In this weeks affiliate success story you’ll get to know Chris Trenka, CEO and web developer of Allfreechips.com, a great website which gives you insights on the operators, but it’s also a good source to get latest no deposit bingo and casino bonuses!
GAV: First of all thank you very much for the opportunity Chris! Could you share your profile with us so our readers can get a better idea of who you are?
Name: Chris Trenka
Living in: Hudson
Favorite Food: Ribeye
Must Read Book: The Stand
Profession/Job title: Pretend CEO and web developer
GAV: Hi Chris, first of all, tell us and our readers as well a little bit about yourself. How did your career start in the industry? What was the key idea of developing this great online gambling casino guide/community ?
CHRIS: It all started in 2004, I found you can play slots online with no deposit. This was the coolest thing and I cashed out $350 from a Micro gaming casino plating the double magic slot from a $10 bonus. At this same time 1and1 was offering a free domain name and web hosting as their promotion for just launching and a co-worker told me to get it, its free! Well this started a thought of what kind of website do I want to have as I had no idea how to make one. Then it hit me, I can make a site telling people how to plat casinos for free, and I hoped if I sent them players I could maybe get a few more free plays from them. At this point I had no idea what an affiliate was so things were going to change real fast. I got the Allfreechips domain name and learned how to make a table on the web with the casinos, a link and the amounts. The rest is databases and history.
GAV: Since there are thousands and thousands of websites in this niche out there, where do you think Allfreechips.com stands now?
CHRIS: I think I have really made a brand name. I have a monthly contest I run that pays out $300 to $500 each month for my members. My forum Mod Catlicker does a great job coming up with new contest each month and making the forum a fun family feeling area. So between the great loyalty of my members and great SE rankings on Google we keep moving forward.
GAV: How do you see the online slots market/industry at this moment?
CHRIS: I see it getting overwhelmed with white labels and fly by night operators. I also see retention falling with so many options out there. Do people get tired of going to new casinos for $5 bonus at this point is the question. Also the affiliate community is growing of course, many great people from 2004 are no longer in the game but many many more are. We also see a lot of blackhat operations that come and go that take up a lot positions that I just can’t compete with doing things cleanly but then again I have done well since 2004.
GAV: How did you start and most of all what bumps did you have to overcome at the beginning?
CHRIS: Getting users obviously and learning what html is. Users was a funny thing as back then there were a lot of casino forums on free hosts, and they had a lot of friends on the forum pages. This was great as I would drop little posts in there and add something about their site to my 2 page website. Also seems like simply making a site ranked in Google pretty easily then as I had no deposit poker and bingo in top 10 pretty fast for some reason. The next big bump was updating offers, what a pain it is to update a static table all the time!
GAV: We have analyzed Allfreechips.com and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you? How many slots are there on your website? How about the forum, tell us a bit more about it?
CHRIS: I was very stubborn about anyone doing anything with my site forever, but once I started adding slots I needed help. A good friend now, my content writer Doug has done a great job of writing for my 4200 slot machines now on Allfreechips. I keep thinking I’ll catch up to them all one day but it seems impossible. The forum is remnant of the old days, but that is what really turns Allfreechips into a family, its amazing what you learn about people and the real life bonds that are formed there.
GAV: How do you manage to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet on a daily basis?
CHRIS: Well with new bonuses and new slots appearing all the time the content is pretty fluent. Right now I have 35 slot reviews I need to add so there is very little time to not have new content. I also added a daily list of casino promotions that runs on the homepage and leaves the last 10 on each casinos review page to give my players all the possible info I can. I also started posting the games and bonuses to Facebook, Google plus and Twitter.
GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?
CHRIS: Well I have a group of managers I consider friends now, and that goes a long way. I don’t respond well to emails as they get lost really. I also won’t update a casino every 2 days, or work real hard for one that is not converting. If they want my attention Skype is the way to go.
GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?
CHRIS: I do believe its already global, what I am more afraid of is more local run operations like New Jersey, they not only want a piece they want a monopoly, a true government operation. East Europe will hopefully continue to grow and hopefully Canada becomes more open.
GAV: Tell us one change that you want to see in the casino affiliate ecosystem?!
CHRIS: Real regulators. I mean I want them to ensure the software can not be manipulated for payouts to protect the players, and also insure the affiliate numbers are not editable by they operators. I have had 3 very large whales since 2004, all 3 times they deposited 50K plus in one month and either decided not to play anymore or asked to have their accounts closed. I can see that happening but not all three, and I would also assume since they came from me they would re-appear at some point?
GAV: Do you have any advise you would like to offer for the newbies who are looking to venture into this great industry!?
CHRIS: Today you better know what your doing, when I started it was not difficult to get players and conversions. I think today you better have a solid plan, knowledge and real expectations to produce something competitive. I am building multiple other sites still but my main focus is still Allfreechips because it does take that much time and resources to keep going.
GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?
CHRIS: With 2 kids in school I nerve had much of a chance to travel a lot, and 4 years ago I had a real job. I have managed to go to the CBG Canadian get together twice, both times I had a great time meeting the people in person.
GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?
CHRIS: As I stated before I think that’s the big new area, Russia can be very large as they become more open. I think the industry really needs more structure and proof that it is not the crooked sham that many people still think it is today.
