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Affiliate Success

Affiliate Interviews: Christine, Co-Owner/Marketing Director at Streak Marketing, LLC

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Here is our latest affiliate success story, starring Christine of Streakgaming.com, who is well known in the community for being well established and trustworthy!

GAV: First of all we would like to thank you for the opportunity. Could you share with us your profile so our readers can get a better idea of who you are?

Name: Christine

Age: 47
Hometown: St.Louis
Living in: USA
Favorite Food: Sushi
Must Read Book:Stephen King’s Dark Tower Series                                                                                           Profession/Job title:Co-Owner/Marketing Director

GAV: Tell us a bit about yourself, we want to know who Christine really is, the main person behind Streak Gaming. Where were you born? What was the key idea of developing this great online gambling directory and forum ?

Christine: Born in St. Louis, Mo. Back in the cowboy day of online gambling I stumbled on a bingo site, Moo Cow bingo to be exact.  Once I’ve seen the site I thought to myself, wait a minute this is brilliant,  I can do this type of marketing and site building! After that, I become a single Mom of four and from there on this became my full time job and profession. I met my amazing business partner Carolyn who handles the technical/webmaster duties of the business. Between the both of us we have managed to create and maintain a power brand in iGaming.

GAV: Since there are thousands of websites in this niche out there, where do you think Streakgaming.com stands now? 

ChristineStreak Gaming stands as one of the top brands, we are well established and have never suffered Google panda penalties since we have always maintained good white hat ethical work.

GAV: What are the strong points of Streakgaming.com and what makes it stand out from the other niche websites/directories?

ChristineStreak Gaming stands out because we are one of the few forums’s left in the industry; we have weathered out many storms with the never ending regulations.  We plan to be around for a long time to come :). Staying up to date with the latest marketing trends, along with the use of social media is a must! 

GAV: How did you start and what bumps did you have to overcome at the beginning? 

ChristineAs I stated in a previous question we started as housewives and I guess you can say we fell into the niche market at the right time. From there we have prided ourselves to work with brands who maintain good ethics; we put players first and foremost. 

GAV: We have surfed your website and found some quality content. Are you writing it by yourself or you have a team of people writing for you? How many casino reviews are there on your website? How about the forum?

Christine: I generally write the content myself thanks for noticing my hard work! We have paid a few free lancers to do a bit of reviews in the past as well. Most of our content is paid staff whom has been around for over 10 yrs. Hiring good dedicated employees has been the back bone of our success. I could not comment on how many reviews we have since Streak Gaming has been around for 13 years, too many to count...

GAV: How do you keep the content fresh and relevant on your website and forum, when a lot of fluff and nonsense appear on the Internet on a daily basis?Streakgaming.com index page

Christine: We make it a point to maintain a close working relationships with our AM of all brands. Many times they are sending us newsletters, or we follow them on social media. There are four of us who slit this task so it becomes so much easier to keep up. 

GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Christine: I am a big fan of developing close working relationships with my AM.  As of late it seems that there are newer breeds of AM’s in the industry, who do not care to chat with affiliates or try to get to know them.  I am all for the old school relationship building.  I tend to market brands more when the AM goes out of their way to keep me updated with their products. I also attend conferences, I like building that relationship with face to face networking.

GAV: How do you see the future of the online casino industry? For instance, will it become a truly global phenomenon?

Christine: This is the question of the year… There is a lot of speculation but I do think we will see more power in affiliate networks. I think many of the small affiliates will be absorbed by these big brands. Then we have to factor in regulations, this is becoming more and more of a problem for many of us. I hope the US can become a fun market for us all soon as well! 

GAV: Tell us one change that you want to see in the casino affiliate ecosystem?! 

Christine: I would like to see the black hat affiliates wiped away forever… Also, if the big companies would recognize affiliates as the front line of their marketing force that would be great. 

GAV: What advise you would like to offer to newbies who are looking to venture into this great industry!?

Christine: Don’t take short cuts, find a niche market and jump in! I would focus more on live games, mobile and whatever the newest trends are at the time… Be ready to give a lot of time to this business, it does not come easy. Be persistent and you will succeed.

GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?

Christine: I would have to say that the London Affiliate Conference (LAC) is my favorite and the most productive for networking. I attend several a year and plan on making my first trip to Malta for SiGMA next month. I also attend G2E in Vegas which is also a very good conference; I can see the state of gaming in the USA. 

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?

Christine: I actually think the next biggest hotspot will be South America or Mexico. I would love to see Eastern Europe explode in iGaming but again with regulation that seems to be a long time away for us. 

GAV: And now for the fun part…., where would you like to travel in Eastern Europe? 

Christine: Well I have been to Hungary a few times so, I think my answer would be Romania.

GAV: Where you wouldn’t want to travel in Eastern Europe?  

Christine: Russia

GAV: Do you have a favorite celebrity?

Christine: Matthew McConaughey

GAV: What is your opinion about GAV (GamblingAffiliateVoice.com)?

Christine: I have just discovered this site after you reached out to me.  I see great potential and love that you found a good niche for yourself. I look forward to seeing your future growth and hope to meet you in person one day soon.

GAV: Thanks for your time Christine, we appreciate it, all the best to you and if you have any newsworthy updates feel free to contact us!

