News

Where to Drive Tier-1 Sport Traffic in May Top Events & Promos

Published

3 weeks ago

May 6, 2026

May enhances the spring sports season dynamics: key tournaments are entering final stages, the calendar is getting denser, and audience interest is reaching peaks.

Against this background, user engagement and willingness to start betting are growing, from registration to deposits, which makes traffic especially valuable.

Within current sporting events, N1 Partners affiliates can work with sports traffic on three products at once — N1 Bet, RollXO and Lucky Hunter.

Wondering which events to focus on, which promos to use, and how to build an effective scaling strategy in May? All the most important things in the article!

Key sport events in May

N1 Partners team has compiled a shortlist of the main sports events worth investing in this month to make it easier for you to plan campaigns and effectively scale Tier-1 traffic

Soccer

May is a key month of the football season: semi-finals and finals of European cups, as well as crucial matches of national tournaments.

05.05–06.05 – UEFA Champions League – Semi-finals

Why it stands out:
Top-tier European clubs competing for a place in the final
Massive global audience and peak media coverage
High-intensity knockout format → strong betting engagement
Star players and high-scoring potential boost interest
One of the most popular betting events in football

Traffic insights: Perfect for driving high traffic with pre-match and live betting, player props, and accumulator offers.
07.05 – UEFA Europa League & Conference League – Semi-finals

Why it stands out:
European knockout stage with high stakes
Clubs fighting for a place in continental finals
Strong betting interest across multiple markets
High volatility → great for live betting

Traffic insights: Great for driving traffic via live bets, accumulators, and team-specific markets
09.05 – Premier League – Liverpool vs Chelsea
Why it stands out: Top clubs with global fanbases and strong betting demand.
Traffic insights: Effective for match bets, player props, and live traffic.
10.05 – LaLiga – El Clásico
Why it stands out: One of the most watched football matches globally with massive betting volume.
Traffic insights: Peak traffic across all formats – pre-match, live, and props.
13.05 – Coppa Italia – Final
Why it stands out: Major domestic final with strong EU engagement.
Traffic insights: Strong for match betting, outrights, and live engagement.
16.05 – Bundesliga – Bayern vs Köln
Why it stands out: Featuring Germany’s top club with high-scoring potential.
Traffic insights: Good for handicaps, goal markets, and player bets.
17.05 – Serie A – Roma vs Lazio
Why it stands out: One of Italy’s fiercest derbies with high emotional intensity.
Traffic insights: Ideal for live betting and goal/card markets.
20.05 – UEFA Europa League – Final
Why it stands out: Major European final with global audience and high stakes.
Traffic insights: Perfect for peak traffic and promo pushes.
23.05 – Coupe de France – Final
Why it stands out: Key French final with strong local engagement.
Traffic insights: Good for GEO-targeted campaigns.
23.05 – DFB-Pokal – Final
Why it stands out: One of Germany’s biggest football events with high viewership.
Traffic insights: Strong for local traffic scaling.
24.05 – Taça de Portugal – Final
Why it stands out: Major national final with concentrated attention.
Traffic insights: Effective for targeted campaigns.
27.05 – UEFA Conference League – Final
Why it stands out: A growing tournament with competitive matchups.
Traffic insights: Good for final-stage traffic and promos.
30.05 – UEFA Champions League – Final
Why it stands out: The biggest club football event globally.
Traffic insights: Maximum traffic peak across all betting formats.

Formula 1

May continues the season of racing, which consistently attracts a global audience and converts well on betting traffic.

24.05 – Canadian Grand Prix
Why it stands out: Part of the global F1 calendar with stable international demand.
Traffic insights: Good for props, race bets, and accumulators.

Tennis

Tennis in May is characterised by the preparation for Roland Garros and can be called one of the best sources of long-term traffic due to the large number of matches.

05.05–17.05 – WTA Rome
Why it stands out:
WTA 1000 event featuring top-ranked players
Key clay-court warm-up before French Open
High match volume → strong engagement & retention
Unpredictable surface boosts live betting activity
Strong interest across major European markets

Traffic insights: Ideal for promoting live betting, accumulators, and outright markets with consistent traffic throughout the tournament.