GAV: Where would you like to travel in Eastern Europe?
CHRIS: I would love to visit Germany and Russia, I think the old architecture is amazing, and married to an architect we would have a great time. At this point with the refugees in Germany I think I will wait a few years before traveling though.
GAV: Where you wouldn’t want to travel in Eastern Europe?
CHRIS: I’m up for anything as long as its safe, see some Rugby games and have fun.
GAV: How about a favorite celebrity, do you have one?
CHRIS: I don’t really waste a lot of time with TV or movies, I also think the celebrity mindset of you should do what we think because were famous is a real turn off. I would like to hang out with the boys from ‚Trailer Park Boys‘ something my son got me into watching when I need a break.
GAV: Tell us your opinion about the Gambling Affiliate Voice?
CHRIS: I think it is a great idea to focus on the affiliates, we are a great bunch of people that are all very helpful with each other. We of course have our secrets and strategies we wont share but when in need its a great group. Giving a voice and view into the personal side is a great idea.
GAV: Thank you very much for your answers and time Chris, we appreciate it! All the best to you and if you have some news or updates that you’d like to share, feel free to contact us!
If you would like to suggest some more questions or subjects for future interviews, be sure to send your suggestions to: [email protected] .
Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award
Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London
Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.
Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.
Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.
Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.
Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.
Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”
Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”
Crash course for becoming a master in Casino Affiliate Marketing
Online casino culture is immensely popular. With the increasing popularity of online casinos, another profitable device is also getting popular, known as online casino affiliate websites. A casino affiliate works alongside an online casino in promoting their business in return for a commission. In some cases, they may have experience operating an online casino. They provide all the details regarding gambling activities and other relevant information about a gambling site. So, the players can be well aware before taking any action. In this article, we will be discussing the basics, tips, and tricks of becoming an affiliate (casino affiliate).
Casino affiliates act as a mediator between the casinos and players. The casino affiliates get a tracking link for tracking the players who play or register in the casino. The affiliate program ensures to pay a business partner for bringing the players to the casino. Joining an affiliate program is simple as it does not require any sign-up charges. You are only required to have a website, to promote the various brand of online casinos by setting up banners and other related advertisements. Once the visitors click on the ad, affiliates start earning money. There are some essential factors to consider before joining an affiliate program.
- You must be sure that you are entering into a partnership with a reliable and reputed casino.
- Ensure that the number of commissions is processed timely in a safe environment.
Features of a casino affiliate
Sometimes it becomes difficult to spot casino affiliates and casino websites. Here are a few features that are applicable for casino affiliates only:
- Generally, casino affiliates have the same type of imagery and similar language to attract players.
- Affiliate websites do not have game catalogs like casino websites rather they provide reviews of online casino games and certain free demo games.
- Casino affiliates usually promote multiple casino brands with various logos, advertisements, and offers.
- The main goal of casino affiliates is to get players and sign them up for one of their casino partners.
Payment arrangements for Casino Affiliates
In terms of payments, there are two models that are very popular for paying affiliates.
- The first one is the revenue sharing model that ensures payment to a casino affiliate as a percentage of profit earned from the traffic generated by the affiliate in a month. In this case, the higher traffic is equal to the higher payment.
- The other model is CPA or cost per acquisition model. Here, payment is based on the users’ The online casinos pay the affiliates based on — whether a player signs up for a casino account or signs up and makes the first deposit. But in both the models, the income is based on performance.
Some casino operators provide only one payment option, while others can offer more than two. Before joining an affiliate program, an affiliate should understand certain restrictions, terms, and conditions to keep away adverse effects.
How to Become a Casino Affiliate
Casino brands always want customers from all over the world, and that is why they use casino affiliates to improve their prospective reach. It can be advantageous for the casinos to start in a country where a particular casino brand is not well-known. Various live casino sites are attractive to brands that seek information on their operations. After signing up for the affiliate program and getting an affiliate link, you need to get down to work. The affiliate creates content in different forms, such as text links, banners, and more.
Casino affiliates employ a wide range of interactive online platforms. They provide offers for attracting and retaining customers. But it is very important to do a thorough background or profile check before joining an affiliate program to understand whether the casino is reliable or a fly-by-night operation. If everything checks out, it is a potentially lucrative business to be involved in.
OMG Affiliates won the Rising Star at iGB Affiliate 2022
OMG Affiliates, a program developed by Vita Media Group, has won the Rising Star Award at the iGB Affiliate 2022!
The award night took place last night (April 13th, 2022) at the Troxy theater in London.
This is the first award for OMG Affiliates where one of the industry’s finest award organizations, iGB Affiliate, has crowned the team for its performance and achievements. The OMG Affiliates was shortlisted in one more category, Best Affiliate Program.
This is also the first award for Vita Media Group as a company and is a solidifying proof of the quality of the different products and business verticals developed under Vita Media Group. As a total summary of the award night, iGB shortlisted Vita Media Group in the Best Casino Affiliate category as well.
After a year where Vita Media Group grew the OMG Affiliates vertical through strategic acquisitions of the rewarded Trada Casino and Greenplay, a casino formerly owned by Codere, the plan for the future holds optimistic plans.
Through this achievement, Vita Media Group continues to expand as a one-stop solution to growth in iGaming.
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