Affiliate Success

Affiliate Interviews: Chris Bibey founder of SlotsJack.com

Published

4 years ago

November 2, 2016

Affiliate Success wit Chris from SlotsJack.com

In this weeks affiliate interview you can get to know Chris from SlotsJack.com, a fresh slots startup providing comprehensive and detailed guides on everything from planning a casino vacation to comparing games!

Name: Chris Bibey
Age: 34
Hometown: Pittsburgh, Pennsylvania
Living in: Pittsburgh
Favorite Food: Spaghetti
Must Read Book: The 4-Hour Workweek
Profession/Job title: Internet Marketing Consultant

GAV: Tell us a bit about yourself, we want to know who Chris Bibey really is, the person behind the SlotsJack startup. Where were you born? What was the main idea of developing this great online slots and casino platform?

Chris: In short, I was born in the United States and never had much of an interest in casino games until I turned 21. At that point, I took my first trip to Las Vegas. Within a matter of days, I realized that I wanted to be involved in the gaming industry in some way, shape, or form.
After working with several high level brands and affiliates for 5+ years, I decided to branch out on my own to create SlotsJack.com.

The main idea behind the site is simple:
• To provide high quality reviews of slot machine games and casinos. Before writing any piece of content, I see what else is out there. From there, I go above and beyond to ensure that the review provides greater depth and higher quality information.

GAV: Since there are thousands of websites in your niche out there, where do you think Slotsjack.com stands now?

Chris: Right now, SlotsJack is in its infancy. However, we have laid out a plan for robust growth over the next 12 months.
Most importantly, feedback from visitors has been great. They love the depth of the content and the honest approach.
As you know, there are thousands of websites that provide casino related content, however, a lot of it is short, full of fluff, and meant to do nothing more than drive conversions for affiliates. We take a different approach: the player always comes first.

GAV: What are the strong points of Slotsjack.com and what makes it stand out from the other websites/platforms?

Chris: There are several things that allow SlotsJack to stand out from the crowd:
• We make sure every review provides more information than what else is out there. So, if we’re writing a review and the top results show an average of 700 words, we’ll go much deeper by providing 1k+ words on the game or casino.
• Honesty! Let’s face it, not every slot machine is worth playing. We do our best to provide honest reviews, as that is what people want.

GAV: How did you start and what bumps did you have to overcome?

Chris: Due to my years of experience in the field, getting started was pretty simple. That being said, there are a few challenges in the way.
Primarily, competition is stiff in regards to generating search engine traffic. That being said, we’re doing what Google wants: providing nothing but high quality, targeted, unique advice.
With each passing month, SlotsJack traffic continues to grow, thanks to search engine rankings that continue to climb.

GAV: We have browsed your website and found some quality content. Are you writing it by yourself or you have a team writing for you? How many casino reviews do you have on your website?

Chris: This is a great question. Right now, I am the only person writing the content. And to be honest, things will probably stay this way for quite some time. For many years, I’ve been a writer, providing top brands in many spaces with high quality content. So, for this reason, I actually enjoy cranking out content on a daily basis.
Right now, there are about 200 pages on the site, which includes game reviews, casino reviews, and in-depth gaming guides.

GAV: Is it hard for you to keep the content fresh and relevant on your website, when a lot of fluff and nonsense appear on the Internet on a daily basis?

Chris: It really isn’t, to be honest. From our perspective, content is king. We know that this is the most important thing to our success, and that’s why I have no problem devoting the necessary amount of time to this task.
As noted earlier, there is a lot of fluff out there. This is why we review every piece of competing content before starting to write.

GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Chris: Once again, it’s all about an open and honest relationship. Through my experience, as long as both parties are getting what they want, as long as both parties are on the same page from the start, things typically work out.

GAV: How do you see the future of the online casino and land based casino industry? For instance, will it become a truly global phenomenon?

Chris: This is a difficult question to answer, as a few key markets hold a lot of the power right now.
For example, will the United States legalize online gambling at some point in the near future? If so, I think we can expect an explosion in popularity.

GAV: Tell us one change that you want to see in the casino affiliate world?!

Chris: As you know, there are quite a few “shady” operations out there. I wish everyone would have a bit more respect for each other. This includes site operators, affiliates, and casinos.
If everyone worked together, as opposed to sometimes against one another, the industry would be much better off in the long run.

GAV: Do you have any advice that you would like to offer to newbies who are looking to venture into this great industry!?

