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Where to Drive Tier-1 Sport Traffic in May Top Events & Promos

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May enhances the spring sports season dynamics: key tournaments are entering final stages, the calendar is getting denser, and audience interest is reaching peaks.

Against this background, user engagement and willingness to start betting are growing, from registration to deposits, which makes traffic especially valuable.

Within current sporting events, N1 Partners affiliates can work with sports traffic on three products at once — N1 Bet, RollXO and Lucky Hunter

Wondering which events to focus on, which promos to use, and how to build an effective scaling strategy in May? All the most important things in the article!

Key sport events in May

N1 Partners team has compiled a shortlist of the main sports events worth investing in this month to make it easier for you to plan campaigns and effectively scale Tier-1 traffic

Soccer

May is a key month of the football season: semi-finals and finals of European cups, as well as crucial matches of national tournaments.

  • 05.05–06.05 – UEFA Champions League – Semi-finals

    Why it stands out: 
  • Top-tier European clubs competing for a place in the final
  • Massive global audience and peak media coverage
  • High-intensity knockout format → strong betting engagement
  • Star players and high-scoring potential boost interest
  • One of the most popular betting events in football

    Traffic insights: Perfect for driving high traffic with pre-match and live betting, player props, and accumulator offers.

  • 07.05 – UEFA Europa League & Conference League – Semi-finals

    Why it stands out: 
  • European knockout stage with high stakes
  • Clubs fighting for a place in continental finals
  • Strong betting interest across multiple markets
  • High volatility → great for live betting

    Traffic insights: Great for driving traffic via live bets, accumulators, and team-specific markets

  • 09.05 – Premier League – Liverpool vs Chelsea
    Why it stands out: Top clubs with global fanbases and strong betting demand.
    Traffic insights: Effective for match bets, player props, and live traffic.

  • 10.05 – LaLiga – El Clásico
    Why it stands out: One of the most watched football matches globally with massive betting volume.
    Traffic insights: Peak traffic across all formats – pre-match, live, and props.

  • 13.05 – Coppa Italia – Final
    Why it stands out: Major domestic final with strong EU engagement.
    Traffic insights: Strong for match betting, outrights, and live engagement.

  • 16.05 – Bundesliga – Bayern vs Köln
    Why it stands out: Featuring Germany’s top club with high-scoring potential.
    Traffic insights: Good for handicaps, goal markets, and player bets.

  • 17.05 – Serie A – Roma vs Lazio
    Why it stands out: One of Italy’s fiercest derbies with high emotional intensity.
    Traffic insights: Ideal for live betting and goal/card markets.

  • 20.05 – UEFA Europa League – Final
    Why it stands out: Major European final with global audience and high stakes.
    Traffic insights: Perfect for peak traffic and promo pushes.

  • 23.05 – Coupe de France – Final
    Why it stands out: Key French final with strong local engagement.
    Traffic insights: Good for GEO-targeted campaigns.

  • 23.05 – DFB-Pokal – Final
    Why it stands out: One of Germany’s biggest football events with high viewership.
    Traffic insights: Strong for local traffic scaling.
  • 24.05 – Taça de Portugal – Final
    Why it stands out: Major national final with concentrated attention.
    Traffic insights: Effective for targeted campaigns.

  • 27.05 – UEFA Conference League – Final
    Why it stands out: A growing tournament with competitive matchups.
    Traffic insights: Good for final-stage traffic and promos.

  • 30.05 – UEFA Champions League – Final
    Why it stands out: The biggest club football event globally.
    Traffic insights: Maximum traffic peak across all betting formats.

Formula 1

May continues the season of racing, which consistently attracts a global audience and converts well on betting traffic.

  • 24.05 – Canadian Grand Prix
    Why it stands out: Part of the global F1 calendar with stable international demand.
    Traffic insights: Good for props, race bets, and accumulators.

Tennis

Tennis in May is characterised by the preparation for Roland Garros and can be called one of the best sources of long-term traffic due to the large number of matches.

  • 05.05–17.05 – WTA Rome
    Why it stands out: 
  • WTA 1000 event featuring top-ranked players
  • Key clay-court warm-up before French Open
  • High match volume → strong engagement & retention
  • Unpredictable surface boosts live betting activity
  • Strong interest across major European markets

    Traffic insights: Ideal for promoting live betting, accumulators, and outright markets with consistent traffic throughout the tournament.

