Affiliate Success
Affiliate Interviews: Olga of BestOnlineSlots.info

Name: Olga
Hometown: Moscow
Living in: Malta
Favorite Food: Thai
Profession/Job title: Gaming Affiliate
GAV: Hello Olga, first of all, tell us and our readers as well a little bit about yourself. How did your career start in the industry? What was the key idea of developing this great online slots guide?
Olga: There is a big community of “iGaming people” in Malta where I live and I happen to be friends with some of them and got interested in this industry. Almost 6 years ago I created my first website (in Russian) and since then have been working as an affiliate. About a year ago I started working on bestonlineslots.info project the main purpose of which is to provide as much information as possible to slots fans around the world, guide them through the game process, introduce them to the best casinos there they can play slots from different software providers, give them up to date information about bonuses and promotion.
GAV: Since there are thousands and thousands of websites in the slots niche out there, where do you think BestOnlineSlots.info stands now?
Olga: It is still a new project so it has not made a big name for itself yet. But hopefully it will get there. Now the main priority is to review any new slot games that come out and any new online casinos that are dedicated to slots lovers.
GAV: How do you see the online slots market/industry at this moment?
Olga: There are so many providers of slots right now – both that have been there forever and new ones – and everyone is trying to attract as many players as they can to their product. I think it is good because it makes providers work harder, be more creative and give us the best gaming experience possible. Nowadays the priority is given to video slots with incredible graphics and design and games developers don’t stop surprising us with visual effects of the slots, creating an engaging story – playing slots became an experience which involves a player fully in the process of the game.
GAV: How did you start and most of all what bumps did you have to overcome at the beginning?
Olga: I started with a casino reviews website in Russian – onlinecasinoworld.ru. It wasn’t easy at the beginning, I was making a lot of mistakes since I had no experience in a content writing/website developing/SEO at the time, but I was learning and overcoming challenges on a daily basis and made it to the top. I had to be creative to come up with new keywords and topics to be featured on the website, look out for the competition and protect my website against their attacks.
GAV: We have analyzed BestOnlineSlots.info and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you? How many slots are there on your website?
Olga: Thank you for the compliments. All the content I write myself, but I am planning to hire some freelancers. At the moment there are about 40 slot games reviews and around 20 casino reviews, but there will be many more soon.
GAV: How do you manage to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet on a daily basis?
Olga: I always put the interest of my website’s visitors first. I ask myself “If I was looking for this information, what would I like to find on a website like mine?” When thinking only about search engine optimization and writing content “for Google” you will never make it to the top. I always look out for the news in the industry – if there is a new interesting casino opens or a new slot comes out I try to be among first affiliates to write about it. I also keep players up to date about casino promotions, free spins give away etc.
GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?
Olga: I like professionalism and personal approach to each affiliate. An affiliate manager should always be aware what is happening on his affiliate’s website, keep the affiliate up to date about any changes and promotions, offer custom-made deals. I really appreciate when Managers come up with their own ideas about what could be improved or done, better in promoting their brand on my website. Efficient communication is very important, of course.
GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?
Olga: I think it will. In the future more countries should legalize online gambling, it should become more acceptable. With people using smart phones online casinos will become more easy to reach. Casino games will become more creative, involving more interaction from the player and players will have more opportunities to interact with each other while playing in online casino so it will bring a social aspect to it. Regarding affiliate companies, there is a clear tendency to monopolization – a lot of acquisitions are going on. So in the future there might be just few big companies owning lots of affiliate websites.
GAV: Do you have any advise you would like to offer for the newbies who are looking to venture into this great industry!?
Olga: The competition is very strong today, there are thousands of affiliate websites out there so I would suggest to:
– Choose a unique and narrow niche in the field – like this you will target a smaller segment of the gaming traffic, but in this small segment you will have a chance to get to the top faster.
– Be creative – generate new unique ideas daily. You can take an example from other affiliates websites, but never copy, always think of new ways of SEO and traffic generation.
GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?
Olga: I attended a few. My favorite one is Sigma I guess which is held in Malta every year. I love meeting new people during these conferences, get to know news about the industry. The parties are fun too.
GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?
