you are doing because it can be “suspicious”, most of online casinos are located in countries where gambling is illegal so you have to hide that you work on that…
I don’t think our business is what the rest of the world thinks, but that will take a lot of time to change.
GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this majestic industry!?
JL: Take it easy and learn on the way. At the beginning invest in time, not in money and when you have a better understanding, then start investing in it. It’s not rocket science, but it needs patience and knowledge.
GAV: How about iGaming/online casino or affiliate conferences, do you attend any of them? If so, which one is your favorite and what is your most fun experience?
JL: I start going to conferences last year, so I didn’t go much. Since I don’t have much experience I can’t say which one is the best, probably in 1-2 years I will be able to answer that question better.
GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must improve upon?
JL: I think it will become a gaming hotspot, now everybody is in the Nordics and UK, once these markets are completely saturated, people will start looking more and more into the opportunities in other countries, especially in Europe.
GAV: Where would you like to travel in Eastern Europe, any favorite country or region?
JL: I would like to travel to Romania since I’ve never been there. My favorite country (from where I´ve been before) would be Poland, and my favorite city is Budapest.
GAV: Where you wouldn’t want to travel in Eastern Europe 🙂 ?
JL: Since I love travelling I would love to travel everywhere!
GAV: How about a favorite celebrity or a mentor, do you have one?
JL: I don’t have a favorite celebrity, but mentors fortunately I had a lot, so I can’t mention just one.
GAV: Tell us your opinion about the Gambling Affiliate Voice?
JL: I think it’s a great online magazine, the industry is growing and we need more sources to be aware of what’s going on in the market and thanks to GAV we are always updated.
GAV: Jaume, thank you for your time and interest, we wish you guys all the best!
If you would like to suggest subjects for future affiliate interviews, send your suggestions to: [email protected]
Affiliate Success
Fiat & Crypto: King Billy players get the best of both worlds

See how the casino players can deposit in crypto and play in fiat.
Since the dawn of e-gaming robust payment systems have been crucial for the success of any online casino, as they are a key factor in creating a positive and satisfying gaming experience. Moreover, the availability of different payment options allows players to choose the method that works best for them, whether it be classical fiat money or cryptocurrency.
But is it possible for an operator to give its players the best of both worlds, fiat and crypto at once? Yes, it is, with the King Billy feature “deposit in crypto, play in fiat”. The concept is simple. A casino player deposits in crypto (choosing among 4 cryptocurrencies King Billy supports). Then, the system automatically shows them their balance in the currency of their choice (among the 14 currencies King Billy supports, used by more than 3 billion people worldwide). When the players withdraw, their transaction takes place back in crypto.
What are the advantages of this system? Ruslan Legenzov, King Billy Casino Head of Affiliates (or “Lord of Affiliates” as the internal etiquette demands) has the answers: “Good things come in threes, and there are certainly 3 very good things about our “deposit in crypto, play in fiat” feature.
First of all, depositing in crypto means less hassle and paperwork for the player and elimination of the dreaded “transaction not coming through” issue. This has been a problem and actually a torment for many of our players in remote areas of the world. As a global casino, we are happy to act in ways that give peace of mind to our players.
Secondly, this system offers a greater player experience to the King Billy Citizens and Nobles, as they can now take advantage of our numerous promotions and offers in fiat. For example, players who deposit in crypto can now participate in our extremely popular fiat-only “Slot of the Month” offer, that’s been a staple of our casino since our launch.
Finally, with “deposit in crypto, play in fiat” our players, especially the not so cryptocurrency-savvy have a much clearer understanding of their wins or losses. I am sure that a player, let’s say from Vietnam, prefers to see, in real time, how much his slot win is worth in the Vietnamese Dong than running in parallel a crypto converter tool to do the math!”
Well said and well done your Majesty.
For those interested in the “deposit in crypto, play in fiat” feature, King Billy Casino accepts the following currencies: Euro (€), US Dollar ($), Canadian Dollar (C$), Australian Dollar (A$), New Zealand Dollar (NZ$), Norwegian Krone (kr), Indian Rupee (₹), South African Rand (R), Vietnamese dong (₫), Indonesian rupiah (Rp), Malaysian ringgit (RM), Thai baht (฿) and the Philippine peso (₱). King Billy also accepts the following cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Tether (USDT).
King Billy Casino is a new-generation online casino, launched on St. Patrick’s Day in 2017. It is available in 4 languages (English, German, French and Finnish) and it has an impressive record in awards with 25 wins, shortlists and other distinctions, and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience, focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.
Affiliate Success
Rightlander wins “Best Tech for Affiliate Programmes” at IGB Affiliate Awards 2023

