News

How to Choose an iGaming Offer: N1 Partners x RichAds Share Their Expertise

Published

8 months ago

September 18, 2025

What does it really take to pick the right iGaming offer for promotion? With so many variables to consider, it’s easy to make mistakes, especially for affiliates just starting out.

To help clarify things, N1 Partners and the RichAds ad network joined forces to share practical advice on choosing profitable offers and avoiding common pitfalls.

The conversation took place during the N1 Puzzle Promo — a competition where affiliates, both seasoned and new, experiment with different traffic sources, tools, brands, and GEOs to achieve one main goal: maximize profits from their traffic. And selecting the right offer is the first step toward success.

Meet the Experts

Before diving into the tips, here are the people sharing their insights:

Daria Maichuk

Affiliate Manager at N1 Partners

Veronika Ponomareva

Head of Customer Service at RichAds

What is RichAds?

RichAds is an ad network offering a wide range of traffic sources, including:

Telegram ads
Push notifications
Popunders
Domain redirects
Native ads
Display traffic

Prices start at just $0.005 CPC for push ads and $0.5 CPM for popunders, with access to traffic across 200+ GEOs from Tier 3 to Tier 1.

How to Choose an iGaming Offer: Expert Advice

We asked Daria and Veronika the most important questions affiliates have when evaluating iGaming offers.

1. What parameters of an iGaming offer should be analyzed first before launching?

Daria Maichuk

“Start with the GEO: is gambling legal, how competitive is the market, and how solvent is the audience? Then check the payment model (CPA, RevShare, Hybrid) and the funnel: registration flow, minimum deposit, and site usability. The product matters too — top providers, live casino, sports, esports, localization, and bonuses. Finally, look at retention: how long players stay active and what campaigns keep them engaged.”

Veronika Ponomareva

“First of all, it’s the payout conditions, brand and its reputation on the market, as well as the funnel flow and the content of pre-landing/landing pages to pay attention to. Many things can affect a campaign’s result such as verification before the first deposit, the lack of locally popular payment methods support and the first deposit amount.”

2. How can a beginner determine the potential of an offer? Which metrics should they focus on to avoid wasting budget?

Daria Maichuk

“Key metrics are Conversion Rate (CR), Earnings Per Click (EPC), and Click-Through Rate (CTR). A low CTR usually means the offer doesn’t match the audience or creatives. Test multiple landers — welcome pages and reg forms typically perform best. Also consider First Time Deposits (FTD) and retention, as they reflect the long-term potential of an offer.”

Veronika Ponomareva

“Cost per registration, cost per conversion and ROI — are basic yet the most crucial things to look at. Potential means the long-lasting profit, so pay attention to the LTV (Lifetime Value). An offer could have a moderate EPC, but if the player retention is high and brings many secondary deposits, then the LTV would be extremely high accordingly. Ask your manager about the LTV of the offer in the required geo.”

3. How does a brand’s license affect the choice of GEO and traffic?

Daria Maichuk

“White licenses allow affiliates to work in regulated markets and run campaigns on official ad channels like Google Ads, FB, and TikTok. Grey licenses are also usable, but platforms often restrict or ban them, so affiliates need strong moderation skills.”

Veronika Ponomareva

“The licensing topic is highly important due to the fact that it determines the legality of traffic and what sources are acessible. Strict licenses (MGA, UKGC) approve only the cleanest traffic (mostly PPC and SEO). The traffic is very expensive, but provides quality leads. Curacao license gives more freedom as you can work with push-traffic, teasers and popunders. High risks come with no license at all as well as the accessible traffic sources are very limited.”

4. Which three GEOs currently deliver the highest ROI in iGaming, and why?

Daria Maichuk

“Germany: high purchasing power, stable LTV and retention, large deposits, strong conversion.

Canada: fast-growing, high trust in licensed brands, boosting CR and retention.

Australia: players spend more, stay active longer, and convert well into deposits.”

Veronika Ponomareva

“Depends on the traffic source we’re looking at, for example, if it’s either push or pop, then Bangladesh, Brazil and South Africa are currently on top.”

5. How can you understand whether an offer fits your main traffic source (FB, PPC, push, etc.) before testing?

Daria Maichuk

“Beginners often test blindly, but it’s possible to know in advance. FB and Google are the most widespread sources. Google traffic is highly engaged because players search for the product themselves. Facebook is harder for retention, but we work actively to improve it, especially for this audience, where push campaigns are essential. Push/Pop works for most offers, though CR is lower. If an offer has working apps (ASO), it can also be promoted through stores.”