Olga: I come from Russia and it is considered to be a part of Eastern Europe. As I already mentioned, my first website which was a success is in Russian language and targets on Russian market. Unfortunately, online gaming is now not legal in Russia and it is difficult to continue working in that segment. It would be great if online casinos became legal in more Eastern European countries than now, including Russia, and the market became regulated.
GAV: Where would you like to travel in Eastern Europe?
Olga: Funny that you ask since I am traveling to Eastern Europe in two days – going to Hungary and Slovakia, never been there before and very excited. I would love to visit Czech Republic so might extend my holiday.
GAV: Where you wouldn’t want to travel in Eastern Europe?
Olga: There is no country I wouldn’t like to travel to. Travel is my passion and I try to do it as often as I can. There are countries which are at the end of my list, but I definitely want to visit them all.
GAV: How about a favorite celebrity, do you have one?
Olga: I don’t have one.
GAV: Tell us your opinion about the Gambling Affiliate Voice?
Olga: It is a great portal, we need more websites like this. It keeps us, affiliates and people from other positions in the industry, up to date, providing a lot of useful information and making this sector of business more transparent.
GAV: Thanks for the interview Olga, we wish you all the best for all your projects and have a lovely holiday!
Affiliate Announcements
GreenSpin.bet partners with Affiverse for Affiliate Marketing Services

Globalconvert Limited, the new ownership company representing GreenSpin.bet, today announces its partnership with Affiverse, a multi award-winning affiliate management agency to support the relaunch of their GreenSpin Partners Affiliate program. This collaboration will support the brand to lead future affiliate partnerships and global brand growth. Affiverse experienced agency team will be responsible for the day to day administration and management of the GreenSpin Partners Affiliate program, offering affiliates personalized service and a unique opportunity to convert customers and earn increased revenue.
With the online gambling market thriving and expanding rapidly, this partnership recognizes the importance of robust and strategic affiliate marketing campaigns and partner management to drive customer acquisition across core markets including Australia, Canada, New Zealand, Germany and Austria. Ahead of attending the popular IGBLive Affiliate conference in Amsterdam next week, the program is also announcing an attractive Incentive to get started with a 50% Revenue Share promotion, for affiliates who are joining the program during the Summer Promotion term.
Affiverse, known for its expertise in delivering cutting-edge , data driven affiliate marketing services emerged as the preferred choice for GreenSpin.bet due to their exceptional track record in the gaming industry.
Frixos Constantinides, CEO of Globalconvert Ltd , expressed his excitement about the agency collaboration, stating, “We are thrilled to join forces with Affiverse as our outsourced affiliate marketing agency. Their extensive experience and deep understanding of the online gambling landscape make them an ideal partner for GreenSpin.bet. We are confident that their innovative approach and proven management tactics will significantly contribute to the success of our revitalized affiliate program.”
Affiverse founder Lee-Ann Johnstone, shared her enthusiasm, stating, ” We understand the unique challenges and opportunities in the online gaming industry, and we are dedicated to providing tailor-made solutions for our clients that drive measurable results. We look forward to collaborating closely to help our client achieve their marketing objectives and establish them as a leader in the industry.”
As part of this collaboration, Affiverse will employ its own comprehensive suite of affiliate marketing services to support and leverage existing and new affiliate partners to gain momentum in new markets and support the launch of the brand’s new sportsbook program.
The partnership between these two companies demonstrates the brand’s commitment to building long-term affiliate relationships. With Affiverse’s expertise and GreenSpin.bets’ intuitive and exciting gaming platform, this collaboration is set to elevate the online gambling experience for players worldwide.
Affiliate Program News
Cellxpert Launches Advanced Tagging Feature Empowering Affiliate Managers to Streamline Affiliate partner management

Cellxpert, a leading provider of affiliate tracking and program management solutions, is pleased to announce the release of its innovative tagging feature for system operators. This technical enhancement, known as the “Tag Manager”, was released into the Admin dashboard for affiliate managers today. The new custom tag management function will assist system administrators to efficiently tag and segment their affiliate partners for streamlined organization and improved productivity.
In response to the growing complexity of managing large affiliate programs, Cellxpert has developed this cutting-edge feature to simplify the process of handling and organizing tags associated with affiliates. With the new “Manage Tags” section, affiliate managers can now access a comprehensive overview of tags within the affiliate management interface, offering a seamless experience when searching for affiliate partners or grouping them together in segments based on specific customized tags.
