Meet Dan Bâra, a sports betting/tipster/editorial veteran who’s been active in this field for many years!!! Dan used to write for a famous newspaper, hosted a radio and TV shows as well.
Name: Dan Bâra
Living in: Bucharest
Favorite Food: Spaghetti
Must Read Book: Inverting the Pyramid: The History of Football Tactics by Jonathan Wilson
Profession/Job title: Journalist
GAV: Hi Dan, tell us a bit about yourself, we would like to know who Dan Bâra really is, one of the main persons behind Pariuri1x2.ro. What was the key idea of developing this great betting, tipster website?
Dan: Hi and thank you for your interest in our project. There are many ways to look at a game and people have different ideas and a lot of subjectivity. But what is the common element in this? That is what I always wanted to find out and the result I think is a very good start for making a bet. I was looking to simplify the knowledge and the ideas to one simple truth, like the one a 10 year old can tell in a heart beat.
GAV: Tell us a bit about your past, and we refer to your past in the betting/tipster industry!
Dan: I started by playing sports games. Especially football, but I was no stranger to any activity involving effort. I think I have a lot of energy and I need to spend it, so cycling, running, body building and playing tennis were current activities when I was young. Then I started to watch sports on TV after the Romanian 1989‘ so called Revolution. The TV programs were more generous with sports than they were before and I was eager to watch everything. A turning point was when I heard about sports betting. That looked very simple at the first glance. I was amazed how my friends were loosing on their tickets so I wanted to help. Therefore I started an website with sports analyzes and betting tips.
GAV: What were the bumps on your road when you got started and how did you overcome them?
Dan: In 2006, after one year of struggling on my own, I had the chance to get a job at the Gazeta Sporturilor newspaper. They had an opening in sports betting so we started to walk together on a 9 years long road. First, I had the chance to write on their website and soon I even made my debut in the newspaper. Again, an year latter, I was on TV and radio. Amazing opportunities! However, it wasn’t easy. I had to overcome my stage fright, I had to change and adapt, to learn more and to become very disciplined.
GAV: Next to your website you’re also hosting a TV show called “Un Pont Pe Zi” (A Tip per Day). Let us know how the show is going and also from where came the idea for it?
Dan: I left Gazeta Sporturilor in 2015 because of the changes in the press field. I wanted to start something new and I teamed up again with my old friend and colleague Sabin Pîrvan (from my previous job) in a new project. We knew that we had the experience on our side and still a lot of new ideas to put into practice. We started with a Internet blog and then we created our own website www.pariuri1x2.ro, our Facebook page and our TV show. They were the next logical steps. Now, they are all top quality products because we do it for our people, the ones who need them and the ones who are following us. We respect them and offer our best efforts every day.
GAV: We have surfed your website (Pariuri1x2.ro) and found some pretty high quality content. Are you writing it by yourself or you have a team of people writing for you?
Dan: Our main advantage was that we had a lot of trust in us. We invented before a lot of things in the betting editorial area and we felt that our approach makes a difference. So we kept doing our thing. Soon, we started selecting people for our editorial team. Only the best of them were selected and they are working with us now. Together, we make a very solid team, the best in the country and one of the best worldwide.
GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?
Dan: We are journalists and we do solid documentation. We check every information and we also have our very own point of view. The team is always watching the sports events and the ideas are at the first hand.
GAV: How about your Youtube Channel, we know that a couple of days ago the channel had it’s first million views?!
Dan: The Youtube channel is the biggest of this kind for the sports betting fans in Romania. It has an impressive increase and all of it it is natural, organic increase. At the time of answering this, it has over 1,2 mil views and 6k subscribers that receive daily updates. The channel hosts parts of the TV show ( most interesting moments ) , a weekly podcast , selections from a new sports TV show where I am co-host ( Unspe Metri ) and a twice per week episode series made by a very popular person in the betting world – Doru Craciun which is also commentator for the Liga 1 matches.
GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Dan: The relationships should be based on trust and stability. We only work with long term deals and we select closely the partners which we work with. As we invest tremendous work and money into our project – we expect that our partners to take this into consideration and work with us to improve performance. A little over 2 years ago we started being a very low profile website and now we are number 2 in the market. This should say a lot to the affiliate managers that work or want to work with us.
GAV: How do you see the future of the online sport betting industry? For instance, will it become a truly global phenomenon in the near future?
Dan: Well, it is already a global phenomenon and as everybody saw in the last years everything is shifting more and more into online and mobile. Biggest names in the market already have over half of the bets coming from mobile. The expansion to e-sports and other new type of bets shows that this industry constantly adapts and grows no matter what. So betting is here to stay, to increase and to be a part of any new technology or gadget that might appear.
GAV: What is your opinion in regards to licenses for online gambling/betting affiliates? How does the Romanian market look, and how do you feel about the present legislation?
