News
LeoVegas Invest in New Tech Hub in Warsaw Despite Its Products Being Unavailable in Polish Market
The Polish marketplace is a strange territory for the iGaming industry. On the one hand, it has some of the most technically able and potentially brilliant European talent who has done much to develop highly successful video games like The Witcher and Cyberpunk. This skill set is highly prized in the world of online casinos, slots, and sports betting simulation games. On the other hand, the legislature has cracked down hard on the gambling industry since the election of The Law and Justice Party to power under the leadership of Andrzej Duda. While punters in the country can still place a wager on a variety of sports betting and esports sites, all online casinos in Poland are run by the state-owned company Totalizator Sportowy which operates Total Casino.
LeoVegas is an igaming company that creates online slots and other popular casino games. Founded by Gustaf Hagman and Robin Ramm-Ericson in 2011, they have become one of Europe’s leading mobile gaming and companies. They are headquartered in Sweden, and their shares are traded on the Stockholm Nasdaq exchange. They recently announced that they would launch a new tech hub in Poland. In addition, the company is looking to strengthen its technological development and innovation.
Poland has been seen for a long time as a good option for the outsourcing of IT. The country is regarded as an IT and startup powerhouse. The outsourcing sector comprises around 700 software development companies that employ more than 150,000 specialists. The Polish workforce has a reputation for a strong work ethic and is highly educated. Krakow and Warsaw are the established tech locations, and Gdansk is quickly emerging as the next hub. In addition, Katowice has established itself as the eSports capital of Europe by investing in events and infrastructure.
In 2020 Poland was recognized as one of the most startup-friendly countries in Europe. As a result, Poland is seeing significant venture capital spending, and €477 million were raised in 2020. Like Silicon Valley, tech innovators inspire each other, leading to breakthroughs and success. Tim Draper, a Silicon Valley venture capitalist, has said that Poland is a generation ahead of other European countries in understanding the potential of tech and the market system.
LeoVegas’ new Polish hub will see them join other international companies with already established offices or R&D operations in the country. They will join tech leaders such as Microsoft, Google, Amazon, and Uber. LeoVegas’ Warsaw facility will employ sixty developers. The investment in the central European country aims to accelerate the development of the next-generation platform.
The Polish engineers will work alongside the group’s existing teams based in Sweden, the UK, and the Netherlands. The main project of the Warsaw hub is the development of LeoVegas’ proprietary player account management (PAM) system. This system is called Rhino.
Rhino is used to control all player data, transactions, payment integrations, and games across LeoVegas’ extensive portfolio. It is understood that the new tech hub is a crucial element of the group’s strategy to maintain its position at the forefront of new technology and innovation.
Mattias Wedar, Chief Product & Tech Officer at LeoVegas Group, said,
“LeoVegas’ success, and the award-winning gaming experience that we give our customers, is driven by our innovative mindset and our proprietary platform Rhino. Our new hub in Warsaw is a key part of our strategy to stay at the forefront of innovation, new product development, and payments while offering a highly personalized experience to our customers. Our new hub will kickstart this next phase of development”.
The company is now on a recruitment drive to pick up the best talent in Warsaw. The irony is that the products that will be developed in Warsaw will continue to be unavailable to the staff based in Poland. Around a third of LeoVegas’ workforce is employed in technology and product development. MGM agreed to purchase LeoVegas earlier in the year to strengthen their European presence.
Affiliate Announcements
Casumo Renews its Partnership with NetRefer for its Affiliate Marketing Platform
Casumo, the award-winning online casino and sportsbook operator, has renewed its longstanding partnership with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, extending a collaboration that has supported the operator’s affiliate programme for over a decade.
Founded in 2012, Casumo has established itself as a recognised name in the global iGaming industry, operating across multiple regulated markets, including the UK, Canada, New Zealand, and key European markets, with a strong presence across the Nordics. With a strong focus on user experience, innovation, and player engagement, the brand has built a reputation for delivering a dynamic and high-quality gaming environment tailored to a diverse international audience.
Casumo’s offering spans both casino and sportsbook, supported by a broad portfolio of over 3,500 games, live casino experiences, and a continually evolving product ecosystem. The operator’s approach combines engaging gameplay with a structured and intuitive user journey, underpinned by a commitment to fairness, security, and responsible gaming across all markets in which it operates.
Affiliate marketing has played a central role in supporting Casumo’s growth over the past decade. Through its continued partnership with NetRefer, the operator benefits from a platform designed to deliver performance clarity, reliable tracking, and efficient partner management, enabling the team to optimise affiliate activity and maintain strong relationships across its global partner network.
Alongside these core capabilities, NetRefer continues to evolve its platform with a broader set of technologies that support affiliate programme performance at scale. This includes enhanced reporting through NetRefer’s BI Analytics solution, the Report Builder, deeper visibility into traffic quality via Enhanced Tracking, intelligent assistance through NetRefer CoPilot AI, and flexible integration through its API technology, all forming part of a scalable ecosystem designed to support operators as their requirements grow.
