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LeoVegas Invest in New Tech Hub in Warsaw Despite Its Products Being Unavailable in Polish Market

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The Polish marketplace is a strange territory for the iGaming industry. On the one hand, it has some of the most technically able and potentially brilliant European talent who has done much to develop highly successful video games like The Witcher and Cyberpunk. This skill set is highly prized in the world of online casinos, slots, and sports betting simulation games. On the other hand, the legislature has cracked down hard on the gambling industry since the election of The Law and Justice Party to power under the leadership of Andrzej Duda. While punters in the country can still place a wager on a variety of sports betting and esports sites, all online casinos in Poland are run by the state-owned company Totalizator Sportowy which operates Total Casino.

LeoVegas is an igaming company that creates online slots and other popular casino games. Founded by Gustaf Hagman and Robin Ramm-Ericson in 2011, they have become one of Europe’s leading mobile gaming and companies. They are headquartered in Sweden, and their shares are traded on the Stockholm Nasdaq exchange. They recently announced that they would launch a new tech hub in Poland. In addition, the company is looking to strengthen its technological development and innovation.

Poland has been seen for a long time as a good option for the outsourcing of IT. The country is regarded as an IT and startup powerhouse. The outsourcing sector comprises around 700 software development companies that employ more than 150,000 specialists. The Polish workforce has a reputation for a strong work ethic and is highly educated. Krakow and Warsaw are the established tech locations, and Gdansk is quickly emerging as the next hub. In addition, Katowice has established itself as the eSports capital of Europe by investing in events and infrastructure.

In 2020 Poland was recognized as one of the most startup-friendly countries in Europe. As a result, Poland is seeing significant venture capital spending, and €477 million were raised in 2020. Like Silicon Valley, tech innovators inspire each other, leading to breakthroughs and success. Tim Draper, a Silicon Valley venture capitalist, has said that Poland is a generation ahead of other European countries in understanding the potential of tech and the market system.

LeoVegas’ new Polish hub will see them join other international companies with already established offices or R&D operations in the country. They will join tech leaders such as Microsoft, Google, Amazon, and Uber. LeoVegas’ Warsaw facility will employ sixty developers. The investment in the central European country aims to accelerate the development of the next-generation platform.

The Polish engineers will work alongside the group’s existing teams based in Sweden, the UK, and the Netherlands. The main project of the Warsaw hub is the development of LeoVegas’ proprietary player account management (PAM) system. This system is called Rhino.

Rhino is used to control all player data, transactions, payment integrations, and games across LeoVegas’ extensive portfolio. It is understood that the new tech hub is a crucial element of the group’s strategy to maintain its position at the forefront of new technology and innovation.

Mattias Wedar, Chief Product & Tech Officer at LeoVegas Group, said,

“LeoVegas’ success, and the award-winning gaming experience that we give our customers, is driven by our innovative mindset and our proprietary platform Rhino. Our new hub in Warsaw is a key part of our strategy to stay at the forefront of innovation, new product development, and payments while offering a highly personalized experience to our customers. Our new hub will kickstart this next phase of development”.

The company is now on a recruitment drive to pick up the best talent in Warsaw. The irony is that the products that will be developed in Warsaw will continue to be unavailable to the staff based in Poland. Around a third of LeoVegas’ workforce is employed in technology and product development. MGM agreed to purchase LeoVegas earlier in the year to strengthen their European presence.

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N1 Sport Promo: Earn More with Sports Traffic

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With less than two weeks remaining until N1 Sport Promo by N1 Partners comes to an end, the biggest sporting events of July are still ahead: the decisive matches of the FIFA World Cup 2026, the Wimbledon Final, the Formula 1 Belgian Grand Prix, and the closing stages of the Tour de France.

During this period, every additional FTD not only increases your overall payout but also boosts your CPA rate.

  • SEO & PPC+€50 CPA for every 10 FTDs, with no cap on CPA increases.
  • Facebook, In-App, UAC, ASO, Email & SMS+€10 CPA for every 30 FTDs, up to +€100 above your base CPA.

The full promotion terms are available via the link below.

The N1 Partners affiliate team has shared practical recommendations to help affiliates make the most of the final stage of the promotion.

Strengthen Campaigns That Already Deliver Results

The final weeks of N1 Sport Promo are the best time to increase the volume of successful campaigns and take full advantage of the promotion’s progressive CPA mechanics.

Focus on traffic sources and creatives that are already delivering consistent results. Their growth can be supported by expanding into additional GEOs, regularly refreshing creatives, keeping offers up to date, and reacting quickly to major sporting events.

Even a moderate increase in high-quality traffic can significantly improve your final payout: the more FTDs you generate before the promotion ends, the higher your CPA rate becomes.

Speed Is a Competitive Advantage

The strongest results typically come from campaigns launched ahead of key matches and kept relevant throughout the tournament. Preparing campaigns before kickoff and responding quickly to shifts in audience interest helps affiliates capitalize on peaks in sports traffic and generate more high-quality FTDs.

