News
Qualities of a great affiliate from an operator’s perspective

As the igaming industry continues to grow, innovators everywhere are creating businesses designed to get in on the act.
One of the most lucrative ways to tap into the online casino business is through an affiliate site. These portals are used to drive traffic to online casinos through the affiliate marketing technique.
Although there is plenty of money to be made in this avenue of work, the reality is that not all affiliates make fistfuls of cash. Why? Well, the fact is that some are simply better than others! For operators, they will want to work only with the very best affiliates, namely those with the most desirable attributes.
With that in mind, it is tough to overstate the importance of affiliates to the business. Indeed, a spokesperson from the UK casino Fruity King said “affiliate sites are one of the most vital marketing avenues available to igaming operators.”
In this article, we will take a deeper look at these attributes. From the essentials such as knowledge of the business to more technical things such as SEO expertise, affiliates are expected to boast a wide variety of traits.
So, without further ado, let’s get down to it and take a peek at our list of qualities of a great affiliate from an operator’s perspective.
Know the business inside out
Perhaps the most important thing for any affiliate to remember is that an in-depth knowledge of the igaming business is essential. To effectively function as an affiliate, operators insist on an excellent level of knowledge on all things related to the business.
Think like a gamer
In order to really be a hit with operators, affiliate sites must have the ability to think like a gamer. For operators, sites that function as closely as possible to the way that real players do are the ideal affiliate. This is because the odds of driving traffic to a given operator increase dramatically when the affiliate is positioned close to real-life players!
Whether a pay by phone casino or a site that specializes in another niche, it is key for affiliates to think like gamers!
Be a marketing guru
Increasingly, online casino marketing is an essential component of all advertising. Whether through the use of SEO or link building or an alternative method, the importance of marketing knowledge for affiliates is tough to overstate. More than ever, operators require their affiliates to boast professional-level marketing expertise in order to boost traffic.
The importance of image
The best affiliates know how important it is to maintain a high-quality site. Whether through a stunning design that radiates trustability or through gaining a high profile all over the web, it is possible to get players on board through having a high-end image across the board.
Pedigree is a key factor
Similar to the previous point, operators always look to engage with affiliates that have a strong pedigree in the industry This is a tough one to develop for affiliates as pedigree is hard to acquire instantly. Rather pedigree and respect is something that comes through operating in a high-quality manner over time. With that said, this is just an important element as all others on our list.
News
Rightlander Limited Appoints Sarafina Wolde Gabriel As Chief Strategy Officer

Rightlander, the advertising and affiliate compliance monitoring specialist, is pleased to announce the appointment of Sarafina Wolde Gabriel as Chief Strategy Officer (CSO).
In her new role, Wolde Gabriel will work closely with the company’s founder, Ian Sims, and the broader management team to craft and implement business strategies intended to accelerate the company’s growth on a global scale.
“Sarafina brings a wealth of experience and a proven track record of success in strategic planning and business development,” said Ian Sims. “We are confident that her innovative thinking and strategic approach will be instrumental as we continue to grow our business and enter new markets.”
Wolde Gabriel’s remit will include expanding Rightlander’s reach into new markets and verticals, evaluating potential new product opportunities, and building strategic partnerships to boost business growth. This strategic vision aligns with the company’s objective to strengthen its market position and meet the increasingly complex needs of clients around the world.
Speaking on her appointment, she said, “I am thrilled to join Rightlander Limited and am committed to contributing to the company’s forward-looking approach. I look forward to working with Ian and the entire team to explore new opportunities and create innovative strategies that will drive global growth.”
A seasoned professional in digital marketing with over 19 years of experience, Wolde Gabriel brings to Rightlander a wealth of knowledge in leadership within the iGaming and marketing sectors.
Beginning her impressive career journey with Paysafe’s Income Access in 2004, she made significant strides, eventually serving as the company’s CMO until 2016. Her tenure with Paysafe was decorated with numerous industry awards, underscoring her expertise in driving growth and success in the digital marketing space.
In her most recent role as the VP of Strategy at Income Access, she directed innovative marketing strategies and established key business partnerships, contributing to the company’s global expansion. In 2022, Wolde Gabriel made a strategic shift, joining GeoComply, a geolocation and fraud prevention company, as a senior director, where she continued to excel in new business development and global expansion.
Wolde Gabriel holds a Master’s Degree in Marketing from the University of Surrey, UK, and a Bachelor’s degree in International Business and Marketing from Concordia University, Montreal. An active contributor to her community, she served as the President of the African Students Association during her time at Concordia University.
The addition of Wolde Gabriel to Rightlander Limited’s leadership team reflects the company’s ongoing commitment to strengthening its strategic direction and accelerating its growth trajectory.
News
WeAreGame Nominated for Two AffPapa iGaming Awards 2023

