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Gambling Advertisements Come Under Fire in the United Kingdom

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Gambling Advertisements Come Under Fire in the United Kingdom

 

A lot has been developing with the UK gambling industry as of late, including the banning of credit cards for deposits and new guidelines that operators must adhere to from the Gambling Commission. Yet, something else has fallen under the scope of the government – sports betting advertisements. In fact, MPs are looking to bring a total ban of such into effect, with a proposal that is similar to the one proposed back in 2005.

However, some have questioned whether this will actually become a law, due to the fact that the gambling industry in the UK brings in around £11 billion every year. Much of that can be attributed to sports betting options as well, so even if a ban does come into effect, the likelihood is that it won’t be a complete one.

Yet, it is being requested as a potential course of action due to research that has been undertaken by MPs regarding the detrimental effects of gambling on people within the UK over the years. Advertisements can only enhance those effects according to these parliamentary members, so something needs to change. There are many recommended bookmakers in UK that already have a large following of bettors, so one would automatically question why advertisements are really necessary for them anyway. And the likelihood is that sports aren’t particularly going anywhere, so as long as they remain, sports betting likely will do, too.

Advertisements Cause More Harm Than Good

The issue isn’t specifically surrounding the advertisements themselves though, but the fact that they could have a serious negative effect on those people who are trying to distance themselves from the industry. So, those who have had problems with addiction before and, to some degree, minors who may be enticed by the possibility of sports and the potential to win money.

The MPs who are looking to bring in the ban on such advertisements belong to the Gambling Related Harm All-Party Parliamentary Group (APPG). In total, there are 50 members of this party, and having looked into research on how harmful gambling advertisements are to UK gamblers, they have collectively brought forward their argument for banning them.

A similar ban was introduced in Spain recently, which also has a legal sports betting industry. Yet, it wasn’t a total ban there. The ads are only allowed to be aired between the hours of 1am and 5am, and to coincide with that, all teams playing within La Liga cannot display sportsbooks on their kits during games.

The proposal brought forward by the APPG though isn’t about to shy away from requesting a total ban on betting advertisements in the UK. This relates to ads aired on television and displayed on computers. Not only that, but the proposal asks for businesses creating such advertisements to stop using algorithms that allow them to locate their target audience of high roller players. This means that they can’t offer promotions to them through email communication in a bid to get them to gamble even more.

Finally, the APPG is looking for a maximum bet limit of £2 to be imposed on gaming machines, in a style similar to that undertaken on fixed odds betting machines. Whether or not these will be passed through into law remains to be seen.

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Casino Guru wins in Casino Affiliate category at the EGR Operator Awards 2025

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Casino Guru wins in Casino Affiliate category at the EGR Operator Awards 2025

 

Casino Guru is proud to announce that it has won in the “Casino Affiliate” category at the just-concluded EGR Operator Awards 2025. The company was distinguished amongst the world’s leading casino affiliates and crowned with the ultimate accolade.

The awards ceremony was held at the De Vere Grand Connaught Rooms in London on October 22, 2025, and marked the 20th anniversary of the EGR Operator Awards.

Commenting on the award, Matej Novota, Head of Casino Research at Casino Guru, had this to say: “This recognition confirms our commitment to delivering one of the best possible experiences for casino players worldwide. We are grateful to the EGR Operator Awards for this distinction, which reinforces that our work toward a safer and more transparent industry is making a real impact. Casino Guru will continue to guide players toward better and fairer gaming experiences, and we are honored to receive this award.”

Casino Guru has repeatedly delivered one of the most comprehensive services in helping inform player opinion. The website focuses exclusively on reviewing online casinos and bonuses based on criteria that matter to the players, such as fair bonus policies and general terms and conditions, ease of withdrawals, and more.

Casino Guru has also served as a trustworthy mediator in disputes between players and casinos, having returned more than $52m in player funds through the Complaint Resolution Center, and making sure it offers a comprehensive service that goes beyond its meticulous reviewing process.

To help quantify the data points Casino Guru leverages to make decisions about what casinos are worthwhile, the company has developed the bespoke Safety Index metric, which gauges a casino offer based on player-specific preferences, overall fairness, and industry standards, and assigns a rating that players can trust.

This is the latest distinction secured by Casino Guru over the past several months. Casino Guru is also contending in various categories for the SiGMA Central Europe B2C Awards as well as in the AffPapa iGaming Awards LatAm.