06.05–17.05 – ATP Rome
Why it stands out: ATP Masters 1000 with top-ranked players and global interest.
Traffic insights: Ideal for accumulators, outrights, and live markets.
24.05–07.06 – French Open
Why it stands out: Grand Slam event with massive global audience and two weeks of matches.
Traffic insights: Top-tier for sustained traffic and long-term campaigns.

MMA

MMA events generate rapid spikes in traffic due to hype and work well both pre-match and live.

09.05 – UFC 328 – Chimaev vs Strickland
Why it stands out: Headline fight with top contenders and strong media coverage. Strong engagement in pre-fight and live markets.
Traffic insights: Perfect for boosting bets on fight outcomes, rounds, and method of victory.

Esports

Esports in May provides a stable and long-lasting traffic flow due to the busy schedule of tournaments.

09.05–17.05 – CS2 – PGL Astana
Why it stands out: Tier-1 CS2 tournament with top teams and high match volume.
Traffic insights: Continuous traffic via live betting and match-by-match activity.
13.05–24.05 – Dota 2 – DreamLeague Season 29
Why it stands out: Extended format ensures consistent engagement.
Traffic insights: Strong for daily traffic and retention.
26.05–07.06 – Dota 2 – BLAST Slam VII
Why it stands out: Competitive event with steady match schedule.
Traffic insights: Great for long-term traffic scaling.

Ice Hockey

May is a key month of international hockey with a high audience interest, especially in Europe.

15.05–31.05 – IIHF World Championship
Why it stands out: Major international tournament with strong EU demand.
Traffic insights: Continuous traffic flow across matches.
23.05 – Germany vs Austria
Why it stands out: Regional rivalry with strong DACH engagement.
Traffic insights: Ideal for GEO-targeted campaigns and live markets.
31.05 – IIHF World Championship – Final
Why it stands out: Final match with peak attention and betting volume.
Traffic insights: Strong for final-stage traffic and promos.

Basketball

May in basketball is the crucial stage of European tournaments with high audience engagement.

22.05 – EuroLeague Final Four Semi-finals
Why it stands out: Top European clubs competing at the highest level.
Traffic insights: Good for match betting and accumulators.

Cricket

Cricket continues to provide a steady traffic stream in GEOs with high demand for the sport.

17.05–23.05 – ODI Series – Bangladesh vs New Zealand
Why it stands out: Strong demand in key GEOs with steady engagement.
Traffic insights: Consistent live betting and long-play traffic.
27.05–29.05 – T20 Series – Bangladesh vs New Zealand
Why it stands out: Fast-paced format with high engagement.
Traffic insights: Ideal for live betting and quick turnover traffic.

Sport traffic insights in May

In Tier-1 GEOs, the result depends on the timing and context directly. The same sources may produce different results depending on the moment of launch.

If you wish to get the most of your traffic in May, do the following:

focus on semifinals and finals with high conversion potential;
synchronize campaigns with game days and tournament stages;
concentrate budgets during peak periods;
and use live betting as the main traffic driver;
combine betting and casino traffic;
quickly scale bundles that show results;

How to maximise your traffic in May?

May creates a highly favourable environment for growth, driven by a packed schedule of high-stakes matches and events. With fresh news hooks emerging almost daily, there are constant opportunities to capture and engage your audience.

The optimal strategy is to focus on the most high-impact events while simultaneously boosting traffic through timely promotional campaigns across N1 Partners brands — N1 Bet, RollXO, and Lucky Hunter. This approach not only helps scale volume but also improves user conversion efficiency.

On their side, the N1 Partners team equips affiliates with everything needed to scale effectively: up-to-date offers, actionable analytics, and hands-on support — enabling faster decision-making and consistent performance growth.

