Affiliate Program News
Make sure you don’t miss out on the next big thing: Online Lottery
Classic Lottery
The classical lottery is a form of gambling which involves the drawing of lots for a prize/prizes.
Lotteries were very common in the USA and in other other countries as well during the 19th century, but by the beginning of the 20th century, most forms of gambling, including lotteries, were illegal in the USA and most of Europe. This didn’t change until well after World War II has ended. In the 1960s casinos and lotteries began to resurface throughout the world as a means for governments to raise revenue without raising taxes. Lotteries are stiffly protected from competition due to their capacity to generate colossal taxable cash flows.
Online Lottery
The first online lotteries were run by private individuals or companies and these were licensed to operate by small countries. Most private online lotteries have stopped their activities as governments have passed new laws giving themselves and their own lotteries much greater protection. Government controlled lotteries now also offer their games or lotteries online.
Playing online lottery is done via internet platforms (lottery websites) that offer this kind of service. It is very important that online lotto players choose the right website that offers them the most important factors they are looking for when playing online lottery.
The past few years have truly proven that online lottery is the next big thing, the growth of online lottery in the last few years has been exponential. So perhaps all existing industry sites should have online lottery in their target, if they wish to stay ahead of the competition!
One of the best and most well established companies that offers you the chance to market and promote online lottery is LottaRewards! They are active since 1998 covering 11 languages from around the world including Spanish,Polish and Russian. LottaRewards has a 6 tier commission structure based on the number of tickets purchased by the affiliate’s players. Their top tier is 38% of the margin and is one of the highest percentages offered to affiliates! Due to the lifetime revenue share commission that they offer, there are some affiliates that build up incredible monthly commissions. LottaRewards main focus is to build long term business relationships with all of their affiliates.
The LottaRewards affiliate program enables lottery affiliates and others as well to promote the lotteries that are on offer by PlayHugeLottos.com – the premier online lottery ticket agent since 1998. Here are the current big jackpot, international lotteries available for affiliates to promote:
- UK Lottery
- Euromillions
- USA Powerball
- MegaMillions
- SuperEnaLotto
- Oz Lotto
- Australian Powerball
- El Gordo
- SuperLotto Plus
- France Loto
- Mega-Sena
- EuroJackpot
- La Primitiva
- German Lotto
- Loteria Nacional Extra
- El Gordo de Navidad
- El Nino Raffle
Are you a traditional online gaming operator?!? Then how about benefiting from the integration of online lottery as a new or complimentary product on your website! LottaRewards solution will help you to grow your revenues and also to maximize your website’s potential. Online lottery can be promoted also as cross-marketing tool for your players/visitors delight and engagement. Many of the large affiliates claimed that adding online lottery to their casino/sports betting affiliate websites has improved their conversion rate with up to 30-35% from the audience that has landed accidentally on their websites.
The LottaRewards affiliate program offers you a huge variety of materials to promote their brands, such as: Banners, Iframe playblocks and results, Html mailers, Custom made promos, Press Releases/ Reviews, Text links, XML feeds etc.
“We are a team of seasoned affiliate managers, with many years of gaming experience between us, both in the lottery and casino/poker industry. As I mentioned earlier, we were proud to have one of our team member take home the iGB Affiliate Manager of the Year award at the 2016 London Affiliate Conference which is testimony to what we bring to the table. We pride ourselves on always going the extra mile for our affiliates and maintaining good, long term working relationships with our affiliate. Some of whom have been with us for over a decade.” -said Rob – Affiliate Manager at LottaRewards in one of our Affiliate Manager Under Interrogation interview series!
Are you ready for the next big thing, open an account and find out more.
Affiliate Program News
Omni Casino Launches Convert Stars Affiliate Program, Targeting Streamers and Influencers in the iGaming Space
Omni Casino (omnicasino.com), a legendary iGaming brand operating globally since 1997, proudly announces the launch of its new affiliate program, Convert Stars (www.convertstars.com), powered by Mexos affiliate software.
According to Matthew Kelemen, CEO of Omni Casino, “Mexos has been a premier supplier of iGaming Affiliate software for over a decade and their seamless integration with Omni Casino’s IMS back office, powered by Playtech, made them the perfect choice for our new Affiliate Program.”
Operating under new ownership since 2024, the newly released Convert Stars Online Casino Affiliate Program is just the start of the next era of creating the most engaging and immersive gaming experiences at Omni Casino. Under executive gaming leadership that spans over 30 years of worldwide online and Las Vegas land-based gaming experience, Convert Stars Affiliate Program aims to foster Omni Casino’s 27-year history to a new peak of gaming innovation and membership growth.