Veronika Ponomareva

“Facebook and Google Ads are following strict guidelines on accessible content regarding iGaming offers, so it’s a common headache for marketers to test offers there and co-exist with moderation rules. Push and pop traffic doesn’t apply so many demands to the advertising content, so they’re way more preferrable for promotion means. So are Telegram Mini Apps, by the way, since they feature more tolerant moderation by advertising networks and fresh relevant audience.”

6. Top 3 traffic sources for iGaming in 2025?

Daria Maichuk

“Google: high-intent users, precise targeting.

Facebook: huge reach, flexible creative testing.

SEO: long-term stability, independent of traffic costs, especially effective for RevShare.”

Veronika Ponomareva

“Telegram Mini Apps: fresh audience, broad opportunities for advertising formats and extremely relevant users who come from casual games and tap-to-earn clickers.

Push-notifications: proven traffic source with high CTR and pre-made user bases that provide easier outreach to converting players.

Popunders: high CR and cost-effective means for promotion, since quality landing pages are usually enough to convert impulsive gamblers.”

7. Do your affiliates drive traffic through Telegram and what are the specifics? What do you think about mini-app traffic?

Daria Maichuk

“Yes, we’ve seen such cases, but most affiliates still prefer other sources. Data is still limited, but we’re closely monitoring Telegram and mini-app traffic and see strong potential here.”

Veronika Ponomareva

“For us it’s a channel that we actively explore, since introducing Telegram Mini App ads showed us how much of a potential they hold straight away. First of all, TMAs themselves offer a global coverage and outreach to a variety of potential leads for the iGaming products, coming from all over games and applications. In fact, since the moderation policies there are independent from the official Telegram Ads platform, that gives additional interest to this traffic.”

8. How many FTDs are needed to objectively evaluate an iGaming offer?

Daria Maichuk

“PPC: 20–30 FTD.

Facebook (slots): 20–30 FTD.

Facebook (crash games): at least 100 FTD.

In-app: around 100 FTD.”

Veronika Ponomareva

“At least 30 FtD, but to evaluate the offer properly it’s best to look into the player activity in the long run, the average amount of the deposits and other in-depth metrics.”

9. Which KPIs do you recommend for testing: ROI, FTD, deposit, or retention?

Daria Maichuk

“We often use soft KPIs. On average, we expect the avg dep count to be >=2. Sometimes we also track the ratio of total deposits to partner payout.”

Veronika Ponomareva

“It’s a complex matter as hitting the KPIs is usually the result of a combination of factors getting along.”

10. What should affiliates do if an offer “drops” after two weeks — switch or optimize?

Daria Maichuk

“If results were good initially, optimize creatives and targeting. If not, check whether the creatives included slots actually available in the product. Our managers always provide updated slot and targeting recommendations.”

Veronika Ponomareva

“Optimize the campaign, examine the metrics, check the creatives, change landing pages – try to find the correlation to this in the traffic performance.”

11. Which statistical indicators show that an offer can be scaled?

Daria Maichuk

“The main sign is stable positive ROI over several days or weeks. Also look at the funnel (click → registration → deposit) and player retention.”

Veronika Ponomareva

“Simply, a more or less stable ROI is the main indicator here.”

12. How to scale an offer within one source without lowering CR?

Daria Maichuk

“Increase budgets gradually — 10–20% every 1–2 days. Scale your best-performing bundles first. Always refresh creatives: without new content, audiences burn out and CR declines.”

Veronika Ponomareva

“The same level scaling is the key. If by creatives, then create new combinations of creatives and landing pages. If by the audience — gradually add more newcomer oriented targetings, instead of increasing the bids on the current ones. Just test everything by degrees.”

Conclusion

The N1 Puzzle Promo highlighted not only the competitive spirit among affiliates but also the importance of knowing how to pick the right iGaming offers. From choosing GEOs and traffic sources to tracking KPIs and scaling campaigns, the advice from N1 Partners and RichAds gives affiliates a clear roadmap to better results.

RichAds continues to support the iGaming community with its self-serve platform, offering access to 220+ GEOs and multiple traffic types from push and popunders to Telegram Mini Apps and native ads.

Launch smarter campaigns, work with the right offers, and grow your iGaming profits!

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News

Behind the Game What Makes Products Convert

Published

13 hours ago

May 13, 2026

Master Editor

In iGaming, registration does not bring value — the result appears only when the user makes the first deposit. Therefore, the Reg2Dep metric plays a key role: it shows how much you will earn from each attracted user.

Behind the Game is a series of expert materials where specialists from the N1 Partners affiliate program across different teams break down how strong iGaming products are built from the inside.

In this article, you’ll learn how the product affects Reg2Dep: what helps bring the player to the deposit, where the conversion is lost, and which solutions provide stable growth.

Top 3 must-have factors of a successful iGaming product: what has the strongest impact on Reg2Dep today?

Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, plays a major role.

It’s also important to pay attention to bonus policy. The bonus offer must match the audience’s expectations and be easy to understand.

Speed is equally important — everything should be tested, from page loading to payment confirmation. Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, also plays a major role.

Top-3 factors that stand out:

First, the product must provide the maximum number of local payment methods with high approval rates.
Second, it needs strong retention and VIP retention — achieved through CRM, bonus mechanics, and gamification.
And of course, the foundation is a stable, fast platform without technical issues.

If you want to work right away with products where this system is already well-established and generates stable profit, join N1 Partners!

What do partners need to know when choosing a product and which red flags can’t be ignored?

You should pay attention to all product weaknesses, especially:

Low payment approval rates.
Confusing or irrelevant bonus terms.
Slow support and weak brand reputation in the community.
Unstable website performance on mobile devices.

Most often, the quality of the payment infrastructure and the availability of local solutions are underestimated.

Partners also don’t always consider retention depth and VIP segment management, as well as basic factors like page load speed and product stability.

Which onboarding elements determine whether a player makes the first deposit and where do users most often drop off?

Players don’t like to wait — fast and simple registration is crucial (1–2 steps, no unnecessary fields). There must also be a clear and understandable welcome offer, and the path to deposit should be direct and fast, with helpful prompts. If these conditions are met, players won’t drop off at the earliest stages.

Convenience is important for players at every stage of the way to the deposit, so the main points of the user loss look like this:

At the payment method selection stage.
At the data entry stage — if the form is too long or complicated.
During redirection to a PSP — especially if there are payment approval issues.
At the stage of exploring bonuses or choosing content and games — if the terms or interface are not clear enough.

Which UX changes in N1 Partners projects have recently driven the biggest conversion growth?

The greatest impact came from three areas: increasing the number of local payment solutions, personalising offers immediately after registration based on traffic type, and updating the cashier.

The new payment area became clearer and more stable for players, which directly improved conversion rates.

How does player behaviour differ across GEOs, and how do N1 Partners products adapt to Tier-1 GEOs?

User behaviour differs significantly depending on the GEO, from preferences in payment methods to the perception of bonuses.

In Tier-1, players are more demanding: product speed, transparent conditions, user-friendly UX, and a wide range of local payment solutions are critical for them.

In Tier-2, users are more sensitive to bonuses and retention mechanics, take longer to make a deposit decision, and react more strongly to the size and terms of the offer.

N1 Partners products adapt to these features through localisation of payment methods, UX development, and gamification.

Which product hypotheses most often drive Reg2Dep growth?

The most consistently effective hypotheses are those focused on simplifying the deposit flow and expanding the list of payment methods. Additional growth comes from personalised welcome offers tailored to the traffic source and type.

Which features of N1 Partners products help achieve high conversion?

A key role is played by strong payment expertise and extensive localisation of payment solutions. Conversion is further boosted by a fast registration form, a flexible bonus system with clear terms, and advanced gamification. All of this is continuously optimised through A/B testing at every stage of the funnel.

To sum up, a high Reg2Dep is the result of a systematically built product: strong payment infrastructure with local methods, fast and intuitive UX, and relevant bonus logic. This combination determines whether traffic turns into revenue.

If you want to drive traffic to strong products designed for players, start working with N1 Partners. The affiliate programme unites 14+ casino and sportsbook brands with high Reg2Dep, operates in 10+ Tier-1 GEOs, and offers competitive scaling conditions — payouts up to €700 CPA for top partners and RevShare up to 55% + NNCO.

Be number one with N1!

Conferences

G GATE CONF 2026 — June 26–27, Tbilisi

Published

2 days ago

May 12, 2026

George Miller

G GATE CONF (ggateconf.com) will take place in Tbilisi, Georgia — a multi-vertical affiliate conference bringing together industry professionals from around the world in one venue.

The event will be held at Expo Georgia, the country’s largest event hub, occupying four pavilions as well as the open-air space between them. In 2026, the organizers expect up to 7,000 participants from the CIS, Europe, Asia, and other regions.

When and Where

Dates: June 26–27, 2026
Location: Expo Georgia, Tbilisi, Georgia

Event Scale

G GATE CONF is a two-day event with a rich business and networking program:

2 stages featuring industry speakers
100+ company and service booths
50+ zones and activities for networking, learning, and relaxation
Open-air zones for informal networking

Some formats are developed exclusively by the G GATE team specifically for the conference and are not repeated at other events.

Who Attends

The audience of G GATE CONF 2026 includes:

Media buying teams and solo arbitrage specialists
SEO specialists and agencies
Company owners and C-level executives
Advertisers and CPA networks
Affiliate market service providers: payment solutions, trackers, anti-detect browsers, proxies, creative agencies

Verticals

Main conference verticals: iGaming, White Hat, Crypto & Finance
For the first time at G GATE CONF, the following verticals will be featured: Dating, Adult, mVas, Sweepstakes

Each vertical will have dedicated activities and engagement formats to help participants quickly find relevant contacts and solutions for their needs.

Special Projects and Activities

In 2026, the conference will include 7 special projects, such as:

PITCH — a startup competition for launching and scaling affiliate industry projects
G GATE AWARDS — an industry award with a gala dinner honoring companies and market leaders
Merch Shop, SEO Shop, Match Point, and other interactive formats

Special attention is given to the afterparty, a large-scale evening event featuring headliners and dedicated networking zones, including VIP areas.

Why Attend

G GATE CONF focuses not only on content but also on the density of valuable contacts. The conference brings together multiple verticals and formats in one place, allowing participants to:

Achieve partnership goals
Discover new traffic sources and services
Connect with industry professionals beyond the standard “booth-card” format

Tbilisi was chosen as a convenient meeting point for participants from different countries, and the summer dates allow for a seamless combination of work, leisure, and networking.

Affiliate Announcements

Management Buyout Successfully Completed at ReferOn

Published

2 days ago

May 11, 2026

George Miller

ReferOn, an affiliate management platform for the iGaming sector, today revealed the successful conclusion of a management buyout. Former General Manager Alex Bukin purchases the platform, moving the company into its next stage of independent growth. Bukin will take on the position of Chief Executive Officer (CEO) to advance the company.

Assessing the platform’s path three years after its launch, Alex Bukin, CEO of ReferOn remarked: “This is a significant moment for ReferOn and marks the start of a new phase for the company.” The management buyout offers us the long-term perspective needed to consistently enhance the platform. We uphold our dedication to product development, enhancing our solutions for partners, and facilitating ReferOn’s ongoing expansion in significant markets.

The acquisition comes after a significant phase of advancement for the firm. Established on a base of operational effectiveness and scalable technology, ReferOn persists in expanding its footprint throughout the industry. In its initial year, the platform announced 35.7 million clicks, 2.4 million sign-ups, 18,000 affiliates, and 136,000 active trackers. The company’s extensive range of tools enhances flexibility for operators and affiliates, generating momentum that recently led to ReferOn being recognized as the “Best Affiliate Platform” in 2025 and 2026 by key industry players.

This change will not impact daily operations; assistance and current collaborations will continue as normal. As part of its continuous growth strategy, ReferOn is enhancing its product lineup with the introduction of new features, such as Refie, the integrated interface layer of the platform. The platform continually improves user experience and security via dynamic reporting, Company Grouping, Sub-Affiliation, Independent Deal Calculation (IDC), two-factor authentication (2FA), and thorough mobile optimization.

To maintain operational continuity, the current leadership team stays intact, guaranteeing stability as the company moves into its next phase of growth. With Bukin’s appointment as CEO, Vlad Bondarenko has moved from Head of Product to Chief Product Officer, and David Harris, who was previously Operations Lead, has become Chief Operations Officer. As the organization embarks on its next phase, it continues to prioritize equipping operators with top-tier tools and a dedication to providing the future of affiliate management.