Dan: Not to leave the „betting“ field, I would say that the legislation for the online gambling in Romania was a winning bet placed by the government. The licensing costs for affiliates are not the lowest ( 7000 EUR/year ) but any decent person who has a little knowledge can do an affiliate business that would recover this money in a year. It is also a guarantee of trust between operators and affiliates and it ensure a fair competitive market.
GAV: How about the situation of the Romanian sports betting market, how does it look in the present, and in which direction is it evolving?
Dan: Regarding the market – it shows a month-to-month increase since the „regulated“ era has begun and based on the size of the traditional land based market it will continue to go up. Players are more and more attracted by the online and companies invest big part of the money in advertising.
GAV: Can you name one change that you want to see in the sports betting affiliate ecosystem?
Dan: Taking into consideration that affiliates account for 15-30% of an operator’s revenue I think that affiliates should have a stronger voice in regards with what an operator plans. Being in contact with the players all day long, an affiliate has a great feedback and knowledge of what the market wants and can constitute the key to delivering a more appealing and succesful product which in the end would benefit everybody.
GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?
Dan: The best advice is that they need to be ready to change, adapt and improve every day. It is not a complicated business and it still can generate a good income – even if started from 0, but as in every industry – success can be achieved only after many hours of hard work and study.
GAV: Who is your favorite celebrity/sports person?
Dan: I grew up with some incredible sports legends and the best of them was Diego Armando Maradona. Old school!
GAV: If you would just open your YouTube search bar, what would you search for?
Dan: Iron-man contests from Kona, Hawaii.
GAV: Back to work. Do you attend any online gambling/sports betting conferences? If so, which one is your favorite and what is your most fun experience?
Dan: Yes, I am attending to conferences and if I am not present then my partners or the marketing team are present. The most constructive ones are the London conferences and the most fun are Amsterdam and a long time ago Barcelona.
GAV: How do you rate the chances of Eastern Europe becoming potential gaming hotspot of the future? Where do you think the region must improve upon?
Dan: It is for sure that this region will influence a lot the face of the gambling in Europe. Compared with markets like UK, France, Italy, Spain or Denmark which are saturated and competition is very big – Central and Eastern Europe is like a virgin market. We could compare it with the gold rush. The only problem that this region has it’s the geopolitical stability and sometimes the fact that the markets are not really predictable. ( any day you can be put in front of a situation in which a country decides to ban online gambling )
GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.
Dan: Moscow, I think, from the Eastern Europe. Also, from the rest of the world I would like to see the beautiful city of Rome and travel to Africa.
GAV: Where you wouldn’t want to travel in Eastern Europe?
Dan: There isn’t such place.
GAV: What is your opinion about GAV (gamblingaffiliatevoice.com)?
Dan: I will be very short and clear about this. I think that it should go on and should evolve into an association at EU level which could stand up for affiliates and the industry. This is something missing since a long time and all affiliates must understand that even if we are all competitors on the same market – together we are stronger and only in this way we can fight for our rights.
GAV: Thanks Dan for the interview, we know that you’re really busy. All the best and good luck for all of your projects!
Exclusive Q&A with Jeton Kodia Co-Founder at Oddspedia
Let’s start with a few words about yourself. Our readers love top executives talking about themselves.
My name is Jeton Kodia and I have been in the gambling business since 2009. I became an iGaming affiliate when I turned my hobby into my profession. Gambling is part of my life – I love betting, casino games, and poker. Additionally, with my first name Jeton, it was somehow destiny that I had to step into this industry. I am addicted to football, and I had to lose quite some bets on my favorite team until I learned that when you want to take betting seriously, you need to refrain from your emotional attachment to a particular team and turn your attention more to comparing the odds. Besides football and pro sports in general, I bet on pretty much anything with my friends. This ranges from prop bets about winning at Playstation games to whether my first child will be a boy or girl. There is always something going on in my life which we can bet on.
Now on to Oddspedia. What led to the founding of Oddspedia?
As I already hinted at before, I wanted to focus more on the odds at sports betting. Therefore, I teamed up with Jan, whom I know since we were 18 years old, and who is equally passionate for sports in general and football in particular. Together, we co-founded our company and website Oddspedia. The main goal of our company is to provide valuable, competitive and user-friendly services for sports betting fans, players and publishers. Since its inception and over the course of several years, Oddspedia established itself as one of the biggest international affiliates in the sports betting world.
Could you elaborate on the cutting edge that Oddspedia possesses? There are other companies that offer similar services. What makes Oddspedia “the number one sports companion” of punters?
The website aims to provide as much value to the user as possible, and the information is conveyed in a manner to ensure a great user experience. It starts with guaranteeing a reliable odds comparison – odds on Oddspedia are being scanned in real-time across more than eighty bookmakers to ensure that only the most up-to-date data is displayed. This is complemented by features not commonly found in competing websites, such as geolocation to show only relevant betting sites for the user, direct links to bookmakers’ betslips, full odds movement history and various betting tools. This is part of what makes Oddspedia one of the best sites for odds comparison. But as a matter of fact Oddspedia offers much more than that. The website has amazing sports coverage as well, providing livescore information on more than 30 different sports. Users can also explore sports statistics, bonuses and promotions, or read the latest news on their favourite leagues, teams and matches. All of this wrapped in an app-like web experience, with quick performance and a state-of-art modern design makes it easy for Oddspedia to stand out from its competitors.
You recently overhauled the Oddspedia website. What are the new features that have become user favorites?
In August Oddspedia had the biggest makeover yet with its relaunch. The new version was in development for more than a year, and enabled the development team to apply new tools and technical innovations that were simply not possible on the old site. Major front-end and back-end changes were done to improve the user experience, and the new UI provides much more natural and polished user flow. To ensure seamless operation, updates regarding back-end software, systems, processing odds nodes, and new integrations are introduced almost on a day-to-day basis.
You have also launched widgets for webmasters and digital publishers which help them monetize their website through affiliate marketing? Tell us more about the widgets and process of monetizing.
One of the main issues from editors, publishers and affiliates is providing real time data to their customers. Is extremely hard to find a proper way to do it. The Oddspedia Widgets fill the gap between the sports data feeds and the operators.
For editors, the Oddspedia Widgets have been developed as a real “all-in one” solution. These tools can be implemented into any site by simply pasting their code, providing that site’s users with real time odds data. Publishers can benefit from the live information by not only providing their users an odds comparison widget for free, but they can include their affiliate link to the respective bookmaker. Clicks are simply shared on a 50/50 basis. The way the split works is that the widgets rotate with two links, one for the publisher and the other for Oddspedia which will be applied with equal chance.
Publishers will get real time sports data without any cost for them, at same time they offer that to their customers and readers.
The Covid-19 pandemic has affected the betting and gambling companies, especially the traditional forms of betting and gambling. It is not yet done yet. How have the lock-down and social distancing measures affected your business?
In every crisis there’s an opportunity. The coronavirus outbreak has had a devastating impact all over the world and on our daily lives, with many businesses in almost every industry feeling the pinch. That’s no different with the gambling industry, as most major sports were suspended in the first lockdown during spring time.
At Oddspedia we expected that the interest in sports will even grow bigger in times of social distancing and isolation. But with the vast majority of sports canceled we had to find a way to react to the situation. We focused on increasing our sports portfolio and cover almost any event going on worldwide. As crazy as it sounds, the matches from a Table Tennis tournament in Russia were checked over a million times on Oddspedia.
There are still positives that can emerge from the pandemic, with virtual sports and esports being one of them. Virtual Sports truly boomed in interest. Esports betting is a vertical in the industry that was already rising in popularity before the outbreak. But now, it’s well on its way to establish itself as a major offering for operators and affiliates, which is set to continue even after we come out the other side of virus lockdowns.
It has been seven years since Oddspedia was launched. Most of these times, you focused mainly on Europe, especially the German-speaking countries. You are now venturing in to South America. How has the user response so far from the Latin American countries, who certainly love their football? Any plans to start operations in Asia?
Our entry into the South American market has been very successful. The audience there is extremely passionate about sports and betting, and they show a great demand for our product. Of course, we provide local users with well-targeted information from local bookies in their native language. We began with the integration of Spanish and Portuguese languages for our product, then we structured our content to be as engaging as possible for local users. It’s no secret, that for users from Brazil, as well as for other Latin American countries, football is the most popular sport. So when entering our website, we meet users with the most interesting football matches from their local leagues. These are shown first and then followed by popular worldwide championships.
This personalized approach is very successful and we have good and stable traffic coming from these countries
Several Asian countries, like Japan for example, are very interesting for oddspedia, as well. However, we deem it highly important to find the right partner when entering a country like that. It is crucial to have the right partner who is fond of the language, can translate and adapt to the correct betting terminology, and possesses local SEO knowledge. We envision to grant sublicenses for oddspedia if the right company to partner with comes knocking on our door.
The technology is moving at an unimaginably high speed. How do you think artificial intelligence and machine learning would impact the betting industry, and specifically the odds comparison
Automation based on machine learning has been key within ecommerce for years and the igaming industry should apply insights gained in other sectors. Offering a personal user experience in a responsible environment comes from understanding and catering to each individual player’s needs from an entertainment point of view. AI is a type of software or hardware that learns – and it could be programmed to learn mostly about users and their behavior and utilize those insights to drive the developments of new, hyper-personalised gaming and internet betting experiences. The technology is being applied to learn our habits, our likes, and our relationship patterns. Online gaming is an industry that runs on data, such as results, stakes, percentages, odds, stats, and so on. All of these numbers are constantly crunched, calculated and analysed behind every major gaming platform. For this reason, ML is actually playing a growing influential role in the sector, changing the game for both online gaming businesses and their players
Finally, what would be your key advises to any new entrepreneurs starting something new in the gambling industry or affiliate marketing sector?