Mobile users deserve particular attention during this period, as a significant share of the audience engages with sports content while matches are taking place.

Player Activity Peaks in the Final Hours Before Kickoff

During major sporting events, many users register just a few hours before a match begins. That’s why timely creative updates and a strong focus on the tournament’s most anticipated fixtures are essential for maintaining campaign performance.

Key Sporting Events Before the Promo Ends

The sports calendar remains packed over the coming weeks:

  • July 9 — France vs Morocco (FIFA World Cup 2026 Quarter-final);
  • July 10 — Spain vs Belgium (FIFA World Cup 2026 Quarter-final);
  • July 11 — Norway vs England (FIFA World Cup 2026 Quarter-final);
  • July 14–15 — FIFA World Cup 2026 Semi-finals;
  • July 19 — FIFA World Cup 2026 Final;
  • July 12 — Wimbledon Final;
  • July 19 — Formula 1 Belgian Grand Prix;
  • Through July 26 — Closing stages of the Tour de France.

Each of these events traditionally drives spikes in search demand, social media engagement, and player interest. As a rule, the best-performing campaigns are those that are already delivering results. The final weeks of the promotion are the ideal time to strengthen them through continuous, data-driven optimization.

Looking for even more scaling opportunities? The N1 Partners team has also prepared a comprehensive July guide featuring the month’s biggest sporting events and practical recommendations to help affiliates plan campaigns more effectively and drive additional Tier-1 traffic.

If you haven’t joined N1 Sport Promo yet, contact your affiliate manager or reach out to LeadGen Chris and make the most of the final weeks of the promotion.

Why choose N1 Partners?

  • 14+ casino and sportsbook brands with high Reg2Dep 
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

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LEONBET and Simon Msuva Continue the Journey with a Nationwide Media Tour Following The Msuva Story

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Following the release of The Msuva Story documentary, LEONBET and its brand ambassador, Simon Msuva, are continuing the campaign with a nationwide media tour to share the footballer’s inspiring journey and encourage young Tanzanians to pursue their dreams with determination and confidence.

The media tour saw Msuva visit leading radio stations across Tanzania, where he discussed his football journey, the challenges he overcame, and the message behind the documentary. Through these conversations, LEONBET and Msuva encouraged young Tanzanians to believe in their ambitions, work hard, and never give up on their dreams.

The documentary chronicles Msuva’s rise from a young football enthusiast to one of Tanzania’s most recognisable professional players, highlighting the determination, discipline, and resilience that shaped his career.

“As someone who started with a dream, I want young people to know that every challenge can become an opportunity if you keep believing in yourself,” said Simon Msuva. “I hope my story inspires the next generation to pursue their goals with confidence and determination.”

As part of the campaign, LEONBET and Msuva also hosted a special community football event featuring local teams Taifa King (Temeke) and Wekewa FC (Kinondoni). Held at Mwembe Yanga Grounds, the friendly match brought together football, entertainment, and community engagement, with Simon Msuva attending as the guest of honour and meeting young fans throughout the day.

The initiative reflects LEONBET’s ongoing commitment to supporting sports development and creating opportunities that inspire young talent across Tanzania. Beyond sponsoring professional athletes and sporting initiatives, the company continues to invest in projects that strengthen local communities and promote positive role models.

Through The Msuva Story and the accompanying media tour, LEONBET and Simon Msuva hope to remind young Tanzanians of one simple message:

“Every dream is possible if you believe.”

 

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Affiliate Success

ReferOn Wins “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026

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ReferOn has been named the Best Affiliate Management Platform at the prestigious iGB Affiliate Awards 2026, marking another major milestone in the company’s growth. Announced live at iGB LIVE, the recognition follows a year of relentless product innovation, customer growth, and a continued focus on simplifying affiliate operations.

Turning Complexity into Clarity

Managing high-volume affiliate programs requires processing millions of data points every day. ReferOn was built to eliminate that complexity through automation, real-time insights, and streamlined workflows.

This year also marked the introduction of Refie, ReferOn’s integrated UX layer. Instead of forcing affiliate managers to navigate complex backend data, Refie turns raw operational data into clear, actionable insights. From onboarding to daily performance tracking, it helps teams spend less time on administration and more time driving strategic growth.

Alex Bukin, CEO of ReferOn, commented: “Winning the iGB Affiliate Award is a remarkable achievement for our entire team. As affiliate programs grow, so does the complexity behind them. From day one, our ambition has been to remove that complexity, so operators can focus on growth instead of operational friction. This recognition reinforces our belief that great B2B technology should be simpler, more intuitive, easier to work with, and built around the people who use it”.

Having secured major industry awards over the past 18 months, — including ‘Affiliate System of the Year’ at AffPapa and ‘Best Affiliate Software’ at SiGMA — ReferOn looks ahead with a roadmap that remains focused on making affiliate management even more intelligent, transparent, and effortless. Our upcoming developments will continue to simplify complex workflows, expand AI-powered assistance, and provide operators with even greater visibility and control over their affiliate operations.

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