The N1 SEO Traffic Cup has recently wrapped up — results will be announced on May 10. But this isn’t the finish line: the N1 team is already preparing new campaigns for partners, so stay tuned for updates.

Top promos for N1 Partners projects in May

Every month, N1 Partners launches a series of seasonal promos on key brands to help partners increase conversions and maximise traffic.

Galaxy Lottery (RetroBet, Jet4Bet, SlotLounge, Spirit Casino)
Period: 13.05–17.05
Prize pool: €30,000

Summer Vacation Lottery (Joo Casino)
Period: 30.05–06.06
Prize pool: €12,000+

Advent Calendar (N1 Bet, RollXO)
Period: 08.05–17.05
10 daily tasks with rewards and bonuses for players.

Lucky Star Lottery (SlotLords)
Period: 08.05–14.05
Prize pool: €10,000

Wanna learn more? Contact your manager right now!

Cooperation with N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

Related Topics:N1 Bet N1 Partners Sport Traffic

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Affiliate Announcements

Casumo Renews its Partnership with NetRefer for its Affiliate Marketing Platform

Published

12 hours ago

May 26, 2026

George Miller

Casumo Renews its Partnership with NetRefer for its Affiliate Marketing Platform

Casumo, the award-winning online casino and sportsbook operator, has renewed its longstanding partnership with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, extending a collaboration that has supported the operator’s affiliate programme for over a decade.

Founded in 2012, Casumo has established itself as a recognised name in the global iGaming industry, operating across multiple regulated markets, including the UK, Canada, New Zealand, and key European markets, with a strong presence across the Nordics. With a strong focus on user experience, innovation, and player engagement, the brand has built a reputation for delivering a dynamic and high-quality gaming environment tailored to a diverse international audience.

Casumo’s offering spans both casino and sportsbook, supported by a broad portfolio of over 3,500 games, live casino experiences, and a continually evolving product ecosystem. The operator’s approach combines engaging gameplay with a structured and intuitive user journey, underpinned by a commitment to fairness, security, and responsible gaming across all markets in which it operates.

Affiliate marketing has played a central role in supporting Casumo’s growth over the past decade. Through its continued partnership with NetRefer, the operator benefits from a platform designed to deliver performance clarity, reliable tracking, and efficient partner management, enabling the team to optimise affiliate activity and maintain strong relationships across its global partner network.

Alongside these core capabilities, NetRefer continues to evolve its platform with a broader set of technologies that support affiliate programme performance at scale. This includes enhanced reporting through NetRefer’s BI Analytics solution, the Report Builder, deeper visibility into traffic quality via Enhanced Tracking, intelligent assistance through NetRefer CoPilot AI, and flexible integration through its API technology, all forming part of a scalable ecosystem designed to support operators as their requirements grow.

Reflecting on the renewal, Madeline Liautaud, Head of Affiliates at Casumo, said, “Over the years, NetRefer has consistently provided the reliability and flexibility we need to manage affiliate performance across multiple markets. Having confidence in the accuracy of our tracking and reporting is essential, not only for our internal teams but also for maintaining trust with our affiliate partners. Tools like NetRefer CoPilot AI and the Report Builder have also helped streamline day-to-day operations by making data more accessible and easier to work with, allowing our team to focus more on optimisation and strategic decision-making.”

Amanda Camenzuli, NetRefer’s Manager of Account Management, commented, “A 14-year partnership is a strong reflection of the trust and collaboration built between our teams. Casumo is a well-established and forward-thinking operator with a clear focus on user experience and long-term growth. We are proud to continue supporting their affiliate programme with scalable technology and the data visibility needed to manage performance with confidence across multiple markets.”

As Casumo continues to strengthen its presence across international markets, the renewed partnership with NetRefer reinforces a long-standing collaboration built on performance, transparency, and trust. With a shared focus on long-term growth and continuous optimisation, both teams look ahead to the next phase of their partnership.

News

N1 Partners’ Knowledge Base keep up with iGaming Trends

Published

1 day ago

May 25, 2026

Master Editor

How do you choose the right affiliate program? Which GEOs currently offer the strongest potential? What should you focus on when scaling traffic? And how do you cut through the constant stream of news to find insights that actually matter for your work?