By leveraging this advanced functionality, affiliate managers gain greater control and efficiency in partner management and reporting processes.
Key features and benefits of the “Manage Tags” section now include:
- Simplified Tag Management: The intuitive interface allows affiliate managers to easily create, modify, and hide tags as needed. This streamlines the process of organizing partners based on specific criteria or attributes.
- Customized Tag Creation: Cellxpert enables the creation of custom tags tailored to the unique needs of each affiliate program. Administrators can assign tags to partners based on their performance, industry, geographic location, traffic or campaign type or any other relevant reporting parameters.
- Efficient Partner Search: With tags prominently displayed in the affiliate management section, affiliate managers can quickly locate and filter partners based on specific tags. This feature eliminates the hassle of manually searching through an extensive partner list and enables faster decision-making.
- Enhanced Partner Segmentation: The ability to assign multiple tags to partners allows for more granular segmentation. Affiliate managers can create segments based on specific combinations of tags, facilitating targeted campaigns, personalized communications, and optimized reporting.
“Cellxpert is dedicated to providing industry-leading solutions that empower affiliate managers to optimize their partner management processes,” said Assaf Dor, CEO of Cellxpert. “With the introduction of the ‘Manage Tags’ section, we are excited to deliver a feature that simplifies affiliate program management and offers enhanced control and organization for our valued clients.“
The upgraded tagging feature is now available to all Cellxpert users as part of the platform’s latest update which rolled out today. Existing customers can access the “Manage Tags” section by logging into their Cellxpert account.
Affiliate Success
Fiat & Crypto: King Billy players get the best of both worlds

See how the casino players can deposit in crypto and play in fiat.
Since the dawn of e-gaming robust payment systems have been crucial for the success of any online casino, as they are a key factor in creating a positive and satisfying gaming experience. Moreover, the availability of different payment options allows players to choose the method that works best for them, whether it be classical fiat money or cryptocurrency.
But is it possible for an operator to give its players the best of both worlds, fiat and crypto at once? Yes, it is, with the King Billy feature “deposit in crypto, play in fiat”. The concept is simple. A casino player deposits in crypto (choosing among 4 cryptocurrencies King Billy supports). Then, the system automatically shows them their balance in the currency of their choice (among the 14 currencies King Billy supports, used by more than 3 billion people worldwide). When the players withdraw, their transaction takes place back in crypto.
What are the advantages of this system? Ruslan Legenzov, King Billy Casino Head of Affiliates (or “Lord of Affiliates” as the internal etiquette demands) has the answers: “Good things come in threes, and there are certainly 3 very good things about our “deposit in crypto, play in fiat” feature.
First of all, depositing in crypto means less hassle and paperwork for the player and elimination of the dreaded “transaction not coming through” issue. This has been a problem and actually a torment for many of our players in remote areas of the world. As a global casino, we are happy to act in ways that give peace of mind to our players.
Secondly, this system offers a greater player experience to the King Billy Citizens and Nobles, as they can now take advantage of our numerous promotions and offers in fiat. For example, players who deposit in crypto can now participate in our extremely popular fiat-only “Slot of the Month” offer, that’s been a staple of our casino since our launch.
Finally, with “deposit in crypto, play in fiat” our players, especially the not so cryptocurrency-savvy have a much clearer understanding of their wins or losses. I am sure that a player, let’s say from Vietnam, prefers to see, in real time, how much his slot win is worth in the Vietnamese Dong than running in parallel a crypto converter tool to do the math!”
Well said and well done your Majesty.
For those interested in the “deposit in crypto, play in fiat” feature, King Billy Casino accepts the following currencies: Euro (€), US Dollar ($), Canadian Dollar (C$), Australian Dollar (A$), New Zealand Dollar (NZ$), Norwegian Krone (kr), Indian Rupee (₹), South African Rand (R), Vietnamese dong (₫), Indonesian rupiah (Rp), Malaysian ringgit (RM), Thai baht (฿) and the Philippine peso (₱). King Billy also accepts the following cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Tether (USDT).
King Billy Casino is a new-generation online casino, launched on St. Patrick’s Day in 2017. It is available in 4 languages (English, German, French and Finnish) and it has an impressive record in awards with 25 wins, shortlists and other distinctions, and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience, focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.
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