News

How The Power of New Games Helps Affiliates Grow

Published

10 months ago

August 5, 2025

A man wonders which new slot machine to try first

Casino affiliates all over the planet are locked in a tough but potentially lucrative battle to attract new players. Big welcome bonuses and gamified sites are some of the tools at their disposal, but nothing is more effective than a top-notch collection of great games to bring in newcomers. By looking at some of the key categories, we can discover how new games and genres are helping drive growth when used correctly.

Sequels and Spin-Offs Catch the Eye

If we look at a collection of popular slots on a leading casino site, we can see that some of them are sequels or spin-offs of slots that have attracted a lot of fans. Devil Fire 2 and Money Coming 2 are among the slots that have proved to be popular enough to get a follow-up that enhances the original in some way. Slot sequels often look very similar but add a new feature, such as a bonus round or jackpot.

Anyone who enjoys playing a certain game is likely to feel enthusiastic about a sequel that they spot being advertised. It’s a classic marketing approach that we can also find being used in the movie and TV world. This look at the trend points out that 2024’s five highest-grossing movies were either sequels or reboots. In the same way, some of the most popular slots are part of the biggest series.

Adding spin-offs is a low-risk approach that is designed to quickly capture the attention of players. However, it needs to be combined with the introduction of other new slots that show a forward-looking approach and a willingness to give new ideas a chance. Too many sequels can result in people getting bored and looking for alternative platforms.

New Features Can Fuel Interesting Marketing Campaigns

The fact that they’re so easy to use is one of the main reasons why slot machines have been a casino favorite across the decades. All you need to do is hit the spin button and wait to see if the right symbols fall into place to give you a big prize. While slot developers don’t want to lose that simplicity, they also need to find new ways to get players excited about their gameplay.

This is why we find new slots being launched with features like innovative types of jackpots and cash collect features. Affiliates can use the freshness of these features to get potential new players interested in playing. By studying how innovators create new markets, we can see how they flip existing ideas, with the example of the Square payment service showing how big changes often start very simply.

Themes That Increase The Appeal

An explosion of new themes has been one of the key aspects in the spectacular recent growth of online casinos, as many of the leading developers have decided to create their own versions using widely loved themes like fishing, wild animals, and Egyptian treasures. With each new game having some sort of fresh new ideas, the release of the latest slots gives casinos and their affiliates the chance to appeal to a big audience.

Not all of the newest slots are designed to appeal to every type of player, with many of them having niche appeal that makes them ideal for certain users. This is why we’re seeing slot releases based on genres like fantasy, movies, and science fiction, among others. These games can be used to carry out targeted marketing, but they need to be aimed at the right people to enjoy success.

This look by mBit Casino at underrated retro games reveals how there is a big market for these games, so it’s no surprise that new slots with a retro tinge are also trending.

Live Dealer Titles, Plinko, Crash, and More

The history of casinos is filled with classic games like roulette and blackjack, which have retained their popularity over centuries and are still highly sought after. However, the market has expanded in fascinating new directions in recent years, as the latest technology is used to create different kinds of gambling games.

Live dealer titles use live-streaming to appeal to new players who want a fast-paced, game show type of experience with direct human interaction. Plinko and crash-style games have also been introduced to add to the different ways of playing in casinos. These games provide fast and simple gameplay that appeals to people who love casual games with an easy learning curve.

Bearing in mind all of the different ways that new games can be used to help affiliates grow, it’s clear that these sites now have a variety of powerful tools at their fingertips. It’s just a question of using them wisely to let new players see what games they might want to try.

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News

N1 Partners Drops Prediction Markets Vertical — Expand Your Traffic Strategy!

Published

3 minutes ago

May 20, 2026

Master Editor

N1 Partners team has launched a new Prediction Markets vertical on the N1 Bet product, which is a new betting format for real events with simple yes/no mechanics. This is the first and so far the only SOFTSWISS product that works with this niche.

This vertical opens up expanded opportunities for partners: it provides access to a fresh audience, and also allows you to monetize and scale traffic from various sources — from politics and finance to entertainment and show business — as efficiently as possible.

What is the real benefit for partners and how does it work? Read all about the Prediction Markets vertical in the article.

Prediction Markets vertical: what is it?

Prediction Markets is a unique betting format for real non-sporting events, where the user chooses “yes” or “no” to the potential event outcome (for example, elections, the Eurovision Contest, the Oscar Awards).

Users can bet on topics in the following areas:

politics (elections, geopolitical events)
cryptocurrencies and financial markets
technology and business
social trends and global narratives
entertainment and show business

The format is as simple as possible, does not require experience and knowledge in classic betting, therefore it may be of interest to a wide audience.

Why is the Prediction Markets format worth a test?

It is crucial to note that Prediction Markets is not just another feature; it is a unique vertical that gives access to a new, previously non-converting audience.