N1 Partners is launching Knowledge Base – a new hub of content for webmasters, affiliate teams, and everyone working with iGaming traffic.

Over the years in the industry, the N1 Partners team has developed deep expertise in affiliate marketing, products, GEOs, traffic acquisition, and partner management. Now, all that knowledge is gathered in one place to share experience, support the community, and help partners navigate the market faster and more effectively.

What’s inside the Knowledge Base?

The N1 Partners Knowledge Base will feature content for both beginner webmasters looking to better understand the affiliate industry and experienced affiliates searching for fresh strategies, trends, and scaling opportunities.

The focus isn’t on short-lived news but on evergreen insights and practical knowledge that stay relevant over time.

Inside the Knowledge Base, you’ll find:

market analysis;
industry trend reports;
guides for affiliates;
articles on choosing affiliate programs;
answers to the most common questions;
practical tips and educational content.

The new section is designed to help affiliates better understand the market, stay ahead of industry changes, assess risks in advance, and spot new growth opportunities early.

Explore the N1 Partners Knowledge Base — and stay one step ahead in the iGaming industry!

Why N1 Partners?

14+ casino and betting brands with high Reg2Dep rates;
10+ Tier-1 GEOs;
CPA up to €700 and RevShare up to 55% + NNCO for top partners.

Be number one with N1!

News

LEONBET LAUNCHES A WORLD CUP 2026 RAFFLE CAMPAIGN GIVING OUT A NEW MAZDA CX-3 AND OTHER AMAZING PRIZES

Published

4 days ago

May 22, 2026

Master Editor

LEONBET LAUNCHES A WORLD CUP 2026 RAFFLE CAMPAIGN GIVING OUT A NEW MAZDA CX-3 AND OTHER AMAZING PRIZES!

LEONBET, Tanzania’s leading betting company known for its exciting odds and daily promotions, has officially launched another major campaign ahead of the 2026 World Cup season, which will officially begin on May 15, 2026.

LEONBET has always been committed to rewarding Tanzanians through different promotions. Before the launch of the WORLD CUP 2026 RAFFLE campaign, the company successfully introduced promotions such as MAGIFTI BAMPA 2 BAMPA, COMBO-HELA, and many others. These promotions are aimed at making sure customers benefit and win every day, which is why LEONBET is known as a company that creates winners daily.

The 2026 WORLD CUP RAFFLE campaign officially starts on May 15, 2026, and ends on July 20, 2026. The campaign aims to give customers a chance to win exciting prizes while enjoying the entertainment and excitement of the World Cup tournament.

Through this campaign, LEONBET customers will be required to place bets worth at least TZS 3,000 or more on any sport to receive coupons that will allow them to participate in different prize draws during various stages of the World Cup competition.

Participants in the campaign will have a chance to win prizes including:

Mazda CX-3
Luxury Ngorongoro trip for two
PlayStation 5 (PS5)
iPhone 17 Pro Max
TZS 10 million cash prize
And many more prizes

The prizes will be awarded during different stages of the tournament, including:

Group Stage
Round of 16
Quarter Finals
Semi Finals
Final

Speaking about the promotion, LEONBET Director Jérôme Dufourg said:

“We are excited to bring Tanzanians this big campaign aimed at increasing entertainment, competition, and winning opportunities for our customers during the World Cup tournament. We believe this campaign will bring happiness to many participants across the country.”

LEONBET ambassador Baraka Mpenja also said:

“I continue to enjoy working with LEONBET because it is a trustworthy company with no tricks. It is one of the best companies in Tanzania, offering regular promotions to make sure Tanzanians have a chance to win. I encourage everyone to participate by playing more with bets starting from only TZS 3,000 to win many prizes, including the Mazda CX-3.”

LEONBET continues to strengthen its commitment to providing reliable and high-quality services to all customers while improving the sports betting experience in Tanzania.