Affiliate Interviews: CasinoDaddy (Mathias, Anton, and Erik Joelsson)
In this Affiliate Interview you get to meet the guys from CasinoDaddy (AboutSlots.com/DinCasinoBonus.se) You might already know them from this video… 🙂
GAV: First of all thank you for the opportunity guys! Could you share with us your profile so our readers can get a better idea of who you are?
Name: CasinoDaddy (Mathias, Anton, and Erik Joelsson)
Age: 29, 27 and 23
Living in: Kristianstad
Favorite Food: Pizza!
Must Read Book: Book of Ra Deluxe 😉
Profession/Job title: We are full-time casino streamers and affiliates, but we also have our own IT company helping Swedish companies build and manage websites.
GAV: Guys, tell us and our readers as well a little bit about yourselves. How did your careers start in the industry? What was the key idea of developing these two great online gambling sites: About Slots and Din Casino Bonus ?
Like many people in the industry, we started out as players. We loved the different online roulette options, but as we grew older the industry behind them really began to interest us. Our number one goal has always been to enable people to play the games they love reliably, securely, and affordably. As affiliates, we are now able to make that happen.
GAV: Since there are thousands and thousands of websites in this niche out there, where do you think your websites stands now?
Our websites are currently in a pretty good position, and it’s almost exclusively down to the quality of our content. Our Twitch and YouTube channels have helped them attract a lot of traffic, which gives us a major edge over competitors in our region.
GAV: How do you see the Scandinavian online gambling market/industry at this moment?
The Scandinavian online gambling market is in a bit of a strange place at the moment. While we’ve seen player numbers increasing, there is still a huge amount of uncertainty in the market. Possible changes in legislation (specifically relating to the taxation of winnings) have cast a shadow over what could otherwise be considered to be a very strong market environment.
GAV: In your opinion what are the strong points of AboutSlots.com, DinCasinoBonus.se and what makes them stand out from the other Scandinavian niche websites/directories?
We put a lot of effort into managing and constantly improving both sites, but without a doubt their greatest strength is that they are supported by our increasingly popular Twitch and YouTube channels. Both channels attract a lot of viewers, and from there they’re exposed to both sites which helps the sites generate a lot of organic traffic.
GAV: How did you start and most of all what bumps did you have to overcome at the beginning?
At the start, the big bump that every affiliate needs to get over is finding their niche and setting themselves apart from the competition. When we started out we were new to the world of streaming and affiliate work, we didn’t have the same charisma on camera that we do today. But, as our audience grew, so did our confidence.
As we warmed to streaming we discovered that our personalities could be our niche. People liked watching us, and we liked talking to them. We formed friendships with our viewers, and there is now a massive amount of trust and loyalty between us and them. They use our sites simply because they are ours, and we do everything we can to reward them for their loyalty.
GAV: Congrats on your win on SlotsMillion’s Immortal Romance, where you cashed in a stunning €10K! Tel us all about that day… 🙂
The day started out much like any other really. We were streaming in the afternoon and talking with our viewers, and we had already been pretty lucky with some big hits that day. Anton was playing at the time, and when he hit the bonus in immortal at first he didn’t really expect anything out of the ordinary to happen.
It was quite funny because the huge hit came on the second-to-last spin of the bonus, and before that it had been well below average. As the spin came down Anton was even singing along to the backing song and swapping the words to describe how bad the bonus was going. When he saw the wilds and premiums line up, he stopped singing pretty quickly.
We heard him shout, and we came running over to see what he had hit. We all knew it was huge immediately, but the counter was going up slowly. It crept past 2000, up to 4000, and then it really started picking up speed. The higher the number went the more we screamed and shouted. It was an amazing moment for us, and luckily because we were streaming, it was all caught on video.
GAV: Do you still remember when you first gambled online?
I think all three of us remember our first experience playing slots. For Mathias it was almost 12 years ago now, and Anton and Erik both followed his lead once they were 18 too.
GAV: We have analyzed your websites and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you?
We write most of the content ourselves, but as our sites and channels grow larger, we have been getting a bit of help from a couple of freelancers. Between streaming every day, editing videos, and maintaining content on two affiliate sites, we have a lot of work to do these days, but we do it for the same reasons we always have—because we love slots and we love our community.
GAV: How do you manage to keep the content fresh and relevant on your websites, when a lot of fluffy and nonsense appear on the Internet non-stop?
One of the major advantages of having big Twitch and YouTube channels is that you’re constantly engaged with your audience. We talk to them for hours every day, so we know what they do and don’t want to see. I think that fluff and nonsense mostly tend to get created when people don’t really think about what their audience will get from their content. But, because we are so close to the people our sites serve, that’s never an issue for us.
GAV: We are more than sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?
Like any other relationship, the relationship between an affiliate and a manager is a two-way street. It’s something mutually beneficial that both parties can gain from if they communicate properly and work to understand each other’s needs.