  • 06.05–17.05 – ATP Rome
    Why it stands out: ATP Masters 1000 with top-ranked players and global interest.
    Traffic insights: Ideal for accumulators, outrights, and live markets.

  • 24.05–07.06 – French Open
    Why it stands out: Grand Slam event with massive global audience and two weeks of matches.
    Traffic insights: Top-tier for sustained traffic and long-term campaigns.

MMA

MMA events generate rapid spikes in traffic due to hype and work well both pre-match and live.

  • 09.05 – UFC 328 – Chimaev vs Strickland
    Why it stands out: Headline fight with top contenders and strong media coverage. Strong engagement in pre-fight and live markets.
    Traffic insights: Perfect for boosting bets on fight outcomes, rounds, and method of victory.

Esports

Esports in May provides a stable and long-lasting traffic flow due to the busy schedule of tournaments.

  • 09.05–17.05 – CS2 – PGL Astana
    Why it stands out: Tier-1 CS2 tournament with top teams and high match volume.
    Traffic insights: Continuous traffic via live betting and match-by-match activity.

  • 13.05–24.05 – Dota 2 – DreamLeague Season 29
    Why it stands out: Extended format ensures consistent engagement.
    Traffic insights: Strong for daily traffic and retention.

  • 26.05–07.06 – Dota 2 – BLAST Slam VII
    Why it stands out: Competitive event with steady match schedule.
    Traffic insights: Great for long-term traffic scaling.

Ice Hockey

May is a key month of international hockey with a high audience interest, especially in Europe.

  • 15.05–31.05 – IIHF World Championship
    Why it stands out: Major international tournament with strong EU demand.
    Traffic insights: Continuous traffic flow across matches.

  • 23.05 – Germany vs Austria
    Why it stands out: Regional rivalry with strong DACH engagement.
    Traffic insights: Ideal for GEO-targeted campaigns and live markets.

  • 31.05 – IIHF World Championship – Final
    Why it stands out: Final match with peak attention and betting volume.
    Traffic insights: Strong for final-stage traffic and promos.

Basketball

May in basketball is the crucial stage of European tournaments with high audience engagement.

  • 22.05 – EuroLeague Final Four Semi-finals
    Why it stands out: Top European clubs competing at the highest level.
    Traffic insights: Good for match betting and accumulators.

Cricket

Cricket continues to provide a steady traffic stream in GEOs with high demand for the sport.

  • 17.05–23.05 – ODI Series – Bangladesh vs New Zealand
    Why it stands out: Strong demand in key GEOs with steady engagement.
    Traffic insights: Consistent live betting and long-play traffic.

  • 27.05–29.05 – T20 Series – Bangladesh vs New Zealand
    Why it stands out: Fast-paced format with high engagement.
    Traffic insights: Ideal for live betting and quick turnover traffic.

Sport traffic insights in May

In Tier-1 GEOs, the result depends on the timing and context directly. The same sources may produce different results depending on the moment of launch.

If you wish to get the most of your traffic in May, do the following:

  • focus on semifinals and finals with high conversion potential; 
  • synchronize campaigns with game days and tournament stages;
  • concentrate budgets during peak periods;
  • and use live betting as the main traffic driver;
  • combine betting and casino traffic;
  • quickly scale bundles that show results;

How to maximise your traffic in May?

May creates a highly favourable environment for growth, driven by a packed schedule of high-stakes matches and events. With fresh news hooks emerging almost daily, there are constant opportunities to capture and engage your audience.

The optimal strategy is to focus on the most high-impact events while simultaneously boosting traffic through timely promotional campaigns across N1 Partners brands — N1 Bet, RollXO, and Lucky Hunter. This approach not only helps scale volume but also improves user conversion efficiency.

On their side, the N1 Partners team equips affiliates with everything needed to scale effectively: up-to-date offers, actionable analytics, and hands-on support — enabling faster decision-making and consistent performance growth.

The N1 SEO Traffic Cup has recently wrapped up — results will be announced on May 10. But this isn’t the finish line: the N1 team is already preparing new campaigns for partners, so stay tuned for updates.

Top promos for N1 Partners projects in May

Every month, N1 Partners launches a series of seasonal promos on key brands to help partners increase conversions and maximise traffic.