Chris: My one bit of advice is this: find something you are passionate about and then start slow.
It’s easy to burn out in this space, as there is so much going on around you. There’s no reason to be in a big hurry. Sure, you want to generate revenue as quickly as possible, but it will come soon enough if you take the right approach.

GAV: Do you attend any iGaming or casino conferences? If so, which one is your favorite and what is your most fun experience?

Chris: To be honest, I haven’t attended any iGaming conferences in the past. I’ve spent some time at general affiliate conferences, with these always providing a great opportunity to connect with others.

GAV: What do you think the chances are for Eastern Europe on becoming a potential gaming hotspot in the future? Where do you think the region must improve upon?

Chris: In regards to the next gaming hotspot, I definitely think Eastern Europe is in position to succeed at a high level. As noted earlier, there are other regions, such as the US, that are also in position to take advantage of industry growth.

GAV: Do you have a favorite celebrity?

Chris: I’m not big into movies or anything like that, but I’ve been a huge Jim Carrey fan for many years.

GAV: Where would you like to travel in Eastern Europe?

Chris: Being that one of my clients is located in Bulgaria, I would love to spend some time there in the near future. In fact, it’s been on my radar for quite some time!

GAV: Where you wouldn’t want to travel in Eastern Europe?

Chris: To be honest, I’m the type who would try anything once when it comes to traveling. SO, for that reason, there is no region off limits!

GAV: What is your opinion about The Gambling Affiliate Voice (GamblingAffiliateVoice.com)?

Chris: I truly enjoy the type of content that is published on a regular basis, such as the news stories. This gives me the opportunity to stay current with the industry, without having to jump from one source to the next. Keep up the good work!

GAV: Thanks for your time and answers Chris, we appreciate it, all the best to you and if you have any newsworthy updates feel free to contact us!

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Affiliate Success

3 Things To Consider Before Starting A New Casino Affiliate Business

Published

1 month ago

August 13, 2020

George Miller

3 Things To Consider Before Starting A New Casino Affiliate Business

There can be no question that the online casino business is flying right now. It seems that nothing can stop the rapid rise of this exciting industry!

Individuals across the globe are looking to get in on the action, creating gambling affiliate websites to tap into the lucrative wealth that the industry can provide.

Although seriously competitive and ever-changing, the affiliate biz is an exciting one that brings endless possibilities. Whether you are looking to strike out as a review and information portal such as newcasinosites.me.uk, or prefer something slightly different, the affiliate industry can be truly exciting.

In this article, we will take a look at 3 things to consider before starting a new casino affiliate business. From research to the importance of tech, we will cover it all.

Let’s get going with the foundation of any career in the affiliate industry.

Know your stuff: The importance of research

If you are serious about launching a new casino affiliate business, you’re really going to have to know your stuff.

Online gambling is a lucrative yet complex world, packed with variables and jargon and more that can leave newcomers bewildered. If you are looking to launch a new casino affiliate business, you will need to research the industry heavily. Of course, the best way to do this is to play some casino games yourself! Sign up to a few different sites and get playing, practice makes perfect after all!

You will need a strong grasp of modern technology

If you are serious about starting a new casino affiliate business, understanding the tech behind the industry is also key. You will save plenty of money when building your website if you can learn basic HTML, not to mention you will gain total creative control of your project. After all, this is your project!

When you know HTML, you can constantly revamp and polish your site to keep things fresh for new players. Image is extremely popular in the new casino affiliate business and so you should not underestimate this aspect.

Another key tech to understand is Search Engine Optimisation (SEO). In fact, this is more a type of marketing than anything else, which functions by using keywords, interlinking and meta titles to ensure that a given site finishes as high up as can be in search engine results. If it sounds simple, then that’s because it is, at least on the surface. There is no end to the ways you can manipulate SEO to ensure that your new casino affiliate business gets plenty of airtime.

Consider using gambling affiliate programs

If you are still interested in starting a new casino affiliate business, well done! One of the best ways to do so is to join a program, which removes plenty of the burden on you at first.

Basically, these programs show new casino affiliate businesses how to drive traffic to their site, thereby getting your foot in the door of what can be a seriously tough industry to break into. You should really consider joining a program if you feel that your site is not getting the coverage you desire.

Affiliate Success

The Digital Marketing Mixer delights with SEO MasterClass and a Mad Hatter Themed Summer Networking Party

Published

2 months ago

August 12, 2020

George Miller

The Digital Marketing Mixer delights with SEO MasterClass and a Mad Hatter Themed Summer Networking Party

The 3rd iteration of the Digital Marketing Mixer a FREE business networking event will kick off the British Summer Bank Holiday weekend in style. Guests will enjoy a Mad Hatter Summer Themed, virtual Tea Party on Friday the 28th August between 4-6pm (GMT) via live Zoom.