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Gamblers Connect Partners with Bazoom to Improve Link-Building Solutions for the iGaming Industry

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Gamblers Connect Partners with Bazoom to Improve Link-Building Solutions for the iGaming Industry

Gamblers Connect, a leading and trusted iGaming Medium & Affiliate website for the iGaming sector, is pleased to announce a new premium partnership with Bazoom, a sophisticated link-building platform.

This strategic alliance is designed to introduce Gamblers Connect’s expansive network to a best-in-class resource capable of addressing one of the most persistent challenges in the highly competitive digital landscape of iGaming: the efficient acquisition of high-quality backlinks.

The iGaming industry, encompassing affiliates, operators, and marketers, operates within one of the world’s most fiercely contested digital ecosystems, where achieving visibility and digital authority is a constant battle.

This collaboration is a direct response to this challenge, spotlighting a solution that moves beyond traditional, manual outreach methods.

Bazoom has successfully streamlined the process by offering an intelligent marketplace where users can efficiently discover, filter, and secure link placements from a vast global network of nearly 100,000 media outlets, utilizing familiar SEO metrics for precision targeting.

A core component of Bazoom’s offering is its integrated content engine, which handles the creation of high-quality, tailored content, included in the price of the link purchase. Operating on a model of transparent, pay-per-link pricing without any mandatory subscriptions, the platform offers a truly scalable solution built for all stakeholders, from solo consultants to major agencies.

The partnership is founded on a shared commitment to excellence, which is encapsulated in the mutual philosophy: “Scale with quality, not noise.”

Gjorgje Ristikj, Founder of Gamblers Connect, commented on the synergy: “Bazoom and Gamblers Connect share the same philosophy, scale with quality, not noise. This is a partnership with a clear direction and shared ambition to empower our community.”

Kristoffer Krog, Head of Global Partnerships at Bazoom, added: “We are very excited to partner up with industry leaders, to align our collaboration and reach new heights together.”

This strategic collaboration underscores a mutual dedication to providing the iGaming community with the tools necessary for sustained digital growth and authority in a transparent and results-driven manner.

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All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals

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N1 Partners is heading to SiGMA Central Europe 2025 with Booth 5056 G, charged with drive, precision, and the spirit of being first — presenting its top offers, products, and entering the final lap of the N1 Puzzle Promo before the grand finale.

After hitting the road in London and conquering the waves in Lisbon, N1 Partners is taking off to the sky — straight to SiGMA Central Europe 2025 in Rome. This time, all roads truly lead to the helicopter.

Inspired by Italian sports car engineering and the spirit of competition, with a true vibe of drive — from Ferrari and Maserati to Formula 1 — the N1 Partners stand merges speed, precision, and style in every detail, creating a space where affiliates can recharge, connect, and explore new opportunities.

Step Up to the HeliRun Challenge

Visitors can take on the HeliRun Challenge — a mechanical time-trial maze where accuracy and focus are key and winners will receive branded mini-helicopters and other limited prizes.

Win a Ferrari 

One lucky guest will drive away with a Ferrari — in LEGO form, but full of prestige.

Simply collect a branded card at the booth, follow N1 Partners on social media, and drop your entry into the prize drum.

The draw will take place on Day 3 at 16:00, with results announced on Instagram.

What Awaits at Booth 5056 G

  • Meet the N1 Partners team to discuss insights and top-tier deals.
  • Enjoy aperol & gelato sessions and exclusive giveaways.
  • Take part in interactive activations and surprise drops throughout the event.
  • Get exclusive N1 merch featuring the Puzzle Piece — your link to future N1 Puzzle Promo prizes.

Every detail is designed for speed, style, and engagement — making the booth a must-visit destination in Rome.

Why Meet N1 Partners in Rome

For more than eight years, N1 Partners has been accelerating affiliate growth, uniting 14+ licensed casino and betting brands across Tier-1 markets.

The program offers:

  • Flexible deals: RevShare up to 45% / Hybrid / CPA up to €700 for partners with top-performing traffic
  • Transparent terms: no shave, no delays, guaranteed payouts
  • Exceptional performance: Reg2Dep up to 70%

At Booth 5056 G, the team will present personalized offers and partnership opportunities for affiliates working with SEO, PPC, FB, or mixed traffic.

With N1 Partners, you don’t just work with the number one — you become one.

Don’t wait — book your meeting now and take off with N1 Partners.

Next Lap: Helicopter.

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