Affiliate Success
Affiliate Interviews: Faith Knott of MadAboutLottery.com

Meet Faith Knott of Madaboutlottery.com! Faith is new to the industry but is running MadAbout Media Ltd‘s brand new portal Madaboutlottery.com.
Name: Faith Knott
Age:23
Hometown: Widnes
Living in: Widnes
Favorite Food: Chicken Nuggets
Must Read Book: The Secret
Profession/Job title: Web Administrator
GAV: Hi Faith, first of all, tell us and our readers as well a little bit about yourself. How did your career start in the industry? What was the key idea of developing this great online lottery comparison site?
Faith: Hi, I first started in the industry about 15 months ago. Previously I was in the retail and sales industry and seen this job advertised and thought I’d try my hand at online marketing sales. When I started at MadAbout Media they had already established online bingo and casino comparison sites, and lottery seemed the next logical gaming niche to target.
GAV: Since there are thousands and thousands of online lottery websites in this niche out there, where do you think MadAboutLottery.com stands now?
Faith: MadAboutLOTTERY.com launched about 12 months ago so it is still pretty new but we have 100% unique content, dedicated social channels and have fantastic working relationships with lottery affiliate managers. So hopefully in the next 12 months it will be a well established online lottery comparison site.
GAV: How do you see the UK online lotto market at this moment?
Faith: Lottery in the UK is huge at the moment, specially with all the different variations of lotto games and syndicates. These are just two of the reasons that we want to advertise lottery as players, like in other niches, love variety.
GAV: How about the Irish one?
Faith: Just like the UK and lotteries all over the world, the Irish market is huge and has the potential to become bigger still.
GAV: In your opinion what are the strong points of MadAboutLottery.com and what makes it stand out from the other UK niche websites/directories?
Faith: As mentioned earlier, the site has trustworthy content plus dedicated affiliate managers helping us to push their brands by offering MadAbout Lottery players unique offers and bonuses.
GAV: How did you start and most of all what bumps did you have to overcome at the beginning?
Faith: We have a slots comparison site http://www.mobileslotsites.com/ that ranks really well and a site template that helps players navigate the site easily, so we used the tried and tested template with the lottery site and that seems to be working great for us. There wasn’t really many bumps to overcome but the main obstacle was the language barrier with affiliate managers from overseas lotteries.
GAV: We have found some great quality content on the site. Are you writing it by yourself or do you have a team of people writing for you – with you? How many lotto site reviews are there on your website?
Faith: We have a dedicated writer for MadAbout Lottery who sign up to all the different brands. They play the games, they check the promotions that are advertised work whether it be a deposit bonus or free tickets. At the moment we have just under 50 reviews, these include all different national lotteries plus sites that offer syndicate options. As and when new lotteries and lotto games become available we will add them to the site to give our players more options.
GAV: How do you manage to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet non-stop?
Faith: We keep the content fresh by visiting the brands we advertise and being in communication with their affiliate managers almost on a daily basis. This helps us make sure bonuses, offers and the latest promotions are always up to date on our site and social channels such as Facebook and Twitter.
GAV: We are more than sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?
Faith: All the affiliate managers I work with are professional, friendly and approachable. Although I’ve had emails from affiliate managers who don’t introduce themselves in their email and almost demand to be added to our site and to take up the homepage in the best converting positions. I believe that a real Affiliate Manager/Affiliate relationship should be almost like a friendship as well as a professional business relationship, after all we are all working towards the same goal.
GAV: How do you see the future of the online/landbased lotto industry? For instance, will it become a truly global phenomenon? What about the UK market’s future?
Faith: I think the UK and global lottery markets will only get bigger and better. With the emergence of mobile and tablet gaming people can buy tickets any time of the day wherever they are. Plus lottery sites also offer instant games so players can play a variety of games while they wait for the lottery numbers to be drawn.
GAV: Tell us one change that you want to see in the lotto affiliate ecosystem?!