WeAreGame is delighted to announce that we’ve been shortlisted in two categories at the upcoming AffPapa iGaming Awards 2023.
The illustrious second annual award ceremony will take place at the Mediterranean Conference Center, in Valletta, Malta, on June 20th. It is the leading award ceremony to celebrate and recognise the most influential affiliates, operators and B2B providers in the iGaming industry.
Nominated Categories
We are happy to share that we have been nominated in the following categories:
- Platform Provider of the Year
- Slots Provider of the Year
At the event, representatives from across the sector will come together to recognise the stand-out names over the past year. The majority of judges will be members of AffPapa’s extensive directory, who have been hand-picked for their years of knowledge and experience, making them the ideal choice for selecting the recipients.
We would like to congratulate our fellow nominees and thank AffPapa and the esteemed judges for the recognition of our achievements. We would also like to thank the entire team at WeAreGame and WeAreTechnology Group for their combined efforts over the past year to get us to where we are now.
Tim Scoffham, CEO of WeAreTechnology Group, said “We are thrilled to be nominated in two categories for the prestigious AffPapa iGaming Awards 2023. We’ve dedicated ourselves to growing our brand and establishing strong relationships with many big names in the sector. Good luck to everybody at the upcoming ceremony.”
The lavish gala award night will be a great success and an evening full of celebration, reflecting the enormous achievements and successes of all attendees. We wish the best of luck to all nominees.
News
BC.GAME Casino Review: The Top-Notch Online Crypto Casino

BC.GAME casino is a highly-rated online crypto-gambling platform that has taken the industry by storm. Established with a commitment to providing a thrilling and secure gambling experience, BC.GAME has quickly become a favorite among online gamblers. Founded in 2017, BC.GAME holds a reputable license from the Government of Curacao, ensuring that players can enjoy their favorite games with confidence and peace of mind. With a diverse range of games, including casino classics, sports betting, and more, BC.GAME offers endless entertainment options for all players. Get ready to embark on a thrilling journey of excitement and fortune with BC.GAME.
Discover Your Winning Potential with BC.GAME’s Lucrative Bonuses and Rewarding Loyalty Program
BC.GAME takes your gaming experience to new heights with its enticing welcome bonus, generous deposit bonus, and rewarding loyalty program. As a new player, you’ll be greeted with a warm welcome through BC.GAME’s welcome bonus, giving you an excellent boost to kickstart your gaming journey. BC.GAME values your continued loyalty and offers a fantastic deposit bonus on subsequent deposits. This ensures that every time you top up your account, you receive extra funds to extend your gameplay and increase your winning opportunities.
Moreover, BC.GAME’s loyalty program is designed to appreciate and reward its dedicated players. As you keep enjoying the exciting games and thrilling sports betting options, you’ll earn loyalty points that can be redeemed for exclusive benefits. These perks may include personalized promotions, higher betting limits, faster withdrawals, and even dedicated account managers to enhance your overall gaming experience.
BC.GAME’s Casino and Sportsbook Offer Endless Excitement
BC.GAME is a dynamic online platform that offers both a captivating casino experience and an exhilarating sportsbook. Whether players are drawn to the thrill of slots, the strategic gameplay of card games, or the excitement of live casino action, BC.GAME’s casino has it all. With its provably fair system, players can enjoy a transparent and trustworthy gaming environment.
In addition to its exceptional casino offerings, BC.GAME also features a comprehensive sportsbook that caters to sports enthusiasts worldwide. The sportsbook covers a vast selection of sports and events, providing ample opportunities for betting and engaging in the thrill of sports wagering.
Effortless Transactions: BC.GAME’s Convenient Deposit and Withdrawal Methods
BC.GAME offers a seamless and hassle-free experience when it comes to depositing and withdrawing funds. With a variety of convenient methods available, players can effortlessly manage their finances on the platform. Whether you prefer to transact with popular cryptocurrencies like Bitcoin, Ethereum, or Litecoin, or opt for traditional payment methods such as credit cards or e-wallets, BC.GAME has you covered.
The platform ensures speedy deposits, allowing you to quickly start enjoying your favorite games or sports betting. When it’s time to cash out your winnings, BC.GAME maintains the same level of efficiency. Withdrawals are processed promptly, ensuring that you receive your funds in a timely manner.
Unleash Your Gaming Adventure with BC.GAME: Games, Promotions, and Secure Payments Await!
BC.GAME is a gaming destination that encompasses the perfect trifecta of captivating games, rewarding promotions, and secure payment methods. Unleash your gaming adventure with BC.GAME and discover a world where excitement knows no bounds. Get ready to immerse yourself in unforgettable entertainment and start winning today!
-
News6 years ago
Paddy Power departs the Italian market
-
Affiliate Success2 years ago
Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards
-
News6 years ago
Use of Social Media for Online Gambling Affiliates
-
Affiliate Announcements4 years ago
How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference
-
Affiliate Success6 years ago
Affiliate Interviews: CasinoDaddy (Mathias, Anton, and Erik Joelsson)
-
News4 years ago
Casino Games for Real Money – Choosing One to Play
-
News5 years ago
Henrik Persson Ekdahl announces sale of stake in Catena Media
-
Affiliate Success6 years ago
Exclusive Interview with Christoph C. Cemper Founder & CEO of LinkResearchTools and Link Detox