If you would like to suggest some more questions or subjects for future interviews, be sure to send your suggestions to: george@gamblingaffiliatevoice.com

Affiliate Success

Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

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Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

 

Casino Guru, the premier platform for online casino reviews and industry insights, is thrilled to announce its victory in the “Affiliate of the Year” category at the prestigious AffPapa iGaming Awards 2024.
This marks the third consecutive year that Casino Guru has received this esteemed recognition, cementing its position as a leader in the affiliate industry.
The AffPapa Awards celebrate excellence in the iGaming sector, highlighting outstanding affiliates, operators, and B2B providers. Casino Guru’s consistent triumph in the “Affiliate of the Year” category is a testament to its commitment to transparency, innovation, and player safety. The platform, known for its comprehensive reviews and user-friendly interface, continues to set industry standards, ensuring fair play and informed choices for online gamblers worldwide
Over the past year, Casino Guru has achieved unprecedented growth and several notable milestones. The platform has maintained its status as the largest online casino database, with reviews of over 6,200 casinos. In a commitment to transparency and player protection, more than 450 online casinos have adjusted their terms and conditions based on Casino Guru’s recommendations. Additionally, the online gambling forum has surpassed 5,000 monthly posts, reflecting its strong community engagement.
“We are honored and delighted to receive this award for the third time,” said Ivona Kulichova, Casino & Affiliate Communication Lead. “This recognition reflects our unwavering dedication to providing high-quality, trustworthy information to our users and partners. We extend our gratitude to the AffPapa Awards committee and our incredible team for their hard work and passion.”
Casino Guru’s dedication to responsible gaming initiatives has been a cornerstone of its success. Partnerships with organizations like Mindway AI further this mission, emphasizing responsible gaming practices. The Casino Guru Awards recognize the industry’s top operators and professionals who align with Casino Guru’s mission to make online gambling safer.
Additionally, the Casino Guru Academy has introduced new courses on key industry topics, such as player verification, ESG in gambling, customer complaint handling, and affiliate management, highlighting its commitment to professional development and high standards. The Global Self-Exclusion Initiative, which includes the Self-Exclusion Standards project developed with international experts and City, University of London, exemplifies Casino Guru’s proactive approach to player safety.
The Complaint Resolution Center has also achieved remarkable success. Over the past year, 12,161 complaints were published and 3,428 resolved, saving players over $11 million. This represents a significant increase in both the number of complaints handled and the amount of money recovered for players, underscoring Casino Guru’s role in protecting consumer interests.
Amidst these achievements, Casino Guru remains steadfast in its mission to provide comprehensive and reliable information to the online gambling community. The company is committed to continuous innovation, responsible gambling practices, and fostering a trustworthy and engaging online environment for its visitors and the broader public.
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Affiliate Program News

AskGamblers Awards: Boomerang Partners Among “Best Affiliate Program” Nominees

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AskGamblers Awards: Boomerang Partners Among "Best Affiliate Program" Nominees

 

Boomerang Partners, the rapidly growing affiliate program, has been named among the notable finalists for the highly coveted “Best Affiliate Program” category at the 2024 AskGamblers Awards

Boomerang Partners has been selected to the top 10 for the ‘Best Affiliate Program’ category at the 2024 AskGamblers Awards. This major nomination highlights Boomerang’s dedication to delivering excellent value and innovative solutions for affiliate partners in the iGaming industry.

The AskGamblers Awards, established in 2006, hold immense prestige as selections are based directly on real player feedback and opinions. Earning a finalist spot is a significant achievement that affirms Boomerang’s status as a trusted source for superior affiliate opportunities within the industry.

“We deeply respect AskGamblers as an important voice in our industry,” said Vitalii Prokofev, CEO at Boomerang Partners. “Being nominated alongside other top programs shows our focus on positive interactions and impact for our valued affiliate partners.”

Given the brand’s many advantages and high standards, Boomerang invests resources in launching new initiatives and tries to improve the market. Like the global Golden Boomerang Awards traffic championship, offering real-world awards for best affiliates in the market. This approach helped Boomerang expand its affiliate network by 135% to over 5,200 partners worldwide in over 70 countries.

Highlighting its industry significance and recognition by industry leaders, last year Boomerang Partners earned prestigious accolades, such as the “Casino of the Year” at the SiGMA BALKANS/CIS Awards, the “Commission Offer Of The Year” at the AffPapa iGaming Awards, “The Best PPC Affiliate” at the SiGMA Europe Awards, along with special recognition at the BiS SiGMA Americas 2023 for enhancing the iGaming & Betting ecosystem in Brazil.

While voting for the AskGamblers Awards remains open until June 12th, the “Best Affiliate Program” category which Boomerang Partners is nominated is not open for public vote, as stated by AskGamblers. Check out the full list of nominees and vote for your favorites at AskGamblers.com

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Affiliate Success

MyAffiliates is officially the most used affiliate marketing software by the iGaming industry.

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MyAffiliates is officially the most used affiliate marketing software by the iGaming industry

 

MyAffiliates is officially the most used affiliate marketing software used in the gaming industry.

The exercise was conducted on a sample of 1,100 affiliate programs with data provided by Statsdrone revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).

The findings of the recent exercise, based on a sample of 1,100 affiliate programs, affirm MyAffiliates’ position as the preferred choice among gaming operators. With nearly 16% of operators utilizing our software, we are honoured to be entrusted with facilitating their affiliate marketing efforts.

While we celebrate this achievement, we also recognize the evolving landscape of the industry. The fact that 17% of gaming operators still rely on proprietary software presents significant opportunities for ready-built solutions like MyAffiliates to further expand our market share and empower more operators to optimize their affiliate marketing strategies.

Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.

John Wright, CEO of Statsdrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so for us it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.”

Clemence Dujardin, MyAffiliates Group CEO added: “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.”

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Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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