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Affiliate Interviews: Faith Knott of MadAboutLottery.com

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Meet Faith Knott of Madaboutlottery.com! Faith is new to the industry but is running MadAbout Media Ltd‘s brand new portal Madaboutlottery.com.

 

Name: Faith Knott
Age:23
Hometown: Widnes
Living in: Widnes
Favorite Food: Chicken Nuggets
Must Read Book: The Secret
Profession/Job title: Web Administrator

GAV: Hi Faith, first of all, tell us and our readers as well a little bit about yourself. How did your career start in the industry? What was the key idea of developing this great online lottery comparison site?

Faith: Hi, I first started in the industry about 15 months ago. Previously I was in the retail and sales industry and seen this job advertised and thought I’d try my hand at online marketing sales. When I started at MadAbout Media they had already established online bingo and casino comparison sites, and lottery seemed the next logical gaming niche to target.

GAV: Since there are thousands and thousands of online lottery websites in this niche out there, where do you think MadAboutLottery.com stands now?

Faith: MadAboutLOTTERY.com launched about 12 months ago so it is still pretty new but we have 100% unique content, dedicated social channels and have fantastic working relationships with lottery affiliate managers. So hopefully in the next 12 months it will be a well established online lottery comparison site.

GAV: How do you see the UK online lotto market at this moment?

Faith: Lottery in the UK is huge at the moment, specially with all the different variations of lotto games and syndicates. These are just two of the reasons that we want to advertise lottery as players, like in other niches, love variety.

GAV: How about the Irish one?

Faith: Just like the UK and lotteries all over the world, the Irish market is huge and has the potential to become bigger still.

GAV: In your opinion what are the strong points of MadAboutLottery.com and what makes it stand out from the other UK niche websites/directories?

Faith: As mentioned earlier, the site has trustworthy content plus dedicated affiliate managers helping us to push their brands by offering MadAbout Lottery players unique offers and bonuses.

GAV: How did you start and most of all what bumps did you have to overcome at the beginning?

Faith: We have a slots comparison site http://www.mobileslotsites.com/ that ranks really well and a site template that helps players navigate the site easily, so we used the tried and tested template with the lottery site and that seems to be working great for us. There wasn’t really many bumps to overcome but the main obstacle was the language barrier with affiliate managers from overseas lotteries.

GAV: We have found some great quality content on the site. Are you writing it by yourself or do you have a team of people writing for you – with you? How many lotto site reviews are there on your website? 

Faith: We have a dedicated writer for MadAbout Lottery who sign up to all the different brands. They play the games, they check the promotions that are advertised work whether it be a deposit bonus or free tickets. At the moment we have just under 50 reviews, these include all different national lotteries plus sites that offer syndicate options. As and when new lotteries and lotto games become available we will add them to the site to give our players more options.

 

MadAbout Lottery

 

GAV: How do you manage to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet non-stop?

Faith: We keep the content fresh by visiting the brands we advertise and being in communication with their affiliate managers almost on a daily basis. This helps us make sure bonuses, offers and the latest promotions are always up to date on our site and social channels such as Facebook and Twitter.

GAV: We are more than sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?

Faith: All the affiliate managers I work with are professional, friendly and approachable. Although I’ve had emails from affiliate managers who don’t introduce themselves in their email and almost demand to be added to our site and to take up the homepage in the best converting positions. I believe that a real Affiliate Manager/Affiliate relationship should be almost like a friendship as well as a professional business relationship, after all we are all working towards the same goal.

GAV: How do you see the future of the online/landbased lotto industry? For instance, will it become a truly global phenomenon? What about the UK market’s future?

Faith: I think the UK and global lottery markets will only get bigger and better. With the emergence of mobile and tablet gaming people can buy tickets any time of the day wherever they are. Plus lottery sites also offer instant games so players can play a variety of games while they wait for the lottery numbers to be drawn.

GAV: Tell us one change that you want to see in the lotto affiliate ecosystem?!

Faith: Regular payment dates and realistic thresholds would be ideal. Some thresholds are far to high and can take a few months to hit. Another would be access to more tools such as live lottery XML feeds and direct landing page links to the different lotto’s.

GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this great industry!?

Faith: Being a newbie myself I’ve already seen the benefits, I’ve attended a few conferences and met some fantastic business contacts/friends. The affiliate managers even run competitions which benefit us affiliates, I myself was lucky enough to win such a competition from attending LAC. So if you are new to the industry and you feel like giving up, don’t, as the perks are fantastic.

GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favourite and what is your most fun experience?

Faith: I’ve attended a few conferences but LAC was by far the best. I was looking forward to attending AAC but unfortunately can’t attend, but there is always next year or maybe I’ll be at Berlin at the end of this year.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?

Faith: The Eastern European market, like any other market world wide has the potential to become a gaming hotspot. If their market is regulated and policed correctly it should do really well.

GAV: Where would you like to travel in Eastern Europe?

Faith: I would like to travel to Poland, it looks a lovely country and a nice short getaway for a city break.

GAV: Where you wouldn’t want to travel in Eastern Europe?

Faith: I’ve never really thought about it, but there are a lot of beautiful cities in Eastern Europe, as long as it was safe I would travel to most places.

GAV: How about a favourite celebrity, do you have one one?

Faith: I’d probably say Channing Tatum, because whats no to like 😉

GAV: What is your opinion about the Gambling Affiliate Voice?

Faith: I’m a regular visitor to the Gambling Affiliate Voice to keep up to date with upcoming events and certified websites. It is a fantastic site for an affiliate such as myself 🙂

GAV: Thanks for the interview Faith, it was a real pleasure. We wish you all the best and Happy Birthday to MadAbout Lottery!!!

 

If you would like to suggest subjects for future affiliate interviews, be sure to send your suggestions to: george@gamblingaffiliatevoice.com .

 

Affiliate Success

3 Reasons Why Gambling is Such An Lucrative Market For Affiliates

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3 Reasons Why Gambling is Such An Lucrative Market For Affiliates

 

For anyone who doesn’t know, affiliate links allow people to share products/services with people and earn money from anyone who signs up using this link. It is popular amongst bloggers who want to make a kickback from sharing clothes they like or the services they recommend. There are other things you can share by way of affiliates, for example, comeongames.com who let you earn money from sharing their gambling and online casino websites, but why are they proving so popular? Here are three reasons why it’s so popular and how you can use this to your advantage.

Pick Your Hours

Although it takes a solid investment of time to make a fulltime salary from affiliate links, you can certainly start to make good money with just a few hours of your time. Not only that, but you get to pick when you invest those hours. Most of us are already well versed in using social media networks and these can be a great place to share your affiliate links. For online influencers, this is an even better idea because you already have a solid follower list & you already know they like what you have to say. So sharing an affiliate link with them just makes sense.

Online Gambling Is Popular World Wide

Although you can share affiliate links for almost anything, if you’re sharing something made locally or within a niche, you’re limiting the number of people you can reach. Online gambling is something that is enjoyed worldwide, so you’re not restricting your potential audience at all. This is great because it means that the time of day you can reach people is varied too – so if you’re someone who is a night-owl, or you work odd hours you can still make gambling affiliate links work for you.

Gambling is popular amongst all sorts of people, so you’re not restricting your potential audience reach at all. Imagine boasting that you have customers from all over the world? Well, that is exactly what affiliate marketing of gambling links can bring you – how cool is that?

There Are So Many Different Choices

As well as being popular worldwide, there are so many choices when it comes to online gambling. So if your audience isn’t responding well to the offering of card games, perhaps you can reel them in with the spin of a roulette wheel or bet on a football game? You know your audience and with the right tracking, you’ll also get a solid idea of what affiliate links are proving most popular. This allows you to tweak your offering and ensure that you’re making the best out of every single affiliate link you share – ideal for ensuring your earnings are as high as possible.

If you have the hours to invest, then there is no denying that there is some serious money to be made from affiliate marketing. However, as well as investing the hours you need to make sure you’re choosing the right product or service to promote. There are so many different choices that there is something for everyone. That said, gambling is a pretty universal product that anyone can enjoy as a pastime, so it’s a great option for anyone looking to tap into a lucrative affiliate market, what do you have to lose?

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Affiliate Success

Exclusive Q&A with Jeton Kodia Co-Founder at Oddspedia

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Let’s start with a few words about yourself. Our readers love top executives talking about themselves.

My name is Jeton Kodia and I have been in the gambling business since 2009. I became an iGaming affiliate when I turned my hobby into my profession. Gambling is part of my life – I love betting, casino games, and poker. Additionally, with my first name Jeton, it was somehow destiny that I had to step into this industry. I am addicted to football, and I had to lose quite some bets on my favorite team until I learned that when you want to take betting seriously, you need to refrain from your emotional attachment to a particular team and turn your attention more to comparing the odds. Besides football and pro sports in general, I bet on pretty much anything with my friends. This ranges from prop bets about winning at Playstation games to whether my first child will be a boy or girl. There is always something going on in my life which we can bet on.