In our experience, the quality of management can be a huge turn-on or turn-off for working with a particular brand. For example, if one of our players runs into an issue with the casino, it’s nice for us to be able to talk to an affiliate and resolve the issue for them directly. That level of care means a lot to us and our players, so the brands with the most helpful managers tend to be the ones we spend the most time promoting.
GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?
It’s hard to look at the future of online casinos globally, because attitudes to gambling are so radically different across different cultures. In the US for example, online gaming has become very tightly regulated, which has hindered its growth.
Players are ready to play, and we’re seeing player numbers grow every day. The scene is definitely set for a massive boom in the popularity of online gambling, but as we all know, there are more forces at play than just players, affiliates, and the casinos themselves.
GAV: What about the Scandinavian market’s future?
Our answer to the previous question is somewhat shaped by the potential legislative changes that we’re facing in our home nation of Sweden. Online gambling is very popular here, and the market is growing nicely, but there is a lot of discussion regarding whether winnings should be taxed, and people are beginning to worry about it. If anything like that does come into action it will present some major challenges for us, and all affiliates and casinos serving the region.
GAV: Tell us one change that you want to see in the casino affiliate ecosystem?!
Just more frequent communication between affiliates and managers. All too often we only seem to talk when need something from each other, but as we’ve seen from some of our own amazing relationships, the real key to success is open, frequent, and mutually beneficial conversations.
GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this great industry!?
Your first days will be some of your most important as an affiliate. Spend time thinking about what you can offer players that nobody else can. Identify your niche and make it your own.
GAV: Did you attend the first edition of NAC (Nordic Affiliate Conference), if yes tell us all about it?!
We did, and it was a great experience. The conference was in a very nice and convenient location, but unfortunately the attacks in Stockholm cast a bit of a grim shadow over the weekend for us.
We’re all really looking forward to the next one, and we certainly hope that it takes place in more favorable conditions so that we can give it our full attention and enjoy meeting with everyone to the fullest.
GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?
We’ve visited Malta for multiple conferences now, and we really love it there. It’s a great place, and it truly feels like the home of our industry. We get to meet with so many great people there, we can’t wait to go back.
GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?
The demand is certainly there for it to become a huge gaming hotspot, but I think to make it happen we need to see more local investment from major international gaming brands. The region needs as many globally-proven casino brands serving it as possible, all with dedicated local support and affiliate resources—then its true potential can shine.
GAV: Where would you like to travel in Eastern Europe?
That’s a difficult question. It’s such an interesting and diverse region. Many cities have fantastic architecture, while others have amazing night life and are great for partying. I think ideally we’d love to take some time and explore all that the region has to offer.
GAV: Where you wouldn’t want to travel in Eastern Europe?
We’d never rule anywhere out. I know some countries are less popular than others, but that just means there is greater opportunity for adventure!
GAV: How about a favorite celebrity, do you have one one?
We don’t really follow celebrity culture much. The closest thing we have to a favorite celebrity is world-famous explorer Rich Wilde (Although we only really like him when he’s sitting in a nice neat line next to his friends! 😉).
GAV: What is your opinion about the Gambling Affiliate Voice?
It’s a great source of information, and it’s been really valuable to us. The name itself says something very important, that gambling affiliates do indeed need a voice. It’s great that someone is providing it 😊.
GAV: Thanks for your time guys, and keep up the good work!
Fiat & Crypto: King Billy players get the best of both worlds
See how the casino players can deposit in crypto and play in fiat.
Since the dawn of e-gaming robust payment systems have been crucial for the success of any online casino, as they are a key factor in creating a positive and satisfying gaming experience. Moreover, the availability of different payment options allows players to choose the method that works best for them, whether it be classical fiat money or cryptocurrency.
But is it possible for an operator to give its players the best of both worlds, fiat and crypto at once? Yes, it is, with the King Billy feature “deposit in crypto, play in fiat”. The concept is simple. A casino player deposits in crypto (choosing among 4 cryptocurrencies King Billy supports). Then, the system automatically shows them their balance in the currency of their choice (among the 14 currencies King Billy supports, used by more than 3 billion people worldwide). When the players withdraw, their transaction takes place back in crypto.
What are the advantages of this system? Ruslan Legenzov, King Billy Casino Head of Affiliates (or “Lord of Affiliates” as the internal etiquette demands) has the answers: “Good things come in threes, and there are certainly 3 very good things about our “deposit in crypto, play in fiat” feature.
First of all, depositing in crypto means less hassle and paperwork for the player and elimination of the dreaded “transaction not coming through” issue. This has been a problem and actually a torment for many of our players in remote areas of the world. As a global casino, we are happy to act in ways that give peace of mind to our players.
Secondly, this system offers a greater player experience to the King Billy Citizens and Nobles, as they can now take advantage of our numerous promotions and offers in fiat. For example, players who deposit in crypto can now participate in our extremely popular fiat-only “Slot of the Month” offer, that’s been a staple of our casino since our launch.
Finally, with “deposit in crypto, play in fiat” our players, especially the not so cryptocurrency-savvy have a much clearer understanding of their wins or losses. I am sure that a player, let’s say from Vietnam, prefers to see, in real time, how much his slot win is worth in the Vietnamese Dong than running in parallel a crypto converter tool to do the math!”