The virtual networking event, hosted by AffiliateINSIDER CEO and affiliate industry veteran, Lee-Ann Johnstone – is designed to help connect suppliers , brands, agencies and affiliates together virtually to kick start new commercial conversations whilst physical conferences are delayed.

Join the party – Learn the latest SEO Insight and enjoy the show!

“The Digital Marketing Mixer is about making new personal connections virtually in a structured setting. This month we are privileged to also have visiting lecturer Matthew Hughes from the Arts University of Bournemouth (AUB) in the United Kingdom, which offers leading digital media courses. Matthew will be giving an exclusive SEO Masterclass – which shouldn’t be missed!” mentions Johnstone.

The event offers hosted speed networking sessions where a variety of industry topics are discussed in groups along with fun ice breaker games (with great prizes to be won) and themed entertainment. The Mad Hatter Tea Party will also offer guests a mind boggling display of “Alice in Wonderland” style visual trickery delivered live by Canadian entertainer and magician, Ray Anderson.

The focus of this event will bring digital and affiliate marketing businesses together to start new commercial discussions.

Sarafina Wolde Gabrielle, VP of strategy at Income Access, a Paysafe Company, said “ The Digital Marketing Mixer offers affiliates, suppliers and operators a chance to connect in-person and enjoy a fun, short and structured virtual networking session” , whilst Lloyd Richman, the founder of iBet Directory said: “The Digital Marketing Mixer offers guests a great opportunity to make new contacts and gain an inside view on current changes taking place in our industry. This is a fantastic opportunity for small businesses, publishers, agencies and operator brands to come together and get new business done!”

RSVP FOR FREE and enjoy the next Digital Marketing Mixer – HERE

Affiliate Announcements

Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June

Published

4 months ago

June 3, 2020

George Miller

Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June

Last month saw the launch of the first Digital Marketing Mixer, a FREE business networking event created by Lee-Ann Johnstone which hosted over 150+ iGaming and Affiliate Marketing professionals in attendance.

The event which received outstanding delegate reviews, will be hosted again on Monday 30th June between 4-6pm (BST) via Zoom. The aim of the speed networking event is to bring together affiliates and digital marketers, technology providers , agencies, experts and marketing service providers together to promote their services virtually.

With limits on travel and attendance at physical events still in play opportunities to network for new business have been limited. That combined with increased remote working has had a natural impact on business development slowing in the short term.

The Digital Marketing Mixer has been created as an open platform for professional social networking to take place in a structured but relaxed virtual atmosphere. The event has been created to support new business and continued lead generation for all businesses operating in the Affiliate industry.

Lee-Ann Johnstone, the event host commented: “The Digital Marketing Mixer is a key event for digital and affiliate marketing businesses to get better connected during this uncertain time. The objective is simple, bring people together to talk, to collaborate and ensure new business and service opportunities continue to thrive. I’ve created this FREE networking event for EVERYONE to benefit from in the affiliate industry to help get new business deals done.”

The mixer remains 100% FREE for delegates to attend and is open to any vertical. Once again the event is held in collaboration with founding collaborators GPWA.org, iBet Directory, and AffiliateINSIDER collaborating to deliver this event.

“The toughest part of the conference experience to replicate online was always going to be those oh-so-important conversations in the bar. I was delighted to find myself in just such conversations at the Digital Marketing Mixer – top marks! “ said Sue Dawson from bestnewbingosites.co.uk who attended last month’s inaugural event.

The Digital Marketing Mixer will offer a host of fun networking games, speed selling challenges and enable delegates to enjoy discussing the latest industry trends whilst providing a platform to market their goods and services. The focus of this event remains on getting digital and affiliate marketing professionals quickly connected, getting new deals – done!

Lloyd Richman, founder of iBet Directory commented: “The Digital Marketing Mixer Party is a great concept and offers all delegates the option to contribute unlike other webinars and conferences. It had a good mixture of natural event speakers, experienced iGaming professionals and new people to the industry. A great event which was highly successful.“

If you are an agency, affiliate, consultant, operator, digital marketer, payment provider or saas product owner, everyone working with or in the affiliate industry is welcome to attend.

RSVP FOR FREE and join the Digital Marketing Mixer – HERE