Now on to Oddspedia. What led to the founding of Oddspedia?

As I already hinted at before, I wanted to focus more on the odds at sports betting. Therefore, I teamed up with Jan, whom I know since we were 18 years old, and who is equally passionate for sports in general and football in particular. Together, we co-founded our company and website Oddspedia. The main goal of our company is to provide valuable, competitive and user-friendly services for sports betting fans, players and publishers. Since its inception and over the course of several years, Oddspedia established itself as one of the biggest international affiliates in the sports betting world.

Could you elaborate on the cutting edge that Oddspedia possesses? There are other companies that offer similar services. What makes Oddspedia “the number one sports companion” of punters?

The website aims to provide as much value to the user as possible, and the information is conveyed in a manner to ensure a great user experience. It starts with guaranteeing a reliable odds comparison – odds on Oddspedia are being scanned in real-time across more than eighty bookmakers to ensure that only the most up-to-date data is displayed. This is complemented by features not commonly found in competing websites, such as geolocation to show only relevant betting sites for the user, direct links to bookmakers’ betslips, full odds movement history and various betting tools. This is part of what makes Oddspedia one of the best sites for odds comparison. But as a matter of fact Oddspedia offers much more than that. The website has amazing sports coverage as well, providing livescore information on more than 30 different sports. Users can also explore sports statistics, bonuses and promotions, or read the latest news on their favourite leagues, teams and matches. All of this wrapped in an app-like web experience, with quick performance and a state-of-art modern design makes it easy for Oddspedia to stand out from its competitors.

You recently overhauled the Oddspedia website. What are the new features that have become user favorites?

In August Oddspedia had the biggest makeover yet with its relaunch. The new version was in development for more than a year, and enabled the development team to apply new tools and technical innovations that were simply not possible on the old site. Major front-end and back-end changes were done to improve the user experience, and the new UI provides much more natural and polished user flow. To ensure seamless operation, updates regarding back-end software, systems,  processing odds nodes, and new integrations are introduced almost on a day-to-day basis.

You have also launched widgets for webmasters and digital publishers which help them monetize their website through affiliate marketing? Tell us more about the widgets and process of monetizing.

One of the main issues from editors, publishers and affiliates is providing real time data to their customers. Is extremely hard to find a proper way to do it. The Oddspedia Widgets fill the gap between the sports data feeds and the operators.

For editors, the Oddspedia Widgets have been developed as a real “all-in one” solution. These tools can be implemented into any site by simply pasting their code, providing that site’s users with real time odds data. Publishers can benefit from the live information by not only providing their users an odds comparison widget for free, but they can include their affiliate link to the respective bookmaker. Clicks are simply shared on a 50/50 basis. The way the split works is that the widgets rotate with two links, one for the publisher and the other for Oddspedia which will be applied with equal chance.

 Publishers will get real time sports data without any cost for them, at same time they offer that to their customers and readers.

The Covid-19 pandemic has affected the betting and gambling companies, especially the traditional forms of betting and gambling. It is not yet done yet. How have the lock-down and social distancing measures affected your business?

In every crisis there’s an opportunity. The coronavirus outbreak has had a devastating impact all over the world and on our daily lives, with many businesses in almost every industry feeling the pinch. That’s no different with the gambling industry, as most major sports were suspended in the first lockdown during spring time.

At Oddspedia we expected that the interest in sports will even grow bigger in times of social distancing and isolation. But with the vast majority of sports canceled we had to find a way to react to the situation. We focused on increasing our sports portfolio and cover almost any event going on worldwide. As crazy as it sounds, the matches from a Table Tennis tournament in Russia were checked over a million times on Oddspedia.

There are still positives that can emerge from the pandemic, with virtual sports and esports being one of them. Virtual Sports truly boomed in interest. Esports betting is a vertical in the industry that was already rising in popularity before the outbreak. But now, it’s well on its way to establish itself as a major offering for operators and affiliates, which is set to continue even after we come out the other side of virus lockdowns.

It has been seven years since Oddspedia was launched. Most of these times, you focused mainly on Europe, especially the German-speaking countries. You are now venturing in to South America. How has the user response so far from the Latin American countries, who certainly love their football? Any plans to start operations in Asia?

