News
LeoVegas Invest in New Tech Hub in Warsaw Despite Its Products Being Unavailable in Polish Market
The Polish marketplace is a strange territory for the iGaming industry. On the one hand, it has some of the most technically able and potentially brilliant European talent who has done much to develop highly successful video games like The Witcher and Cyberpunk. This skill set is highly prized in the world of online casinos, slots, and sports betting simulation games. On the other hand, the legislature has cracked down hard on the gambling industry since the election of The Law and Justice Party to power under the leadership of Andrzej Duda. While punters in the country can still place a wager on a variety of sports betting and esports sites, all online casinos in Poland are run by the state-owned company Totalizator Sportowy which operates Total Casino.
LeoVegas is an igaming company that creates online slots and other popular casino games. Founded by Gustaf Hagman and Robin Ramm-Ericson in 2011, they have become one of Europe’s leading mobile gaming and companies. They are headquartered in Sweden, and their shares are traded on the Stockholm Nasdaq exchange. They recently announced that they would launch a new tech hub in Poland. In addition, the company is looking to strengthen its technological development and innovation.
Poland has been seen for a long time as a good option for the outsourcing of IT. The country is regarded as an IT and startup powerhouse. The outsourcing sector comprises around 700 software development companies that employ more than 150,000 specialists. The Polish workforce has a reputation for a strong work ethic and is highly educated. Krakow and Warsaw are the established tech locations, and Gdansk is quickly emerging as the next hub. In addition, Katowice has established itself as the eSports capital of Europe by investing in events and infrastructure.
In 2020 Poland was recognized as one of the most startup-friendly countries in Europe. As a result, Poland is seeing significant venture capital spending, and €477 million were raised in 2020. Like Silicon Valley, tech innovators inspire each other, leading to breakthroughs and success. Tim Draper, a Silicon Valley venture capitalist, has said that Poland is a generation ahead of other European countries in understanding the potential of tech and the market system.
LeoVegas’ new Polish hub will see them join other international companies with already established offices or R&D operations in the country. They will join tech leaders such as Microsoft, Google, Amazon, and Uber. LeoVegas’ Warsaw facility will employ sixty developers. The investment in the central European country aims to accelerate the development of the next-generation platform.
The Polish engineers will work alongside the group’s existing teams based in Sweden, the UK, and the Netherlands. The main project of the Warsaw hub is the development of LeoVegas’ proprietary player account management (PAM) system. This system is called Rhino.
Rhino is used to control all player data, transactions, payment integrations, and games across LeoVegas’ extensive portfolio. It is understood that the new tech hub is a crucial element of the group’s strategy to maintain its position at the forefront of new technology and innovation.
Mattias Wedar, Chief Product & Tech Officer at LeoVegas Group, said,
“LeoVegas’ success, and the award-winning gaming experience that we give our customers, is driven by our innovative mindset and our proprietary platform Rhino. Our new hub in Warsaw is a key part of our strategy to stay at the forefront of innovation, new product development, and payments while offering a highly personalized experience to our customers. Our new hub will kickstart this next phase of development”.
The company is now on a recruitment drive to pick up the best talent in Warsaw. The irony is that the products that will be developed in Warsaw will continue to be unavailable to the staff based in Poland. Around a third of LeoVegas’ workforce is employed in technology and product development. MGM agreed to purchase LeoVegas earlier in the year to strengthen their European presence.
Conferences
Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona
Are you an idol? Then join us as we take iGB Affiliate Barcelona by storm this January with The Idol: Black is Back, a unique series of events including amazing deals, giveaways, and our stunning Asian Euphoria party where dark luxury fuses with Asian artistry.
A new era is dawning at Parimatch and we want to celebrate it with you in style!
Once again Parimatch’s stand E20 will be the epicenter of iGB Affiliate Barcelona, an annual highlight of the iGaming industry at the iconic city’s famous Fira Gran Via.
