iGaming-focused marketing consultancy to provide strategic digital marketing services to Irish online sports-betting brand
Best Odds Marketing, a UK-based strategic digital marketing consultancy focusing on the iGaming and retail betting sectors, has partnered with McBride Racing Ltd., the Ireland-headquartered operator of the online sports-betting brand MintBet, to manage the brand’s strategic digital acquisition marketing programme in the UK market.
The Irish sports-betting provider has contracted Best Odds Marketing to manage its online marketing and affiliate programme promotions ahead of its official programme launch.
The agreement will see Best Odds Marketing, led by Lee-Ann Johnstone, embedded as the official marketing partner for the MintBet brand. The two companies will work in partnership to strategically acquire new customers for MintBet and promote the brand in the broader UK market, under its existing regulated licence.
Focusing on the UK and ROW markets, MintBet offers customers an exciting betting experience. Customer satisfaction is at the heart of everything the brand does. MintBet clients can expect VIP treatment at a slick, fast, reliable and trustworthy site, which offers generous odds and a combination of popular promotions for both sports and casino products.
Customers who are looking for value will enjoy playing at MintBet’s online sportsbook and casino, as they will enjoy quick, hassle-free entry, a cutting-edge product offering with competitive pricing and excellent service.
Thomas McBride, Head of Marketing at MintBet, said: “We’ve partnered with Best Odds Marketing because they know this space, and have years of proven award-winning experience in acquisition within the iGaming sector. We will leverage their knowledge and expertise to create a competitive offering and actively promote our sports-betting and casino brand in the UK.”
Lee-Ann Johnstone, founder and CEO of Best Odds Marketing, stated: “Partnering with MintBet to help launch this exciting new brand and provide strategic marketing support is a great challenge for our team. It’s very exciting to work alongside an organisation that is focused, open to trying innovative marketing techniques and dedicated to building strong affiliate relationships. We look forward to being part of their brand journey online and helping them launch their affiliate programme soon.”
For more information on Best Odds Marketing’s partnership with MintBet, please contact Best Odds Marketing.
Founded in 1979, McBride Racing Ltd. established its retail arm in 2003 and now offers a high-performance sports-betting and online casino service. MintBet is the exciting and dynamic online re-brand of McBride Racing Ltd, benefiting from over 40 years of industry experience as the family-run bookmaker of choice for customers in the Republic of Ireland and Northern Ireland.
About Best Odds Marketing
Founded in 2017, Best Odds Marketing is a strategic digital marketing consultancy offering affiliate management and digital marketing strategy, servicing the iGaming and retail betting market. With a wealth of expertise growing programmes in the iGaming sector, Best Odds Marketing offers comprehensive digital marketing services based on a collaborative client approach.
INTRESS MEDIA LICENSED IN NEW JERSEY, iGAMINGNJ.COM HAS LIFT OFF
Exciting new affiliate media project gets the OK from New Jersey regulators
Intress Media, an affiliate marketing group for the online gaming industry in the US, has been granted a license to operate in the New Jersey market. This gives the company’s exciting new New Jersey-focused casino portal, iGamingNJ.com, a rubber stamp from one of the most strictly regulated jurisdictions in the US.
Intress Media launched in 2021 with a mission to deliver game-changing and innovative solutions to its customers to ensure they have a safe and seamless experience.
The ultimate goal with iGamingNJ.com is to build a true, safe community of gamblers, and to empower and support them with essential knowledge and tools for making deliberate and responsible gaming choices. With a mix of news, reviews, education and entertainment, the site will provide comprehensive information on online casinos and providers in the Garden State to help readers make informed decisions.
It will exclusively collaborate with casinos regulated by the New Jersey Division of Gaming Enforcement (DGE) to maximize player security and safety. The goal for Intress Media is to create a wide network of websites and expand its presence in the US, ultimately launching iGaming portals in every regulated state.
Intress Media creates websites, mobile applications, and other media assets, including top quality content, for affiliate marketing.
Maryna Sokirko, Co-founder at Intress Media said: “We want to thank the DGE for its due diligence and for recognizing the value of what we have to offer in New Jersey”.
“Stepping into the US gambling affiliate scene means becoming a part of a driving force in an emerging but highly competitive market. For us, it’s an unmatched opportunity to test our skills in building something more purpose-driven than expected of an affiliate project,” she added.
“With our expertise in building affiliate projects in various markets and given the nuance of a legally regulated US affiliate scene, we expect to apply advanced marketing and business approaches to eventually secure our position among the industry leaders.”
Latam Affiliates Confirmed for June 30, 2022
The first edition of the Afiliados Latam – São Paulo event is confirmed for June 30th and will take place in São Paulo. The event will be the day after the BiS (Brazilian iGaming Summit), which will take place between the 28th and 29th of June, at the same location.