Our entry into the South American market has been very successful. The audience there is extremely passionate about sports and betting, and they show a great demand for our product. Of course, we provide local users with well-targeted information from local bookies in their native language. We began with the integration of Spanish and Portuguese languages for our product, then we structured our content to be as engaging as possible for local users. It’s no secret, that for users from Brazil, as well as for other Latin American countries, football is the most popular sport. So when entering our website, we meet users with the most interesting football matches from their local leagues. These are shown first and then followed by popular worldwide championships.

This personalized approach is very successful and we have good and stable traffic coming from these countries

Several Asian countries, like Japan for example, are very interesting for oddspedia, as well. However, we deem it highly important to find the right partner when entering a country like that. It is crucial to have the right partner who is fond of the language, can translate and adapt to the correct betting terminology, and possesses local SEO knowledge. We envision to grant sublicenses for oddspedia if the right company to partner with comes knocking on our door.

The technology is moving at an unimaginably high speed. How do you think artificial intelligence and machine learning would impact the betting industry, and specifically the odds comparison

Automation based on machine learning has been key within ecommerce for years and the igaming industry should apply insights gained in other sectors. Offering a personal user experience in a responsible environment comes from understanding and catering to each individual player’s needs from an entertainment point of view. AI is a type of software or hardware that learns – and it could be programmed to learn mostly about users and their behavior and utilize those insights to drive the developments of new, hyper-personalised gaming and internet betting experiences. The technology is being applied to learn our habits, our likes, and our relationship patterns. Online gaming is an industry that runs on data, such as results, stakes, percentages, odds, stats, and so on. All of these numbers are constantly crunched, calculated and analysed behind every major gaming platform. For this reason, ML is actually playing a growing influential role in the sector, changing the game for both online gaming businesses and their players

Finally, what would be your key advises to any new entrepreneurs starting something new in the gambling industry or affiliate marketing sector?

Don’t start something just on your own if you are a newbie. First, dip your foot in the water and gain some experience in the industry. I would recommend starting with a job at a bigger affiliate company or in affiliate marketing at an operator. If you are smart, you can learn a lot quickly and avoid a bunch of costly mistakes you might have made otherwise. In the next step, you can try out your own ideas. By then, you already have a sound understanding of the industry, which allows you to make even better products right from the beginning and the timeframe until you are able to realize a return on your investment is likely to be much shorter, as well.

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Affiliate Announcements

Bojoko crowned Casino Affiliate of the Year 2020

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Bojoko crowned Casino Affiliate of the Year 2020

 

Online casino comparison site takes home its first EGR Operator Award off the back of a hugely successful year

 The party is continuing at Bojoko after the online gambling comparison site was named Casino Affiliate of the Year at the prestigious EGR Operator Awards 2020.

Bojoko fought off stiff competition from some of the biggest names in the affiliate industry, including Gambling.com Group, Catena Media and Blexr, to take home the trophy.

EGR judges said that Bojoko had showed “very strong growth” over the past three years having been the first to use the Airbnb and Trip Advisor model in the online casino sector.

The EGR judges said: “They continue to be innovative with a number of new features which has allowed them to grow to 26,000+ registered members.

“I really like the concept, it’s a true affiliate giving customers choice who to choose, growth looks decent and operators managing the page ensures compliance and cost control.

“It is a clever idea and model and shows good growth,” the judges added.

Bojoko allows online casino operators and game developers to create their own listing and tell their story through their own words, images and videos.

Bojoko members then rate and review online casinos and games based on the experience they receive, with Bojoko’s member base now standing at 26,000+.

Joonas Karhu, Chief Business Officer at Bojoko, said: “We are thrilled to have been named Casino Affiliate 2020 at the EGR Awards and for Bojoko to be recognised as a true leader in the space.

“The Covid-19 pandemic saw operators pivot to casino as part of efforts to mitigate the impact of the global sports blackout, making the casino comparison sector even more competitive than normal.

“The Bojoko team rose to this challenge and I am so pleased that their efforts have been recognised by EGR and its panel of esteemed judges.

“Our mission from day one has been to help players find the best casinos for them while also meeting the highest possible standards when it comes to responsible gambling and safe gaming.

“We continue to innovate and introduce new tools and features to help players filter and compare the 160+ casinos and 40+ game developers listed on Bojoko.

“We have ambitious plans for the coming 12 months, including expanding into the US market, and look forward to doing this with our first EGR award in the bag.”

 

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