Galaxy Lottery (RetroBet, Jet4Bet, SlotLounge, Spirit Casino)
Period: 13.05–17.05
Prize pool: €30,000

Summer Vacation Lottery (Joo Casino)
Period: 30.05–06.06
Prize pool: €12,000+

Advent Calendar (N1 Bet, RollXO)
Period: 08.05–17.05
10 daily tasks with rewards and bonuses for players.

Lucky Star Lottery (SlotLords)
Period: 08.05–14.05
Prize pool: €10,000

Wanna learn more? Contact your manager right now!

Cooperation with N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

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Connect with N1 Partners at G Gate Conf 2026

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The N1 Partners team will participate in G GATE CONF 2026, one of the largest affiliate conferences in the region, held on June 26-27 at Expo Georgia in Tbilisi, Georgia.

The conference will bring together more than 7,000 representatives of the affiliate industry, advertisers, arbitration teams, webmasters, and partner programs for networking, sharing experiences, and discussing current market trends. More than 100 booths will be presented at the event, as well as more than 50 speakers will be announced.

N1 Partners is a sponsor at the G Gate Conf of one of the zones and invites guests to take a look at the branded coconut station. You can find it to the left of the entrance, opposite the reception desk.

There is also a special offer for the company’s partners: the N1PARTNERS promo code provides a 15% discount on the purchase of a ticket to G Gate Conf.

Also, follow N1 Partners on Instagram for a chance to win one of five G Member tickets!

Why meet N1 Partners?

In Tbilisi, the N1 Partners team will discuss new scaling opportunities, current offers, and the N1 Sport Promo, a special promo for partners pouring sports traffic and working with the Prediction Markets vertical.

The promo runs from June 10 to July 20, 2026, and covers the biggest sporting events of the season, including the FIFA 2026 World Cup. As part of the promotion, partners can increase their CPA rate based on the number of FTDs generated and earn higher payouts.

Book a meeting with N1 Partners

Schedule a meeting with the team in advance and find out more about offers and promotions to get the most out of the conference!

N1 Partners team contact:

Join N1 Partners and reach a new level:

  • 14+ casino and sportsbook brands with high Reg2Dep
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

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N1 Faces Polina Bogatko — Performance vs Partnership

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What matters more in affiliate marketing: performance or partnerships? At first glance, the answer seems obvious. But in reality, one rarely exists without the other. Sustainable growth is built on trust, transparent communication, and a shared commitment to moving forward together.

In this new edition of N1 Faces, Polina Bogatko, Affiliate Manager at N1 Partners, shares how she quickly found her place in the industry, why stress management remains one of the most underrated skills in affiliate marketing, and what truly separates a strong partnership from just good cooperation.

How did you get into affiliate marketing, and when did you realise this was the industry you wanted to grow in?

I entered affiliate marketing from an Account Manager position. It was a completely new industry for me, so I set myself an ambitious goal: to dive in as quickly as possible and understand how everything worked.

I spent a lot of time diving into industry content, watching interviews, talking to colleagues, and absorbing new knowledge every day. Within just a month, I had grown into the Affiliate Manager role.

That was the moment I realised I had found the right industry for me. I enjoy the combination of analytics and communication, the challenge of solving complex problems, and the opportunity to work with different people. I’ve also always loved starting from scratch and pushing myself beyond my comfort zone – those challenges are what keep me motivated.

What brought you to N1 Partners, and why did the opportunity seem so attractive?

I’ve always been drawn to companies where you’re not just completing tasks but continuously learning and growing. When the opportunity to join N1 Partners came up, I was immediately impressed by the strength of the team, the business scale, and the company’s reputation within the industry.

What stood out most was the culture. Initiative, expertise, and professional growth are genuinely valued here, and that’s exactly the kind of environment where I wanted to build a long-term career.

Looking back at the start of your career, what turned out to be completely different from your expectations? And what advice would you give yourself during your first month on the job?

At the beginning, I assumed affiliate marketing was all about moving fast and seeing results quickly if you worked hard enough.

In reality, every meaningful achievement is backed by consistent, systematic work. It takes time to fully understand a product, build trust with affiliates, and develop a real feel for the market.

If I could go back to my first month, I would tell myself one simple thing: don’t rush and don’t stress if everything doesn’t click immediately. Success in this industry isn’t about quick wins — it’s about consistency, patience, and showing up every day. The more comfortable you are with the learning process, the faster you’ll get where you want to be.