This year, both events will be held at Espaço JK, which is located on one of the most prestigious corners of São Paulo, at the intersection of Av. Juscelino Kubitscheck and Av. I would do Lima. In addition to a select venue, the event will also feature high quality content and renowned speakers in the iGaming industry.
Among some of the names that will be present, are confirmed, Pedro Lucas Trindade, Pedro Feitosa, Juliano Fontes, Fernando Verchai, Abelardo Dantas, Rodrigo Loco and other famous figures who will soon have their names released.
The event that covers the iGaming market, which in turn includes sports betting, casino games, bingo, poker and other modalities, should also cover topics about digital marketing in general, in addition to affiliate marketing. In addition to this publicity content, we will have issues regarding crypto, tokens and NFTs being covered on stage.
The complete agenda will be published on the official website of Afiliados Latam until the beginning of June. Until then, stay tuned to the event’s digital channels to follow the names of confirmed participants and the companies that will be there.
For the time being, the expectation is that there will be panels dedicated to the hottest issues of the moment, such as the possible situation of affiliates after a regulation of the sports betting market and the possible opening of the market in general after the bill that was passed in Congress earlier this year.
““The initiative will give voice to affiliates who bring years of experience in their luggage, to share during the event, so that the audience can take advantage of important tips to start or improve their operations” – commented Alessandro Valente, co-founder of Super Afiliados and creator of the event.
Since December, plans were being drawn up so that the event would take the form it needed to reach both the more experienced public and those who are not yet used to working in this sector.
Blexr Acquires Prime NZ Casino Review Site for Seven Figures
Lead generation company Blexr has bought the New Zealand-based website CasinoReviews.net.nz as part of its ongoing drive to expand its portfolio.
The site provides honest and thorough reviews of reputable online casinos which accept players from New Zealand, helping people make better online decisions.
Blexr, which has its headquarters in Malta, plans to make the website the most comprehensive casino resource for Kiwi players.
Blexr acquired https://www.casinoreviews.net.nz/ for a seven-figure sum, demonstrating its commitment to owning properties that will further enhance its offerings to its customer base.
Koen Bongers, Blexr’s Head of Marketing, said: “We believe this acquisition will blend very well into our existing product portfolio while increasing our presence in our target markets.
“New Zealand has a high interest in slot machines – called ‘pokies’ locally – and our bespoke free casino games technology allows us to create a highly localised offering in the market that will stand out from the competition.
“We have big plans for this website and are excited to see how it will grow in the coming months.”
Rightlander partners with Awin to accelerate growth into new markets
Affiliate and advertising compliance experts, Rightlander.com have announced an overall product enhancement to support their growth into new markets...
SCOTT THOMAS TEAMS UP WITH CASINO GURU TO RAISE AWARENESS OF PROBLEM GAMBLING
Scott Thomas TV personality, podcaster, the managing director of The Social PR, and co-founder of Food4Thoughts, has recently joined...
The 5th AskGamblers Awards Winners Are Here!
After several months of anticipation, on a magical night on 16 June we finally revealed the names of winners...
MiFinity launches the most competitive affiliate programme in the industry
MiFinity Affiliates affirms the company’s commitment to growth with the highest revenue commission in the industry, adding more value...
VegasSlots.net Undergoing Revamp and Content Update
In the ever-changing world of online casinos, keeping the gaming suite up to date is essential. VegasSlots.net, a well-known...
Casino Guru Complaints Resolution Center Breaks Another Record: Almost $1 Million Returned to Players in May 2022
May has become a new record month for Casino Guru whose Complaints team has seen $915,000 returned to unfairly...
After succesful Dutch Affiliate Quality Mark, UK Focused Quality Mark is being launched
On September 8, 2021, XY Legal Solutions successfully launched the ‘Keurmerk Verantwoorde Affiliates’ (KVA), a quality mark for Dutch...
Most Reputable Online Casinos in Ohio
Ohio’s state government is yet to legalize online casinos, card games, and sportsbooks. Governor Mike DeWine signed the corresponding...
Betsson Group Affiliates to sponsor AffPapa iGaming Awards
Betsson Group Affiliates has made it to the list of the AffPapa iGaming Awards as a Silver Sponsor. The...
How important are partnerships in iGaming?
Many industries have been driven by rivalries as every company is striving for the best – but it’s not...
News5 years ago
Paddy Power departs the Italian market
Affiliate Success12 months ago
Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards
News5 years ago
Use of Social Media for Online Gambling Affiliates
Affiliate Announcements3 years ago
How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference
Affiliate Success5 years ago
Affiliate Interviews: CasinoDaddy (Mathias, Anton, and Erik Joelsson)
News3 years ago
Casino Games for Real Money – Choosing One to Play
Affiliate Success5 years ago
Exclusive Interview with Christoph C. Cemper Founder & CEO of LinkResearchTools and Link Detox
News4 years ago
Henrik Persson Ekdahl announces sale of stake in Catena Media