Don’t start something just on your own if you are a newbie. First, dip your foot in the water and gain some experience in the industry. I would recommend starting with a job at a bigger affiliate company or in affiliate marketing at an operator. If you are smart, you can learn a lot quickly and avoid a bunch of costly mistakes you might have made otherwise. In the next step, you can try out your own ideas. By then, you already have a sound understanding of the industry, which allows you to make even better products right from the beginning and the timeframe until you are able to realize a return on your investment is likely to be much shorter, as well.
Bojoko crowned Casino Affiliate of the Year 2020
Online casino comparison site takes home its first EGR Operator Award off the back of a hugely successful year
The party is continuing at Bojoko after the online gambling comparison site was named Casino Affiliate of the Year at the prestigious EGR Operator Awards 2020.
Bojoko fought off stiff competition from some of the biggest names in the affiliate industry, including Gambling.com Group, Catena Media and Blexr, to take home the trophy.
EGR judges said that Bojoko had showed “very strong growth” over the past three years having been the first to use the Airbnb and Trip Advisor model in the online casino sector.
The EGR judges said: “They continue to be innovative with a number of new features which has allowed them to grow to 26,000+ registered members.
“I really like the concept, it’s a true affiliate giving customers choice who to choose, growth looks decent and operators managing the page ensures compliance and cost control.
“It is a clever idea and model and shows good growth,” the judges added.
Bojoko allows online casino operators and game developers to create their own listing and tell their story through their own words, images and videos.
Bojoko members then rate and review online casinos and games based on the experience they receive, with Bojoko’s member base now standing at 26,000+.
Joonas Karhu, Chief Business Officer at Bojoko, said: “We are thrilled to have been named Casino Affiliate 2020 at the EGR Awards and for Bojoko to be recognised as a true leader in the space.
“The Covid-19 pandemic saw operators pivot to casino as part of efforts to mitigate the impact of the global sports blackout, making the casino comparison sector even more competitive than normal.
“The Bojoko team rose to this challenge and I am so pleased that their efforts have been recognised by EGR and its panel of esteemed judges.
“Our mission from day one has been to help players find the best casinos for them while also meeting the highest possible standards when it comes to responsible gambling and safe gaming.
“We continue to innovate and introduce new tools and features to help players filter and compare the 160+ casinos and 40+ game developers listed on Bojoko.
“We have ambitious plans for the coming 12 months, including expanding into the US market, and look forward to doing this with our first EGR award in the bag.”
Karhu launches Professional Gambling Affiliates Association
Bojoko’s Chief Business Officer launches industry group with the aim of creating contractual security between affiliates and operators for the first time
Joonas Karhu, Chief Business Officer at Bojoko.com, has launched the Professional Gambling Affiliates Association (PGAA) to help improve the relationship between affiliates and operators and create contractual security for the first time.
Karhu formed the association after becoming concerned with the imbalance in the relationship between affiliates and operators. The PGAA will address this with affiliates coming together as one in order to push for contractual security and fair terms and conditions when promoting operator brands.
At present, there is no contractual security for affiliates who are forced to sign agreements that are one-sided and subject to change at any time. This can see life-time revenues slashed and fees increased with little to no notice.
This is not the case in other B2B industries and makes running an online gambling affiliate business incredibly difficult. Operating an organisation without a secured contract is unsustainable, making it impossible to invest in growth and putting jobs at risk.
The PGAA intends to create a contract that provides the security its members need to be able to promote operator brands now and moving forwards. The contract will be signed by PGAA members and their operator partners.
Bojoko will handle the initial communication between the PGAA and operators, and will also cover the legal cost associated with creating the PGAA contract. This includes any potential reviews or amendments required now and in the future.
Karhu is now calling on affiliates of all sizes to join the Professional Gambling Affiliates Association. Those interested in signing up can do so by requesting to join the dedicated Professional Gambling Affiliates LinkedIn Group here.
Joonas Karhu, Chief Business Officer at Bojoko, said: “The situation online gambling affiliates face is unprecedented when compared with other industries and sectors. Running a business without a secured contract is simply unsustainable and puts organisations and their employees at great risk.
“By creating the PGAA, I hope to be able to provide the contractual security that affiliates need to be able to promote operator brands and be confident that the players they send and the revenues they generate are secured over time.
“I am now calling on all affiliates to join the PGAA and for operators and other industry stakeholders to support the association and its mission to level the playing field for affiliates and to provide the contractual security they need and deserve.”
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