Well said and well done your Majesty.
For those interested in the “deposit in crypto, play in fiat” feature, King Billy Casino accepts the following currencies: Euro (€), US Dollar ($), Canadian Dollar (C$), Australian Dollar (A$), New Zealand Dollar (NZ$), Norwegian Krone (kr), Indian Rupee (₹), South African Rand (R), Vietnamese dong (₫), Indonesian rupiah (Rp), Malaysian ringgit (RM), Thai baht (฿) and the Philippine peso (₱). King Billy also accepts the following cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Tether (USDT).
King Billy Casino is a new-generation online casino, launched on St. Patrick’s Day in 2017. It is available in 4 languages (English, German, French and Finnish) and it has an impressive record in awards with 25 wins, shortlists and other distinctions, and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience, focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.
Rightlander wins “Best Tech for Affiliate Programmes” at IGB Affiliate Awards 2023
Following the launch of their innovative Smart Workbench, Rightlander, the advertising and affiliate compliance monitoring specialist, have won the award for ‘Best Technology for Affiliate Programmes’ at this year’s IGB awards ceremony in London. The annual award, dubbed the Oscars of the iGaming affiliate market, recognises the most successful businesses in the gambling industry.
Rightlander is a state-of-the-art advertising and affiliate compliance platform that allows advertisers and networks to identify potentially non-compliant content across different territories. It does this by scanning affiliate content from within the target market, looking for events or conditions defined by clients and regulators, and sending alerts when it finds content that meets those conditions.
According to the judges, who praised the submission’s clear evidence and figures showing customer adoption and cost savings, Rightlander’s offering is “a very strong piece of technology which leads the industry in protecting affiliates, operators and ultimately players and ultimately makes the industry better for being in it.”
Ian Sims, Founder of Rightlander said “We are extremely happy to have won the Best Tech for Affiliate Programmes and this is a milestone moment for Rightlander. We developer/marketing folks love to throw around words like “game changing” and “AI-driven” but when you win an award for “Best Tech for Affiliate Programmes” and it’s one of the judges calling it a “game changer”, that is quite an endorsement.”
Over the past 5 years, Rightlander has scanned tens of millions of webpages to help advertisers identify non-compliant advertising by their marketing partners to protect their brand and regulatory licenses.
Casino Guru wins IGB Affiliates Safer Gambling Initiative of the Year
Casino Guru has won the IGB Affiliates recognition in the Safer Gambling Initiative of the Year category.
Casino Guru has won the IGB Affiliates Awards distinction in the Safer Gambling Initiative of the Year category, an award granted to affiliate services with an unfaltering track record in their commitment to raising player protection standards and contributing to the industry’s ability to better understand gambling-related harm.
Casino Guru underwent a thorough review, which included a look into how the company sought to educate and protect players beyond statutory requirements and the active steps taken to introduce players to a safer gambling journey in every market they engage with.
The assessment distinguished Casino Guru for its comprehensive efforts in responsible gambling and gambling harm prevention as captured by the Gamtegrity, the unifying home of all responsible gambling and consumer protection projects and initiatives launched under the Casino Guru banner and name.
Spearheaded by Šimon Vincze, Casino Guru’s Sustainable & Safer Gambling Lead, Gamtegrity reunites some of the company’s most impactful projects and initiatives geared towards raising standards for the entire industry insofar as problem gambling, player behavior, and harm protection are concerned.
Vincze hailed the IGB Affiliates distinction as a deserved and important milestone in the company’s ongoing efforts to provide the industry with guidance on how to better protect consumers and provide players with assistance on their journey to picking the best and most responsible industry operators.
“QUOTE by Šimon”
I am thrilled from this recognition as it includes most of the projects that I work on. However, this achievement is a reflection of work throughout the departments of Casino Guru and I feel honored to translate it to the rest of the industry. Safer Gambling is undersized in affiliate space, and it is great that iGB motivates companies to compete in it.
Casino Guru’s Gamtegrity project reunites the company’s Global Self-Exclusion System (GSES), an ambitious cross-border initiative designed to create a comprehensive global mechanism that enables players to exclude themselves from regulated gambling markets and focus on recovery.
Casino Guru has similarly focused on creating tools that assist and help vulnerable players to address their problem as well as find help, extensive global information and easy access to treatment options.
The company has also leveraged its industry expertise to create the Casino Guru Academy, an ambitious undertaking which understands how important it is to educate industry professionals about best practices in customer support, casino bonuses, safer gambling, and other important areas.
Not least, Casino Guru’s ample effort and experience in maintaining responsible gambling standards that go beyond national legislation have led the company to set up the Casino Guru Awards which seeks to distinguish prominent operators that share the company’s core values in providing consumers with the safest gambling possible.
The Safer Gambling Initiative of the Year distinction is evidence of the strong and meaningful impact Casino Guru has had in bettering responsible gambling standards and seeking to actively assist players who may struggle with gambling-related problems or suffer gambling-related harm.
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