Reflecting on the renewal, Madeline Liautaud, Head of Affiliates at Casumo, said, “Over the years, NetRefer has consistently provided the reliability and flexibility we need to manage affiliate performance across multiple markets. Having confidence in the accuracy of our tracking and reporting is essential, not only for our internal teams but also for maintaining trust with our affiliate partners. Tools like NetRefer CoPilot AI and the Report Builder have also helped streamline day-to-day operations by making data more accessible and easier to work with, allowing our team to focus more on optimisation and strategic decision-making.”
Amanda Camenzuli, NetRefer’s Manager of Account Management, commented, “A 14-year partnership is a strong reflection of the trust and collaboration built between our teams. Casumo is a well-established and forward-thinking operator with a clear focus on user experience and long-term growth. We are proud to continue supporting their affiliate programme with scalable technology and the data visibility needed to manage performance with confidence across multiple markets.”
As Casumo continues to strengthen its presence across international markets, the renewed partnership with NetRefer reinforces a long-standing collaboration built on performance, transparency, and trust. With a shared focus on long-term growth and continuous optimisation, both teams look ahead to the next phase of their partnership.
News
N1 Partners’ Knowledge Base keep up with iGaming Trends
How do you choose the right affiliate program? Which GEOs currently offer the strongest potential? What should you focus on when scaling traffic? And how do you cut through the constant stream of news to find insights that actually matter for your work?
N1 Partners is launching Knowledge Base – a new hub of content for webmasters, affiliate teams, and everyone working with iGaming traffic.
Over the years in the industry, the N1 Partners team has developed deep expertise in affiliate marketing, products, GEOs, traffic acquisition, and partner management. Now, all that knowledge is gathered in one place to share experience, support the community, and help partners navigate the market faster and more effectively.
What’s inside the Knowledge Base?
The N1 Partners Knowledge Base will feature content for both beginner webmasters looking to better understand the affiliate industry and experienced affiliates searching for fresh strategies, trends, and scaling opportunities.
The focus isn’t on short-lived news but on evergreen insights and practical knowledge that stay relevant over time.
Inside the Knowledge Base, you’ll find:
- market analysis;
- industry trend reports;
- guides for affiliates;
- articles on choosing affiliate programs;
- answers to the most common questions;
- practical tips and educational content.
The new section is designed to help affiliates better understand the market, stay ahead of industry changes, assess risks in advance, and spot new growth opportunities early.
Explore the N1 Partners Knowledge Base — and stay one step ahead in the iGaming industry!
Why N1 Partners?
- 14+ casino and betting brands with high Reg2Dep rates;
- 10+ Tier-1 GEOs;
- CPA up to €700 and RevShare up to 55% + NNCO for top partners.
Be number one with N1!
News
LEONBET LAUNCHES A WORLD CUP 2026 RAFFLE CAMPAIGN GIVING OUT A NEW MAZDA CX-3 AND OTHER AMAZING PRIZES
LEONBET LAUNCHES A WORLD CUP 2026 RAFFLE CAMPAIGN GIVING OUT A NEW MAZDA CX-3 AND OTHER AMAZING PRIZES!
LEONBET, Tanzania’s leading betting company known for its exciting odds and daily promotions, has officially launched another major campaign ahead of the 2026 World Cup season, which will officially begin on May 15, 2026.
LEONBET has always been committed to rewarding Tanzanians through different promotions. Before the launch of the WORLD CUP 2026 RAFFLE campaign, the company successfully introduced promotions such as MAGIFTI BAMPA 2 BAMPA, COMBO-HELA, and many others. These promotions are aimed at making sure customers benefit and win every day, which is why LEONBET is known as a company that creates winners daily.
The 2026 WORLD CUP RAFFLE campaign officially starts on May 15, 2026, and ends on July 20, 2026. The campaign aims to give customers a chance to win exciting prizes while enjoying the entertainment and excitement of the World Cup tournament.
Through this campaign, LEONBET customers will be required to place bets worth at least TZS 3,000 or more on any sport to receive coupons that will allow them to participate in different prize draws during various stages of the World Cup competition.
Participants in the campaign will have a chance to win prizes including:
- Mazda CX-3
- Luxury Ngorongoro trip for two
- PlayStation 5 (PS5)
- iPhone 17 Pro Max
- TZS 10 million cash prize
- And many more prizes
The prizes will be awarded during different stages of the tournament, including:
- Group Stage
- Round of 16
- Quarter Finals
- Semi Finals
- Final
Speaking about the promotion, LEONBET Director Jérôme Dufourg said:
“We are excited to bring Tanzanians this big campaign aimed at increasing entertainment, competition, and winning opportunities for our customers during the World Cup tournament. We believe this campaign will bring happiness to many participants across the country.”
LEONBET ambassador Baraka Mpenja also said:
“I continue to enjoy working with LEONBET because it is a trustworthy company with no tricks. It is one of the best companies in Tanzania, offering regular promotions to make sure Tanzanians have a chance to win. I encourage everyone to participate by playing more with bets starting from only TZS 3,000 to win many prizes, including the Mazda CX-3.”
LEONBET continues to strengthen its commitment to providing reliable and high-quality services to all customers while improving the sports betting experience in Tanzania.
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