Connect with us

Affiliate Success

Affiliate Interviews: Faith Knott of MadAboutLottery.com

Published

on

Meet Faith Knott of Madaboutlottery.com! Faith is new to the industry but is running MadAbout Media Ltd‘s brand new portal Madaboutlottery.com.

 

Name: Faith Knott
Age:23
Hometown: Widnes
Living in: Widnes
Favorite Food: Chicken Nuggets
Must Read Book: The Secret
Profession/Job title: Web Administrator

GAV: Hi Faith, first of all, tell us and our readers as well a little bit about yourself. How did your career start in the industry? What was the key idea of developing this great online lottery comparison site?

Faith: Hi, I first started in the industry about 15 months ago. Previously I was in the retail and sales industry and seen this job advertised and thought I’d try my hand at online marketing sales. When I started at MadAbout Media they had already established online bingo and casino comparison sites, and lottery seemed the next logical gaming niche to target.

GAV: Since there are thousands and thousands of online lottery websites in this niche out there, where do you think MadAboutLottery.com stands now?

Faith: MadAboutLOTTERY.com launched about 12 months ago so it is still pretty new but we have 100% unique content, dedicated social channels and have fantastic working relationships with lottery affiliate managers. So hopefully in the next 12 months it will be a well established online lottery comparison site.

GAV: How do you see the UK online lotto market at this moment?

Faith: Lottery in the UK is huge at the moment, specially with all the different variations of lotto games and syndicates. These are just two of the reasons that we want to advertise lottery as players, like in other niches, love variety.

GAV: How about the Irish one?

Faith: Just like the UK and lotteries all over the world, the Irish market is huge and has the potential to become bigger still.

GAV: In your opinion what are the strong points of MadAboutLottery.com and what makes it stand out from the other UK niche websites/directories?

Faith: As mentioned earlier, the site has trustworthy content plus dedicated affiliate managers helping us to push their brands by offering MadAbout Lottery players unique offers and bonuses.

GAV: How did you start and most of all what bumps did you have to overcome at the beginning?

Faith: We have a slots comparison site http://www.mobileslotsites.com/ that ranks really well and a site template that helps players navigate the site easily, so we used the tried and tested template with the lottery site and that seems to be working great for us. There wasn’t really many bumps to overcome but the main obstacle was the language barrier with affiliate managers from overseas lotteries.

GAV: We have found some great quality content on the site. Are you writing it by yourself or do you have a team of people writing for you – with you? How many lotto site reviews are there on your website? 

Faith: We have a dedicated writer for MadAbout Lottery who sign up to all the different brands. They play the games, they check the promotions that are advertised work whether it be a deposit bonus or free tickets. At the moment we have just under 50 reviews, these include all different national lotteries plus sites that offer syndicate options. As and when new lotteries and lotto games become available we will add them to the site to give our players more options.

 

MadAbout Lottery

 

GAV: How do you manage to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet non-stop?

Faith: We keep the content fresh by visiting the brands we advertise and being in communication with their affiliate managers almost on a daily basis. This helps us make sure bonuses, offers and the latest promotions are always up to date on our site and social channels such as Facebook and Twitter.

GAV: We are more than sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?

Faith: All the affiliate managers I work with are professional, friendly and approachable. Although I’ve had emails from affiliate managers who don’t introduce themselves in their email and almost demand to be added to our site and to take up the homepage in the best converting positions. I believe that a real Affiliate Manager/Affiliate relationship should be almost like a friendship as well as a professional business relationship, after all we are all working towards the same goal.

GAV: How do you see the future of the online/landbased lotto industry? For instance, will it become a truly global phenomenon? What about the UK market’s future?

Faith: I think the UK and global lottery markets will only get bigger and better. With the emergence of mobile and tablet gaming people can buy tickets any time of the day wherever they are. Plus lottery sites also offer instant games so players can play a variety of games while they wait for the lottery numbers to be drawn.

GAV: Tell us one change that you want to see in the lotto affiliate ecosystem?!

Faith: Regular payment dates and realistic thresholds would be ideal. Some thresholds are far to high and can take a few months to hit. Another would be access to more tools such as live lottery XML feeds and direct landing page links to the different lotto’s.

GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this great industry!?

Faith: Being a newbie myself I’ve already seen the benefits, I’ve attended a few conferences and met some fantastic business contacts/friends. The affiliate managers even run competitions which benefit us affiliates, I myself was lucky enough to win such a competition from attending LAC. So if you are new to the industry and you feel like giving up, don’t, as the perks are fantastic.

GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favourite and what is your most fun experience?

Faith: I’ve attended a few conferences but LAC was by far the best. I was looking forward to attending AAC but unfortunately can’t attend, but there is always next year or maybe I’ll be at Berlin at the end of this year.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?

Faith: The Eastern European market, like any other market world wide has the potential to become a gaming hotspot. If their market is regulated and policed correctly it should do really well.