Faith: Regular payment dates and realistic thresholds would be ideal. Some thresholds are far to high and can take a few months to hit. Another would be access to more tools such as live lottery XML feeds and direct landing page links to the different lotto’s.
GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this great industry!?
Faith: Being a newbie myself I’ve already seen the benefits, I’ve attended a few conferences and met some fantastic business contacts/friends. The affiliate managers even run competitions which benefit us affiliates, I myself was lucky enough to win such a competition from attending LAC. So if you are new to the industry and you feel like giving up, don’t, as the perks are fantastic.
GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favourite and what is your most fun experience?
Faith: I’ve attended a few conferences but LAC was by far the best. I was looking forward to attending AAC but unfortunately can’t attend, but there is always next year or maybe I’ll be at Berlin at the end of this year.
GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?
Faith: The Eastern European market, like any other market world wide has the potential to become a gaming hotspot. If their market is regulated and policed correctly it should do really well.
GAV: Where would you like to travel in Eastern Europe?
Faith: I would like to travel to Poland, it looks a lovely country and a nice short getaway for a city break.
GAV: Where you wouldn’t want to travel in Eastern Europe?
Faith: I’ve never really thought about it, but there are a lot of beautiful cities in Eastern Europe, as long as it was safe I would travel to most places.
GAV: How about a favourite celebrity, do you have one one?
Faith: I’d probably say Channing Tatum, because whats no to like 😉
GAV: What is your opinion about the Gambling Affiliate Voice?
Faith: I’m a regular visitor to the Gambling Affiliate Voice to keep up to date with upcoming events and certified websites. It is a fantastic site for an affiliate such as myself 🙂
GAV: Thanks for the interview Faith, it was a real pleasure. We wish you all the best and Happy Birthday to MadAbout Lottery!!!
If you would like to suggest subjects for future affiliate interviews, be sure to send your suggestions to: [email protected] .
Affiliate Success
Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards

Casino Guru is proud to announce that it has won the Safer Gambling Initiative of the Year at the iGB Affiliate Awards 2025, for a third consecutive year.
The distinction further highlights the company’s commitment to building a sustainable future for the gambling industry, not only through its dedication to providing players with the most complete, real-time-updated database of online casinos curated by trained experts, but also through its efforts to influence business standards and responsible practices across the sector.
As a leader in informed play, Casino Guru has dedicated a significant portion of its time and efforts to building a casino database that uses safer gambling as one of its core metrics for assessing a brand’s reliability, sustainability, and treatment of customers.
Casino Guru’s Head of Sustainable and Safer Gambling, Šimon Vincze, was excited to share his appreciation for the award: “As someone closely involved in responsible gambling and safer play at Casino Guru, I can say this award is a true testament to our work. We’ve worked tirelessly to leverage our market position to produce tangible outcomes in terms of awareness and impact of safer gambling practices, player complaints, and the availability of blocking software. We are a trailblazer in safer gambling among affiliates, but collaboration with other like-minded companies has enabled us to stay at the forefront.”
Casino Guru could not be prouder of this moment, which once again reinforces the company’s leadership in helping to set safer gambling standards industry-wide.
Daniela Sliva, Public Relations and Creative Projects Director, commented on the distinction: “Winning the Safer Gambling Initiative of the Year for a third consecutive time was an emotional moment and a well-deserved one. Casino Guru has worked tirelessly to establish itself as a leader in promoting sustainable and responsible play. We truly believe we are setting new standards for responsible gambling, not just within the affiliate space, but across the wider industry. Our company ethos places safer gambling at the heart of everything we do, from our Complaint Resolution Center to the Safety Index, and especially through initiatives like the Casino Guru Awards, which further reinforce this commitment.”
Among the achievements that Casino Guru has to be proud of are the Casino Guru Awards, which have established clear competitive guidelines for safer and responsible gambling and distinguish companies that adhere to the Casino Guru’s ethical guidelines and best practices.
Furthermore, Casino Guru established the Gamtegrity platform, which reunites all of the company’s safer gambling projects in one place.
Among Casino Guru’s notable achievements are the Casino Guru Academy, which offers upskilling programs with a focus on responsible gambling, the Global Self-Exclusion Standards Initiative, an active list of partners with some of the leaders in the responsible gambling space, including Mindway AI, and much more.
“An industry-wide commitment to responsible gambling is not only possible: it’s within reach. Casino Guru’s achievement at the iGB Affiliate Awards 2025 is yet another reason for us to double down on our efforts and work even harder to make this vision a reality,” Silva concluded.
Affiliate Success
Casino Guru brings home ‘Casino Affiliate of the Year’ accolade at SBC Awards Europe

The SBC Awards Europe have crowned winners across dozens of categories during the June 12 event at the Hilton Malta in San Ġiljan, Malta, featuring 400 guests, and some of the industry’s best and brightest.
As SBC Awards Europe sought to distinguish the best operators, affiliates, suppliers, payments and game developers across the European sports betting & gaming industry, Casino Guru is proud to announce that the company has won the ‘Casino Affiliate of the Year’ accolade, a distinction that has exemplified the hard work that the team behind the project have put into creating the world’s most complex casino gaming resource.
Casino Guru overcame a competitive field of contestants, proving once again that the company is committed to maintaining its status as a leader in helping players make informed decisions.
Besides developing a highly effective Safety Index that combines big data with human expertise, Casino Guru has also become a foremost authority on complaint resolutions within the iGaming sector, having returned more than $40,000,000 to players, and thus establishing the website as more than an affiliate.
Commenting on this distinction, Casino Guru Daniela Sliva, PR & Creative Projects Director at Casino Guru said: “Winning the SBC Awards Europe in the ‘Casino Affiliate of the Year’ category further reaffirms Casino Guru’s status as the leading authority in complaint resolution, casino evaluation, and helping players make committed decisions. Our brand holds a 360-degree view of the iGaming sector in which we operate, incorporating responsible gambling, a proactive approach, and an uncompromising commitment to stringent evaluation criteria.”
Casino Guru has consistently built an affiliate model that goes beyond simple deal-making, placing an uncompromising focus on players and helping them make informed decisions.
Furthermore, Casino Guru has repeatedly strengthened and enhanced its reviewing practices to guarantee fair general terms and conditions, as well as bonus terms and conditions that benefit the players.
Casino Guru is an outlier in the industry by proactively reaching out to casinos and encouraging them to improve their terms and conditions in order to ensure that players are playing safely and responsibly.
The latest win at the SBC Awards Europe is yet another testament to the tireless efforts dedicated to making iGaming safer for players every day.
Affiliate Success
ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

ReferOn, a state-of-the-art affiliate management system, has won the “Rising Star Provider of the Year” title at the 2025 AffPapa Awards — a milestone that recognises the platform’s bold innovation and rapid growth in the affiliate tech space.
This award reflects ReferOn’s ability to deliver fast, transparent and scalable affiliate solutions that answer key industry demands. The category highlights the best rising companies in the iGaming and affiliate marketing industries, celebrating innovation and problem-solving solutions.
The AffPapa Awards is an annual event that recognises greatness in iGaming. The ceremony celebrates developments and innovations among affiliates, operators and B2B providers who have raised the bar and set new standards.
Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the achievement, “ReferOn wasn’t built to impress, it was built to solve. From day one, we challenged how affiliate platforms should work, look and feel — because the existing ones simply didn’t. More than a win, this award highlights the value of asking the right questions and building with purpose.”
2025 has been a crucial year for ReferOn, with the company receiving widespread industry recognition and implementing core product developments. Heading into Q3 and Q4, ReferOn is preparing a range of new features and enhancements focused on elevating the user experience and streamlining affiliate operations. The team will travel to iGB Live in London this July ready to share what’s next, meet with partners and discuss how ReferOn is refining affiliate management.
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