We’re confident that Parimatch’s stand will be the talk of the conference. Here’s what you can look forward to:
- Fantastic deals: The latest updates and exclusive offers you can’t miss
- Giveaways where you’ll have the chance to win unique prizes
- Our Hall of Fame: Become part of Parimatch’s history
But wait, there’s more. As Parimatch embarks on a new era we are inviting over 500 partners and brand friends to our immersive Asian Euphoria party at a stunning location in the center of Barcelona where you will experience:
- The party headliner – world-famous DJ Steve Aoki
- The very best in performance art that Barcelona has to offer
- The world of Asian luxury merging with American pop culture
Don’t miss out! Be sure to join us to witness Parimatch set new standards at booth E20 at iGB Affiliate, Barcelona, January 20-23. And don’t stop there – join the Asian Euphoria party on January 21 and see us set a new trend for the entire industry!
iGB
iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate
Delegates attending next week’s iGB Affiliate Barcelona will have access to a programme of 14 business critical insight sessions delivered by a 40 strong assembly of industry thought leaders and experts in their respective fields.
The 2025 Program comprises sessions entitled: Affiliate Rundown L!VE: The 2024 Trends That Will Define 2025, Video Killed the Text-based Star: Platforms & Formats for Engaging the Next Generation, Navigating the Road Ahead, New Localisation Strategies to Secure a Slice of the Latin America and Africa Pies, Parasite SEO in iGaming: A Winning Formula to Dominate Search Engines or a Risky Gamble?, Growing Pains: Scaling Operations for Accelerating Affiliate Growth, Plugging Into a Fast Growing Vertical: Sweepstakes, Mastering PPC in iGaming Affiliate Marketing: A Data-Driven Blueprint for Paid Media Success, Market Insights: Unlocking the Next Big Opportunity in Asia and the Middle East, Crack the Code to Viral Success: The Ultimate Guide to a Million Views & Building a Robust Multi-Stream Influencer Business Model, Finding Your Next Role in a Time of Flux: The Inner Workings of Affiliate Recruiters, Masterclass: Reddit 101, Trust and Transparency: What Does a Win-Win Affiliate Data Share Look Like? and Business Without Borders: Boost Your Affiliate Game with International SEO.
The industry-leading line-up assembled by the iGB Affiliate organising team includes Michael Caselli, Non-Executive Chairman – Clarion Gaming, Corey Padveen, Partner – T2 Marketing International and Editor-at-Large, iGB Affiliate, Caleb Dykema, Co-founder & CEO – Vault Sports, Jamison Selby, CEO – Rubystone, Martin Calvert, Marketing Director – ICS-digital, Miruna Pandele, Head of Acquisition – Affiliates Bay, Jonas Warrer, CEO – Gentoo Media, Ben Cove, Chief Marketing Officer – Logifuture, Luis Portela de Carvalho, Partner – Lektou Advogados, Sasha Boerma, Commercial Director for Africa – Split The Pot, Dragan Berak, Head of SEO (AskGamblers and CasinoMeister) – Gentoo Media, Jamie Walters, CEO & Cofounder – QiH, Lee-Ann Johnstone, Founder – Affiverse, Rosi Bremec, COO – Game Lounge, Seth Schorr, CEO – Fifth Street Gaming , Simon Pilkington, Managing Director – Best Betting Media, Stephen Carter, Head of Affiliate Content – Clarion Gaming, and Alex Windsor, CMO – GameTime Digital.
Looking ahead to the first edition of iGB Affiliate to be held in Barcelona, Naomi Barton, Global Portfolio Director, iGB Events said: “I am incredibly passionate about delivering an exceptional and holistic experience on behalf of all of our customers. The Conference Program is an essential part of our pledge to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem. The Program has been curated in consultation with our customers in order the key topics impacting their business and is being delivered by industry experts. It is a key part of the iGB Affiliate experience.”
iGB Affiliate 2025 will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
Affiliate Announcements
Statutory levy affiliate reaction
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
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