The Convert Stars Affiliate Program offers these key features:
- Flexible commission structures: CPA, CPL, CPM, PPC, and up to 40% revenue share.
- No negative carryover which ensures affiliates start fresh every month.
- Geo-targeted landing pages and exclusive content tailored for high conversions.
- Special partnerships with Streamers and Influencers on social media platforms.
In a forward-thinking move, Convert Stars is among the first to actively engage with influencers and streamers on platforms like Twitch, YouTube, Kick, Tik Tok, Facebook and Instagram, tapping into the next wave of gaming entertainment and driving powerful player engagement beyond traditional online casino Affiliate partnerships.
Kelemen explains; “We believe that Streamers and Influencers bring to life the excitement of virtual online gaming with the real-life thrills and anticipation of gaming. Over the years, streaming content by these marketing stars has been a driving force to affirm that players do win and that players who win are real people. With in-depth reporting, analytics, and ad targeting functionality, Streamers and Influencers will have the insights they need to maximize Omni Casino player acquisitions and conversions as a member of the Convert Stars Affiliate Program.”
Dedicated to promoting responsible gambling by offering various tools to help players set limits and manage their gaming habits, Omni Casino provides a state-of-the-art online casino offering live dealer and online games to players over the age of 18 in over 45 markets globally. Delivery focused, players have the choice to play by Mobile, Desktop, or Download versions of the casino.
The online casino boasts over 600 video slots along with a wide range of online table games such as blackjack, roulette and over 100 live dealer games. As a fully licensed and regulated establishment, Omni Casino has been granted licenses by the biggest TV and Movie studios. Hits such as ROCKY®, Grease®, The Deadliest Catch®, Gold Rush®, Gladiator®, The Walking Dead® and many more can be played.
Omni Casino features enticing player promotions, including a massive $2,000 welcome package for new players which propels conversions for Convert Stars Affiliates. After registration, new players can claim a bonus amount of their choosing on their first five deposits made on new accounts by paying with any currency and playing on a USD, EUR, CAD, GBP, AUD or ZAR gaming account.
ReferOn, a state-of-the-art affiliate program management system, is pleased to sign an affiliate agreement with Don.ro, Soft2Bet’s newest B2C brand, launched in Romania last year. This strategic partnership will see Don.ro use ReferOn’s advanced data analytics and affiliate program management tool to optimise marketing efforts.
Alexia Gauci, B2B Sales Manager at ReferOn, commented, “We are delighted to join forces with Don.ro, a brand that is the epitome of innovation and quality in the online gaming sector. By integrating our sophisticated partner management system, we aim to expand Don.ro’s marketing capabilities, giving them the tools they need to achieve exceptional growth and success in the Romanian market.”
Peter Smith, Business Unit Manager of Don.ro highlighted: “Partnering with ReferOn is a strategic move to maximise our reach and engagement in the Romanian market. ReferOn’s advanced partner management system will allow us to optimise our marketing efforts and provide a seamless experience for our partners, ultimately benefiting our players through better offers and promotions.”
The partnership between ReferOn and Don.ro signifies a new era for online gaming and affiliate marketing in Romania. By combining ReferOn’s advanced affiliate management technology with Don.ro’s innovative gaming platform, both companies are poised to set new benchmarks in the industry and deliver unparalleled experiences to players and affiliates alike.
The ReferOn team recently celebrated an eventful 12 months since launch. The EGR B2B Awards 2024 recognized the system in the Affiliate Software Supplier and Software Rising Star categories. It was also nominated as the second favorite in the Rising Star Provider category at the Affpapa iGaming Awards 2024.
Digitain’s Centrivo provides an affiliate software platform that allows its operator partners advanced solutions for complete and targeted affiliate marketing campaigns.
Digitain, a global leader in Sportsbook and iGaming solutions, expanded its award-winning technology with the release of its Centrivo Affiliate platform.
The introduction of the Centrivo Affiliate platform enables operators to expand their new player acquisition marketing, retention, and reactivation for a complete, seamless solution that includes the creation, tracking, and reporting of affiliate marketing campaigns.Edmond Ghulyan, Digitain’s Group Chief Strategy Officer / Chief of Cen
trivo Product, said: “We continue to innovate our platform for iGaming partner operators, so that operators can create promotional campaigns for acquisition, retention, reactivation, that delivers player engagement and revenue growth.
The Centrivo Affiliate platform, is intuitive and can be customised to meet the operator’s unique requirements, offering various commission models, redirection automation, tracking optimisation and comprehensive reporting capabilities. Our platform allows you to set up and launch your affiliate marketing program with a single click, guaranteeing maximum exposure and player engagement during high-profile events.
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