Following the launch of their innovative Smart Workbench, Rightlander, the advertising and affiliate compliance monitoring specialist, have won the award for ‘Best Technology for Affiliate Programmes’ at this year’s IGB awards ceremony in London. The annual award, dubbed the Oscars of the iGaming affiliate market, recognises the most successful businesses in the gambling industry.
Rightlander is a state-of-the-art advertising and affiliate compliance platform that allows advertisers and networks to identify potentially non-compliant content across different territories. It does this by scanning affiliate content from within the target market, looking for events or conditions defined by clients and regulators, and sending alerts when it finds content that meets those conditions.
According to the judges, who praised the submission’s clear evidence and figures showing customer adoption and cost savings, Rightlander’s offering is “a very strong piece of technology which leads the industry in protecting affiliates, operators and ultimately players and ultimately makes the industry better for being in it.”
Ian Sims, Founder of Rightlander said “We are extremely happy to have won the Best Tech for Affiliate Programmes and this is a milestone moment for Rightlander. We developer/marketing folks love to throw around words like “game changing” and “AI-driven” but when you win an award for “Best Tech for Affiliate Programmes” and it’s one of the judges calling it a “game changer”, that is quite an endorsement.”
Over the past 5 years, Rightlander has scanned tens of millions of webpages to help advertisers identify non-compliant advertising by their marketing partners to protect their brand and regulatory licenses.
Affiliate Success
Casino Guru wins IGB Affiliates Safer Gambling Initiative of the Year

Casino Guru has won the IGB Affiliates recognition in the Safer Gambling Initiative of the Year category.
Casino Guru has won the IGB Affiliates Awards distinction in the Safer Gambling Initiative of the Year category, an award granted to affiliate services with an unfaltering track record in their commitment to raising player protection standards and contributing to the industry’s ability to better understand gambling-related harm.
Casino Guru underwent a thorough review, which included a look into how the company sought to educate and protect players beyond statutory requirements and the active steps taken to introduce players to a safer gambling journey in every market they engage with.
The assessment distinguished Casino Guru for its comprehensive efforts in responsible gambling and gambling harm prevention as captured by the Gamtegrity, the unifying home of all responsible gambling and consumer protection projects and initiatives launched under the Casino Guru banner and name.
Spearheaded by Šimon Vincze, Casino Guru’s Sustainable & Safer Gambling Lead, Gamtegrity reunites some of the company’s most impactful projects and initiatives geared towards raising standards for the entire industry insofar as problem gambling, player behavior, and harm protection are concerned.
Vincze hailed the IGB Affiliates distinction as a deserved and important milestone in the company’s ongoing efforts to provide the industry with guidance on how to better protect consumers and provide players with assistance on their journey to picking the best and most responsible industry operators.
“QUOTE by Šimon”
I am thrilled from this recognition as it includes most of the projects that I work on. However, this achievement is a reflection of work throughout the departments of Casino Guru and I feel honored to translate it to the rest of the industry. Safer Gambling is undersized in affiliate space, and it is great that iGB motivates companies to compete in it.
Casino Guru’s Gamtegrity project reunites the company’s Global Self-Exclusion System (GSES), an ambitious cross-border initiative designed to create a comprehensive global mechanism that enables players to exclude themselves from regulated gambling markets and focus on recovery.
Casino Guru has similarly focused on creating tools that assist and help vulnerable players to address their problem as well as find help, extensive global information and easy access to treatment options.
The company has also leveraged its industry expertise to create the Casino Guru Academy, an ambitious undertaking which understands how important it is to educate industry professionals about best practices in customer support, casino bonuses, safer gambling, and other important areas.
Not least, Casino Guru’s ample effort and experience in maintaining responsible gambling standards that go beyond national legislation have led the company to set up the Casino Guru Awards which seeks to distinguish prominent operators that share the company’s core values in providing consumers with the safest gambling possible.
The Safer Gambling Initiative of the Year distinction is evidence of the strong and meaningful impact Casino Guru has had in bettering responsible gambling standards and seeking to actively assist players who may struggle with gambling-related problems or suffer gambling-related harm.
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