What changes in affiliate marketing do you consider the most significant over the past few years?

In iGaming, one of the biggest shifts has been the impact of AI on advertising platforms and on the way traffic moderation works

Facebook and Google have become much more precise in analysing user behaviour, creatives, and campaign setups, which has significantly affected both PPC and Facebook traffic acquisition.

A few years ago, scaling campaigns through proven approaches and rapid testing was relatively straightforward. Today, algorithms identify risky patterns much faster, accounts face stricter restrictions, and moderation standards continue to tighten.

As a result, traffic acquisition has become more expensive, while finding stable, scalable campaign setups requires far more resources and expertise.

On one hand, this has made life more challenging for affiliates. On the other hand, the industry has become more mature and professional. Today, the biggest winners are those who can analyse data deeply, test hypotheses methodically, and build long-term strategies rather than simply chasing volume.

What separates a truly strong partnership from simply good cooperation?

A strong affiliate partnership isn’t just about everything running smoothly. It’s about both sides being genuinely invested in achieving a shared outcome.

A great affiliate manager doesn’t simply reply to messages — they understand what’s happening with the traffic, identify growth opportunities, and help solve challenges when they arise. At the same time, successful affiliates don’t jump between offers every few days; they give campaigns enough time to optimise and reach their full potential.

Trust, commitment, and ongoing collaboration are the foundations of any lasting partnership.

Has there been a person, case study, or experience that significantly influenced the way you work with partners?

For me, that person was my first team lead, Vlad Chernov, Deputy Head of Affiliates.

He laid the foundation for how I approach affiliate management today.

One of the most valuable lessons he taught me was to evaluate traffic objectively, without emotions or bias, and rely on data and logic instead.

His communication style also had a huge impact on me. He always emphasised providing structured, actionable feedback rather than opinions or gut feelings.

Most importantly, he taught me not to be influenced by promises or pressure and to stay focused on actual performance.

What do you consider the most underrated part of an affiliate manager’s job?

Stress management. From the outside, the role may seem like a combination of chats and calls, but in reality, you’re constantly balancing the interests of partners, products, and internal performance expectations.

The industry moves incredibly fast, and maintaining a clear head during periods of pressure or fluctuating KPIs is essential.

This is one of those professions where long-term success depends not only on knowledge and experience but also on your ability to stay mentally resilient.

What mistakes most often prevent long-term relationships from developing?

One of the most common mistakes is avoiding difficult conversations.

Instead of discussing challenges openly and finding solutions together, people often stay silent with frustration building over time.

In long-term partnerships, that’s especially dangerous. Any uncertainty or lack of transparency quickly turns into distrust.

It’s always more effective to address issues openly, even when the conversation is uncomfortable, and work toward a solution together.

What helps you stay energised and avoid burnout in an industry that changes every single day?

Energetic affiliates give me a lot of motivation.

There are partners I regularly speak with through calls and chats, and those conversations are always dynamic and engaging.

We can laugh about industry situations, get frustrated by market challenges together, and then switch straight into problem-solving mode.

That combination of genuine human connection and shared focus on results helps me maintain momentum and avoid burnout.

If you had to describe your job in affiliate marketing without using the words “traffic”, “affiliate”, or “conversion”, what would you say?

I’d say it’s about turning chaos into a structured system. You communicate, analyze behavior, test different approaches, and identify what drives results.

It’s a mix of fast decision-making, constant interaction, and the ongoing belief that every process can be improved by optimizing the right details.

If you weren’t in iGaming…?

I would probably move into events or project management. I enjoy fast-paced environments where you have to bring people, tasks, and deadlines together into a system that works. Events offer excitement and constant decision-making in real time, while project management provides more structure and process control — but both come with the same sense of ownership and responsibility for the final outcome. What attracts me in both fields is the combination of organization, accountability, and measurable results.

TOP-3 

Which qualities do you value most in partners?

  1. Deep expertise
  2. Flexibility
  3. Responsiveness

Which skills are most important for an Affiliate Manager today?

  1. Analytical thinking
  2. Ability to adapt to new rules and changing conditions
  3. Negotiation skills

Which tools or habits can you not imagine your workday without?

  1. A calculator 🙂
  2. My personal Telegram notes chat where I keep everything important
  3. Affiliate launch pings!

Blitz 

New affiliate or growing with an existing one?

Growing and scaling existing partnerships.

Intuition or analytics?

Analytics.

Calls or messages?

Messages every day, calls once a week.

High volume or predictable results?

High volume with controlled quality.

Cooperate with N1 Partners!

For affiliates who value transparent communication, long-term collaboration, and hands-on support, strong partnerships start with a team that is genuinely invested in your growth.

Whether you’re looking for new scaling opportunities, tailored commercial terms, or a high-converting offer to test, Polina would be happy to discuss a potential partnership.

Become a partner

N1 Partners is a multi-brand affiliate platform and direct advertiser that brings together more than 14 casino and sportsbook brands. The company operates across Tier-1 markets and offers competitive commercial terms, including CPA payouts of up to €700 and RevShare of up to 55%.

With more than 14,000 affiliates worldwide, N1 Partners is trusted for its transparency, flexibility, and partnership-first approach. Long-term relationships, quality communication, and a shared focus on performance remain at the core of cooperating with the company.

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Game On N1 Sport Promo Is Live

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N1 Partners is launching N1 Sport Promo, a promo campaign for affiliates driving Sports Betting and Prediction Markets traffic.

The promotion covers the biggest sporting and esports events of the season, including the FIFA World Cup 2026, Wimbledon, Formula 1, UFC Freedom 250, and many other major events. The promo runs from June 10 to July 20, 2026.

During the campaign, affiliates can increase their CPA payouts based on the volume of qualified FTDs they deliver. The more quality players a partner brings, the higher his rate and total earnings become.

Why join N1 Sport Promo?

Every major sporting event attracts new audiences to the betting vertical, and summer 2026 offers multiple powerful growth drivers for affiliates.

  • Peak sports season.
    The biggest sporting events of the year are perfect for scaling traffic and testing new funnels.
  • Growing payouts.
    The more FTDs you generate, the higher your active CPA rate becomes.
  • Tier-1 GEOs.
    The promo is available across Tier-1 markets with high potential and quality sports traffic.

N1 Partners team has compiled a guide covering key sporting events, June promotions, and expert recommendations for monetising Tier-1 sports traffic to help affiliates prepare for the upcoming sports season.

How does N1 Sport Promo work?

The mechanics are simple: the more quality FTDs an affiliate generates, the higher their CPA rate becomes.

SEO and PPC

Affiliates working with SEO and PPC traffic can increase their CPA rate with no limits.

Every 10 FTDs add an extra €50 to your current rate. There is no cap on CPA growth.

Example:

FTD Rate Revenue
1–10 €300 €3 000
11–20 €350 €3 500
21–30 €400 €4 000
31–40 €450 €4 500

FB, In-App, UAC, ASO, Email and SMS

A separate payout structure applies to affiliates working with Facebook, In-App, UAC, ASO, Email, and SMS traffic.

Every 30 FTDs increase your current CPA rate by €10. The maximum increase is €100 on top of the base rate.

Accordingly, the more successfully a campaign scales, the higher the final payout becomes.

Example:

FTD Rate Revenue
1–30 €100 €3 000
31–60 €110 €3 300
61–90 €120 €3 600
91–120 €130 €3 900

N1 Sport Promo terms

Registered N1 Partners affiliates are eligible to participate in N1 Sport Promo. Please contact your affiliate manager to join the promotion.

Not working with N1 Partners yet? Get in touch with the LeadGen team and join the promotion during the biggest sports period of the summer.

Main terms:

  • Sports betting and Prediction Markets traffic is allowed.
  • GEOs: Tier-1 (the list of available countries is provided by your manager).
  • CAP: 50 FTDs at campaign launch.
  • At least 60% of acquired players must place sports bets.
  • Traffic to crash games must not exceed 30% of total volume.
  • Incentivised traffic, fraud, and non-target GEOs are not eligible for the promotion.
  • N1 Partners reserves the right to recalculate or cancel FTDs in cases of fraudulent activity or violations of the promotion terms.
  • Payouts are processed according to the company’s standard payment schedule.

Detailed participation terms are available via the link.

Join N1 Sport Promo and turn the 2026 sports season into record-breaking results!

Join N1 Partners:

  • 14+ casino and sportsbook brands with high Reg2Dep 
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

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