News
Gambling Advertisements Come Under Fire in the United Kingdom

A lot has been developing with the UK gambling industry as of late, including the banning of credit cards for deposits and new guidelines that operators must adhere to from the Gambling Commission. Yet, something else has fallen under the scope of the government – sports betting advertisements. In fact, MPs are looking to bring a total ban of such into effect, with a proposal that is similar to the one proposed back in 2005.
However, some have questioned whether this will actually become a law, due to the fact that the gambling industry in the UK brings in around £11 billion every year. Much of that can be attributed to sports betting options as well, so even if a ban does come into effect, the likelihood is that it won’t be a complete one.
Yet, it is being requested as a potential course of action due to research that has been undertaken by MPs regarding the detrimental effects of gambling on people within the UK over the years. Advertisements can only enhance those effects according to these parliamentary members, so something needs to change. There are many recommended bookmakers in UK that already have a large following of bettors, so one would automatically question why advertisements are really necessary for them anyway. And the likelihood is that sports aren’t particularly going anywhere, so as long as they remain, sports betting likely will do, too.
Advertisements Cause More Harm Than Good
The issue isn’t specifically surrounding the advertisements themselves though, but the fact that they could have a serious negative effect on those people who are trying to distance themselves from the industry. So, those who have had problems with addiction before and, to some degree, minors who may be enticed by the possibility of sports and the potential to win money.
The MPs who are looking to bring in the ban on such advertisements belong to the Gambling Related Harm All-Party Parliamentary Group (APPG). In total, there are 50 members of this party, and having looked into research on how harmful gambling advertisements are to UK gamblers, they have collectively brought forward their argument for banning them.
A similar ban was introduced in Spain recently, which also has a legal sports betting industry. Yet, it wasn’t a total ban there. The ads are only allowed to be aired between the hours of 1am and 5am, and to coincide with that, all teams playing within La Liga cannot display sportsbooks on their kits during games.
The proposal brought forward by the APPG though isn’t about to shy away from requesting a total ban on betting advertisements in the UK. This relates to ads aired on television and displayed on computers. Not only that, but the proposal asks for businesses creating such advertisements to stop using algorithms that allow them to locate their target audience of high roller players. This means that they can’t offer promotions to them through email communication in a bid to get them to gamble even more.
Finally, the APPG is looking for a maximum bet limit of £2 to be imposed on gaming machines, in a style similar to that undertaken on fixed odds betting machines. Whether or not these will be passed through into law remains to be seen.
News
RavenTrack signs Flows to accelerate affiliate product innovation

Flows, the industry’s leading no-code product delivery platform, is pleased to announce RavenTrack as its latest customer.
RavenTrack will leverage Flows to streamline client onboarding and accelerate the rollout of new affiliate features and tools, setting a new industry benchmark for onboarding speed.
RavenTrack is raising the standard for technology in the industry. Purpose-built by iGaming experts, the platform combines accurate tracking, real-time reporting, smart campaign tools and seamless integrations. Its focus on performance, speed and transparency has earned the trust of leading operators, with clients including Betfred, Bet9ja, Novibet, Powerplay and MrQ.
Flows empowers iGaming operators and platforms to build new products, integrate systems, and launch new features at speed, without writing a single line of code. Trusted by leading brands, Flows drives operational efficiency, enhances player engagement, and accelerates go-to-market strategies across multiple markets.
With Flows, RavenTrack can now launch products and tools faster, automate key processes, and do it at speed. This will initially include quicker onboarding for new operators, easier configuration of custom tracking setups, and faster delivery of the tools the affiliate managers rely on.
Integrating Flows marks a key step in RavenTrack’s strategy to lead the next wave of affiliate innovation, raising the bar for speed, configurability, and service.
Dan de Souza, VP Commercial at Flows, said: “RavenTrack is helping shape the future of affiliate tech. Their platform is built with a clear understanding of what operators and affiliate managers actually need — speed, accuracy, and adaptability. We’re excited to welcome them as a customer and to see how they put Flows to work as they continue to push boundaries in the affiliate space.”
Adam Rowley, Managing Director at RavenTrack, said: “ Integrating Flows into our onboarding process will enable us to tailor workflows to individual client needs, facilitating rapid deployment and ensuring our clients can launch their programs swiftly and confidently. We look forward to working with Flows, as this move sets the stage for a more streamlined and efficient client experience.“
News
Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation

Two titans of entertainment are joining forces! UK-licensed casino and sportsbook, Casino Kings, and the legendary boxing platform, BoxNation, have announced a dynamic new partnership, set to deliver a knockout blow of exclusive content, promotions and responsible betting experiences for fans. Becoming their official boxing betting partner, Casino Kings is stepping into the ring with one of the most respected names in the fight game, promising fans a ringside seat to even better betting.
This isn’t just a bell ringing for another sponsorship deal; it’s a knockout partnership designed to bring you closer to the action than ever before. Casino Kings branding will be engrained into the boxing industry, prominent across BoxNation’s popular YouTube channel through branding and content, where the biggest names and personalities in boxing step into the spotlight for exclusive interviews.
For you savvy fight fans, Casino Kings will be rolling out a series of exclusive offers, adding even more thrill to 2025’s already-explosive boxing schedule. And here’s a great way to kick things off: Casino Kings is welcoming new members with a £35 Free Bet! Just deposit a minimum of £10 and place bets of £10 or more to grab yours. Don’t miss out!
Given BoxNation’s powerful presence in the boxing arena and Casino Kings’ reputation as a premier UK online casino and sports betting platform, this partnership is bound to be a knockout you won’t want to miss.
“We’re buzzing to partner with BoxNation—this really puts Casino Kings in the heart of the action.” Says Jack Dunn, COO of Casino Kings. “The team have been absolutely brilliant, and we’re excited to get stuck into some top-tier behind-the-scenes boxing content for the fans!”
“BoxNation is delighted to announce our partnership with Casino Kings. Casino Kings has a great reputation for delivering sports and entertainment options for users. We look forward to working together with Casino Kings to create a safe and enjoyable experience for fans.” adds Umar Ahmed, BoxNation Channel Lead.
Want to be the first to know? Follow Casino Kings and BoxNation on social media now for instant updates, special offers, and all the ringside action!
About BoxNation:
BoxNation is a dedicated boxing news and media outlet, providing fans exclusive interviews and behind the content featuring the boxing’s biggest names and personalities. With over 95k YouTube subscribers and 50 million plus views, BoxNation is delivering the best boxing content from all around the world. To find out more about BoxNation, visit: www.youtube.com/@BoxNationOfficial
About Casino Kings:
Casino Kings isn’t just another UK-licensed online casino and sportsbook – it’s a platform that puts player well-being first. Deeply committed to responsible gambling, they offer a secure environment equipped with robust tools to empower users to manage their play effectively. Beyond this dedication, Casino Kings delivers consistently fair and competitive odds across a thrilling selection of sports. Plus, the king casino team consistently provides their players with the best welcome bonuses, weekly promotions, daily offers, and much more!
Let’s keep the fun in the game. Please remember to gamble responsibly. 18+ only. For more information, visit: www.gambleaware.org.
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More transparency, better tools, a brighter future: MiglioriCasinoItalia revolutionizes the market with new features

MiglioriCasinoItalia is evolving, introducing a new suite of features set to transform how users choose where to play online. Already a benchmark in the Italian comparison space, the platform is now doubling down on transparency, responsibility, and advanced tools to help users make more informed decisions.
There are four key new features introduced to the platform. The License Comparator allows users to compare operator licenses instantly, clearly distinguishing between those regulated by ADM and those operating without Italian official authorization. Alongside it, the License Checker enables users to verify the status of an operator’s license in real time.
Soon to be released is the Casino Comparator, a feature that will allow users to compare multiple casinos side-by-side, based on key factors such as welcome bonuses, payment methods, and game selections. With an intuitive interface and customizable filters, users can view platform differences in seconds, making the selection process faster and more efficient.
Rounding up the update is the Playtest Report section, which adds depth to each casino review by showing the team’s hands-on experience with each operator — tested games and achieved outcomes—to ensure an even greater level of transparency.
These innovations come at a pivotal time for the industry. While Italy’s online gaming market is growing, it is also facing increasing regulatory pressure. The new online gambling reform is expected to fully take effect in September, after a deadline extension. This change signals a radical shift on the horizon: higher licensing costs, fewer authorized operators, and a more competitive market. In this changing landscape, MiglioriCasinoItalia positions itself as the go-to, trustworthy guide users can always rely on, providing tools designed to simplify their decision-making.
“Our mission has always been clear: to provide users with concrete, accessible, and up-to-date tools to help them choose where to play — empowering informed decisions,” says Angelo Vecchione, Website Manager of MiglioriCasinoItalia. “These features were developed through close observation of user behavior and from a strong vision for the industry’s future.”
“As the number of licensed operators decreases and their individual market share rises, having a clear and trustworthy go-to resource becomes crucial,” Adds Paolo Strano, Affiliate Manager and market expert at MiglioriCasinoItalia.
MiglioriCasinoItalia has evolved beyond a simple comparison tool: today, it guides, informs, and empowers.
The future of gambling won’t wait. With MiglioriCasinoItalia, users are already part of the next generation of casino comparison.
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