Reasons to test Prediction Markets:

The threshold for the first conversion is lower than in betting;
Works great with SEO and content traffic (news, trends, cryptosphere, politics, entertainment);
High interest in the vertical during trending events;
Opportunity to monetize an audience that doesn’t bet on sports or casinos.;
It is possible to transfer users to the casino and vertical betting;
Provides a smooth user path within the product.

Moreover, the format is as native as possible — real events constantly create new reasons for returning players, forming stable retention and LTV.

Thus, Prediction Markets is a great way to monetize an audience that has not made a profit before, and with N1 Partners you can do this as simply and efficiently as possible.

Wanna be the first to gain access to a fresh audience? Test Prediction Markets with N1 Partners now!

Scale your results with N1 Partners:

14+ casino and betting brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top affiliates

Be number one with N1!

Awards

OLBG recognised in iGB Affiliate Awards for Dorking sponsorship

Published

20 hours ago

May 19, 2026

George Miller

OLBG recognised in iGB Affiliate Awards for Dorking sponsorship

OLBG, Principal Partner of Dorking Wanderers FC since the start of the 2025/26 season, has received national recognition after their headline sponsorship campaign was shortlisted for Affiliate Campaign of the Year at the 2026 iGB Affiliate Awards.

The nomination celebrates the leading sports betting and casino community’s collaboration with the Surrey-based club. Their partnership has helped shine a wider spotlight on non-league football through fan-focused content, social engagement and community-led activations.

Alongside the Dorking Wanderers campaign nomination, OLBG has also been shortlisted for both Best Sports Betting Affiliate and Best Casino Affiliate, underlining the brand’s continued growth across the wider iGaming industry.

Since announcing the long-term partnership in 2025, OLBG and Dorking Wanderers have launched a range of initiatives designed to bring supporters closer to the club, including branded fan engagement campaigns and social activations that have generated significant traction online.

Founded in 1999, Dorking Wanderers have become one of the most recognisable names in English non-league football following their rapid rise through the pyramid under owner and manager Marc White. The club has built a substantial national following through viral social media clips and documentary-style football content.

The iGB Affiliate Awards are regarded as one of the leading award ceremonies in the global affiliate and online gambling sector, recognising standout campaigns, partnerships and businesses from across the industry.

This year’s winners will be announced at a ceremony on 2 July.

OLBG CEO Richard Moffatt said: “After winning two awards at last year’s iGB Affiliate Awards, it’s fantastic to see OLBG shortlisted again across three categories this year.

As OLBG continues to grow as a broader sports fan engagement brand, it’s been rewarding to see ideas and learnings from partnerships such as Harry Derham Racing continue to evolve across new collaborations.

It’s especially pleasing to see our work with Dorking Wanderers F.C. recognised in the Campaign of the Year category. We were honoured to win this award last year for our partnership with Harry Derham Racing and, much like that collaboration, our work with DWFC has centred around long term storytelling, helping our partners move closer to their ambitions while giving fans a deeper connection to the sport they love.

A huge thank you goes to everyone at Dorking Wanderers F.C., Bunch of Amateurs and the OLBG team whose energy, creativity and commitment have made the partnership such a success.”

News

N1 Partners Shortlisted at iGB Affiliate Awards

Published

23 hours ago

May 19, 2026

Master Editor

N1 Partners was shortlisted for the iGB Affiliate Awards in two categories: “Best Affiliate Program” and “Marketing Campaign of the Year”.

iGB Affiliate Awards is a prestigious award in the affiliate industry, annually honouring companies and experts who develop the iGaming market, influence its future, and set industry standards. For N1 Partners, these nominations reflect the high results of the past year.

N1 Partners received nominations in two categories at once:

Best Affiliate Program

N1 Partners creates the best conditions for partners by providing a portfolio of 14+ betting and casino brands in 10+ Tier-1 GEOs. Moreover, in 2025, the average monthly volume of FTDs driven by partners increased by 150%. This is one of the most striking indicators of company scaling and effectiveness. N1 products are also constantly evolving and expanding, with 4 new brands added in 2025 with high conversion rates and extensive scaling capabilities.

Marketing Campaign of the Year

N1 Puzzle Promo has become one of the largest promos in the affiliate industry in 2025, with 350+ partners, reaching over 6 million views in 50+ media. With a prize pool of €500,000 and the main gift, Robinson R22 helicopter, the campaign brought partners from around the world together and provided an opportunity to receive solid rewards for traffic achievements.

At the same time, N1 Partners continues to create competitive mechanics for partners in 2026 — the N1 Traffic Cups tournament series continues to strengthen partner engagement and develop the affiliate community.

This year, the company also launched sports traffic on three brands — N1 Bet, RollXO, and Lucky Hunter — and released a new vertical, Prediction Markets, a betting format for real events with simple “yes/no” mechanics.

Scale your results with N1 Partners: