News

N1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing”

Published

5 months ago

January 9, 2026

In iGaming, many things start with a simple “hi” in chat. Messages turn into long conversations, calls follow one after another, yet the goal remains the same — to make traffic profitable. Behind every dialogue is a person with their own background, approach, and communication style — and that’s exactly what defines the success of any partnership.

Partners need to see more than just a messenger account — they need to see a real person they can trust with their traffic and their goals.

N1 Faces is a series of short and lively interviews where N1 Partners introduces the managers behind the affiliate program: their values, their workflows, and their unique management styles.

Today’s spotlight is on Daria Maichuk, Affiliate Manager at N1 Partners, who shares her journey into the industry, her approach to building reliable long-term partnerships, and how she maintains internal balance while working at a fast pace.

Daria Maichuk

Affiliate Manager, N1 Partners

Daria is the kind of manager whose calm mindset, attentiveness, and quick reaction become obvious within the first minutes of communication. She maintains a fast pace, yet always leaves room for a genuine conversation — and that’s what makes working with her both easy and productive.

How did you get into the affiliate industry, and when did you realize it was the right fit for you?

I entered the industry in 2019, starting as an account manager at an advertising network. We worked with push, pops, native — and I had the chance to dive into each vertical.

After four years, I felt the need to focus on one direction and look at the market from another angle — to understand how different traffic sources operate. The role of an affiliate manager offered exactly that: an opportunity to explore the product in depth, build long-term relationships with partners, see campaign launches from the inside, and directly influence performance.

Why N1 Partners? What aligned in terms of values and approach?

I had known about the company for a long time — since 2020. We ran push-traffic tests together, and met often at conferences. I always noticed the team’s energy, openness, and genuine passion for their work. N1 Partners felt like a place where people truly love what they do.

When the opportunity to join the team appeared, I immediately felt that the rhythm and atmosphere matched me perfectly.

What advice would you give yourself in your first month on the job?

Don’t be afraid of the information flow — trust yourself more. At first everything may seem overwhelming, but over time each puzzle piece falls into place, especially once real practice begins.

How do you usually start communication with a new partner? What’s important to understand in the first five minutes?

It’s ideal when both sides have time for a quick call — to meet, exchange expertise, and discuss all details and expectations for upcoming launches. We share the results we aim to see by certain deadlines, while the partner outlines their vision — which GEOs they want to run now and what conversion they expect.

For me, it’s important to understand how open the partner is, how willing they are to share details about their launch plans, and which approaches they intend to use. Our goal is always the same: find terms that are mutually beneficial.

How do you build trust with a partner to ensure productive cooperation?

Personal communication is key, and conferences help immensely. Face-to-face interaction allows you not only to discuss business but also to learn more about the person. Small details can significantly improve future communication and make it more trusting.

Sometimes one meeting is enough for the dialogue to become smoother, faster, and more efficient.

This personal contact becomes a bridge that simplifies any further work.

Are there cases when you need to give tough feedback? How do you do it while preserving trust and a good working relationship?

Yes, it happens — and in such situations I always rely on statistics and concrete data. Numbers speak for themselves, which keeps the conversation transparent, grounded, and efficient. We look at facts together and make decisions based on them.

Constructive feedback with clear recommendations often becomes the most valuable tool for mutual growth.

What personal communication rules help you maintain speed without sacrificing quality?

I follow several principles: be polite, listen carefully, ask the right questions, avoid interrupting, and clarify anything that may cause misunderstanding.

These simple rules help keep both the pace and the quality of communication high.

What energizes you outside of work, and how does it help in working with partners?

Anything connected to movement and social interaction: sports (three workouts a week), yoga, walking my dog, warm moments with family and friends.

Time spent outside work helps me recharge, stay balanced, and maintain my energy levels. Thanks to this, I remain attentive, calm, and ready for constructive dialogue with partners.

If not iGaming, then… who would you be?

As a child, I dreamed of becoming a flight attendant — I loved the atmosphere of travel and the feeling of being close to the sky.

Speaking of my current interests, I would probably choose marketing — maybe performance or targeted advertising. I’ve always been drawn to its dynamics and opportunities for creativity.

Name the Top-3 tools you can’t imagine an affiliate manager working without.

CRM systems and convenient communication channels

They structure daily workflow, simplify interaction, and help keep important details organized.

Monitoring dashboards and analytics tools

They make it possible to evaluate traffic quality, build reports, and make data-driven decisions.

Work devices & messengers

The backbone of daily communication — calls, quick discussions, approvals, and keeping constant contact with partners.

Phone, laptop, Telegram, and MS Teams are my essentials.

Join N1 Partners

To discuss a new launch, choose the right terms for your traffic, or test an offer, you can contact Daria directly.

N1 Partners provides everything partners need to stay ahead and achieve results: high-converting products, regular analytics with optimization recommendations, and full support from the team.

Become a partner: https://n1.partners/

N1 Partners is more than just an affiliate program. The company brings together 14+ casino and betting brands, operates in 10+ Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive conditions for top partners — CPA up to €700 and RevShare up to 45%.

More than 14,000 partners trust N1 Partners for its transparency, flexibility, and an approach where people and communication quality play a central role.

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News

Where to Drive Tier-1 Sport Traffic in June World Cup & N1 Sport Promo

Published

6 minutes ago

June 8, 2026

Master Editor

June offers one of the biggest traffic opportunities of 2026. The start of the FIFA World Cup, combined with the NBA Finals, Formula 1 races, Wimbledon, UFC Freedom 250, and major esports tournaments, creates a unique environment for affiliates looking to scale sports and prediction traffic.

With the FIFA World Cup 2026 driving global attention and audience engagement to seasonal highs, N1 Partners is launching the N1 Sport Promo from June 10 to July 20 to help affiliates maximise results during the busiest period of the sports calendar.

Key Sports Events in June

N1 Partners team has selected the most important events of the month to help affiliates plan campaigns and drive traffic effectively.

Soccer

The FIFA World Cup dominates the sports calendar and is expected to generate the highest engagement levels of the year.

11.06–19.07 | FIFA World Cup 2026

Key opening-stage matches:

11.06 | Mexico vs South Africa
12.06 | Canada vs Bosnia
13.06 | USA vs Paraguay
14.06 | Brazil vs Morocco
14.06 | Germany vs Curacao
15.06 | Netherlands vs Japan
16.06 | France vs Senegal
17.06 | Argentina vs Algeria
18.06 | England vs Croatia
20.06 | Netherlands vs Sweden
21.06 | Germany vs Ivory Coast
24.06 | England vs Ghana
25.06 | Scotland vs Brazil
26.06 | Ecuador vs Germany
27.06 | Uruguay vs Spain
28.06–04.07 | FIFA World Cup Round of 32

MMA

UFC Freedom 250 will make history as the first UFC event ever held at the White House. Set against one of the most iconic landmarks in the world, the event will bring together elite fighters, championship bouts, and a unique atmosphere to celebrate America’s 250th anniversary.

14.06 | UFC Freedom 250

Basketball

The NBA Finals remain one of the strongest traffic drivers for North American audiences.

04.06–20.06 | NBA Finals Series Begins

Tennis

June combines the final stages of Roland Garros with the beginning of the grass-court season and Wimbledon.

08.06–14.06 | WTA London
29.06–12.07 | Wimbledon

Formula 1

In June, Formula 1 continues to generate stable engagement from dedicated sports audiences.

14.06 | Barcelona Grand Prix
28.06 | Austrian Grand Prix

Esports

Major CS2 tournaments continue attracting valuable younger audiences across Tier-1 markets.

02.06–21.06 | IEM Cologne 2026

Cricket

Cricket remains one of the most important verticals for many Tier-1 GEOs.

09.06 | Bangladesh vs Australia (ODI)

11.06 | Bangladesh vs Australia (ODI)

25.06 | England vs New Zealand (Test Series)

How to maximize results from event-driven traffic

June is the beginning of the most anticipated sporting event of the year. With the FIFA World Cup 2026 kicking off alongside the NBA Finals, Wimbledon, Formula 1 races, and IEM Cologne, affiliates have access to a constant stream of high-intent traffic opportunities.

For partners working with N1 Bet, RollXO, and Lucky Hunter via N1 Partners, this creates favourable conditions to attract new players, increase FTD volumes, and scale campaigns across Tier-1 GEOs.

To make the most of June traffic:

prioritize World Cup matches and key tournament stages that naturally generate the highest audience engagement;
prepare event-specific creatives and landing pages, and build content and advertising funnels around match predictions, odds, and tournament storylines.
increase budgets during high-profile fixtures and knockout rounds;
test both Sports Betting and Prediction Market offers to capture different audience segments;
monitor performance daily and scale winning campaigns quickly while demand remains high.

June sports traffic insights

June is all about momentum. This period combines multiple large-scale events running simultaneously, creating continuous demand across different sports audiences.

The FIFA World Cup opening weeks are expected to drive the highest engagement, fuelled by match predictions, team analysis, odds, and live betting. While football will dominate traffic, tennis, Formula 1, esports, and basketball offer valuable diversification and additional scaling opportunities throughout the month.

Affiliates who react quickly to event-driven demand and adapt campaigns to specific sports audiences are likely to see the strongest results during June and the opening stages of the World Cup.

Top promos for N1 Partners projects in June

Every month, N1 Partners launches a series of seasonal promotions across key brands to help partners increase conversions and maximise the value of the traffic they drive to these offers.

Golden Rush Lottery (RollXO, N1 Bet)
Period: 03.06–23.06
Prize pool: €120,000

Summer Rush Lottery (RetroBet, Jet4Bet, Spirit Casino, SlotLounge)
Period: 09.06–14.06
Prize pool: €30,000

Hall of Champions Tournament (Goldex Casino)
Period: 11.06–14.06
Prize pool: €1,500 + 1,000 FS

Celestial Constellation Lottery (Lucky Hunter)
Period: 12.06–21.06
Prize pool: €5,000 + 2,000 FS

Trophy Chase Lottery (SlotLords, SlotsMines)
Period: 17.06–23.06
Prize pool: €7,000 + 3,000 FS

Wanna learn more? Contact your manager right now!

Join N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.

News

N1 Brand Series: RollXO — Brand Breakdown & Traffic Setups

Published

4 days ago

June 4, 2026

Master Editor

Picked a brand but not sure how to turn your traffic into profit? Looking for really working bundles? Want to understand the iGaming product better in order to scale efficiently?

N1 Partners team has launched N1 Brand Series — practical product reviews from experts with a focus on real working approaches, metrics, and peculiarities.

This article is dedicated to RollXO — read how to get the most out of the brand!

RollXO: product review

RollXO focuses on modern user experience, a wide range of game content, fast onboarding of players, a user-friendly interface and a diverse bonus program.

Brand: RollXO
GEO: AU, NZ, AT, DE, CA, CH, IE
Main vertical: casino, betting
Target audience: users aged 25-55 interested in online casinos, slots and live games, focused on a fast and convenient gaming experience

Player value: ease of use, quick access to games, bonuses and promo mechanics
Features / advantages: simple and fast registration form, user-friendly UX, a wide selection of slots and live games, as well as the speed of deposits/withdrawals and regular promos

Reg2Dep:
PPC 40-55%
FB: 25-35%
SEO: 40-45%
Retention Rate: 25-35%
LTV: up to 1500 EUR

Conversion and user behaviour

Conversion is influenced by traffic quality and relevance, registration speed, first deposit bonuses, the convenience of payment methods, and the level of trust in the product.

For retention at RollXO, the most effective tools are personalized bonuses, VIP/loyalty programs, as well as communication through SMS, push notifications, in-app messages, email, stories, and inbox channels with continuous updates of gaming content.

After the first deposit, player behavior largely depends on their initial experience: some continue actively following promotions through communication channels, while others engage with on-site offers within the product itself, such as promotions, tournaments, bonus offers, and other mechanics available on the website.

Bonus policy

The RollXO brand uses a variety of bonus mechanisms: welcome and reload bonuses, free spins, free bets, cashback, VIP/loyalty rewards, lotteries, tournaments, loot boxes, wheel of fortune, a bonus shop, and limited-time promotions.

Best-converting: simple and easy-to-understand bonuses that provide clear value to the player — enhanced welcome bonuses, free spins, cashback, and personalised offers.

Less effective: complex mechanics with unclear conditions or overloaded/insufficient communication.

Common mistakes: overly long communication texts without specific details or clear bonus requirements. In addition, an excessive volume of promotional communications can lead to lower player engagement.

Creatives and traffic types

At RollXO, creatives that focus on clear and specific value propositions perform best, for example, those that highlight a bonus or reward. It is also important to adapt creatives to the specific GEO, audience, and gaming preferences.

Creatives overloaded with bonuses perform poorly: three or more bonuses displayed on a small image can confuse players and discourage them from engaging with such communications. Additionally, the effectiveness of creatives declines over time if visuals and offers are not refreshed.

The most effective traffic sources depend on the region, creative quality, and audience-product fit. The primary channels are SEO, PPC, Influence, and Facebook.

Top 3 traffic setups for RollXO

Setup #1

This setup pays for itself due to the high quality of traffic. Despite a potentially high deposit cost (slightly above average), it can deliver strong results and attract an active audience.

Traffic Source: Facebook
GEO: AU
Page Type: PWA
Approach: The creative is built around the Dragon Train slot. Large multipliers x15 / x10 / x5 appear on the screen from the very first seconds, drawing attention to the possibility of a significant win.

The lower part of the creative displays the new player bonus as well as the payment methods available for making a deposit.

Why it works: A static creative with a clear visual structure. The game and bonus are immediately visible, while all key information can be understood within 1-2 seconds without unnecessary visual noise.
Risks / Limitations: Potentially higher deposit cost.

Setup #2

This approach can attract a broader audience, while its key advantage is a significantly lower deposit cost compared to average benchmarks.

If acquisition costs can be maintained at a low level, this approach can work effectively for scaling and blending traffic with higher-quality audiences.

Traffic Source: Facebook
GEO: NZ
Page Type: PWA
Approach: A popular influencer is selected based on the target GEO and age group, after which a high-quality deepfake with accurate lip-syncing is created. In the creative, the influencer talks about fast gameplay and winning opportunities: “If you have X amount of money, you can try this slot/casino.”
It is important that the mentioned amount exceeds the minimum deposit, as this helps attract a higher-quality audience. The video then showcases gameplay, including bonuses, multipliers, and winning spins.
Why it works: Trust in the influencer, their recognisability, the visual appearance of a physical casino, and the slot demonstration work together to capture audience attention effectively.

An additional advantage is the low entry threshold: the creative mentions a relatively small amount that users can potentially start with and still have a chance to win.

Risks / Limitations: Lower audience quality.

Setup #3

This setup can attract a higher-quality audience, but the key factor is the consistency of the funnel. The PWA, FP, and domain should visually align with a specific land-based casino. This increases trust in the offer and positively impacts conversion rates.

Traffic Source: Facebook
GEO: CA
Page Type: PWA
Approach: The creative is centred around a well-known land-based casino shown from a visually striking angle that is immediately recognisable to the audience.
Bonuses and payment methods are displayed at the bottom, while the top section features the message “(Name of the land-based casino) is now officially online.”
Why it works: Recognition of the land-based casino increases trust in the offer, while all key information is communicated quickly and without unnecessary visual clutter.
Risks / Limitations: Ad rejections.

Based on the RollXO review, several key factors make the brand a strong product for scaling. The brand delivers strong performance thanks to its user-friendly product, high player engagement, and effective retention mechanisms.

With proper creative adaptation, a well-structured funnel, and high-quality traffic, the brand can consistently generate profit and successfully scale volumes in Tier-1 markets.

Launch RollXO with N1 Partners, and scale your campaigns with top conditions:

14+ casino and betting brands with high Reg2Dep and LTV;
10+ Tier-1 GEOs;
CPA up to €700 and RevShare up to 55% + NNCO for top affiliates;

Be number one with N1!

Affiliate Success

ReferOn Shortlisted for Two EGR B2B Awards 2026 Following Record Platform Growth

Published

5 days ago

June 4, 2026

George Miller

ReferOn Shortlisted for Two EGR B2B Awards 2026 Following Record Platform Growth

ReferOn, the data-driven affiliate management platform, has been shortlisted in two categories at the EGR B2B Awards 2026: “Affiliate Software Supplier” and “Full Service Platform of the Year (under 5 years)”.

These nominations reflect ReferOn’s rapid evolution from a fast-growing platform into a mature affiliate management solution trusted by operators seeking greater scalability, automation, and operational control.

Solving Affiliate Management Complexity at Scale

Over the past year, ReferOn has focused on solving one of the industry’s most persistent challenges: managing affiliate programmes efficiently at scale. By automating key affiliate management processes and transforming fragmented data into actionable insights, the platform enables operators to scale partner programs more efficiently while maintaining full visibility and control.

Turning Data Into Faster Decisions

As platform capabilities expand, Refie serves as an intelligent UX layer that makes complex data instantly understandable. By translating backend logic into intuitive visual guidance, it helps users move faster, make better decisions, and spend less time navigating reports.

By translating technical precision into intuitive visual feedback, Refie eliminates the need to dig through dense reports, guiding users toward real-time performance and faster decision-making. It moves beyond simple functionality; it’s about giving teams their time back by making complex data instantly readable.

Alex Bukin, CEO at ReferOn, commented: “These nominations reflect the momentum behind ReferOn’s evolution into an award-winning platform built for operators who refuse to compromise between sophistication and usability. We’re proud of how far we’ve come, but even more excited about the opportunities ahead.”

The winners will be announced at the EGR B2B Awards ceremony, taking place on June 3 at City Central, HAC, in London.