GAV: Where would you like to travel in Eastern Europe?

Faith: I would like to travel to Poland, it looks a lovely country and a nice short getaway for a city break.

GAV: Where you wouldn’t want to travel in Eastern Europe?

Faith: I’ve never really thought about it, but there are a lot of beautiful cities in Eastern Europe, as long as it was safe I would travel to most places.

GAV: How about a favourite celebrity, do you have one one?

Faith: I’d probably say Channing Tatum, because whats no to like 😉

GAV: What is your opinion about the Gambling Affiliate Voice?

Faith: I’m a regular visitor to the Gambling Affiliate Voice to keep up to date with upcoming events and certified websites. It is a fantastic site for an affiliate such as myself 🙂

GAV: Thanks for the interview Faith, it was a real pleasure. We wish you all the best and Happy Birthday to MadAbout Lottery!!!

 

If you would like to suggest subjects for future affiliate interviews, be sure to send your suggestions to: george@gamblingaffiliatevoice.com .

 

Affiliate Announcements

Rightlander partners with BetBull

Published

on

Rightlander partners with BetBull

 

Supplier to help tier one operator improve affiliate compliance

Rightlander.com, the ground-breaking compliance platform has signed a deal with BetBull to help them improve affiliate compliance and boost responsible gambling measures.

Nicole MittonHead of Customer Success at Rightlander.com, said: “It’s great to see operators like BetBull partnering with Rightlander to ensure adherence to advertising regulations. These efforts are not only noteworthy from a regulatory point of view, but are also a solid indicator that BetBull are invested in protecting the interests of their stakeholders, affiliates and players in regulated markets.”

Rightlander will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder allowing BetBull to remain proactive and in control of their affiliate marketing.

Gabrielle Mallia, BetBull said: “We decided to opt for Rightlander because of its ability to give further visibility into our affiliate’s practices. The PPC Monitor is particularly key in allowing us to ensure adherence to policies specifically related to keywords and geos of promotion. Rightlander increases the efficiency in our compliance monitoring with its wide scope and allows us to quickly identify any breaches should they occur.”

The Automated Compliance Monitor helps detect non-compliant content across territories including the United Kingdom, Sweden, Denmark, Australia and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing BetBull to remain compliant according to their jurisdiction’s regulations.

The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.

Continue Reading

Affiliate Program News

1xBet Partners: An affiliate program that stands out from the crowd

Published

on

1xBet Partners: An affiliate program that stands out from the crowd

 

Nominated for the Affiliate Program of the year at the Global Gaming Awards, the 1xBet Team reveals how the bookmaker has built a 30,000-strong network of healthy partnerships across the globe, with each 1xBet Partner receiving feedback and exclusive promotional materials to ensure they accurately represent the 1xBet brand of quality and success.

 

iGT: How important are affiliates to the betting industry and, in particular, 1xBet?

1xBet Team: The mechanics of affiliate programs make affiliates a vital part of any industry. Betting is no exception because also, thanks to partners, brands manage to increase growth rates. This is quantifiable, with key indicators being new users, deposits, player activity.

We have great respect for the 1xBet affiliate program participants who introduce their audience to our brand. We have more than 30 thousand partners from all over the world on our side, and this list includes both the owners of huge sites and novice bloggers, for example.

The contribution of each affects the results that we achieve. Therefore, a partnership is a two-way road. After all, we, in turn, offer affiliates favourable terms of cooperation.

 

iGT: What is the key to a successful affiliate program?

1xBet Team: Today, the number of affiliate programs is growing, including among bookmakers, and you need to be able to stand out. How to do it? There may be different approaches here: someone offers high commission rates, someone has an original approach to communication, and someone invents new models of cooperation.

We constantly evaluate our work in the area of ​​partnership programs. Our positive results are reflected in victories and nominations at prestigious awards. For example, this year, we were nominated for the Affiliate Program of the year at the Global Gaming Awards. This is a good sign that we are continuing to move in the right direction.

 

iGT: How has 1xBet assisted its affiliates to overcome challenges and reach their target markets?

1xBet Team: An affiliate program is a good opportunity to make your project profitable. For many of our affiliates, working with us is their primary source of income.

We are fully aware that partners have their own goals and challenges, and therefore we make collaborating with us reliable and orderly. Each partner can count on feedback and receiving exclusive materials for publication. We stand for quality, and we need partners to convey information about our brand correctly.

1xBet Partners is a story about healthy partnerships, where both parties try to give their maximum to achieve the optimal results.

 

iGT: What feedback have you received from affiliates over the last year?

1xBet Team: We have received many positive messages from affiliates. 2021 is turning out to be a great year because it’s been an exciting sports season: the Euro, the Olympics and dozens of other events. Therefore, we prepared various large promotions for all these activities.

This allowed partners to monetise their traffic, and for us – to introduce new users, who could bet on their favourite sports, to this feast of sporting action.

Let’s not forget that 1xBet is also a prominent player in the esports arena. We have major agreements with ESL and WePlay, an excellent range of betting options, plus attractive promotions dedicated to top tournaments. This only expanded the potential for cooperation with us, especially for those sites that do not gravitate towards sports.

In short, the partners are excited about how things are going in 2021. We are too.

 

iGT: How do you plan to continue to support and help grow your affiliates in the future?

1xBet Team: We have a number of ideas on how to make our affiliate program even better. Of course, we are constantly working on improving what we have, but we also have new ideas in our plans.

We would not want to reveal all our cards yet, but the partners will definitely be happy with any new methods adopted by 1xBet Partners. Stay tuned!

Continue Reading

Affiliate Success

Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

Published

on

Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

The IGB judges said the company’s innovative work with SEO “helped Blexr stand out as a winner, and we liked the deposit guarantee that they offer to their customers”.

The judges added: “Their selective way of working means Blexr only collaborates with top quality partners, which judges felt had helped contribute to their impressive growth over the last 12 months.”

IGB also mentioned how “Blexr’s charitable work within the community helped them stand out as an affiliate to be highly commended”.

Blexr is a lead generation company which operates in the iGaming, sportsbook and forex affiliate markets. It also owns the Home Grounds website, which serves a community of home baristas.

Ian Hills, Blexr’s general manager in Malta, said: “We’re delighted and thrilled to be recognised by IGB this way.

“We pride ourselves on recruiting smart people with innovative ideas and winning a prestigious award like this one is a lovely way for the whole team to be rewarded for their hard work and dedication.”

Continue Reading
Advertisement

Latest News

1xBet to share vision for betting's future at iGB Live!/iGB Affiliate Amsterdam 1xBet to share vision for betting's future at iGB Live!/iGB Affiliate Amsterdam
Conferences3 days ago

1xBet to share vision for betting’s future at iGB Live!/iGB Affiliate Amsterdam

  ‘A glimpse into the future and a chance to see what the industry will be like tomorrow’ is how...

Soft2bet – celebrating 5-years of success at iGB Live!/iGB Affiliate Amsterdam Soft2bet – celebrating 5-years of success at iGB Live!/iGB Affiliate Amsterdam
News5 days ago

Soft2bet – celebrating 5-years of success at iGB Live!/iGB Affiliate Amsterdam

  Soft2bet, the casino and sportsbook platform, will be in celebratory mood when the industry gathers at the forthcoming iGB...

Rightlander partners with BetBull Rightlander partners with BetBull
Affiliate Announcements5 days ago

Rightlander partners with BetBull

  Supplier to help tier one operator improve affiliate compliance Rightlander.com, the ground-breaking compliance platform has signed a deal with...

Acroud launches The Festival Series in Bratislava Acroud launches The Festival Series in Bratislava
Affiliate Announcements2 weeks ago

Acroud launches The Festival Series in Bratislava

  Acroud returns to the live events scene with the launch of the first edition of The Festival Series. By...

Tara Wilson, Chief Operating Officer of Paysafe's Income Access Tara Wilson, Chief Operating Officer of Paysafe's Income Access
Affiliate Program News3 weeks ago

Paysafe expands Betfred USA Sports partnership through Income Access deal

  U.S. sportsbook will leverage Paysafe’s Income Access to launch affiliate marketing program across multiple states  Paysafe, a leading specialized...

1xBet Partners: An affiliate program that stands out from the crowd 1xBet Partners: An affiliate program that stands out from the crowd
Affiliate Program News3 weeks ago

1xBet Partners: An affiliate program that stands out from the crowd

  Nominated for the Affiliate Program of the year at the Global Gaming Awards, the 1xBet Team reveals how the...

Over 2/3 of Gambling Experts Believe in Global Self-exclusion, Casino Guru Survey Reveals Over 2/3 of Gambling Experts Believe in Global Self-exclusion, Casino Guru Survey Reveals
News4 weeks ago

Over 2/3 of Gambling Experts Believe in Global Self-exclusion, Casino Guru Survey Reveals

  A survey by the world’s biggest casino database, online gambling authority, and activist for sustainable gambling measures, Casino Guru,...

News4 weeks ago

What are the Biggest New Slot Games of 2021 So Far?

  There are a wide variety of slot games that are released each year. Every single game has been designed...

Svenskaonlinecasino.info: A Review of Sweden’s Right to Gamble Online Svenskaonlinecasino.info: A Review of Sweden’s Right to Gamble Online
News1 month ago

Svenskaonlinecasino.info: A Review of Sweden’s Right to Gamble Online

  For many players online that wish to gamble, often the goal-posts are shifted with new laws and ruling that...

News2 months ago

Does the iGaming industry struggle with integrity when it comes to reviews?

  In this day and age building a successful iGaming affiliate site requires so much more than just an attractive...

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: sales@europeangaming.eu

Editorial / PR Submissions: editor@europeangaming.eu

Copyright © 2015 - 2021 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania